Post on 12-Jan-2017
CIUDADES, INNOVACIÓN
Y NUEVOS VECTORES
NARRATIVOS DE LO URBANO
(URBAN LIFE BEHIND THE MASK)IMPOSTURA, REALIDAD Y RELATO EN LA PROYECCIÓN
GLOBAL DEL NUEVO PODER URBANO
EIC ESCUELA DE COMUNICACIÓN –
MADRID, 16 JUNIO 2016
@PabloSchillon pablo@sanchezchillon.com www.urban360.me @Eolexcitylab
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
About PABLO SÁNCHEZ CHILLÓN.-
Urban Planner, Lawyer and Strategic Advisor on Urban Innovation, Policy Making and SmartCities. Co-founder and CEO of Sánchez Chillón Abogados and Eolex Citylab, two teams ofstrategists and social innovators, helping private and public stakeholders to ideate, develop anddisseminate innovative Smart City projects. Pablo is Strategy and Public Affairs Advisor andUrban Counselor for Cities, Mayors and Institutions. He is a renowned consultant on UrbanDiplomacy and City-branding, and CEO (2015) of Foro Global Alicante, ‘A City in Motion’ andGLOBALGOV, Think Tank for intangibles, territory and Urban Diplomacy.
In 2014, Pablo was appointed CEO of Elche Smart City Project (Spain) and member of theSteering Committee of the Smart City Exhibition Bolonia (Italy 2012-today), MyNeighbourhood Project (Portugal, 2013- Today)) y Executive Advisor for the Corredor DigitalSanturce Project/ Smart City (San Juan de Puerto Rico, 2013-Today) and for the EU ProjectUrbanIxD. (2013-2014).
Pablo has a Law Degree in ICADE (Madrid, 1997), and has completed Post-graduate Studies onUrban Public Affairs (PDAP – ICADE Madrid, 2014), Urban Planning (FUNDESEM BUSINESSSCHOOL, 2013) & Public Management (FUNDESEM, 2013).
With dozens of international speeches about Urban Innovation (and lots to come) Pablo isChief Editor of the influential blog URBAN 360º on Urban Innovation, Digital Cities & UrbanDiplomacy. Pablo is pioneering on Urban Intangible Assets & Smart Cities CommunicationStrategies.
@PabloSChillon
@GlobalAlicante
@UrbanDiplomacy
http://es.linkedin.com/in/pablosanchezchillon
www.eolexcitylab.comwww.urban360.me
www.pabloschillon.com
pablo@sanchezchillon.com
EL MOMENTO ACTUAL..
CONTEXTO TRADICIONAL Y NUEVA SOCIEDAD DEL SIGLO XXI
CRISIS DE LAS INSTITUCIONES, REPRESENTATIVIDAD, SISTEMA
DESAFECCIÓN, DESCONFIANZA Y ALEJAMIENTO CIUDADANO
¿FIN DEL PODER, DE LA AUTORIDAD Y DE LA INTERMEDIACIÓN?
DE LA INDOLENCIA, AL PÁNICO….
LA TRANSFORMACIÓN DIGITAL…
LIDERAZGO, COMUNICACIÓN, STORYTELLING Y REPUTACIÓN
NUEVAS ACTITUDES, ROLES Y COMPETENCIAS PROFESIONALES
PRESIÓN 360º Y CARRERA POR LOS INTANGIBLES
NUEVOS RECURSOS PAR LA CONSTRUCCIÓN DEL RELATO
NUEVOS RITOS, ICONOS, SEMÁNTICA Y SIMBOLISMO
ES HERRAMIENTA, ENTORNO Y ECOSISTEMA PRODUCTIVO
TECNOLOGÍA: ELEMENTO DISRUPTIVO: NEGOCIO, ORGANIZACIÓN, IDENTIDAD
INTERNET: NUEVO ENFOQUE DEL TIEMPO Y SU VALOR
COMODITIZA SERVICIOS Y PRODUCTOS PROFESIONALES
ACABA CON LOS SILOS, DESAJUSTA Y PROVOCA PÉRDIDA DE VALOR AGREGADO
EMPRESAS E INSTITUCIONES ANTE NUEVOS ACTORES Y DIVERSIDAD DE ROLES
RECONSTRUIR EL RELATO: DIFERENCIACIÓN
TEMOR AL CAMBIO, PÉRDIDA DE CONTROL Y COSTES REPUTACIONALES
NUEVOS OPERADORES TECNOLÓGICOS MULTISECTORIALES
INCREMENTO DEL LOW COST Y EL DIY
PLATAFORMAS, FORMULARIOS Y START UPS
DESGASTE DE SECTORES, FIN DE LA INTERMEDIACIÓN (FIN DEL PODER)
BIEN COMÚN/COMMONS
EMPODERAMIENTO CIUDADANO
CO-CREACIÓN DE SERVICIOS
UX – USER EXPERIENCE
PRIMER CRITERIO DE BÚSQUEDA
INNOVACIÓN, PARTICIPACIÓN, INTELIGENCIA COLECTIVA
LA TRANSFORMACIÓN SISTÉMICA COMO VENTANA DE OPORTUNIDAD
GOBIERNO Y GESTIÓN PÚBLICA
EXPANSIÓN SEMÁNTICA Y NUEVO
RELATO
PARTICIPACIÓN
TRANSPARENCIA
RENDICIÓN DE CUENTAS
¿CO-GOBERNAR
CO-GESTIONAR?
