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Comparison Between Portals & Mobile Apps: A Study Of Ideapot Search Engine

Name of Student: Jatin KhuranaRoll No: 75Faculty Mentor: Dr. Deepankar Chakarbarti

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Industry Background & Company Profile Information technology in India is an industry which has increased its contribution to India's GDP

from 1.2% in 1998 to 7.5% in 2012.

Local Search Market in India to grow at a healthy rate as internet penetration increases and local search increases their offerings and spread out in different platforms like mobile and offline.

Main existing players

I. AskMe.com

II. Justdial.com

III. Khoj.com

IV. Searchall.com ideaPot is a global consulting group of businesses under Sitarganj Fibers that collaborates with an

individual to large corporate houses to resolve their critical concerns and in the process of giving them sustainable solutions

Incorporated in 2012.. Products offered by ideapot TalentSeal – Hiring Simplified Just Near PGbnb

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 Project Objectives

Objective1

• To study the difference between portals and mobile apps in promoting search services

Objective2

• To study user preference for use of portals and mobile apps

Objective3

• To compare the effectiveness of use of portals and mobile apps for search of vendors

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Research Project Methodology

Research design used : Descriptive research

Sampling method used : Random sampling

Data collection : Primary and secondary sources

A well designed questionnaire has been used for collecting the data from primary sources

Regression, correlation as well as chi square test used for analysis

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Observations

Mobile App Online portal0

5

10

15

20

25

30

35

Mobile App; Yes; 33 Online por-

tal; Yes; 28

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Preference for mode of ad

Effect of Preference of Mode of Advertisement and Repeat Customers

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Effect of type of vendor (GSP,BPL,HSP) and the preference of mode of ad which can generate lead from ad or not.

Mobile App Online Portal0

5

10

15

20

25

Garments and AccessoriesFoodautomobilesServicesReal Estate

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Less than 5 5-10 10-20 20-30 30-40 40-50 50 and more

0

2

4

6

8

10

12

14

16

12

1 1 1 1

6

15

10

1

6

21

34

3

12

32

5

2 21 1 1

LESS THAN20,00020,000-50,00050,000-1,00,000MORE THAN 1,00,000

AVERAGE DAILY FOOTFALL

MONTHLY INCOME

Effect of Monthly Income and average daily footfall on the basis of mode of ad they prefer in future.

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Effect of smartphones and count of ad either they are helpful or not.

yes no05

1015202530354045

44

7

18

11yesno

Smartphones

Proh

elpf

ul

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Effect of Lead from ad and Persons who having Smartphones.

yes

no

maybe

0

5

10

15

20

25

9

3

21

6

11

55

7

3

6

1

2

1

less than 1010-2020-3030-4040-5050-6060-70

Lead from Ad

Ave

rage

dai

ly fo

otfa

ll

10

mahendra park

Kohat Enclave

multani moholla

Pitam Pura raja park Rani bagh Rishi nagar Rohini Near East Metro

St.

Sant Nagar0

5

10

15

20

25

YesNo

Effect of persons having smartphones according to locality that what they have to prefer for future advertisement.

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Findings Ecommerce Industry has also shifted from ecommerce to mcommerce. 85% of the population are in favour to prefer mobile apps,55% are of the population that mobile apps

are convenient,48% are preferring that mobile apps are much more faster than the portals,40%of the population are thinking that they are easier to use as well as browse for any local search.

89% of Mobile apps are used, men’s are spending 29hrs 32mins however women’s are spending 30hrs 58mins on monthly basis.

54% of users are accessing Internet through smartphones during their business hours,53% of the users are accessing directions to local stores and 50% are looking for local store address.

The vendors who having the smartphones who thinks that the mode of ad by mobile apps are more helpful and that leads to increase in customer leads and that become more profitable were more than who go for online portals advertisements.

Our Research states that maximum number of lead is generated by different mode of advertisements are helpful as well as so much beneficial where the average footfall is between 20-30.

There is a preference of mode of ad on the basis of lead generation where smartphones are involved. There is a preference of mode of ad on the basis of locality where smartphones are there and the above

data shows that Rohini Near East Metro Station having more preference for mobile apps than other areas as well as in pitampura also.

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Recommendations Firstly, Here researcher wants to recommend that although the revenue model of the JustNear is quite different according to the

half ticket for advertisements from shopkeepers through size of the ticket as well as through business tags but what researcher wants to recommend that they have to make that half ticket program as economically to the shopkeepers because it is start up in the market so shopkeepers may refuse to go for new additional tags.

Secondly, JustNear is a start-up in the local search industry so there is a main challenge for every local search engines in which basically the Geo-locations as well as the latitude and longitude problems that may gave the false data on the local search . JustNear have to tally all the data from the google maps for tracking the original data.

Thirdly, here researcher wants to add on is to generate awareness of justnear is to promote apps just like ask me, justdial, etc with a special offers as well as by having some promotional events of new app with any celebrity or any famous personality that increases the brand value of the app and associated with the app for more promotion such as ranbir kapoor did for askme app, etc.

Lastly, Justnear app will make their more revenue by local search but they have to look forward for new app for justnear that can be accessible without internet and geo locations are been tracked with the help of last delivery of message on mobile phones or last call they have on the user smartphones for making a point of differentiation amongst the competitors.

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References

www.bankers.asn.au/Consumers/Financial-Literacy-Program/Booklets/Smarter-Banking accessed on 18-10-2009

http://www.smartinsights.com/mobile-marketing/app-marketing/mobile-app-statistics/

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

https://econsultancy.com/blog/62326-85-of-consumers-favour-apps-over-mobile-websites/

http://blog.woorank.com/2015/02/reasons-to-have-mobile-friendly-website/ https://www.internetretailer.com/2014/12/10/mobile-apps-dominate-time-

consumers-spend-online http://www.marketresearch.com/Netscribes-India-Pvt-Ltd-v3676/Local-Search-

India-6989024/ https://scholar.google.co.in/ https://www.Woorank.com https://Googletrends.com www.Wikipedia.com