CONSUMIDOR DE GASEOSAS

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    AO DE LA CONSOLIDACION DEL MAR DE GRAU

    UNIVERSIDAD ANDINA DEL CUSCOFACULTAD DE CIENCIAS ECONOMICAS, ADMINISTRATIVAS Y CONTABLES

    ESCUELA PROFESIONAL DE ECONOMIA

    TEMA:

    CURSO: Microecono!" I

    DOCENTE: Econ# So$e%"% Urr&'i" Me$$"%o

    ALUMNA: Mi()e$$ Mi$"*ro( C+cere( &"+n

    Sor"-%" Ro%ri*&e. C)o/&e

    CUSCO0PERU

    Pgina1

    EL CONSUMIDOR DE GASEOSAS DEL CEAC LA CARRERAPROFESIONAL DE ECONOM1A DE LA UNIVERSIDAD ANDINA

    DEL CUSCO

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    2345

    INDICE

    PRESENTACI6N###########################################################################################################7

    INTRODUCCI6N###########################################################################################################5

    CAPITULO I################################################################################################################### 8

    4#4 METODOLOGIA DEL TRABA9O#####################################################################8

    4#4#4 OB9ETIVOS GENERALES#######################################################################8

    4#4#2 OB9ETIVOS ESPECIFICOS####################################################################8

    4#4#7 PROCESAMIENTO DE LA INFORMACIN##############################################8

    CAPITULO II################################################################################################################## ;

    2#4 MARCO TEORICO##########################################################################################;

    2#4#4 Teor!" neoc$+(ic"######################################################################################;

    2#4#2 Mi$'on Frie%"n########################################################################################;

    2#4#7 9o)n M"-n"r%

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    2#2#? E/&i$i=rio %e$ con(&i%or##########################################################################

    CAPITULO III#################################################################################################################

    7#4 ANALISIS DE RESULTADOS##########################################################################

    7#2 CONCLUSIONES############################################################################################

    7#7 RECOMENDACIONES####################################################################################

    7#5 BIBLIOGRAFIA################################################################################################

    PRESENTACIN

    Se re(en'" e$ (i*&ien'e 'r"="o %e ine('i*"cin coo "r'e %e e"$&"cin %e$ c&r(o %eicroecono!" I, /&e $$e" or '!'&$o EL CONSUMIDOR DE GASEOSAS DE LA CARRERAPROFESIONAL DE ECONOM1A DE LA UNIVERSIDAD ANDINA DEL CUSCO#

    E(er"n%o /&e %ic)" ine('i*"cin (e" %e (& en'ero "*r"%o, - %i(c&$+n%ono( con"n'ici"cin or $o( errore( coe'i%o(#

    ATTE#

    Pgina3

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    LAS ALUMNAS

    INTRODUCCIN

    L"( *"(eo("( =&(c"n (o$&cion"r $o( ro=$e"( %e "$ien'"cin %e $"( (ocie%"%e( o%ern"(, $"(c&"$e( $$e"n con(i*o $" re(on("=i$i%"% %e *r"n%e( ro=$e"( %e ("$&% - o=e(i%"%, en e$ c"(o %e

    e('&%i"n'e( &nier(i'"rio( e$ con(&o %e e('o( "$ien'o( e( "-or %e=i%o " $o( ro=$e"( %e )or"rio- 'ieo "r" con(&ir "$ien'o( ("no(#

    A$ in'erior %e e('e %oc&en'o re(en'"reo( conce'o( @&n%"en'"$e( (o=re $" 'eor!" %e$con(&i%or ="o e$ en@o/&e %e %i('in'o( "&'ore(, " con'in&"cin re"$i."reo( &n" enc&e('" "r"

    o='ener in@or"cin (o=re e$ 'e" " 'r"'"r - @in"$en'e "n"$i."reo( $o( re(&$'"%o( - conc$&(ione(#

    Pgina4

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    1. CAPITULO I

    1.1 METODOLOGIA DEL TRABAJO

    1.1.1 OBJETIVOS GENERALES

    " Conocer e$ coor'"ien'o en c&"n'o "$ con(&o %e *"(eo("( or "r'e %e $o( "$&no( %e $"c"rrer" ro@e(ion"$ %e econo!" %e $" Unier(i%"% An%in" %e$ C&(co#

