Case Presentation (1)

Gainesville Scooter Services

Sammy Boursiquot Megan Lundequam Katie ThorpRachel Garrity Shiselle Povedano

Regan Lee Omarley Spence

Major Key | Consulting

Internal Strategy

External Strategy

Financials

Conclusion

Analysis

Agenda

Analysis

Key Questions

How do we best organize the

company structure to maximize efficiency

and enhance company culture?

How do we utilize facets of the company to

increase market share?

Analysis | Internal | External | Financials | Conclusion

APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF

PILLARS Service Integrity Passion

Reliability Efficiency Innovation



Decision Matrix


Decision Criterion

Time Cost Feasibility Values

HR manager

New location

Team volunteering

Old slogan

Few helmets

Cut benefits

Hire new staff

Pos

sibl

e S

olut

ions

Internal Strategy


HUMAN RESOURCE MANAGER

Assess Internal Efficiency

Quarterly HRM Meetings

Possible Layoffs?


Hiring Human Resource Manager


INSIGHT DIVERSITY ENRICHMENT


Diversity Training Doesn’t Work

“In firms where training is mandatory or emphasizes the threat of lawsuits,

training actually has negative effects on management diversity.”

Best Practices or Best Guesses? Assessing the Efficacy of Corporate

Affirmative Action and Diversity Policies


Diversity Taskforce

Mentorship Program

GSS Family

Cancel “Free-lunch Friday”

Monthly Mentor/ Mentee Socials

INSIGHT DIVERSITY ENRICHMENT

Making GSS a

FamilyIntramural

Company Teams

Fantasy Football League

March Madness League

Monthly Game Night

“Meet The Management”


Personalized Office Decorations

INSIGHT WORK ENRICHMENT

APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIFGIVING BACK TO THE COMMUNITY, TOGETHER

Check to Charitable

Cause

Present Check as a Team


Service Social

GIVING BACK TO THE COMMUNITY

Hosted at Local

Schools

Teach Kids How to

Ride Bikes

Community Barbeque

Community is Served

GSS Grows as a Team


External Strategy


GOODBYE OLD SLOGAN, WELCOME THE PEOPLE’S SLOGAN



New Website Launch


http://gvillescooterservice.wix.com/gss4




http://www.youtube.com/watch?v=YVGXQByiUvw

IT’S THE PEOPLE… ON SCOOTERS Increase Investment in Fuel

Efficient Scooters

EXPAND CUSTOMER BASE

Buyback Program:Store Credit 10% > Cash

Return



Like, Share, or Tag GSS

in a Social Media Post

HOT DEALS FOR EVERYONE


15% Off Helmet

Provide a Review of Our

Service on Facebook or Yelp

WE CARE ABOUT YOUR SAFETY

Spend

$90,000 on Safety Equipment


Theoretical Actual

Pric

e of

50

0 H

elm

ets

$180,000

$10,000

Market Price


LOCATION EXPANSION

Expand to New Location: GSS Outlet

Low Price Range, Fuel Efficient Models Hugo Garcia Named Store Manager

Near Gainesville High

School

IncreaseAccessibility for

Low Income Citizens

ProvidesNew Market

Shares




Outlet

Main Branch

LOCATION EXPANSION


Financials


Branding+2.0%Company Morale

+2.0%

Servant Leadership+100.0%

Then vs. Now


Then vs. Now


Branding+2.0%

Company Morale+2.0%

Servant Leadership+100.0%

PROFIT MARGIN

Replace Tax

Professional

With

Accountant

More Varied

Knowledge of

Accounts


Enact

Appropriate

Benefits &

Bonuses

Conclusion

APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF Year 1 Year 2 Year 3

Eli Brant takes pos.

Volunteering

New location

Charitable donation

Hire HR

Hire Accountant

Mentoring Program

Launch Social Media

“Meet the Manager”

Timeline


Thank You For Your Time Sammy Boursiquot Katie Thorp

Rachel Garrity Omarley Spence

Regan Lee Shiselle Povedano

Megan Lundequam

Appendix

★ Key Questions★ Pillars★ Matrix★ Human Resource Manager★ Diversity Enrichment★ Community / Service★ Logo★ Website★ Expansion of Customer Base★ Hot Deals★ Safety★ Location Expansion★ Location Map★ Budget★ Timeline

Image Crediting & Sourcing● http://www.paychex.com/a/i/articles/benefits-help-recruit-and-retain-best-employees.jpg ● http://trailnet.org/category/bicycling/youth-bicycle-programming/● http://www.businesstimes.com.sg/life-culture/teaching-kids-the-life-skill-of-cycling● https://hbr.org/2012/03/diversity-training-doesnt-work ● http://scholar.harvard.edu/dobbin/files/2007_contexts_dobbin_kalev_kelly.pdf ● https://www.cfa.harvard.edu/cfawis/Dobbin_best_practices.pdf ● http://www.fastcompany.com/3042932/strong-female-lead/diversity-training-myths-your-company-needs-to-drop-now ● https://www.myleather.com/c/wholesale-Outlaw-Helmets/2/131.html●

http://www.paychex.com/a/i/articles/benefits-help-recruit-and-retain-best-employees.jpg

http://www.paychex.com/a/i/articles/benefits-help-recruit-and-retain-best-employees.jpg

http://trailnet.org/category/bicycling/youth-bicycle-programming/

http://trailnet.org/category/bicycling/youth-bicycle-programming/

http://www.businesstimes.com.sg/life-culture/teaching-kids-the-life-skill-of-cycling

http://www.businesstimes.com.sg/life-culture/teaching-kids-the-life-skill-of-cycling

https://hbr.org/2012/03/diversity-training-doesnt-work

https://hbr.org/2012/03/diversity-training-doesnt-work

http://scholar.harvard.edu/dobbin/files/2007_contexts_dobbin_kalev_kelly.pdf

http://scholar.harvard.edu/dobbin/files/2007_contexts_dobbin_kalev_kelly.pdf

https://www.cfa.harvard.edu/cfawis/Dobbin_best_practices.pdf

https://www.cfa.harvard.edu/cfawis/Dobbin_best_practices.pdf

http://www.fastcompany.com/3042932/strong-female-lead/diversity-training-myths-your-company-needs-to-drop-now

http://www.fastcompany.com/3042932/strong-female-lead/diversity-training-myths-your-company-needs-to-drop-now

https://www.myleather.com/c/wholesale-Outlaw-Helmets/2/131.html

https://www.myleather.com/c/wholesale-Outlaw-Helmets/2/131.html

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