Hootsuite Presentation

What is it?

• A social media management system• A great time saving tool when managing multiple social media

accounts• Supports Twitter, Facebook, Google+, WordlPress, foursquare• Can bring in other social media platforms to monitor through apps • Set up Hootlet

Hootlet

The Hootlet is a free browser plugin. It allows you to link share easily. As a Firefox or Chrome add-on, the Hootlet automatically takes content you want to share and pops it into a message, ready to go. No need to leave the web page. Plus, with one click, you can AutoSchedule your posts, ensuring that your links are shared at optimal time

What can you do?Hootsuite lets you do more with social media:

• Building an engaging presence on social media means: Manage more social networks: stay current on the most popular

social media networks

Build an engaging presence on social media

Reply with a single click: anyone on our team can quickly respond to messages, mentions and comments on a single dashboard

Build an engaging presence on social media

Schedule social messages

Build an engaging presence on social media

Target your posts: you can share and post content with your customers based on location, language and demographic.

AnalyticsHootsuite offers you analytics around content you post. You can get your

analytics in two places: through Hootsuite Core Analystic if you are looking for usual analytics and through “uberVu via Hootsuite” if you are

looking for real-time analytics. With the free Hootsuite tier you only have a limited number (3) of reports that you can run.

Some analytics are free and some you need to pay.In this context you can:

Analytics( Free version)

Profile Summary(number of followers),

Keyword overtime(view Twitter keywords over time, compare them)

P.S.: Ow.ly: it is the extension of your message. It refers to the link you create when you compose a message. Ow.ly Stats explain the summary stats for the link that you have been

sending out.

Analytics

Track your brand growth: see where and when your social profiles are growing

P.S: UberVu: it is a social media monitoring solution that allows you to expand your analytics and track your mentions. You can ask for a free demo.

Analytics

Visualise social demographics: understand your audience by gender and geography

Analytics

Measure sentiment metrics: understand whether conversation about you are positive, negative or neutral.

Identify social influencers: localize the key influencers and brands driving important conversations

Analytics See what content resonates: understand and measure clicks, likes and

retweets in order to learn what content works and what content doesn’t.

Create detailed social reports: create custom reports to share with your entire organisation ( the free version offers up to 3 free reports).

SecurityHootsuite’s Security platform helps your organisation meet regulatory guidelines, reduce the risk of employee error and protect against social media threats. Its security system allows you to: Secure all your social accounts, Control employee permissions: give each team member the appropriate access to publish to

your social networks, Stay secure on mobile devices Get instant security notifications: in case of any suspicious activity on your account, you will

be the first to know thanks to real-time security notifications, Avoid social media accidents: thanks to a double approval system , Hootsuite prevents

mistakenly posting.

Listening

Find out what your audience is saying about your brand

Bring in relevant RSS Feeds We can pull in one tab all blogs that are relevant for us.

The Hootsuite Syndicator is a RSS app that provides a quick and easy way to view RSS feeds in the Hootsuite dashboard

PLANSHootsuite has three different versions:• Free : 3 social media networks Message scheduling Facebook/Twitter search App directory Draft Messages Quick reports ( up to 3 free reports with the version)

Pro (from £6.99/month).

The Pro version is great for medium businesses and you will have 30 days free trial. You receive: Up to 100 social media networks Up to 10 analytics reports Message scheduling Up to 9 Team members Advanced security Up to 100,000 message archiving

EnterpriseIt is ideal for Corporations, organizations and Governments. You receive: Unlimited social media networks Unlimited analytics reports Advanced message scheduling Up to 500,000 team members Advanced security Unlimited message archiving ...and more

SWOT ANALYSISSTRENGTHS WEAKNESSES

• Leading social media dashboards

• More powerful than its competitors • Mobile apps ( IOS and Android)

• 30 days free trial for the pro version• Manage multiple social media networks

• Schedule updates• Customised analytics

• Hootlet

• Free version limited• Expensive analytics reports in the pro version

• No data in Facebook Insights • UK price in dollars

OPPORTUNITIES THREATS

• Manage the future ARMA’s website which will use the WordPress platform

• Schedule Tweets • Use TweetDeck in conjunction-it is FREE!

• Better understand and localize your audience

• Less focus on a specific social media (e.g. Twitter)

• Personally, I don’t see many threats!

What is it ? It is a content publishing platform, letting you publish and schedule content to social networks.

Hootsuite vs BufferHootsuite Buffer

No user-friendly ( dashboard is very complex)More feature richMore powerful (wide range of features )More number of supported social networks (Twitter, Facebook, Linkedin, Google+, Pinterest, Wordlpress, Instagram, Youtube, Flickr, and so on)30 days free trialOffer analytics of your social networks

User-friendlyClean and easy tool to useSimplicity is the main elementSupport only Twitter, Facebook, Linkedin, Google+, Pinterest7 days free trialFree version is more restricted than the Hootsuite oneOffer analytics of the post you have published via the platformIt is primarily a scheduling and publishing tool

TweetDeck

What is it? It is a social media dashboard application for management of Twitter accounts.

It aims at enhancing the Twitter experience.

The main benefits are: Manage multiple Twitter accounts It is FREE! See all different part of Twitter in one page: Home, Notifications, Mentions,

Messages, activities in one page Customize columns: need to follow a specific topic? There is a column for

that Schedule post Track your mentions: keep up with all people that are interacting with you Track your direct messages Custom searches: look up keyword phrases, topic and people Interact with your Twitter list If you want to retweet an URL which is quite long, TweetDeck makes it

shorter and, as a consequence the Tweet is more readable.

The winner is…

Conclusion and suggestionsFor the ARMA’s sake is worth the use of a social media management system. Specifically, Hootsuite may be useful for different reasons such as:• Manage multiple social media in one page ( Twitter, Linkredin, Youtube and Flickr in one

page)• Schedule messages and Tweets • Target your posts ( localize your posts, for instance if we want to promote an event or

course running in London, we can tweet just people living there)• Hootsuite offers you ( the free version offers up to 3 free reports ) analytics content you

post. In addition, you can track your brand growth, better understand your audience and take a look at conservation in which you may be interested in.

• Check in the Hootsuite dashboard all the blogs that are relevant for you ( Hootsuite Syndicator)

• Find out what your audience is saying about you• Set up Hootlet as well

…and what about TweetDeck?

The use of TweetDeck in conjunction with Twitter may help us to: See all different parts of Twitter in one page ( Home, Notifications, Mentions, Messages) Customize columns: create a specific column to follow a specific topic Schedule posts ( KEY) Track your mentions and direct messages Custom search: useful in terms of market research to look up keyword, topic and people Squeeze URLs present in tweets in order to make the message more readable