Post on 05-Apr-2018
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 1/30
UNIVERSITY OF GREENWICHBA (HONS) IN BUSINESS STUDIES
BUSI 1484
Managing Strategy
Presented By :
Francis Wong Steven Ng
Yanis Cheung Peggy Ng
Date : 19 February 2012
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 2/30
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 3/30
BACKGROUND
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 4/30
U-BANQUET GROUP
Its predecessor was Choi FookHolding Limited
Operating several brands in
Hong Kong :
Chinese Cuisine Restaurant :U-Banquet
One-Stop Shop WeddingService Provided Company :U-Wedding
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 5/30
BUSINESSSTRATEGY
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 6/30
BUSINESS STRATEGY
Business Vision Statement
Value Chain
Core Competence
Competitive Advantage
Marketing Strategy & Promotion
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 7/30
BUSINESS VISIONSTATEMENT
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 8/30
BUSINESS VISION STATEMENT
Mission- Intent on understanding the different needs of eachcustomer in order to create a sweet & romantic wedding orunique event for wedding couples;
- Commit to do the best in order to ensure the mostimportant moment in the lifetime is much unforgettable &memorable.
Vision
- Provide the most comprehensive and excellent one-stopwedding and event planning service with professional,sincere and attentive service to customer
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 9/30
VALUE CHAIN
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 10/30
VALUE CHAIN Michael Porter identified a set of interrelated generic activities common to a wide range of firms
It is useful to model the firm as a chain of value-creating activities.
It could identify the competitive advantage through the value chain analysis
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 11/30
CORECOMPETENCE
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 12/30
CORE COMPETENCE
Three key criteria are:
It is not easy forcompetitors to imitate.
It can be leveragedwidely to manyproducts and markets.
It must contribute to
the end consumer'sexperienced benefits
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 13/30
COMPETITIVEADVANTAGE
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 14/30
COMPETITIVE ADVANTAGE
Cost Advantage
Competitive price offered among competitors
U-Banquet Tao Heung Maxim
Weekdays $5,500-8,000 $4,250-6,800 $5,800-9,000
Weekend orpublic holiday
$6,000-8,500 $5,000-8,000 $6,200-9,800
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 15/30
COMPETITIVE ADVANTAGE
Differentiation Advantage
Convenience Location Like :
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 16/30
COMPETITIVE ADVANTAGE
Differentiation Advantage
Chinese Cuisine
Food Quality
Environment
Social Responsibilities
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 17/30
MARKETINGSTRATEGY
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 18/30
MARKETING STRATEGY
By QuickMBA
The marketing concept of building anorganization around the profitablesatisfaction of customer needs has
helped firms to achieve success inhigh-growth, moderately competitivemarkets. However, to be successful inmarkets in which economic growth hasleveled and in which there exist manycompetitors who follow the marketing
concept, a well-developed marketingstrategy is required. Such a strategyconsiders a portfolio of products andtakes into account the anticipatedmoves of competitors in the market.
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 19/30
MARKETING STRATEGY
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 20/30
MARKETING STRATEGY
Promotion
Coupon
U Banquet’s Credit Card & Instalment
Wedding Expo
Web Site
Facebook Magazine Advertisement
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 21/30
MARKETING STRATEGY
COUPON
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 22/30
MARKETING STRATEGY
U BANQUET’S CREDIT CARD AND
INSTALMENT
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 23/30
MARKETING STRATEGY
WEDDING-EXPO
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 24/30
MARKETING STRATEGY
WEB-SITE
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 25/30
MARKETING STRATEGY
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 26/30
MARKETING STRATEGY
MAGAZINE ADVERTISEMENT
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 27/30
CONCLUSIONWhy Strategy is so important
Rigorous Changing Market Environment
Threat from Competitor to Substitute
Demanding Customers
Sustainable Business Growth
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 28/30
CONCLUSIONStrategy is
Long Term Direction
Responsive to Market Challenge
Allocate Resources
Scope of Business Activities
Value and Expectation of Stakeholder
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 29/30
Q & A
8/2/2019 Presentation-UBanquet 2011.02.19 2003
http://slidepdf.com/reader/full/presentation-ubanquet-20110219-2003 30/30
~ END ~
THANK YOU