Cynthia prelisting presentation

ABOUT ME

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5STARS CUSTOMER

SERVICE COMMITMENT

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FIRST STEP DURING THE

HOME BUYING PROCESS

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MAREKTING STRATEGY

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HOME SALE TIMELINE

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FAIR MARKET VALUE

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BOOSTING CURB APPEAL

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QUESTIONS & ANSWERS

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COMPARABLE MARKET

ANALYSIS

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THANK YOU FOR GIVING ME THE OPPORTUNITY TO DISCUSS

THE FUTURE SALE OF YOUR HOME.

Packagesor

PRELISING

Cynthia Trinh, Broker

(408) 802-3680

[email protected]

Residential, Commercial

Investment, Mortgage

EXTREMELY DEDICATED

REAL ESTATE BROKER

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Please find my exclusive Listing Package prepared for you in the enclosed documents. You can be assured the programs that I have outlined for you will yield the greatest possibility of selling your home for the highest price - in the shortest of time - while experiencing the minimum hassle. Enclosed are a number of useful documents about the home-selling process and the high integrity of service that I offer to clients. It is sincerely my ultimate goal to exceed your expectations with outstanding real estate consulting services. I look forward to getting your home sold and helping you, your friends, and your family with all of your real estate goals. Sincerely,

Cynthia Trinh

Cynthia Trinh

ALWAYS SMILE

Because my smile is a reason for

many others to smile

INTEGRITY

is choosing your thoughts and

actions based on values rather

than personal gain..

HONEST HEART

produces honest actions.

LEARNING

I never neglect an opportunity for

improvement. Thank you for telling

me I’m not perfect.

THE GIVER

Love and kindness are never

wasted. They always make a

difference. They bless the one who

receives them and they bless the

giver.

Cynthia ABOUT

I feel my role as a real

estate and mortgage

broker provide positive

life-changes to other

people. I feel passionate

about taking care of my

clients.

EXTREMELY DEDICATED

REAL ESTATE BROKER

PROFESSIONAL… I have established myself with many years of

professional service and experience, and I am acutely knowledgeable in these communities: San Francisco, Palo Alto, Los Altos, Sunnyvale, Cupertino, Santa Clara, Mountain View, San Jose, San Mateo, Redwood City, Menlo Park, and surrounding areas.

I employ professional skills with solid backgrounds in real estate financing, computer technology, marketing, and education; These skills allow me to be the best at I what I love doing – helping people achieving their goals.

I have dedicated my heart and soul for over 13 years in providing outstanding services focused on unlocking capital and building profits.

As the owner/broker of the 5 Star Capital office in Silicon Valley, I have earned professional recognition in a real estate brokerage and mortgage services to my residential and commercial clients, with a proven track record of integrity and results.

I am also a member of National Association of Realtors

I am a Committee Member of the Commercial Global Business Council where I serve as the preferred agent to represent international clients in U.S. real estate transaction.

PERSONAL…

I’m a proud mother of two

daughters. We spend time reading, playing

sports, learning music instruments, and traveling! We are active in the school and local charity projects in the area as well.

Recreation: Cross-fit, yoga, swimming, singing, dancing, reading, and volunteering at school and community activities.

Passion/Dreams: We all strive to make a positive difference while we’re alive. I feel my role as a Real Estate and Mortgage Broker provide positive life-changes to other people. I feel passionate about taking care of my clients. I feel privileged to be able to work with you, and help many people build the American dream.

AS YOUR REAL ESTATE BROKER, I

PROMISE THAT I WILL: 1. Provide you with 5Stars Customer

Service during the entire selling process including, taking the time to understand your wants, needs and expectations, returning your calls, texts, and emails the same day and being honest with you at all times.

2. Work diligently for your best interests to obtain the highest possible sales price for your house in the shortest possible time.

3. Advise you on pricing and assist you with preparing and staging your home.

4. Implement the 5Stars Marketing Plan to market your house through as many channels as possible.

5. Coordinate the home inspection and showing process.

6. Present all offers in person and advise you on the terms and contingencies.

7. Negotiate offers on your behalf. 8. Schedule and coordinate

completion of contingencies and inspections.