    1.1.2 OBJETIVOS ESPECIFICOS

    " U'i$i."r enc&e('"( "r" %e'erin"r e$ orcen'"e %e "$&no( con(&i%ore( %e coi%" r+i%"#= To"r e%i%"( "%ec&"%"( "r" incen'i"r e$ con(&o %e "$ien'o( n"'&r"$e( en $o(

    e('&%i"n'e( &nier(i'"rio(#c O='ener in@or"cin (o=re $o( @"c'ore( /&e in@$&-en en e$ con(&o %e coi%" r+i%"#

    1.1.3 PROCESAMIENTO DE LA INFORMACIN

    " Recoi$"cin %e $" in@or"cin (o=re $" 'eor!" %e$ con(&i%or, rec&rrien%o " $i=ro(#Pgina5

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    = An+$i(i( (o=re $o( =iene( %e $o( c&"$e( 'r"'"r" $" ine('i*"cin 'o"n%o en c&en'" $o( %i('in'o(=iene( /&e con(&en $o( e('&%i"n'e( %e $" Unier(i%"% An%in" %e$ C&(co#

    c Re"$i."cin %e$ !n%ice %e$ 'r"="o %e ine('i*"cin con $o( 'e"( " %e("rro$$"r#% For&$"cin %e $" enc&e('" "r" re"$i."r e$ e('&%io %e con(&o#e De("rro$$o %e$ !n%ice %"n%o " conocer $o( o=e'io( %e$ e('&%io %e$ con(&i%or, 'eor!"( %e *r"n

    ior'"nci" %e %i('in'o( "&'ore( - or &$'io re"$i."n%o "n+$i(i( %e re(&$'"%o( - conc$&(ione(re(ec'o " $" ine('i*"cin#

    @ Re"$i."cin %e $" enc&e('" en $" C"rrer" Pro@e(ion"$ %e Econo!" %e $" Unier(i%"% An%in"%e$ C&(co#

    * An+$i(i( %e $o( re(&$'"%o(#) Re"$i."cin %e $o( re(&$'"%o( or re*&n'"#i Conc$&(ione( - recoen%"cione(#

    2 CAPITULO II

    1 MARCO TEORICO

    2.1.1 Teora neo!"#$a

    L" 'eor!" neoc$+(ic" %e $" %e"n%" (&r*e rinci"$en'e con $" ""ricin %e *r"n%e( o=r"( %e$"r*in"$i(o, en $o( "o( 4?>4 " 4?>5, "&n/&e (e en!" *e('"n%o %e(%e coien.o( %e$ (i*$o I#L" ""ricin %e $"( 'eor!"( "r*in"$i('"( conc$&-en con &n" er" en $" c&"$ $" 'eor!" econic" e('&o%oin"%" or $" econo!" c$+(ic", /&e (e en@oc"=" en *r&o( o "*re*"%o( econico(# Lo(rinci"$e( eHonen'e( %e$ "r*in"$i(o @&eron Men*er, 9eon( - "$r"(# A$@re% M"r()"$$ @&e &-ior'"n'e " $" )or" %e coren%er coo in'er"c'J"n $" o@er'" - $" %e"n%"#

    L" 'eor!" neoc$+(ic" %e$ con(&i%or (e ="(" en:

    0 L"( re@erenci"(0 L" re('riccin re(&&e('"ri"

    Con(i%er" /&e e$ in%ii%&o in'er"c'J" en e$ erc"%o "r" "&en'"r (& =iene('"r, e(co*ien%o"$'ern"'i"( %e con(&o 'enien%o en c&en'" (&( re@erenci"(, /&e (on eH'ern"( " $" 'eor!", e( %ecir,(e con(i%er"n coo %"%"(# L" &'i$i%"%e( &n conce'o (&=e'io /&e (e re@iere " &n" e%i%" %e $"("'i(@"ccin /&e &n" er(on" o='iene "$ con(&ir &n =ien o (ericio#

    L" 'eor!" neoc$+(ic" %e$ con(&i%or e( e$ conce'o %e &'i$i%"% "r*in"$%ecrecien'e: " e%i%" /&e"&en'" e$ con(&o %e &n =ien, $" &'i$i%"% o'or*"%" or e$ con(&o %e c"%" =ien "%icion"$ "%i(in&-en%o# P"r'ien%o %e $"( re@erenci"(, (e %eri"n $"( c&r"( %e in%i@erenci"# Me%i"n'e $"(c&r"( %e in%i@erenci" - $" re('riccin re(&&e('"ri", (e &e%e "rri="r " $" c&r" %e %e"n%", /&e e(%e enore &'i$i%"% "r" $" 'eor!" neoc$+(ic" %e $" econo!"#

