7/23/2019 Esquema de Plan 1

http://slidepdf.com/reader/full/esquema-de-plan-1 1/6

PLAN DE NEGOCIO

Nombre del plan de negocio:

………………………………………………………………….

Responsable del grupo:

………………………………………………………………….

Integrantes del grupo:

…………………………………………………………………………………………………………

……………………………………………………………………………………………

7/23/2019 Esquema de Plan 1

http://slidepdf.com/reader/full/esquema-de-plan-1 2/6

I. RESUMEN

II. INFORMACIÓN COMPLEMENTARIAIII. ANÁLISIS DEL ESTUDIO DE MERCADO

IV. ASPECTOS TÉCNICOS

V. ESTUDIO DE LA ORGANIZACIÓN, DE ASPECTOS

VI. INVERSIÓN INICIAL Y FINANCIAMIENTO

VII. ESTIMACIÓN Y PROYECCIÓN DE COSTOS E INGRESOS

VIII. EVALUACIÓN ECONÓMICA Y FINANCIERA

IX. CONCLUSIONES Y RECOMENDACIONES

DESCRIPCIÓN DEL BIEN Y/O SERVICIO QUE SE BRINDARÁ

7/23/2019 Esquema de Plan 1

http://slidepdf.com/reader/full/esquema-de-plan-1 3/6

 ________________________________________________________________________________ 

 ________________________________________________________________________________ 

 ________________________________________________________________________________ 

 ________________________________________________________________________________ 

 ________________________________________________________________________________ 

 ________________________________________________________________________________  __________________________________________ 

OBJETIVOS

Corto plazo

 ________________________________________________________________________________ 

 ____________________________________ 

Mediano o largo plazo

 ________________________________________________________________________________  ____________________________________ 

IDENTIFICACIÓN DEL MERCADO

Perfl potencial de clientes: análisis de la demanda

 ________________________________________________________________________________ 

 ____________________________________ 

 ________________________________________________________________________________ 

 ____________________________________ 

Perfl de los competidores: análisis de la oerta

 ________________________________________________________________________________ 

 ____________________________________ 

 ________________________________________________________________________________ 

 ____________________________________ 

PLAN DE MERCADEO / ESTRATEGIA COMERCIAL

Prod!cto_______________________________________________________________________ 

 ___________________________________________ 

7/23/2019 Esquema de Plan 1

http://slidepdf.com/reader/full/esquema-de-plan-1 4/6

Precio

 ________________________________________________________________________________ 

 _______________________________ 

Promoci"n

 ________________________________________________________________________________  ______________________________________ 

Plaza

 ________________________________________________________________________________ 

 ______________________________________ 

INVERSIÓN INICIAL

Acti#os tangi$les e intangi$les

 ________________________________________________________________________________  ______________________________________________________ 

 ________________________________________________________________________________ 

 ______________________________________________________ 

Capital de tra$a%o

 ________________________________________________________________________________ 

 ______________________________________________________ 

 ________________________________________________________________________________ 

 ______________________________________________________ 

FUENTES DE FINANCIAMIENTO

&!entes de fnanciamiento de acti#os tangi$les e intangi$les

 ________________________________________________________________________________ 

 ______________________________________ 

&!entes de fnanciamiento del capital de tra$a%o

 ________________________________________________________________________________ 

 ______________________________________ 

3. A!"#$%$% &' #( D')(!&(

7/23/2019 Esquema de Plan 1

http://slidepdf.com/reader/full/esquema-de-plan-1 5/6

  '()() Defnici"n del *ien +,o -er#icio

 ________________________________________________________________________________ 

 ________________________________________________________________________________ 

 ________________________________________________________________________________ 

 ________________________________________________________________________________ 

 _______________ 

  '()(. Demanda /ist"rica + Presente

 ________________________________________________________________________________ 

 ________________________________________________________________________________ 

 ________________________________________________________________________________ 

 ____________________________ 

  '()(' 0aria$les 1!e aectan a la demanda

  a2 Precio del $ien

 ________________________________________________________________________________ 

 ______________________________________________________ 

  $2 Precios de los $ienes s!stit!tos + complementarios

 ________________________________________________________________________________ 

 ______________________________________________________ 

  c2 Ingreso disponi$le del cons!midor

 ________________________________________________________________________________  ______________________________________________________ 

  d2 G!stos + preerencias

 ________________________________________________________________________________ 

 ______________________________________________________ 

  e2 N3mero po$lacional

 ________________________________________________________________________________ 

 ______________________________________________________ 

  2 Otras #aria$les: precio esperado del $ien

 ________________________________________________________________________________ 

 ______________________________________________________

'()(4 Demanda &!t!ra

7/23/2019 Esquema de Plan 1

http://slidepdf.com/reader/full/esquema-de-plan-1 6/6

 ___________________________________________________________________ 

 ________________________________________________________________________________ 

 ______________________________________________________ 

  a2 Mercado potencial

 ________________________________________________________________________________ 

 ______________________________________________________ 

  $2 Mercado disponi$le

 ________________________________________________________________________________ 

 ______________________________________________________ 

 

c2 Mercado o$%eti#o

 ________________________________________________________________________________ 

 ______________________________________________________ 

  d2 Crecimiento del mercado o$%eti#o

 ________________________________________________________________________________ 

 ______________________________________________________