Vishnuvartan Jay Siva2180067

BIS

Zara

(Zara History)

Spanish clothing and accessories retailer based in Arteixo, Galicia. 1974

Attributes

Revenue: 14.8 billion USD (Zara)

Brand Value As of May 2015$9.4 Billion USD (Zara)

Total control of supply production

Clothing that is affordable = Fast Fashion

Do not spent heavily on advertising

Obtaining the fabrics after the design and development.

Future ‘Magic mirror’, Inditex

developers are working on self-service tills that remove security tags without the need for shop assistants. (Calderwood, 2014)

(n.d.). Retrieved January 26, 2016, from Worldversus.com: http://worldversus.com/img/zara.jpg

(n.d.). Retrieved January 26, 2016, from Inditex: http://www.inditex.com/en/brands/zara Calderwood, I. (2014, November 2). Spains fashion giant Zara reveals what the future

of shopping has in store. Retrieved February 2, 2016, from http://www.theolivepress.es/spain-news/2014/11/02/spains-fashion-giant-zara-reveals-what-the-future-of-shopping-has-in-store/: http://www.theolivepress.es/spain-news/2014/11/02/spains-fashion-giant-zara-reveals-what-the-future-of-shopping-has-in-store/

Chaniago, A. B. (2015, June 8). Retrieved January 28, 2016, from Healyconsultants: http://www.healyconsultants.com/blog/zero-zara-secret-fast-fashion/

Zara. (n.d.). Retrieved February 2, 2016, from Forbes: http://www.forbes.com/companies/zara/

Mo, Z. (2015). nternationalization Process of Fast Fashion Retailers: Evidence of H&M and Zara. nternationalization Process of Fast Fashion Retailers: Evidence of H&M and Zara, 217-236.

Zara History. (n.d.). Retrieved February 2, 2016, from Inditex: http://www.inditex.com/our_group/our_history

Bibliography