Innovacion entretenida
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Transcript of Innovacion entretenida
![Page 1: Innovacion entretenida](https://reader035.fdocuments.es/reader035/viewer/2022062513/557afd57d8b42a17208b49b2/html5/thumbnails/1.jpg)
©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
Innovar: ¿Puro trabajo?
Innovar: ¿Pura entretención?
Innovación entretenida Guillermo Beuchat – TRANSFORME Consultores
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
Innovación entretenida... pero con resultados concretos!
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
Algunos métodos basados en el uso de “palabras clave” para cuestionar
en forma entretenida el negocio actual
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
SCAMPER
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
S: Sustituir
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
C: Combinar
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
A: Adaptar
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
M: Modificar
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
P: Poner en otro uso
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
E: Eliminar
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
R: Reordenar
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
El Juego de Palabras
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
Experiencia
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
Microsegmentación
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
Ultra-low cost
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
“Verde”
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
Freemium
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
Componentes
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
Consumibles
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
Valor
US$/blasted ton vs US$/kg explosives
Tronar mineral vs vender explosivos
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
“bundling”
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©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401
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