9. Monitor the buyer’s financing process.

10. Deal and resolve potential problems.

11. Coordinate and supervise the preparation of all closing documents and guide you through the closing process.

MY 5STARS CUSTOMER SERVICE COMMITMENT

WHAT BENEFITS I PROVIDE TO

YOU:

1. Give you an expert opinion on

what repairs and updates would give you the best return on investment in your home sale.

2. Give you the most up-to-date property listings, comparisons, and benchmarks.

3. Provide you with information on competing properties; e.g. list price versus actual SOLD price, financing terms, condition and more.

4. Marketing and advertising savvy

5. Security

6. Help you objectively evaluate every buyer’s proposal without compromising your marketing position.

7. Monitoring, Renegotiating, Closing or Settling

BECAUSE We want to WOW potential home buyers during the first 30 days that your home is on the market. The most up-to-date and reliable data is always going to come from the MLS or directly from the broker. Having updated- to-the-minute market information helps us strategize. The most accurate way to determine the fair market value of your home is determined by what competing properties are selling for right now. My 5Stars Marketing strategy will sell your home quickly – for the best price. By using my service, you can rest assured that all showings will be pre-screened and supervised. An offer is just the beginning of a process of appraisals, inspections and financing – a lot of possible pitfalls. I can help you write a legally binding win-win contract that is more likely to make it through the process. I will guide you through the minefield of potential problems associated with the appraisal, inspection, and financing process, including the often complicated escrow instructions. In addition, I can meet and instruct any specialist for repairs or other issues that need to be completed before closing.

FIRST STEP TAKEN DURING THE HOME BUYING PROCESS

56% Internet 17% Realtor 7% Call on yard sign 6% Contacted a lender 5% Friend, relative, neighbor 3% Open House

2% New Builder 1% Local Newspaper Ad 1% Knew the seller 1% Home buying seminar 1% Other

Source: National Association of Realtors

1. CONSULTATION 2. PROFESSIONAL PHOTOGRAPHY 3. PROFESSIONAL VIDEOGRAPHY

4. PROFESSIONAL BROCHURES 5. LUXURY SIGN & POST 6. MLS

Strategy MY MARKETING

Choosing a qualified and

experienced real estate

broker can mean all the

difference in your real

estate experience and

the success of your

transaction.

EXPERIENCED &

KNOWLEDGEABLE REAL

ESTATE BROKER

COMMITMENT TO

EXCELLENCE

I can help! My goal is to give you a 5Stars experience!

7. CUSTOM WEBPAGE 8. SOCIAL MEDIA MARKETING 9. PREMIER EXPOSURE

10. JUST LISTED E-FLYERS 11. BUYER DATABASE 12. EMAIL BLASTS

13. BROKER TOURS 14. NATIONAL/INTERNATIONAL 15. HOME WARRANTY

16. OPEN HOUSE 17. REVIEW MARKET STATISTICS 18. FEEDBACK / UPDATES

PRE-LISTING

Consultation to learn your goals, wants, needs and expectations

Prepare your property so that it is in top-selling condition

Determine the best price for what’s going on in the market right now.

LISTED and ACTIVE

Marketing campaign started

Professional photography taken

Video marketing tour

Professional brochures designed

Signs installed

Submitted to multiple listing services

Premier exposure

Property web page launched

E-flyers campaign launched

Email campaign started

Social media marketing

Buyer database

National/international marketing program

Broker tour

Open house

Show your property

UNDER CONTRACT

Offer(s) received

Offer(s) negotiated

Offer accepted

Back-up offer(s) accepted

Inspections & disclosures completed

Buyer’s financing

Appraisal completed

Contingencies removed

Property closes

Refer friends and family to Cynthia Trinh

HOME SELLING TIME LINE

FIRST TIME IS THE BEST TIME

VALUE,

COST,

& PRICE

1

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VALUE is elusive. It is your opinion of your house’s worth to you based on the way you use it now and plan to use it in the future. Interesting – the words “you” and “your” both appear twice in the preceding sentence. Because your opinion is subjective the features you value may not be the standard for all people.

