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Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov

ESTTA Tracking number: ESTTA334727

Filing date: 03/01/2010

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE

BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD

Notice of Opposition

Notice is hereby given that the following party opposes registration of the indicated application.

Opposer Information

Name La Preferida, Inc.

Granted to Dateof previousextension

03/03/2010

Address 3400 West 35th StreetChicago, IL 60632UNITED STATES

Attorneyinformation

William T. McGrathDavis McGrath LLC125 S. Wacker, Suite 1700Chicago, IL 60606UNITED STATESkthompson@davismcgrath.com Phone:312.332.3033

Applicant Information

Application No 77520184 Publication date 11/03/2009

Opposition FilingDate

03/01/2010 OppositionPeriod Ends

03/03/2010

Applicant Three Palms Holdings, LLC1825 Ponce de Leon Boulevard, #235Coral Gables, FL 33134UNITED STATES

Goods/Services Affected by Opposition

Class 032.All goods and services in the class are opposed, namely: Beer

Grounds for Opposition

Priority and likelihood of confusion Trademark Act section 2(d)

Marks Cited by Opposer as Basis for OppositionU.S. RegistrationNo.

1727855 Application Date 11/01/1989

Registration Date 10/27/1992 Foreign PriorityDate

NONE

Word Mark LA PREFERIDA

Design Mark

Description ofMark

NONE

http://estta.uspto.gov/http://estta.uspto.gov/

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Goods/Services Class 029. First use: First Use: 1949/06/29 First Use In Commerce: 1949/06/29

FRESH, FROZEN, CANNED AND PRESERVED FRUITS AND VEGETABLES;FRESH, DRY, CURED, AND CANNED MEATS; CHILI CON CARNE; BEEFTRIPE STEW; POTTED MEAT; BLOOD PUDDING AND SAUSAGE IN SAUCE;SALTED AND CURED PIGS FEET; FATBACK; BEANS WITH BACON; FRESH,FROZEN DRIED AND CANNED FISH AND SEAFOODS; NAMELY, SALMON,SARDINES, SHRIMP, CRAB MEAT, TUNA, [ OYSTERS, ] CODFISH,POLLOCK,[ HERRING, RED SNAPPER, CUTTLEFISH, OCTOPUS, EELS,MUSSELS, COCKLES AND ANCHOVIES; ] LARD AND EDIBLE OILS; TABLESYRUP; FRUIT PASTES; TOMATO PASTE; JELLIES AND MARMALADES;CHEESE, CHEESE DIPS, CONDENSED AND [ POWDERED MILK, ]STUFFED AND UNSTUFFED PEPPERS; AND EDIBLE PROCESSED SEEDS

Class 030. First use: First Use: 1949/06/29 First Use In Commerce: 1949/06/29

COFFEE; TEA; RICE; CRACKERS; BREAD AND BREADSTICKS; WHEAT,RICE AND CORN FLOUR; GROUND OATMEAL; CANDY; CONFECTIONS;NAMELY, [ TURRONES; CHOCOLATE; BREAKFAST CEREAL; ] CUSTARDSAND PUDDINGS; SPICES; PROCESSED HERBS; SEASONINGS; NAMELY,CHILI SEASONING, SALT, GARLIC GRANULES, MINCED ONIONS ANDCORN HUSKS IN WHICH FOODS ARE WRAPPED AND COOKED; SAUCES;FRESH, FROZEN AND CANNED TAMALES AND TORTILLAS; AND RAVIOLI

Class 032. First use: First Use: 1941/06/29 First Use In Commerce: 1941/06/29[ FRESH, FROZEN AND CANNED FRUIT JUICES AND NECTARS ]

U.S. RegistrationNo.

2501283 Application Date 06/07/1999

Registration Date 10/30/2001 Foreign PriorityDate

NONE

Word Mark LA PREFERIDA

Design Mark

Description ofMark

NONE

Goods/Services Class 029. First use: First Use: 1949/06/29 First Use In Commerce: 1949/06/29

water and salt beans; refried beans; dried beans; processed green chile peppers

Class 030. First use: First Use: 1949/06/29 First Use In Commerce: 1949/06/29

salsa; pasta; noodles; spaghetti and spaghetti and meat balls

U.S. RegistrationNo.

2680035 Application Date 07/24/2001

Registration Date 01/28/2003 Foreign PriorityDate

NONE

Word Mark LA PREFERIDA

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Design Mark

Description ofMark

NONE

Goods/Services Class 029. First use: First Use: 1994/00/00 First Use In Commerce: 1994/00/00

Cheese and cheese dips; Bean dips; Processed green and yellow chiles,Jalapeno and Louisiana peppers, Mexican style vegetables, and Mexican greentomatoes; Processed cactus for food purposes; Processed Olives; Dried andprocessed beans; Refried beans; Corned Beef; Chile con carne; Beef TripeStew; Pork rinds; Frijoles Charros; Mexican Chorizo; [ Sofrito with Ham and

Bacon;] Soups; Sardines; Lard; and Oils, namely Spanish olive oil, Corn oil, andVegetable oil; Dried corn husks in which foods are wrapped and cooked

Class 030. First use: First Use: 1994/00/00 First Use In Commerce: 1994/00/00

Hot sauces; Salsas; Picante sauce; Mole sauce; Adobo and Pipian pastes;Seasonings, namely chile, enchilada and taco; Bottled spices; Rice and cornflour; Rice; Spanish rice; Pasta; Spaghetti and Meatballs; Ravioli; Tortillas; Tacoshells; Nacho and Tortilla Chips; Hominy; Tamales; Coffee; [ Bread and ]breadcrumbs

Class 031. First use: First Use: 1994/00/00 First Use In Commerce: 1994/00/00

[ Unprocessed corn husks in which foods are wrapped and cooked ]

U.S. RegistrationNo.

1108163 Application Date 01/03/1978

Registration Date 12/05/1978 Foreign PriorityDate

NONE

Word Mark PREFERIDA

Design Mark

Description ofMark

NONE

Goods/Services Class 030. First use: First Use: 1977/10/20 First Use In Commerce: 1977/10/20

SAUCES

U.S. ApplicationNo.

77944000 Application Date 02/24/2010

Registration Date NONE Foreign PriorityDate

NONE

Word Mark LA PREFERIDA

Design Mark

Description ofMark

NONE

Goods/Services Class 033. First use: First Use: 2007/05/25 First Use In Commerce: 2007/05/25

Liqueurs

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Attachments 75722816#TMSN.gif ( 1 page )( bytes )76289505#TMSN.gif ( 1 page )( bytes )77520184 Notice of Opposition.pdf ( 4 pages )(575370 bytes )

Certificate of Service

The undersigned hereby certifies that a copy of this paper has been served upon all parties, at their addressrecord by First Class Mail on this date.

Signature /Kevin A. Thompson/

Name Kevin A. Thompson

Date 03/01/2010

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