Post on 14-Feb-2017
Starting and Running a
Successful E-Commerce
Stephen G. Kurnia, ST, MM, M.Comm
BINUS University, 30 Agustus 2016
B2B and B2C E-Commerce
Market Place vs Direct Model
eCommerce marketplace : brands sell their products wholesale in an online marketplace right alongside their competitors. The Direct Model : involves a brand creating a B2B eCommerce portal dedicated only to their products.
Market PlaceThe idea behind multi-vendor sites is to allow people, or companies, to create profiles and post their products for sale.Increased Visibility, Fierce Competition
Discoverability and Competition
Market Place
Market Place
Market Place
Market Place
The DifferencesThe Pricing GameScaleNew Customer AcquisitionBrand Equity
The Direct ModelFull Service, Ultimate Brand ControlDistraction – Free BuyingFull Service & OwnershipPersonalizationCustomer RelationshipControl over the Brand Experience
Direct Model
Direct Model
Hosted E-Commerce Shopping Cart Software
(more user-friendly)vs
Self Hosted Open Source E-commerce Software
(more advance)
Hosted E-Commerce Shopping Cart Software
You dont want to worry about hosting, security or any technical aspects of running your online storeYou want a turn-key solution, ready-to-use immediatelyYou want to be able to build your website using simple click and drag - and no coding skills
Hosted E-Commerce
Self Hosted Open Source E-commerce Software
Stand-alone programHeavily customized - Flexibility
Open CartPrestashop
MagentoZen Cart
Spree
DrupalOS CommerceSimple Cart
Woo CommerceWP- Ecommerce
Critical Success Factors in eCommerce & E-Business
Web TrafficUser-Friendly WebsiteBuild Reputation and Establish CredibilityClear Value Proposition
Creating a Successful E-Business
Warrantees and ReturnsSize, Price and Product InfoFunctions and FeaturesLong-Term Use and UpgradabilitySocial-Cultural ConsiderationsTestimonialsShipping StrengthContact Information
Contoh
Membuka Lapak
Market Place
ReferencesJeremy Wong, Best Ecommerce Software to Easily Build Your Online Store, August 2016Catalin Zorzini, The Best Ecommerce Platforms & Shopping Carts for Multi-vendor Ecommerce Marketplaces, December 2015, (http://ecommerce-platforms.com/ecommerce-selling-advice/the-best-ecommerce-platforms-shopping-carts-for-multi-vendor-ecommerce-marketplaces)Mandy Movahhed, B2B e-Commerce Models: Key Differences Between Direct and Marketplace, June 2015 (https://www.handshake.com/blog/b2b-e-commerce-models-direct-vs-marketplace/)Mike Effle, Finding the right online marketplace: six questions for retailers E-Commerce, October 2013
ThankyouInformation System DeptBINUS University