    Pgina6

    http://www.zonaeconomica.com/teoria-utilidad-demanda/funcion-utilidadhttp://www.zonaeconomica.com/teoria-utilidad-demanda/funcion-utilidadhttp://www.zonaeconomica.com/teoria-utilidad-demanda/utilidad-marginalhttp://www.zonaeconomica.com/teoria-utilidad-demanda/principio-indiferencia#curva%20de%20indiferenciahttp://www.zonaeconomica.com/teoria-utilidad-demanda/demandahttp://www.zonaeconomica.com/teoria-utilidad-demanda/funcion-utilidadhttp://www.zonaeconomica.com/teoria-utilidad-demanda/utilidad-marginalhttp://www.zonaeconomica.com/teoria-utilidad-demanda/principio-indiferencia#curva%20de%20indiferenciahttp://www.zonaeconomica.com/teoria-utilidad-demanda/demanda
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    2.1.2 M$!%on Fr$e&'anFrie%"n "r'e %e $" 'eor!" %e$ con(&i%or - 'o" coo ="(e e$ o%e$o %e %o( erio%o(, con c&r"(%e in%i@erenci" - $" re('riccin re(&&e('"ri" )io'K'ic" %e &n" &ni%"% con(&i%or"#

    Con(&e, (o$o "r" re*&$"ri."r $" corrien'e %e *"('o - "r" o='ener in'ere(e( (o=re $o( rK('"o(, (ie$ 'io %e in'erK( e( o(i'io o reci=ir &n "*o or e%ir re('"%o, (i e$ 'io %e in'erK( e( ne*"'io# S&coor'"ien'o %een%e %e $o( *&('o(, %e $" &ni%"% re$"'i" /&e "(i*ne "$ con(&o en %i@eren'e(oen'o( %e$ 'ieo#

    2.1.3 Jo(n Ma)nar& *e)ne#L" re$"cin en're e$ con(&o - $" ren'" (e (&one ="('"n'e e('"=$e, - no @i", - e$$o @"ci$i'" $"(re%iccione( "cerc" %e $"( c"n'i%"%e( /&e $o( con(&i%ore( %e(e=o$("r+n %e $"( %i@eren'e( e)io'K'ic"( ren'"(#E( $" re$"cin en're con(&o e in*re(o, c&"n%o +( "$'o (e" e$ in*re(o %e &n" er(on", '"n'o "("$'o (er+ ro="=$een'e (& con(&o# A(!, $"( er(on"( con &n in*re(o "-or 'ien%en " con(&ir

    +( /&e $"( er(on"( con &n in*re(o enor#

    2.1.+ ,er-er% S$'on

    E$ con(&i%or (e re*ir!" or re*$"( o )+=i'o( no coen("%ore(#

    Se )" coro="%o e!ric"en'e /&e $" *r"n "-or!" %e %eci(ione( %e $o( con(&i%ore( (one(on'+ne"( - (e ="("n en r&'in"( o roce%iien'o( /&e no "'ien%e " +( %e &no o %o( cri'erio(# Lo(con(&i%ore( no eH"in"n (i('e+'ic"en'e 'o%"( $"( ocione( o(i=$e(, ("$o "r" cier'o( =iene(#Lo( roce%iien'o( %een%en &c)o +( %e $" co('&=re rei" /&e %e$ "n+$i(i( r"cion"$ %e 'o%"(

    $"( o(i=i$i%"%e(# E(e e%io "r" %eci%ir, $$""%o r"cion"$i%"% roce%ien'"$, roorcion" &n e%ior+i%o - (enci$$o %e 'o"r %eci(ione(, &n roce%iien'o %e o'ii."cin ri*&ro(o en're 'o%"( $"(o(i=i$i%"%e( o%r!" (er in"%ec&"%o# Por '"n'o, o%eo( %ecir, /&e &n con(&i%or con in@or"cin$ii'"%" - conociien'o( $ii'"%o( e('" (ien%o r"cion"$ "$ e(co*er K'o%o( roce%ien'"$e( %ee$eccin, ero e('e 'io %e r"cion"$i%"% no e( $" r"cion"$i%"% o'ii."%or" /&e re(&one $" 'eor!"neoc$+(ic"#

