Sesión Retail y Gran Consumo DF16 Delegación Española y Portugal

Agenda de la Sesión

Retail y Gran Consumo en España y Portugal

 Commerce Cloud para Retail y Gran Consumo

 Wrap-Up y Siguientes Pasos

Experiencias de S4G & Leadclic

Retail y Gran Consumo en España y Portugal

 Alberto Cordero  Retail & CPG Industry SE

17 Años de Éxito de Cliente en Retail y Gran Consumo

 Food & Drug

 Restaurants  E-Retailers

 Department Stores

 Specialty  Luxury

 Mass Merchants

Líder Mundial en la Industria de Gran Consumo

 Bebidas Refrescantes  Alimentación  Bebidas Alcohólicas

 Salud  Casa & Cuidado Personal  Alimentación Mascotas

Systems of RECORD

Inventory | Supply Chain | Merchandising | Pricing and Promotions | Payroll

Las empresas tienen ‘System of Records’  Focalizado en silos operacionales, no cercanía con el comprador y consumidor

Social

Cloud

System of ENGAGEMENT

Systems of RECORD

Inventory | Supply Chain | Merchandising | Pricing and Promotions | Payroll

Connected Shoppers | Connected Commerce | Connected Stores | Connected Employees

Mobile

Cloud

Social

Conecta todo con un ‘System of Engagement’  Sitúa al cliente en el centro de tu negocio

Social

Cloud

System of INTELLIGENCE

System of ENGAGEMENT

Systems of RECORD

Inventory | Supply Chain | Merchandising | Pricing and Promotions | Payroll

Connected Shoppers | Connected Commerce | Connected Stores | Connected Employees

Mobile

Cloud

Social

Journeys | Intelligence | Apps

IoT

Apps

Deep learning

AI

Re-imagina Retail y CPG con un ‘System of Intelligence’

Social

Cloud

Comercio Digital

Servicio por Cualquier Canal

PdV y Operaciones en tienda

Clienteling

Journeys | Intelligence | Apps

Bienvenido a la Plataforma de Éxito de los Compradores  Proporciona una experiencia de compra única y sencilla

Operaciones Conectadas

SHOPPER SUCCESS PLATFORM

Gestión de Fidelización

1-to-1 Marketing

Operaciones de canal

Éxito Empleados

Experiencias Conectadas

Key Account Management

Retail Execution

TPM

Route to Market

Consumer Marketing

Marketing Process

Innovation

Employee Engagement

HR Process

Employee Productivity

Plan to Forecast

Source to Pay

Make to Deliver

Order to Cash

B2B – Building business partnerships

B2C – Connecting with consumers

Operations – achieving agility

Employees – Engaging

Propuesta de Valor para Gran Consumo: 4 Pilares

Commerce Cloud para Retail y Gran Consumo

 Tim Blake  Sales Manager Iberia

Brands Are Struggling to Keep Pace  Current technology stymies innovation

are concerned about scale and their ability to deliver on omnichannel requirements 75%

 Disparate and duplicative systems

 Data is scattered everywhere

 Multiple sources of the truth

 Complex backend integrations

Source: Forrester Consulting

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Innovate & Grow Faster with Commerce Cloud

Network & Data

License & Maintenance

Operational Services

Hardware & OS Platform

Security 80%

“Hassle Free” Commerce Platform

Innovation to Stay Ahead

International

Omni Channel Merchandising

Mobile Store Operations

Distributed Commerce

20%

Innovation to Stay Ahead

Commerce Cloud Traditional Software 100%

Tim

e

Where You Spend Your Time

Responsive Design

Call Center Social

Looking Inside the Cloud  Commerce Cloud Architecture

Operations & Infrastructure

Business Tools

Developer Tools

Customer Interaction

Points

Active Merchandising

Product & Catalogs

Searchandising Promotions

& Pricing

Optimization Testing

Predictive Analytics

Store

RESTful APIs

Open Standards

Data Model Customization Multisite

Architecture Sandboxing Debugging & Testing

Certified Security

Scalability

Seamless Releases

Global Data Centers

99.99% Reliability

Multitenant

Technology Partner Ecosystem PIM Marketplace Fulfillment Payment Social Rich Media Tax Loyalty Analytics +others

Apps

Responsive Design

Call Center Social

Highly Customizable  Create differentiated experiences

Operations & Infrastructure

Business Tools

Developer Tools

Customer Interaction

Points

Active Merchandising

Product & Catalogs

Searchandising Promotions

& Pricing

Optimization Testing

Predictive Analytics

Store

RESTful APIs

Open Standards

Data Model Customization Multisite

Architecture Sandboxing Debugging & Testing

Certified Security

Scalability

Seamless Releases

Global Data Centers

99.99% Reliability

Multitenant

Technology Partner Ecosystem PIM Marketplace Fulfillment Payment Social Rich Media Tax Loyalty Analytics +others

Apps

Apple Pay  Using a Mobile App

Implementing Apple Pay, Cole Haan has reduced their mobile check out process from 15 steps down to 2.

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“Helps us improve by letting us integrate many applications through the partner program.” Katherine LaFranchise, AVP Digital, Urban Decay Cosmetics

Global House of Brands Leverages a Single Platform for Digital Commerce  Many brands on Commerce Cloud: Lancôme, Urban Decay, NYX, Kiehl’s and others  Dozens of sites globally, including many partner integrations  L’Oreal-specific reference web storefront as a design starting point  Unique experiences – e.g., L’Oreal Makeup Genius mobile app (L2: “Digital Best Practice”)

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Wrap-Up y Siguientes Pasos

 Fernando Ranz

Marketing Cloud Create 1-to-1 journeys for more engaging marketing

Sales Cloud Better manage vendor & partner relationships

Community Cloud Build online communities to complement commerce

App Cloud Create custom commerce experiences

Analytics Cloud Gain more insight into and enrich commerce data

Service Cloud Provide service before, during and after purchases

Commerce Cloud Unify commerce experiences across all channels

Bienvenido a la Plataforma de Éxito de los Compradores  Unifica toda la experiencia de Cliente con Salesforce

IoT Cloud Create a more complete picture of customers

Toledo Partnership Summit (TBD)  Primer evento de colaboración de clientes

Social

Cloud

OBJETIVOS ▪  Compartir iniciativas de colaboración Retail / Gran Consumo ▪  Cómo la tecnología puede servir de catalizador ▪  Accionar pilotos con quick wins con equipos compartidos

LANZAR / EVALUAR / PLANIFICAR INICIATIVAS ▪  Trade Promotion colaborativo ▪  Compartir conocimiento de cliente/segmentos ▪  Hub logístico / supply chain / gestión de sotck colaborativo ▪  RRHH iniciativas de colaboración (Revisión de performance

colaborativo) ▪  etc.

Thank Y u