CO-CREAR
EL RETO DE LAS CIUDADES,
GESTORES PÚBLICOS
(Y DEL SECTOR PRIVADO)
DE UNA GESTIÓN /PLANIFICACIÓN JERARQUIZADA DE LA CIUDAD…
A LA COLABORACIÓN (DES) INTERESADA ENTRE SECTORES Y ACTORES..
…Y LA (SENSACIÓN) DEL PODER DE UNA COMUNIDAD ORGANIZADA,
FÍSICO-DIGITAL Y SÚPER-CONECTADA
ENFOQUE EN RED: FIN DE LA ACCIÓN VERTICAL
VISIÓN, TECNOLOGÍA Y COLABORACIÓN
#1 (GLOCAL) URBAN
CHALLENGES
(RETOS LOCALES EN UN MUNDO GLOBAL)
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
SUSTAINABLE GROWING / DECLINING CITIES & URBAN PATTERNS
NARROWING RESOURCES / RESILIENCE
THE WORST FOOTPRINT…
PEOPLE, INFRASTRUCTURES AND URBAN RIGHTS
GLOBAL TOURISM, HERITAGE AND A OUR WAY OF LIVING
NEW PARADIGM ON URBAN MOBILITY:
FROM A COOL ATTITUDE TO A POLITICAL ISSUE
CITIES EMBRACING NEW TALES…
NEW HABITS & URBAN HIERARCHIES
CREATIVIDAD CIUDADANA
¿QUIÉN DIJO QUE LAS SMART CITIES CIUDADES TIENEN QUE SER LUGARES
ABURRIDOS?
#2 CONTEMPORARY
& COMPLEX CITIES
(UNDERSTANDING CITIES & THE NEW
URBAN SOCIABILITY)
PERSPECTIVE & FOCUS MATTER…
NEW URBAN SOCIABILITY?
EGOTISTS, EXHIBITIONISTS AND
DISENGAGED CITIZENS…
NO PLACE FOR QUIET PEOPLE AND DISCRET THINKING
CONECTADOS, INFORMADOS, INTERACTIVOS Y COMUNITARIOS (A RATOS)
BUT (PART-TIME) STRONGLY COMMITTED…
NEW PRIORITIES…
NEW PATTERNS…
ATTENTION…DISTRACTION
[I LOVE YOU] -- SEND
THE RISE OF URBANITES…
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
OLD URBAN GADGETS…
AND COLLECTIVE INTELLIGENCE…
ARE PHYSICAL CITIES PREPARED FOR THAT?
INTERNET DE LAS COSAS: CONTRATACIÓN, PRIVACIDAD, START UPS
BIG DATA /ECONOMÍA DEL DATO: DATA SERVERS, PROPIEDAD DEL DATO
SECTOR ASEGURADOR, SECTOR FINANCIERO….
PROPIEDAD INTELECTUAL, PATENTES…
SHARING ECONOMY / ECONOMÍA COLABORATIVA
DEL PARADIGMA DE LA PROPIEDAD AL DEL USO DE LOS BIENES…
THE RING COMMUNITY: ARISTOCRACY OF URBAN PLANNING…
VS A NEW FOCUS ON CITIES AS COMPLEX, HYBRID AND CONNECTED SPACES
OPEN CONVERSATION / KNOWLEDGE AND INTELLIGENCE
EXPERTS, CITIZENS, COMPANIES AND URBAN HACKERS…
# DUDE,
WHERE IS MY CITY?
(TECH MESIANISM & HOW LOCAL GOVS
SHOULD GET RID OF THE NEW SAVERS)
TECHNOLOGY ROCKS!
NEW FUTURISM?
FROM A ZIP COMMUNITY..
TO A DYNAMIC CARTOGRAPHY OF FLOWS
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
THE PROMISE OF DASHBOARDS
MANAGE THE COMPLEXITY
(PLATTFORM) BOYS ARE BACK IN TOWN..
BUT…ARE CITIES SO SIMPLE?
