Post on 21-Jan-2017
PowerPoint Presentation
www.lavacow.com
The Romanian art auction market 1947- 1989: Communist rule no art market
Cultural heritage law: the state had pre-emption right in any art transaction.
1990: Alis, the first Romanian auction house, is established
2002: Monavissa
2005 - 2007: Pogany
2008: Goldart, Quadro
Small businesses, owned and administrated by a few people.
2008: Artmark is launched
The Artmark Winter Auction proves a success:
total sales exceed 570.000
Girl in Pink by Romanian painter Nicolae Tonitza sold for 120.000
The Romanian art auction market booms
*Source: The 2013 Report on the Romanian Art Market
Art auction market share in 2015
Effective market mechanisms
Powerful marketing/PR strategy visibility
Artmark the game changer
Art management courses (The Artmark Institute for Art Management)
The Art Collectors Guide
Art Society Cultural Centre: exhibitions curated by experts
The Romanian Art Market Index: transparency
II. Filled gaps in the art market
Art Safari Bucharest:
the most important art exhibition in Romania
first edition, 2014: over 15 000 visitors
2016: 25 000 visitors
connecting the art market and the network of Romanian museums
international exhibitors from Germany, Italy, Austria, Switzerland
visited in 2016 by representatives of Tate Modern, the Beelden aan Zee Museum, the Bavarian Parliament Culture Committee
Artmark Historical Estate: historical and artistic properties
Art Games: tailor-made applications for art auctions
LAVACOWpart of the Artmark Group
launched in 2014 at the first edition of Art Safari Bucharest
created in response to the growing popularity of online art sales
entirely in English
user friendly, can be accessed from anywhere in the world
the only initiative of this kind in Central and Eastern Europe The LAVACOW website
Focus on contemporary art
Flourishing contemporary art scene
2001First private art gallery: deINTERESE Gallery, Bucharest Other galleries in Bucharest: Hart, Anaid, Nicodim, Ivan, 418 Contemporary Art Gallery, Elite Art Gallery, Zorzini, Mobius, Suprainfinit
2009The Paintbrush Factory, Cluj Plan B, Baril, Sabot, Nano
The LAVACOW selection
Accommodates international customers:
Romanian and East European contemporary artists, as well as emerging artists from Western Europe, USA, South America
Multiples by renowned international artists, including Gerhard Richter, Barbara Kruger, Joseph Beuys, Robert Indiana, Andy Warhol, Man Ray, Pablo Picasso, Salvador Dal, Ren Magritte, Max Ernst
Connecting the Romanian and the international art markets
The Revolutionary Auction Room
The bonus recommendation system:
Bonus in the amount of 1% deducted from the Buyers Premium for every person recommended, when he/she bids for the first time
Membership levels
Artsmart: at registration12% Buyers Premium
Collector: total hammer price value of minimum 50.00010% Buyers Premium
VIP: total hammer price value of 100.0008% Buyers PremiumThe perks of buying from LAVACOW
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Notable salesApril 2015
Adrian Ghenie, Self-portrait with Laurels (2000-2001)
Estimated at 6.000 9.000Sold for 22.000
The first work by Adrian Ghenie ever auctioned in Romania
Oil on paper, 35 x 40 cm
March 2016
Bronze Hand by Paul Neagu (1970-1971)
Pre-sale estimate: 2.000 - 4.000Sold for 15.000
The Tate Collection: two companion works, Empty Hand and Full Hand Bronze, wood, iron and plexiglass33 x 22.5 x 3.5 cm
May 2016
Ion uculescu, Childhood (1956)
Pre-sale estimate: 35.000 - 45.000Sold for 60.000
Oil on canvas laid on cardboard, 54.5 x 46 cm H1 2016: Positive Earnings