Global Entrepreneurship

Week 2014Carly Harris, Amelia Friedrichs,

Marissa Salway, Amy Walker

78 events5,055 attendees in total

3,751 Students421 Community Members

Thank you!

Attendance

StrengthsA high number of events for people to attend (78)Extremely credible people collaborating on certain eventsInteraction on social media sitesWorthwhile prizes that make people want to participateAsking professors to make it a class requirement/extra credit opportunityTying popular people/events to entrepreneurship to promote GEWWeaknessesDoesn’t always feel applicable to non-business studentsSome students might not feel compelled to go on their ownNo incentives to bringing friends with you to eventsReach students in places they go every day

SWOT

OpportunitiesPositioning GEW as a major Penn State event alongside THONA successful week could yield positive publicity for Penn State and GEW

NationalBuilding awareness with social media and word of mouth tactics because of

our large campus settingCreating awareness for local downtown and State College businesses

participating in this year's eventsThreatsWeek before Thanksgiving break is very packed for students with classes, and

last minute assignments, not as many people could show up Increased competition this year from new GEW hosts, especially new regional

hosts

SWOT Continued

Asked ENTI Professors, student organizations, and sponsors to write blogs for the GEW PSU website

12 Responses posted throughout October and November

Blogs

Way to introduce freshman, and PSU students to resources on campus and downtown

Win a pizza party with President Barron

Selfie Challenge

HONY eventInfo tablesBannersBuilding slideshowsFlyersSwagClassroom visitsMailbox flyers

General Advertising

Onward State (2)CDTCCGDaily Collegian (2)GEW National

WebsiteToilet Paper

Media HitsPenn State News (7)Smeal StatementEO GESABeaver Stadium

Program (OSU Game)

New Leaf Initiative

Social MediaFacebook

381 Likes to 468 from October 1st- December 7th

Twitter273 Followers to 326 Followers during

Promo Week and GEW

Social Media

MDX Innovation ChallengemHealth Pitch CompetitionWomen Entrepreneurs in FilmThe Thriving Artist Sessions

Popular Events

Thanks!