    2.2 MARCO CONCEPTUAL

    2.2.1 De'an&aL" %e"n%" (e %e@ine coo $" c"n'i%"% - c"$i%"% %e =iene( - (ericio( /&e &e%en (er "%/&iri%o( en

    $o( %i@eren'e( recio( %e$ erc"%o or &n con(&i%or %e"n%" in%ii%&"$ o or e$ con&n'o %econ(&i%ore( %e"n%" 'o'"$ o %e erc"%o, en &n oen'o %e'erin"%o#

    Pgina7

    http://es.wikipedia.org/w/index.php?title=Demanda_individual&action=edit&redlink=1http://es.wikipedia.org/w/index.php?title=Demanda_individual&action=edit&redlink=1
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    2.2.2 Con#'$&orE$ con(&i%or e( &n "*en'e /&e %i(one %e rec&r(o( e(c"(o( 'ieo - %inero - 'iene /&e %eci%irc&"$ e( $" eor @or" %e &("r$o( "r" con(e*&ir "Hii."r (& =iene('"r er(on"$# E$ "(ec'o

    @&n%"en'"$ en e$ e('&%io %e$ con(&i%or e( /&e e('"o( "n'e &n ro=$e" %e %eci(in in%ii%&"$#

    2.2.3 In/re#o

    "ce re@erenci" " 'o%"( $"( en'r"%"( econic"( /&e reci=e &n" er(on", &n" @"i$i", &n" ere(",&n" or*"ni."cin, &n *o=ierno, e'c#

    E$ 'io %e in*re(o /&e reci=e &n" er(on" o &n" ere(" & or*"ni."cin %een%e %e$ 'io %e"c'ii%"% /&e re"$ice &n 'r"="o, &n ne*ocio, &n" en'", e'c## E$ in*re(o e( &n" re&ner"cin /&e (eo='iene or re"$i."r %ic)" "c'ii%"%, /&e e('" %e('in"%" "$ con(&o %e =iene( - (ericio(#

    2.2.+ U%$!$&a&Se )" "@ir"%o /&e $"( er(on"(, coo con(&i%or, =&(c"n "Hii."r (& =iene('"r %e "c&er%o con(&( re@erenci"( - %"%o &n %e'erin"%o nie$ %e in*re(o# E$ con(&i%or "Hii." (& =iene('"r o("'i(@"ccin c&"n%o (&ce%e $o i(o con $" &'i$i%"%, %e "c&er%o con $" 'eor!" (&=e'i"#

    2.2.0 Preeren$a# &e! on#'$&orA$ con&n'o %e conce'o( - re$"cione( /&e eH$ic"n $"( @or"( en /&e (e coor'" e$ con(&i%or, e(%ecir, $" con%&c'" /&e "(&e "r" 'o"r %eci(ione( "r" ("'i(@"cer (&( nece(i%"%e(, (e $e( $$""'eor!" %e$ con(&i%or o 'eor!" %e $" con%&c'" %e$ con(&i%or#

    Uno %e $o( riero( e$een'o( /&e (e %e=en "n"$i."r "r" coren%er $" con%&c'" %e$ con(&i%ore( $"( re@erenci"( %e $"( er(on"( )"ci" cier'o( =iene( o (ericio(#

    S&&e('o(:

    "# R"cion"$i%"%# Se (&one /&e $o( in%ii%&o( "c'J"n r"cion"$en'e, $o c&"$ (i*ni@ic" /&ee$e*ir+n &n =ien (o=re o'ro (i $" &'i$i%"% /&e o='iene con e$ riero e( "-or %e $" /&eo='en%r!" con e$ (e*&n%o#

    =# Re@$eHii%"%# E('e (&&e('o in%ic" /&e c&"$/&ier =ien e$e*i%o or e$ con(&i%or (e i%en'i@ic"con e$ i(o, or e(o $o e$i*e#

    c# Tr"n(i'ii%"%# E('e (&&e('o in%ic" en @or" c$"r" $" con%&c'" r"cion"$ %e$ con(&i%or,or/&e &e('r" /&e (&( re@erenci"( (on con(i('en'e(#

    Pgina8

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    2.2. Po#$-$!$&a&e# &e on#'oL"( o(i=i$i%"%e( %e con(&o %e c"%" er(on" %een%e %e &c)o( @"c'ore( /&e re(&en $"(con%icione( in%ii%&"$e( %e c"%" &no %e no(o'ro(, en're $"( /&e (e inc$&-en *&('o( - re@erenci"(,

    in@$&enci"( %e $" &=$ici%"%, cerc"n!" o "$e"ien'o %e $o( cen'ro( %e "="('o(, "-or o enor%i(oni=i$i%"% %e $o( =iene(, recio( %e $o( i(o(, conociien'o %e o'ro( =iene( (&('i'&'o(#