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
CHOICES…
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
BUT CITIZENS ARE NOT JUST PIXELS…
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
THE NEW MAYORS?…
AND MISTAKES ARE HUMAN… AND REPAIRABLE…
(SHARED) URBAN LEADERSHIP IS KEY…
A CHORUS OF URBAN STAKEHOLDERS…
ACTIVE LISTENING…
MAKING CHOICES…
RULING THE REAL TIME CITY´/ 5 MIN AGENDAS?’/ TWITTER GOVS?
OPEN CALLS TO EFFECTIVE PARTICIPATION
THE STANDARD NARRATIVE OF THE SMART CITY IS SINKING…
IF AN EXPERT SAYS: ‘CITIZEN AT THE CENTER OF THE SMART
CITY’ ONE TREE DIES SOMEWHERE…
# SOFT POWER
& THE CITY(NEW MINERALS FOR A URBAN DIPLOMACY)
THE BIG SIESTA: GLOBAL AGENDA OF GOVERNANCE…
NEW PLAYERS & PACES
CELEB MAYORS …
CELEB MAYORS …
COP21 PARIS: HOLLYWOOD ENDORSING MAYORS …
…AND SO, WE ARE THE CLOUD OF URBAN INFLUENCERS
NEW URBAN COMM MINERALS…
ENTREPRENEURSHIP…
RESILIENCE…
ECO / GREEN…
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
CITIES COMPETE IN CREATING NEW BRANDS…
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
URBAN STORYTELLING MADE OF INNOVATION AND THE NEW NARRATIVE MINERALS’
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
SIZE & LOCATION DON’T MATTER
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
‘SHARING CITIES, INNOVATIVE CITIES, STARTUP CITIES’…
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
…BUT IDENTITY & COHERENCE REMAIN AS KEY FACTORS FOR GLOBAL CITIES…
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
PLEASE, DO NOT SUPPORT THE INSTAGRAM URBAN PLANNING…CITIES OF FILTERS..
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
MEDELLÍN: SMART SOLUTIONS FOR REAL PROBLEMS...AND NO IMPOSTURE
THE HOUR OF THE CROWDED URBAN DIPLOMACY
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
ENGAGE YOUR GLOBAL INFLUENCERS AND ADVOCATES…
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
MAP YOUR #DIGIZENS…DIGITAL CITIZENS
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
THE DORITOS RULE FOR THE SMART CITIES NARRATIVE…
URBAN THECNOLOGY IS GREAT…
AND TALENT, PRODUCT & SMART SERVICES MAY BE REWARDED…
OPEN INNOVATION…URBAN INTELLIGENCE IS WELCOME
BUT URBAN LIFE CANNOT BE DISPLACED FOR TECH SAKE…
PLACES OF ‘NO…’: ENJOY YOUR CITY…
AGAINST PRIVATISATION OF PUBLIC PLACES…
DIGIZENS TAKING ACTION & CO-CREATING SERVICES IN OUR CITIES
GAMES & NEW URBAN SOCIABILITY: RETAKE THE CITY
URBAN CREATIVITY & FUN…
WHO SAID THAT SMART CITIES MUST BE BORING PLACES?
URBAN HACKING AS A NEW LAYER FOR COMMITED CITIZENSHIP…
TECHNOLOGY AS A SOCIAL ENABLER…
CREATIVITY AND POP-UP URBANISM…
…URBAN LIFE BEHIND THE TECHNOLOGICAL & SMART MASK…
URBAN DIGITAL INTERACTION:‘RÍOS DE LUZ’ VALLADOLID (ESP)
NEW APPROACHES FOR TRANSMEDIA & STORYTELLING…
PUBLIC SPACES ARE HOME FOR COLLECTIVE MEMORIES…
TECHNOLOGY CAN ENRICH URBAN EXPERIENCE
SMART CITIES ON A HUMAN SCALE…
WE ARE NOT PIXELS…
HYPER REALISM AS A TRICK…
URBAN REPUTATION IS A SHARED COMMITMENT…
AND A MINE FOR STORYTELLING…
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
GRACIAS
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab
www.eolexcitylab.comwww.pabloschillon.com
www.urban360.me
pablo@sanchezchillon.com
PABLO SÁNCHEZ CHILLÓN. CEO EOLEX CITYLAB / URBAN AFFAIRS ADVISOR
pablo@sanchezchillon.com
SMART CITIESFUNDAMENTOS, ESTRATEGIAS Y
OPORTUNIDADES GLOBALES PARA
LOS ECOSISTEMAS LOCALES#EXPODAC NEA 2015 - RESISTENCIA- CHACO (ARG)
25 DE JUNIO DE 2015
GRACIAS
@PabloSchillon www.eolexcitylab.com www.urban360.me @Eolexcitylab