Huawei Presentation

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HUAWEI TECHNOLOGIES Co., Ltd. www.huawei.com 10 10 th th Annual ARABCOM 2007 Annual ARABCOM 2007 SUMMIT SUMMIT - - Dubai April, 11 Dubai April, 11 th th Roadmap to Convergence Moheb Adel Ramses Technical Sales Director, Mobile Networks MENA Region

Transcript of Huawei Presentation

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HUAWEI TECHNOLOGIES Co., Ltd.

www.huawei.com

1010thth Annual ARABCOM 2007Annual ARABCOM 2007

SUMMITSUMMIT -- Dubai April, 11Dubai April, 11thth

Roadmap to Convergence

Moheb Adel Ramses

Technical Sales Director, Mobile NetworksMENA Region

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HUAWEI TECHNOLOGIES CO., LTD.ARABCOM2007

ICT – An Industry in Transformation

Change of Revenue structure Converging Industries

Value Chain Transformation IP Centric Transformation

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Transformation Arises Challenges

Access Network

Bearer Network

Voice

Content & Apps.

web Game e-Biz etc

Terminals

IP era

With the development of IT and/with IP, operators will face challenge from services,network, value chain and business model.

Huge new Market. But It is occupied byISP such as Yahoo Ebay Google etcoperators are bypassed.

1VoIP results in the breakdown of pricesystem and voice is becoming a gift ofnew applications (such as e-BiZ).

2

Bandwidth is increasing, but norevenue because of P2P(BT,Edonkey etc).

3

Price is decreasing at 20% peryear because of the technology

development.

4

Intelligent terminals lead to the

independence of terminals from network.Operators lost control of terminals andapplications.

5

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Challenges mandate Transformations

Key Factors ofTransformation

Environment

Financials

Actions

Despite challenges, huge business opportunities are arising with Industry Transformation

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MobileMobileAccessAccess

Fixed BBFixed BB

AccessAccess

Service ControlIMS core

(CSCF/HSS/…)

Personal AppPersonal App

PlatformPlatform

ICTICT

PlatformPlatform

Media AppMedia App

PlatformPlatform

Business Operating Support System

GSM/UMTS/CDMA/GSM/UMTS/CDMA/WiMAXWiMAX/WLAN/WLAN

Centrex/VPN

One billing, multi services and tariff package

Operator’s Organization supportNetwork oriented to Customer oriented

Multimedia RingTone

xDSL /xDSL /FTTxFTTx/Cable/Ethernet/Cable/Ethernet

Video call/Rich call

Multi mode terminal

UPT…

Call Center

EnterpriseGatewaySecurity

IPTV/Mobile TVMusic/Gaming

HomeGateway……

Bearer Layer• Metro• IP over WDM• MPLS

• IPV4/IPV6

Service POP• BRAS• GSN• WSN• MG

Huawei Vision about Transformation: FMC based on ALL IP

• Convergence

• Broadband

• Ubiquity

• Intelligence

built over an ALL IP Network

FMC Business is supported by operators’ merging, acquisitions and VNO businesses

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FMC Driving Factors

Fixed operators extend to mobile domain: Defend Against FMS

Mobile operators extend to broadband domain: Best coverage, new revenue source

Integrated operators: Cut down the OPEX/CAPEX by converged architecture

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New opportunities: Broadband Mobility

Through differentiated services, growmarket share and increase ARPU

ARPU

Market share

1

2

Di f feren tia tion    S   e   r   v

    i   c   e    e   x

   p   a   n   s    i   o

   n

Fixed Mobile Fixed Mobile

Fixedlines

DSLusers

Mobileusers

VoIPusers

IPTVusers

Advantages of integrated operators

Multi-services operator has manyadvantages in the market including:

Large customer base in fixed and mobile

Large market share and growing numbers of

broadband customers

Fixed/Mobile Bundle Profit Model

FMC benefits: Boosts Operator’s Profitability

Among the Top 13 operators (54% of global market share), 8 are Integrated Operators

(in addition to 1 fixed only and 3 mobile only operators) ....from gartner

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F i    x  e

 d  

M o b  i    l     e

I    n t    er  n

 e t   

F i    x  e

 d  

M o b  i    l     e

I    n t    er  n

 e t   

IP Bearer

Control Core

From several separate networks to one converged network From dedicated teams/process to consolidated team/process

FMC Benefits: Empowers TCO Reduction

With the current challenges facing Telecom Operators, TCO reduction is crucialto create a healthy ecosystem

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Cross selling opportunity

› Grow customer base by cross sellingto new fixed and mobile customers

› Capitalize on existing customer

relationships Convergence as retention tool

› Customers with multiple productshave lower than average churn rate

› Functionality or adjacent services

linking multiple products raise theexit barrier

Enhance Customer Experience

› One Number› One bill

FMC benefits: Enhance Customer Base, Loyalty and Experience

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Time-to-Market

Lower cost

Best of Breed

Value Chain control

Integrated & Interoperable services

I-CSCF

MGCF

HSS

S-CSCF/BGCF

P-CSCF

AS

AGCF

WLAN

xDSL / LAN

CDMA

WCDMA

TDM

OtherSIP Network

OtherSIP Network

PSTN/PLMNPSTN/PLMN

HOAS

Access Layer

IMS benefits:

IMS at the Core of FMC

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Voice over CS domain (fixed and Mobile) still

dominating and fast growing (cash cow)

“Large Scale” VoIP taking over only small part

of voice services in the following 10 years.

Actions in initial phase:• Soft-switch

for Fast growing voice market,smoothly migrate TDM to IP

• Initial IMSfor Non-real time service,VCC, CSI & Enterprise market

Achieve Safe and Smooth network transformation

Smooth Approach to FMC Deployment

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Mobile Video Conference

Location Based Service

Mobile phone

Video phone

Video On Demand

Internet

Experience Huawei IMS based FMC

Mobile TV

Interactive Game

Mobile Office Mobile Portal Mobile Commerce

Simply…. A LOT

Shortcut to IMS FLASH.exe.lnk

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In Brief: Huawei Vision about Key Transformations

To realize E2E FMC Solution based on ALL IP with IMS at the core, ensuring at anytime, in any place and with any terminals, users can enjoy seamless broadbandservices and experiences without discrepancies.

A Mobile Life withService Orchestration

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Worldwide Presence with IP core networks

No1 in NGN: 350+ commercial sites, 50+ countries

No1 in MSoftX3000: 60+ countries, 100M+ subscribers

No1 in NGN: 350+ commercial sites, 50+ countries

No1 in MSoftX3000: 60+ countries, 100M+ subscribersNGN: 70+ operators including regional

and global leading operators

NGN: 70+ operators including regional

and global leading operators

The global 1st large-scale

IMS and FMC commercial case

The global 1st large-scale

IMS and FMC commercial case

BTs 21CN Objectives….

Main supplier for BT21CNproject, on access network and

optical network business

Main supplier for BT21CNproject, on access network and

optical network business

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Thank You

www.huawei.com

About Huawei Technologies

Huawei Technologies Co., Ltd. (“Huawei”) is a world’s leader in providing customized products and

solutions for telecommunications operators around the world. Specializing in wireless solutions,

networking products, application and software, as well as terminals, Huawei’s products have been

deployed in over 100 countries and has been serving 28 of the world’s top 50 operators.

Huawei’s contract sales reached US$8.2 billion in 2005, more than 58% of which was frominternational markets.

For more information, please refer to our web sites http://www.huawei.com