    Lo /&e c"%" in%ii%&o =&(c" coo con(&i%or e( in'e*r"r &n con&n'o %e =iene( /&e $e eri'"n("'i(@"cer %e $" eor "ner" (&( nece(i%"%e(# En 'eor!", e$ con(&i%or &e%e %i(oner %ec"n'i%"%e( o(i'i"( %e =iene( /&e "n %e $" &ni%"% )"('" e$ in@ini'o (in e="r*o, "&n/&e eHi('"n $o(=iene( en @or" i$ii'"%", &n in%ii%&o no &e%e "%/&irir 'o%o(, or/&e (e en@ren'" " "ri"( $ii'"n'e(en're $"( /&e %e('"c"n e$ 'ieo - $o( in*re(o(#

    2.2. L$'$%a$one# a! on#'oL"( rinci"$e( $ii'"cione( "$ con(&o /&e 'iene /&e en@ren'"r &n" er(on" (on:

    A# E$ 'ieo# Nin*Jn con(&i%or &e%e "%/&irir con(&ir 'o%o( $o( =iene( "$ i(o 'ieo &n"e. /&e ("'i(@"ce (&( nece(i%"%e(, "("%o cier'o 'ieo &e$e " (en'ir in("'i(@"ccin -re/&iere %e +( =iene( "r" ("'i(@"cer (&( nece(i%"%e(, $o c&"$ c&$e e$ rinciio %ein("ci"=i$i%"%#

    B# Lo( in*re(o(# O'r" $ii'"cin ior'"n'e "$ con(&o e( $" /&e rere(en'"n $o( in*re(o( %e $"er(on"# E( %ecir, e$ in%ii%&o coo con(&i%or =&(c" "Hii."r (& =iene('"r %"%o &n%e'erin"%o nie$ %e in*re(o#

    C# E$ re(&&e('o# A$ =&(c"r ("'i(@"cer (&( nece(i%"%e( e$ in%ii%&o %e=e rei("r $o( recio( %e$o( =iene( /&e %e(e" "%/&irir - co"r"r %ic)o( =iene( con (&( in*re(o(#

    2.2.4 E5$!$-r$o &e! on#'$&orE$con(&i%or(e )"$$" en e/&i$i=rioc&"n%o con(i*&e re"r'ir (&re(&&e('o%e*"('o( en're $o(%i@eren'e( =iene( %e con(&o%e '"$ o%o /&e (& &'i$i%"%o ("'i(@"ccin (e" +Hi"#

    L" e(c"$" %e re@erenci"( eri'e "n"$i."r %ier("( co=in"cione( (in e="r*o, %e "c&er%o con e$in*re(o /&e &n in%ii%&o erci=e - " $o( %ier(o( recio( %e erc"nc!"( - (ericio(, K('e 'iene /&erec)"."r "$*&n"( co=in"cione( "r" "%ec&"r$"( " (&( con%icione( "r'ic&$"re(#

    3 CAPITULO III

    3.1 ANALISIS DE RESULTADOS

    MATERIALES 6 M7TODOS

    D$#e8o9Pgina9

    http://www.economia48.com/spa/d/consumidor/consumidor.htmhttp://www.economia48.com/spa/d/consumidor/consumidor.htmhttp://www.economia48.com/spa/d/equilibrio/equilibrio.htmhttp://www.economia48.com/spa/d/presupuesto/presupuesto.htmhttp://www.economia48.com/spa/d/presupuesto/presupuesto.htmhttp://www.economia48.com/spa/d/gasto/gasto.htmhttp://www.economia48.com/spa/d/gasto/gasto.htmhttp://www.economia48.com/spa/d/bienes-de-consumo/bienes-de-consumo.htmhttp://www.economia48.com/spa/d/utilidad/utilidad.htmhttp://www.economia48.com/spa/d/consumidor/consumidor.htmhttp://www.economia48.com/spa/d/equilibrio/equilibrio.htmhttp://www.economia48.com/spa/d/presupuesto/presupuesto.htmhttp://www.economia48.com/spa/d/gasto/gasto.htmhttp://www.economia48.com/spa/d/bienes-de-consumo/bienes-de-consumo.htmhttp://www.economia48.com/spa/d/utilidad/utilidad.htm
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    E$ %i(eo %e $" re(en'e ine('i*"cin corre(on%e " &n e('&%io %e$ con(&o %e coi%" r+i%" %e $o(e('&%i"n'e( %e $" c"rrer" ro@e(ion"$ econo!" %e $" Unier(i%"% An%in" %e$ C&(co#