COST is history. Cost measure past expenditures. But that was then and this is now. What you paid for your house then or the cost of maintaining it doesn’t mean anything as far as the present or future value of your house is concerned.

PRICE is here and now. You put an asking price on your house. The buyer puts an offering price in the offer. You and the buyer negotiate back and forth until you arrive at a mutually acceptable purchase price. Today’s purchase price becomes tomorrow’s cost.

REMEMBER Cost is past, price is present and value is in the eye of the beholder. Neither the price you paid nor the price you want to get matters to the buyer. Not understanding this often causes sellers to make a very common mistake – overpricing.

THE FAIR MARKET VALUE

of your home is determined by the

market. – that is, what today’s buyers

are willing to pay. Buyers are comparing

your home to other homes now on the

market. Research shows that more

buyers purchase their properties at fair

market value – not above it. The

percentage of buyers increases even

more when the price drops below fair

market value.

If it’s priced OVER its fair market value it will: Not attract as many buyers

because they’ll think it’s out of their price range.

Take longer to sell.

Benefit competing properties Shut showings out

Be overpriced in everyone’s minds (agents and buyers) and they tend not to forget…

Cause you to lose valuable time and miss out on buying your dream home.

Cause advertising dollars and marketing efforts to be wasted.

Cause negotiations to stall. Cause appraisal problems End up selling below market

value in order to make up for all of the above.

Your home generates the most interest in the real estate community and among potential buyers during the first 30 days it is on the market.

STUDIES SHOW BOOSTING CURB APPEAL

CAN DO WONDERS FOR A SALE

CREATING CURB APPEAL

Keep the lawn cut & edged. Trim

the bushes. Weed the gardens.

Plant fresh annuals. Keep the

porch swept.

Pressure wash the drive way,

sidewalk and deck.

Paint the exterior siding and

trim.

Keep children’s toys out of the

front yard, sidewalks and front

porch.

If you have pets, clean up their

debris daily.

The front door greets the buyer.

Make sure it is fresh, clean and

paint the trim.

HOME STAGING BENEFITS

Staging is a proven technique for improving and optimizing the home selling experience. Benefits are numerous, essential, and profound. Staging benefits include:

Updated, new look

Positive first impression

Highlights special features of the

home

Faster sale

More offers

Higher appraised value

Increased privacy and reduced risk

for seller

Impression that the home is clean

and well-maintained

Appeals to more people

Home appears larger with less

clutter

Positive return on investment

More showings

Higher sale price

Better images for MLS, web, video,

and print

Getting top dollar for your

house begins with

understanding how to see your

house through the eyes of a

buyer. To be a successful seller

you must have your house

looking at its best

CLEAN

Clean all appliances inside and out.

Stains and dirt make them appear

old.

Scour walls, floors, bathtubs,

showers and sinks until they

sparkle.

Check grout in bathtubs, showers

and on the floors.

Clean your carpets to reduce

stains and eliminate odors.

Wash all the windows in your

house – inside and out.

Use a dehumidifier to help must

basements

Strategically place air fresheners

throughout your home.

CLUTTER

Keep kitchens counters clear – put

unnecessary items away.

Keep dirty dishes out of the sink.

Recycle stacks of old magazines

and newspapers

Clean out the closets. They should

look like they have enough room

to hold additional items. Get

everything off the floor and don’t

have the shelves piled to the

ceiling.

Make sure rooms are not

overcrowded with furniture. It

makes them appear smaller.

COSMETIC

Repair sheetrock cracker over doors or

windows. Repair nail pops.

Locate ceiling stains and the cause of

leak.

Touch up walls and trim where needed.

Check that windows are working properly

and look for cracked panes.

Put bright light bulbs in every socket.

Buyers like bright & cheery surroundings.

