Post on 11-Jan-2017
My DataFuture personalized data management solutions –
benefits of MyData approach for end users and industry
Hilla presentation 10.9.2015 Minna Pikkarainen
Connected Health ProfessorUniversity of Oulu & VTT
Agenda
What is happening? -> From BigData to MyData Benefits of MyData approach Why is this a business opportunity? - What can we offer?
What is happening?
Data is fuel of future digital services
Imaging file
Published research
EHR / EMR
Claims data
Genomic data
EHR/EMR
mHealth apps
Biometric sensors
Social media
Clinician notes
Photos, videos
Email, text messages
Microbiomic data
Metabolomic data
Data to service
Individual engagement
Clinical relevance
Source: Frost & Sullivan
New Ecosystems in development towards Consumer market
Value added through Data integration platform New apps, analytics built on
integrated data Holistic view of individual health
and fitness Business model = drive
smartphone / tablet sales or health / wellness services?
S Health Platform
Source: Frost & Sullivan
Digital Health Revolution program - Vision
Is MyData the key solution to achieve this vision?
WE BELIVE: “Your life-long digital foot print (personal data) is valuable for you”
Key results of DHR program (2014-2015)Current Reality vs.
My data• MyData based service ecosystem • Benchmarking with different
international actors
• Technical MyData architecture• Data analysis algorithms• Data visualization techniques
• MyData Clinic method• Business models• Concept development for MyData
based services in business ecosystems
Benefits of MyData approach
Individuals Easy-to-use and comprehensive tools for
personal data management Better privacy and transparency, control over
personal data Consumer empowerment Better ways to interact with companies and
public organizations.
Professionals: Digital footprint exploited in new care models New tools for decision-making based on rich data New risk management tools
Benefits of MyData
Help to integrate third party complementary services into their core services
Opening data for authorized access via digital interfaces (APIs), and novel type of authorization
Enable the creation of new businesses based on data integration, processing and visualization
Support for companies develop services that fit true end user needs Tools for complying with data protection legislation and strengthen
consumer trust and engagement. New digital health domain solutions can be created more rapidly thanks to
the novel architecture, analytics and visualization knowledge and tools licensed by default as open source libraries.
MyData - Benefits for Industry:
Why is this a business opportunity?
What can we offer….
Hilla project, with 3-4 companies Preferably organizations that already work together in
the same business ecosystem or are interested to work together
Target to build one MyData based service & identify business model opportunities around it
Target
We know the potential customers and their interests in this field (Finland, UK, Switzerland, Ireland, Scotland, US)
We can help you and your collaborators to create visualized proof of concept for the future MyData service in workshops using validated MyData Clinic method
We can help you to see different business model alternatives for your future business solution (business model research & expertice)
We can identify the needs of individuals and professionals for your service (interviews & surveys & analysis)
We have technological components that can speed your service development (MyData architecture, analysis algoritms, visualization techniques, links to standardization)
We can help you to validate the solution iteratively with individuals, professionals & potential customers (customer development)
Business opportunity – What can we offer?
Uncertainty
Thank You!
Connected Health Professor
Minna Pikkarainenminna.pikkarainen@oulu.
fi+358 407539880
Centre for Health and TechnologyKaitoväylä 10(Linnanmaa Campus, Door C1, 2nd floor)P.O. 1010 FI-90014 University of Oulu