    T:n$a9

    L" 'Kcnic" &'i$i."%" "r" $$e"r " c"=o e$ (i*&ien'e e('&%io @&e $" enc&e('"#

    Proe&$'$en%o9

    Se ro-ec' $" enc&e('" " c"%" &no %e $o( e('&%i"n'e( %e $" c"rrer" ro@e(ion"$ %e econo!" %e $"UAC#

    Per$! #e!e$ona&o

    To%o( $o( enc&e('"%o(,

    E('&%i"n en $" UAC Per'enecen " $" c"rrer" ro@e(ion"$ % econo!"#

    In#%r'en%o9

    E$ in('r&en'o /&e (e &'i$i. @&e &n c&e('ion"rio %iri*i%o " $o( "$&no( %e $" c"rrer" ro@e(ion"$ %eEcono!" %e $" Unier(i%"% An%in" %e$ C&(co#

    S& '""o e( %e 4 )o"( 2 c"ri$$"(, %on%e 'o%"( $"( re*&n'"( (on %e (e$eccin J$'i$e#

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  • 7/25/2019 CONSUMIDOR DE GASEOSAS

    11/29

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  • 7/25/2019 CONSUMIDOR DE GASEOSAS

    12/29

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    Tabla 2 : Resultados de las encuestas

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    Pgina12

  • 7/25/2019 CONSUMIDOR DE GASEOSAS

    13/29

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    Pgina13

  • 7/25/2019 CONSUMIDOR DE GASEOSAS

    14/29

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    Pgina14

  • 7/25/2019 CONSUMIDOR DE GASEOSAS

    15/29

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    Pgina15

  • 7/25/2019 CONSUMIDOR DE GASEOSAS

    16/29

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    (e"n" 408 (o$e( Precio NoRe&nione(%e "i*o( S"=or

    No )"-"rie%"%

    447 "=&r*&e(" In'er%i"rio 8043 (o$e(+=i'o( %econ(&o Si A$&er.o C"n'i%"%

    No ("'i(@"cee$ )"=re

    445 S"$c)i"" Di"rio48 " "((o$e( O'ro( No O'ro( O'ro(

    No ("'i(@"cee$ )"=re

    448 Pi.." O'ro(48 " "((o$e( S"$&% No

    En e$%e("-&no S"=or O'ro(

    44; S"$c)i"" O'ro( 408 (o$e(G&('o( -

    re@erenci"( NoRe&nione(%e "i*o( S"=or O'ro(

    44> Pi.." O'ro(48 " "((o$e( S"$&% Si

    Re&nione(%e "i*o( O'ro( O'ro(

    44? S"$c)i"" In'er%i"rio 43048 (o$e("=i'o( %econ(&o No A$&er.o O'ro(

    No ("'i(@"cee$ )"=re

    44 Pi.."Un" e. " $"

    (e"n" 43048 (o$e( Precio Si A$&er.o C"n'i%"% O'ro(423 S"$c)i""

    Un" e. " $"(e"n" 8043 (o$e(

    G&('o( -re@erenci"( Si So$o V"rie%"%

    Co('o( &-"$'o(

    424 S"$c)i""

    Do( ece( " $"(e"n" 408 (o$e(

    G&('o( -re@erenci"( No

    Re&nione(%e "i*o( C"n'i%"%

    No )"-"rie%"%

    422 S"$c)i""

    Do( ece( " $"(e"n" 43048 (o$e( Precio No So$o I"*en O'ro(

    427 S"$c)i""

    Un" e. " $"(e"n" 408 (o$e( S"$&% No

    Re&nione(%e "i*o( S"=or

    No )"-"rie%"%

    425 S"$c)i"" Do( ece( " $"(e"n" 408 (o$e( G&('o( -re@erenci"( No Re&nione(%e "i*o( O'ro( No ("'i(@"cee$ )"=re428 S"$c)i"" O'ro(

    48 " "((o$e( O'ro( No A$&er.o O'ro(

    No ("'i(@"cee$ )"=re

    PREGUNTA 4: : -$ene# ) #er?$$o# on#'e #%e&

    Pgina16

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    O-e%$?o9 O='ener &n" i%e" *ener"$ %e $o( =iene( /&e con(&en $o( e('&%i"n'e( %e $" C"rrer"Pro@e(ion"$ %e Econo!" %e $" Unier(i%"% An%in" %e$ C&(co en c&"n'o " coi%" r+i%" (e re@iere#

