EL ARTE VERAZ Visualización e infografía para comunicación

Alberto Cairo, Twitter: @albertocairo www.albertocairo.com , www.thefunctionalart.com

2 de noviembre de 2016

http://com.miami.edu/ https://interactive.miami.edu/

Master of Fine Arts Visualization and Infographics: http://mediashift.org/2014/12/miami-merges-data-visualization-mapping-journalism-for-mfa/

http://albertocairo.com/ http://www.thefunctionalart.com

Why visualization?

A visualization is a graphical representation designed to enable exploration, analysis, or communication

2012 2016

Figures representedin all these graphics:22%, 25%, 34%, 29%, 32%

Length or height

A

A B C D E

BCDE

Position

Angle/area Line weight

Hue and shade

Area

ABCDE

ABCDE

A B C

D E

A

A B C D E

B

DC E

A B C D E

A B C D E

A B C D E

“The median score is 72 over 100” Result: Unhappy students

Based on Richard Thaler’s Misbehaving: The Making of Behavioral Economics

“The median score is 72 over 100” Result: Unhappy students

“The median score is 96 over 137” Result: Happy students!

Based on Richard Thaler’s Misbehaving: The Making of Behavioral Economics

Based on Richard Thaler’s Misbehaving: The Making of Behavioral Economics

Maximum

100

Average score

72FIRST EXAM

Minimum

0 50

Maximum

137

Average score

96SECOND EXAM

FIRST EXAM

SECOND EXAM

Minimum

0 50

72

96

Maximum score

100

Maximum score

137

Average score

Average score

Michael E. Mann, Raymond S. Bradley, and Malcolm K. HughesIntergovernmental Panel on Climate Change (IPCC), Third Report, 2001

http://www.meteo.psu.edu/holocene/public_html/Mann/research/res_pages/old/mbh99.html

Visualization is going mainstream

Hans Rosling www.gapminder.orghttp://www.gapminder.org/videos/200-years-that-changed-the-world-bbc/

http://graphics.wsj.com/infectious-diseases-and-vaccines/

https://medium.com/univision-beta/redesigning-fact-checking-8c328e040f3d#.pily832eu

https://www.washingtonpost.com/graphics/national/police-shootings/

http://www.tampabay.com/projects/2015/investigations/pinellas-failure-factories/chart-failing-black-students/

2014 Partisan Advantages Among Whites,by Year of Birth

Source: Merged Pew Research Center surveys conducted in 2014.

PEW RESEARCH CENTER

MORE DEMOCRATIC/DEMOCRATIC LEANING

MORE REPUBLICAN/REPUBLICAN LEANING

YEAR OFBIRTH AGE

1996

1981

1965 49

33

18

1946 68

851929

+30 +20 +10 +10 +20 +300

+30 +20 +10 +10 +20 +300

Millennial

Generation X

Baby Boomer

Silent Generation

2014 overall:+8.6R

Individual year3-year rollingaverage

Pew Research Center

The persuasive power of visualization

http://www.thefunctionalart.com/2016/01/research-on-persuasive-visualization.html

The core principles

Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data

Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data

Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data

Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data

Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data

This is why I don’t consider this an “infographic”

1993-1996

$14 billion

1999-2003

$56 billion

Less regulation = More Industry Investment

Following1992 Cable

Regulations

Afterregulationswere relaxed

1990 92 96 98 02 04 06 08 1000 2013

$16

$12

$8

$4

$16

Cable Industry Infrastructure ExpendituresIn billions

TelecommunicationsAct is passed(“Deregulation”)

Cable TelevisionConsumer Protectionand Competition Act(“Regulation”)

1993-1996

$14 billion

1999-2003

$56 billion

Less regulation = More Industry Investment

Following1992 Cable

Regulations

Afterregulationswere relaxed

Learn about data

Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data

Graphic byKir Khachaturov

http://www.thefunctionalart.com/2015/02/redesigning-circular-timeline.html

How Music Preferences Have Changed in Two Decades

Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students.

SOURCE: WishfulThinkingData Inc.

Hard Rock

Hip-Hop

Reggae

Country Classic

Samba

1994 2014

35%

25%

20%

10%

5%5%

Hard Rock

Hip-Hop

Reggae

Country Classic

Samba

How Music Preferences Have Changed in Two Decades

Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students.

SOURCE: WishfulThinkingData Inc.

Hard Rock

Hip-Hop

Reggae

Country Classic

Samba

1994 2014

35%

25%

20%

10%

5%5%

Hard Rock

Hip-Hop

Reggae

Country Classic

Samba

How Music Preferences

Have Changed in Two Decades

Music styles preferred by University of Miami students.

Survey based on interviews with 1,000 students.

SOURCE: WishfulThinkingData Inc.

0

10

20

30

40%

Hip-Hop

Reggaeton

Country

Classic

Samba

Hard Rock

1994 2014

Reggae

Learn about writing and storytelling

Good visualizations...1.They are based on good data2.They attract readers’ attention3.They don’t frustrate readers4.They show the right amount of data

http://socialbiblio.cominfo@socialbiblio.com

Alberto Cairo, Twitter: @albertocairo www.albertocairo.com , www.thefunctionalart.com