Cite Textil Huancavelica Resumen

7/22/2019 Cite Textil Huancavelica Resumen

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CITE TEXTIL HUANCAVELICACITE Huancavelica, institucin creada por el Estado Peruano, en el marco de la Ley de CITEsN27267 y su modificatoria Ley N 27890

OBJETIVO

Contribuir elevar la Competitividad, el nivel Tecnolgico, en Calidad, Productividad eInnovacin

SERVICIOS A DISPOSICIN:

SERVICIOS TECNLOGICOS,Capacitacin y Asistencia Tcnica en:- Clasificacin y Categorizacin de Fibras- Medicin y Anlisis de Fibras.- Hilado artesanal en Rueca Mecanica.- Teido con Tinte Naturales.- Diseo de Productos- Evaluacin de muestras y prendas tejidas a palito, crchet, telar artesanal y mquina de tejer. - Confeccin de Prendas de Vestir.- Servicio de lavado y vaporizado de prendas- Trabajos de Investigacin Aplicada.

CLIMALa ciudad de Huancavelica, capital de la regin, tiene un clima fro y lluvioso.La temperatura media anual mxima es de 16C (61F) y la mnima de 2C

(36F). La temporada de lluvias se inicia en noviembre y concluye en abril.

VAS DE ACCESO

TerrestreLima-Pisco-Huancavelica: 499 km (11 horas en auto aprox.)Lima-Huancayo-Huancavelica: 444 km (9 horas en auto aprox.)Ayacucho-Huancavelica va Rumichaca: 244,9 km (5 horas en auto aprox.)Ayacucho- Huancavelica, va Lircay 221 km (6 horas en auto aprox.)

MERCADOS DE ARTESANA

Mercado Central. Jr. Vctor Garma cdra. 4 s/n, HuancavelicaPortales del Centro Cvico. Av. Manchego Muoz cdra. 2 s/n, Huancavelica

CORREOAv. Pasaje Ferra s/n, Huancavelica. Tel: (067) 75-2750. Atencin: L-S 8:00-20:00.

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Textiles -

HuancavelicaEncuentra informacin detalla www.urbita.com/huancavelicaArtesana textil O

PedidosPuede usted realizar sus pedidos a travs de esta pgina web, personal especializado estar encontacto permanente con usted para lograr una optima atencin.

PARTICIPACIN EN LA FERIA DE FRANCIA

El Cite Huancavelica particip en la Feri en Francia ....................., en la cual presentodiversos prendas de vestir.

A. Geogrfico y Demogrfico.
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Comprende un territorio de 22,131.47 Km2 que representa el 1.72% de

la superficie del Per. En Huancavelica,

A. Tecnologa

Mquinas de coser

Mquinas de remalle

Balanza industrial

Balanza de mesa

Guantes de lates blanco

Guardapolvo

1.1. MERCADO

Mercado del comprador de acuerdo a los datos estadsticos obtenidos del

INEI (Instituto Nacional de Estadstica e Informtica) Huancavelica tiene una

poblacin de 37.255 habitantes de los 37.255 habitantes de Huancavelica,

19.346 son mujeres y 17.909 son hombres. Por lo tanto, el 48,07 por ciento de

la poblacin son hombres y el 51,93 mujeres.


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1.2.PRODUCTO

Propiedades e indicadores:

Cite textil camlidos Huancavelica es una empresa representativa de

artesana textil del departamento de Huancavelica. Nuestra empresa

viene trabajando con las siguientes asociaciones

WAYRA S.R.L.

EMPIL S.A.C

SENATI

VECINOS PERU

1.2.1. Variables de influencia

Nuestro producto se dirige tanto al segmento de nios, jvenes, y

adultos, para satisfacer las necesidades nuestros clientes y fomentar la

compra de la chompa a nivel local y nacional.

1.2.2. Geogrfica

MUJERES52%

VARONES48%

POBLACION DEL DEPARTAMENTO DE HUANCAVELLICA

SEGMENTADO ENTRE VARONES Y NUJERES


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El clima es un factor que favorece en nuestra regin a la compra de las

chompas ya que Huancavelica esta entre 9 y 10 durante todo el ao.

Pues que nuestro producto puede alcanzar un alto nivel de segmento en

relacin con el aria geogrfica, todo el Per, departamento de

Huancavelica (urbano, rural) en el que desarrollamos nuestra actividad

empresarial

1.2.3. Demogrfico

POBLACIN POR EDAD Y GNERO DE LA REGIN HUANCAVELICA 2013

1.1.Estrategia De Producto:

Edades Varones Mujeres

0-4 34,352 33,111

5-9 32,351 31,518

10-14 30,710 29,949

15-19 28,090 26,917

20-24 23,959 22,948

25-29 18,409 17,522

30-34 13,936 13,466

35-39 12,918 12,689

40-44 11,154 11,518

45-49 8,492 9,443

50-54 7,400 7,953

55-59 6,323 6,834

60-amas 4,955 5,834


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El producto que ofrecemos es puro fibra de camlidos que est dirigido a la

poblacin en general de acorde a sus necesidades, de dicha fibra se puede

elaborar gorras, chalinas, bolsas, monederos, etc.

1.1.Estrategia De Distribucin

Distribucin directa: porque los servicios y producto, ser directamente

al comprador

Distribucin Indirecta:

Cuando hay pedidos familiares y/o comerciantes.

1.3.UBICACIN:

La empresa cite textil camlidos Huancavelica tiene domicilio legal en la misma

plaza santa rosa, a un cuadra de plaza de armas.

1.4.DISEO DEL PRODUCTO ACABADO

La fibra de camlidos es un producto de calidad, su duracin por mucho

tiempo garantiza una compra abundante.

1.4.1. PRODUCTO

El producto es un bien material tangible duradero, que tiene

Organizacin y participacin en ferias locales y nacionales.

1.4.1.1. NIVELES DE LA ELABORACIN DEL PRODUCTO

a) producto bsico:

Las bondades del producto frente a una necesidad del

consumidor.


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b) Producto aumentado:

El producto fibra de camlidos tiene valor agregado,

producto 100% natural que crece en la regin de

Huancavelica. Producto que no tiene fecha de expiracin y es

fcil de uso.

1.4.1.2. CONCEPTO DEL PRODUCTO:

Del producto natural que tiene muchos beneficios, con valores

agregados para distintos tipos de actividades.

USUARIOS: los compradores del producto natural son: los

nios, jvenes, adultos, pblico en general, y persona de

tercera edad.

EDAD: pueden ser de cualquier edad 1ao amas.

BENEFICIOS: es un producto de calidad que nos protege

del frio.

OCASIN: cuando se presenta la presencia de lluvias,

heladas, etc.

PROMOCIN:

Teniendo en cuenta las variaciones de los de ms fibras en el mercado y

su poca efectividad en la calidad, hace que la fibra de camlidos un

producto diferente por sus propiedades la cual ser utilizada en la

publicidad para el posicionamiento respectivo

1.4.1.3. pblico objetivo

Mujeres y varones de 1 a ms aos de clase media y alta (urbana

y rural)

1.4.1.4. publicidades:

RADIO CD

TELEVISIN


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PANELES PUBLICITARIOS

AFICHES

GIGANTOGRAFIA

MEDIOS ESCRITOS PAGINA WEB( HOTMAIL,YA-

HOO,GMAIL,FACEBOOK,TWITEER,ETC)


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CITE TEXTIL CAMELIDOS HUANCAVELICA


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Cite Textil Huancavelica Resumen

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