Konstantinos Soteriou (COO)konstantinos.soteriou@prediti.com

www.prediti.com

Cross selling engine for Brick and Mortar stores

What is Prediti.

DisruptCross selling engine FMCG

A cross selling engine which aim to disrupt how brands and retailers used to work together in the FMCG industry.

The Problem.

Brands Expensive Mass Marketing

Monitor AdjustControl

Brands spends billions in mass marketing without having any control on it.

The Solution.

Brands

Transaction pricing

Monitor

Adjust

Retailers

Shopper

An app which enables Retailers and Brands to

partner for the same goal !

The Cross Platform app.

In case a retailer has already an app, it can integrate PREDITI SDK.

Solution.1

3

2

4

How Prediti Works.Brands RetailersPrediti

Create the message

Set the rules of the campaign

Target the in-store audience1 2 3

Simulation.

The Validation.

Almost everything we do, is based on recommendations!!!

Movies Restaurants Friends MusicOnline Shopping

The Efficiency.

29%

Amazon reported a 29% sales increase after the recommendation functionality launch in 2012*.

* http://fortune.com/2012/07/30/amazons-recommendation-secret/

The Opportunity.Segmentation based cross-sell and product diversification is the key enabler for Tesco to reach top supermarket status in Britain. Targeting is based on differentiated profiles using segmentation and effective data usage of loyalty program, demographics and lifestyle attributes*

3%

Identify the opportunityCross-product matrix and evaluating performance of existing program

1

EligibilityPolicy regarding which customer is eligible for a cross sell offer2

Business StrategyDecide on target Cross-Sell Ratio, Products to offer, Pricing, Branding or Sequential

3

Decision on Analytics ApproachTriggers, Segmentation Rules, Model driven propensity scores4

Next Best Product to Buy RecommendationHow to sell – Deciding the contact and communication method6

Next Best Product to Buy RecommendationWhom to Sell, What to sell, When to sell5

Strategy ImplementationSetting up campaign management, Test – Control based implementation

7

Tracking of Cross-Sell campaignsResponse tracking, ROI measurement8

Cross selling Revenue Increase

*https://www.analyticsvidhya.com/blog/2015/08/learn-cross-selling-upselling/

The Competition.Founded

No Of Employees Funding

Pricing(Retailer)

Adoptive segmentation A to Z Infrastructure

UniversalApp

2009 ~250$4.48M 

in 3 Rounds

2010 ~30Undisclosed

Seed Funding

2008 ~30 $9.74M

in 5 Rounds

2010 ~20 N/A

2011 ~30$1.98M 

in 2 Rounds

2016 4€10K

Seed Funding

The Competitive Advantage.

Business ModelTransactional

Adaptive Segmentation

Leverage Marketing Spending – cross sale

Dynamic Marketing

The Prediti Team.OperationsKonstantinos Soteriou3 years experience in Business Intelligence. BSc in Applied Mathematics, University of Crete, MSc in Mechanical Engineering University of Cyprus.https://cy.linkedin.com/in/konstantinossoteriou

Decision AnalystPanayiotis Panayiotou12 years experience in a Market research company, as a regional director of Decision Systems, and predictive modelinghttps://cy.linkedin.com/in/panayiotis-panayiotou-5394a69

TechnologyStephanos ChristophorouFull stack developer. BSc in Computer science, University of Cyprus,, hacking life style.https://cy.linkedin.com/in/stefanoschrs

Sales - MarketingAndy Hadjiadamou5 years experience in Carrefour group as a buyer. MBA holder from CIIM. Serial entrepreneur .https://www.linkedin.com/in/andy-hadjiadamou-56b12588

Supporters.