    Tabla 3

    Re#;e#%a Can%$&a& Poren%aeS"$c)i"" 83 53

    Pi.." 43 ?"=&r*&e(" 2 27

    C)i@" 27 4?O'ro( 47 44

    TOTAL 120 1

    Ilustracin 1

    =FUENTE9 Ene#%a E! on#'$&or &e !a UAC . Carrera &e Eono'$a 21+>

    In%er;re%a$

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    PREGUNTA 2: Con 5: reen$a on#'e e#%e -$en

    O-e%$?o9 I%en'i@ic"r $" @rec&enci" con /&e $o( "$&no( con(&en coi%"( r+i%"(#

    Tabla 4

    Re#;e#%a Can%$&a& Poren%aeUn" e. " $" (e"n" 78 2?Do( ece( " $" (e"n" 2> 22In'er%i"rio 2? 22Di"rio 4; 47O'ro( 4 48

    TOTAL 120 1

    Ilustracin 2

    =FUENTE9 Ene#%a E! on#'$&or &e !a UAC . Carrera &e Eono'$a 21+>

    In%er;re%a$

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    Tabla 5

    Re#;e#%aCan%$&a

    &Poren%a

    e408 (o$e( 7> 738043 (o$e( 77 2;43048 (o$e( 2? 2248 " +( (o$e( 2> 22

    TOTAL 120 1

    Ilustracin 3

    =FUENTE9 Ene#%a E! on#'$&or &e !a UAC . Carrera &e Eono'$a 21+>

    In%er;re%a$

  • 7/25/2019 CONSUMIDOR DE GASEOSAS

    20/29

    O-e%$?o9 Tener &n" i%e" %e $o( o'io( or $o( c&"$e( $o( e('&%i"n'e( %e $" UAC con(&en coi%"r+i%"#

    Tabla 6

    Re#;e#%aCANTIDA

    DPoren%a

    ePrecio 2 27+=i'o( %e con(&o 22 4?G&('o( - re@erenci"( 53 72S"$&% ? ;O'ro( 2; 24

    TOTAL 120 1

    Ilustracin 4

    =FUENTE9 Ene#%a E! on#'$&or &e !a UAC . Carrera &e Eono'$a 21+>

    In%er;re%a$

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    PREGUNTA 8: T$ene o (a %en$&o en !o# !%$'o# 2 a8o# $non?en$en%e# ':&$oH )a

    re;er#$

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    22/29

    An"!$#$#9 L" "-or!" %e $o( enc&e('"%o( (i re(en'" ro=$e"( %e ("$&%, $o c&"$ e( &n in%ic"%or %e$o( %e@ec'o( %e $" coi%" r+i%" - (&( reerc&(ione( en $" ("$&% %e $" o=$"cin /&e $o( con(&e#

    PREGUNTA ;9 En 5: oa#$one# #%e& ;re$ere on#'$r o'$&a# r";$&a#

    O-e%$?o9 Conocer $"( oc"(ione( o (i'&"cione( en $"( c&"$e( $o( e('&%i"n'e( con(&en coi%"r+i%"#

    Tabla 8

    Re#;e#%aCan%$&a&

    Poren%ae

    En e$ "$&er.o 2 27Re&nione( %e "i*o( 2? 22

    Re&nione( %e e('&%io 4> 45En e$ %e("-&no 45 44So$o 45 44O'ro( 27 4?

    TOTAL 120 1

    Ilustracin 6

    Pgina22

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    =FUENTE9 Ene#%a E! on#'$&or &e !a UAC . Carrera &e Eono'$a 21+>

    In%er;re%a$

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    24/29

    =FUENTE9 Ene#%a E! on#'$&or &e !a UAC . Carrera &e Eono'$a 21+>

    In%er;re%a$

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    Ilustracin 8

    =FUENTE9 Ene#%a E! on#'$&or &e !a UAC . Carrera &e Eono'$a 21+>

    In%er;re%a$

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    3.2 ANEOS

    UNIVERSIDAD ANDINA DEL CUSCO

    Carrera Proe#$ona! &e Eono'a

    Pro)e%o &e $n?e#%$/a$

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    5# Por /&K con(&e e('e =ien

    Precio+=i'o( %e con(&o

    G&('o( - re@erenci"(S"$&%OTROS

    8# Tiene o )" 'eni%o en $o( J$'io( 2 "o( inconenien'e( K%ico, c&-" reerc&(in "@ec'e (&()+=i'o( "$ien'icio( )o- en %!"

