Base de la piramide 2013
17
CONSUMO EN LA BASE DE LA PIRÁMIDE Un potente mercado ¿olvidado?
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CONSUMO EN LA BASE DE LA PIRÁMIDE
Un potente mercado ¿olvidado?
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CONTEXTO
Fuente: II Foro BASE Internacional BID. Medellín, 2013
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CONTEXTO
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CONTEXTO
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CONTEXTO
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REALIDADES
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REALIDADES
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REALIDADES
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REALIDADES
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REALIDADES
Fuente: Estudio regional del consumidor emergente. McCann.
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CASOS
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CASOS
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CASOS
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ESTRATEGIAS
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ESTRATEGIAS
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DESDE LA COMUNICACIÓN
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