Repair loose knobs and doors that stick

or don’t close properly

Observe bathrooms for signs of mildew,

stains in sinks & toilets, missing tiles or

grout and in adequate caulking.

Repaint with neutral paint colors.

THERE IS SO MUCH TO THINK ABOUT WHEN SELLING YOUR HOME:

1. Is it a buyers’ market or sellers’ market?

2. How can I price my home so that it sells quickly?

3. What marketing strategies are effective and will sell my home quickly?

4. What should I do to have my home in top-selling condition?

5. What’s to consider “curb appeal” of the home?

6. How much should I fix? How much should I leave as-is?

7. How much of a hassle is involved in showing my home?

8. How much does it cost to sell my home?

9. What about all the paperwork and legalities?

10. What about my next home? Should I buy or rent?

11. Should I have my home inspected before selling?

12. Should I offer a home warranty to a new buyer?

13. How should I prepare my home for showing?

14. And more!

I can help!

I am more than happy to answer any of your questions.

SO MANY QUESTIONS TO ASK

I pride myself on providing the

very highest caliber of service

to sellers and buyers in every

price range. I’m unwaveringly

dedicated to fulfilling each of

my client’s specific needs.

WHY SHOULD I USE A REAL

ESTATE AGENT?

AGENT IS THE VOICE OF EXPERIENCE

There’s a reason nearly 90% of

sellers use a listing agent. Selling a

home takes time, knowledge of

neighborhood trends, and

negotiating skills. A good agent

markets your home aggressively and

will be able to get you the best

possible price, in the shortest span of

time.

TIME, ENERGY AND OTHER INTANGIBLES The peace of mind knowing that your sale is handled by an experienced professional who will be your advocate consultant, and “go-to” person for everything that needs to be done to get a successful closing.

IT’S A BIG DEAL Selling (and buying) a home is a big deal. Most people don’t sell more than three homes in their lifetime, so it’s not something they develop expertise in. There are ever-changing laws, ethical practices and practical considerations that you don’t want to learn on your own through trial and error or relying on a book or information off the Internet. It’s just not worth the risk.

EXCEPTIONAL

CUSTOMER

SERVICE

COMPARATIVE MARKET ANALYSIS

HOW IS THE CMA CREATED?

CMAs are generated by a computer program

supplied by your real estate agent’s multiple

listing service (MLS).

The MLS is available to licensed members

only, including brokers, salespeople, and

appraisers, who pay dues to gain access to

the service’s public and proprietary data,

including tax roll information, sold

transactions, and listings input by all

cooperating MLS members.

Listing agents generate CMAs for their sellers,

and buyer’s agents create them for their

buyers so both sides know what current

market conditions are for the homes they’re

interested in comparing.

CMA WHAT IS

Complimentary CMA.

Find out how much your

house is worth, today!

HARD-WORKING,

TRUSTED, AND DEVOTED

REAL ESTATE BROKER

WHAT IS A CMA?

The CMA is a side-by-side

comparison of homes for

sale and homes that are

recently sold in the same

neighborhood and price

range.

This information is further

sorted by data fields such as

single-family or condo,

number of bedrooms,

number of baths, postal

codes, and many other

factors.

Its purpose is to show fair

market value, based on

what other buyers and

sellers have determined

through past sales, pending

sales and homes recently

put on the market.

HOW ACCURATE ARE CMAS?

The CMA is a here-and-now snapshot of the

market, based on the most recent data available,

but it can instantly be rendered obsolete by a new

listing, or a change of status in a home with the

same criteria.

Why? The market is constantly changing – new

listings, pending sales, closed sales, price

reductions, and expired listings.

CMAs can vary widely, depending on the

knowledge and skill of the person inputting the

search parameters to the software as well as the

number and type of data fields that are chosen.

That means some features may not be included.

As informative as the CMA is, it should only be

used as a tool and should not substitute for your

real estate professional’s knowledge and advice.

Cynthia prelisting presentation

Business

Transcript of Cynthia prelisting presentation