    Si

    NoSi (& re(&e('" e( SI&K 'io( %e inconenien'e(

    ;# En /&K oc"(ione( &('e% re@iere con(&ir coi%"( r+i%"( E$i" &n" (o$" ocin, $" +(ior'"n'e

    En e$ "$&er.oRe&nione( %e "i*o(Re&nione( %e e('&%ioEn e$ %e("-&no

    So$oOTROS

    ># Se*Jn (& cri'erio /&e e( +( ior'"n'e en &n" coi%" r+i%"

    C"n'i%"%I"*enS"=orV"rie%"%OTROS

    ?# Por /&K r".n con(i%er" &('e% /&e $" "-or!" %e $" *en'e no con(&een("$"%" en $o( e('"=$eciien'o( %e coi%" r+i%"

    Co('o( &- "$'o(No )"- "rie%"%No ("'i(@"ce e$ )"=re

    Pgina27

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    OTROS

    Le "*r"%eceo( or (& co$"=or"cin#

    3.3 CONCLUSIONES

    De=i%o "$ "n+$i(i( %e re(&$'"%o( (e &e%e conc$&ir /&e %en'ro %e$ con(&o %e coi%"( r+i%"(or $o( "$&no( *ener"$en'e (e enc&en'r"n coi%"( con "$'o con'eni%o %e c"r=o)i%r"'o( -*r"("(, $o c&"$ e( &n ro=$e" -" /&e "@ec'" " $" ("$&% - %e(eeo %e $o( e('&%i"n'e(#

    E$ ""reciien'o %e %enoin"%"( coi%"( r+i%"(, )"n @or"%o e('i$o( %e i%" /&e )"n"co""%o "$ @eneno in%&('ri"$ - 'ecno$*ico, - /&e )"n %e'erin"%o cier'" %een%enci"econic" - )&"n" )"ci" e('e 'io %e "$ien'"cin#

    E$ con(&o %e coi%" r+i%" or "r'e %e $o( e('&%i"n'e( %e $" C"rrer" Pro@e(ion"$ %e Econo!"%e $" UAC, (e %e=e rinci"$en'e " @"c'ore( coo $o( *&('o( - re@erenci"(, "(! coo e$ 'ieo/&e 'ienen /&e no $e( eri'e $$e"r &n" "$ien'"cin "%ec&"%" - 'ienen /&e rec&rrir " e('o("$ien'o( /&e "@ec'"n " $" ("$&%#

    3.+ RECOMENDACIONES

    Coo =ien (e ("=e $"( coi%"( r+i%"( *ener"$en'e (on *r"("( en'once( c"&("nro=$e"( %e ("$&% en $o( e('&%i"n'e( /&iene( %e "c&er%o "$ "n+$i(i( or @"c'ore( %e 'ieo-Qo *&('o( - re@erenci"( - *ener"$en'e en e$ "$&er.o con(&en e('o( "$ien'o(, or e$$o(e %e=e 'ener &c)o c&i%"%o con $o( )or"rio( "c"%Kico( - $" e$eccin %e e('o( -" /&e e('e'"=iKn e( &n @"c'or %e'erin"n'e "r" e$ con(&o %e e('o( "$ien'o(#

    Pgina28

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    Lo( ro=$e"( %e$ con(&o %e coi%" r+i%" '"=iKn &e%en "@ec'"r en e$ %e(eeo"c"%Kico %e $o( "$&no( or $o c&"$ (e %e=e incen'i"r e$ con(&o %e coi%" ("$&%"=$e#

    Meor or*"ni."cin %e $" Unier(i%"% en c&"n'o " $o( )or"rio( "c"%Kico( - /&e e$ c"@e'[email protected]" coi%" ("$&%"=$e con recio( co%o( "r" /&e $o( "$&no( &e%"n con(&ir$o#

    3.5 BIBLIOGRAFA

    NICOLSON, "$'er 4?, Microecono!" in'ere%i" - (& "$ic"cin, C"!'&$o 7,

    M"Hii."cin De $" &'i$i%"%, MKHico, In'er"eric"n"#

    PAR, co$eccin 43 Leccione( "*i('r"$e( %e$ M"re'in* - Ven'"(F"(c!c&$o , D"eon&e(', M"%ri%, Ire(in - enc&"%ern"cin: Gr+@ic"( Vi$$", S# L#

    Pgina29