María Alejandra Porto B.

Operates in 88 markets with more than 2100 stores

International Fashion company that belongs to Inditex

“Zara aims to encourage sustainable development in the society and environment it interacts with through incorporating environmental and social criteria into its business model. This commitment is included in the Inditex Group’s Sustainability strategy” (Zara)

Foundation in 1975

Customer´s Judgments

Info. Collected by staff

members

International

Opportunities

Portugal

France

South America

Middle East…

International MarketPeople between 18-35

years

QUICK EFFECTIVE RESPONSE SYSTEM Outsources an

small part of their production

Internationalization Strategy:

GLOCALIZATION

Zara things Global and acts Local

Global

Local

“Oil Stain”

Dominating one place and then spreading across the surface of the country, like oil stain on water.

Zara uses this entering mode for countries that are distant socioculturally or that have small markets with low sales forecasts.

HIERARCHICAL MODES“in most European and Southern European countries, resulting in full ownership of the stores” (Hollensen, 2011)Zara uses this entry mode in countries with low sociocultural distance with high growth potential.

JOINT VENTURESStrategically or commercial alliances between two or more companies for an specific purpose, that in the case of Zara is a co-operative strategy between the local company Know-how and the international fashion expertise

Zara´s Biggest competitors

Inditex (Zara)47%

Gap Inc.34%

H&M19%

Number of stores

Inditex (Zara)

Gap Inc. H&M € - € 2,000.00 € 4,000.00 € 6,000.00 € 8,000.00

€ 10,000.00 € 12,000.00

Net Sales and Net Pro-fits

Net SalesNet Profits

Graphs:

Number of Stores by the end of 2008 (Hollensen, 2011)

Net Sales and Net Profits by the end of 2008 (Hollensen, 2011)

CONCLUSION

Economist. (24 de 03 de 2012). Economist. Recuperado el 15 de 08 de 2016, de http://www.economist.com/node/21551063 Hansen, S. (9 de 11 de 2012). The New York Times. (D. Robinson, Editor) Recuperado el 14 de 08 de 2016, de mobile.Nytimes : http://mobile.nytimes.com/2012/11/11/magazine/how-zara-grew-into-the-worlds-largest-fashion-retailer.html?_r=0  Hollensen. Global Marketing,” Online Library, accessed August 20, 2016, http://proz-x.com/onlinelibrary/items/show/11  Inditex. (s.f.). Recuperado el 18 de 08 de 2016, de http://www.inditex.com/es/brands/zara Loeb, W. (30 de 03 de 2015). Forbes. Recuperado el 15 de 08 de 2016, de Forbes: http://www.forbes.com/sites/walterloeb/2015/03/30/zara-leads-in-fast-fashion/#12fa4f7261d7 Zara. (s.f.). Zara. Recuperado el 18 de 08 de 2016, de http://www.zara.com/us/en/info/company/our-mission-statement-c18001.html

Bibliography: