Mis750_ali Baba Finalee

8/9/2019 Mis750_ali Baba Finalee

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KamarulAmirudin

Mohamad Alamin Rehan

Mohd AzwanAzim Rosli



Why Alibaba.com?Why Alibaba.com?



Presentation LayoutPresentation Layout

1.0 Founder

2.0 Company History

3.0 Core Business4.0 Business Model

5.0 IT Applications

6.0 Success Stories7.0 Lesson Learnt



FounderFounderFounder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

Lesson

Learnt

Jack Ma (Ma Yun)

Born September 10, 1964 in the city of Hangzhou,

Zhejiang province, China.

Attended Hangzhou Teachers College and graduated

in 1988 with a bachelor's degree in English.

Became lecturer in English and International Trade atthe same university.

First started building websites for Chinese companies

with the help of friends in the US.

1995: Founded China Pages, widely believed to be

China·s first Internet-based company.

1998 ² 1999: Headed an information technologycompany established by the China International

Electronic Commerce Center, a department of

Ministry of Foreign Trade and Economic Cooperation



Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

FounderFounder

Jack Ma (Ma Yun)

1999: Founded Alibaba.com

"One day I was in San Francisco in a coffee shop, and I

was thinking Alibaba is a good name. And then a

waitress came, and I said do you know about Alibaba?And she said yes. I said what do you know about

Alibaba, and she said ¶Forty thieves'. And I said yes, this

is the name! Then I went onto the street and found 30people and asked them, ¶Do you know Alilbaba·? People

from India, people from Germany, people from Tokyo

and China« They all knew about Alibaba. Alibaba ³ forty thieves. Alibaba is not the thief. Alibaba is a kind,

smart business person, and he helped the village and

helped the thieves steal from them. So«easy to spell,and globally known. Open sesame!µ



1999

Alibaba.com was officially established by18 founders, led by Jack Ma in his Hangzhouapartment.

2000

Alibaba.com launches the Gold Supplier membership on its international marketplace, providing mainland Chinese exporters with an endorsement of their business standards

that they can use with trading partners anywhere in the world.

2001 Alibaba.com becomes profitable

2003

TradeManager instant messaging software is introduced, facilitating trade by enablingAlibaba.com users to communicate in real time.

2005

Alibaba Group forms a strategic partnership with Yahoo! Inc. and takes over the operationof China Yahoo! In exchange, Yahoo! Invests in 40% of Alibaba.com shares.

Company HistoryCompany HistoryFounder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt



2007

Alibaba.com completes its US$1.7 billion initial public offering on the Main Boardof the Hong Kong Stock Exchange.

2008

Alibaba.com forms an associated company, Alibaba Japan, with Softbank to takeover operations of its Japanese business.

Alibaba.com posted a net profit of RMB 1,205 million (US$176 million) onrevenues of RMB3,001 million (US$439 million).

2009

Global Gold Supplier membership is introduced on the international marketplace toserve suppliers outside Greater China.

Alibaba.com completes the acquisition of the business management softwaredivision

Alibaba.com announces an additional domain name, 1688.com, for its Chinamarketplace and a strategic upgrade of the site to support wholesale transactions.

Alibaba.com beta-launches AliExpress, a wholesale platform on the international

marketplace designed to facilitate small bulk transactions online.

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Company HistoryCompany History



2010

AliExpress is officially launched on the international marketplace for smaller buyers seeking fast shipment of small quantities of goods.

Company HistoryCompany HistoryFounder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt



AlibabaAlibaba GroupGroupFounder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt



Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Core BusinessCore Business

E-marketplace

GlobalTradePlatform

ChinesePlatform

JapanesePlatform

GlobalWholesalePlatform

www.alibaba.com

www. .com

www.alibaba.co.jp

www.aliexpress.com

50 million registeredusers in more than

240 countries and

regions



Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Business ModelBusiness Model

ValueProposition

RevenueModel

MarketOpportunity

CompetitiveEnvironment

CompetitiveAdvantage

MarketStrategy

OrganizationalDevelopment

ManagementTeam

CommunityProvider



Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

IT ApplicationsIT Applications

Relates to the field of network resources data processing.

provides an interactive method of owned-resources.

the method uses a management system to:

i) record interactive information of the owned-resources

ii) receive the first user's resources

iii) send the resources of a first user to a second user upon verifying that the first

user has received the second user's resources.

More efficient data resource interaction and electronic trading.

This method helps:i) reduce interaction costs substantially

ii) ensure the smooth progress of resource interaction

iii) enhance reallocation of resources

iv) improves balanced use of the reallocated resources.

Self-Owned Resource Interaction and Method and System For ProcessingElectronicTrade Information



IT ApplicationsIT ApplicationsFounder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

A payment system includes a central account registration system to bind multiple

payment platforms into an account federation to accomplish convenient and secure

cross-platform payment.

The central account registration system assigns a federation user ID to each federationuser and stores mapping information between the user's federation user ID and the

user's account in its payment platform.

Upon receiving an operation request of a first user from a first payment platform, the

central account registration system provides the account information of a second

payment platform to the first payment platform according to a federation user ID of a

second user.

Payment system is then able to make a cross-platform payment between the first

payment platform and the second payment platform based on the account information

provided by the central account registration system.

System and Method for Making Payment



IT ApplicationsIT ApplicationsFounder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Instant Messaging Using Browser

Methods and systems for instant messaging using a browser to eliminate the

requirement of installation of instant messaging software.

When a source user sends an instant message to a target user, the source server (the

server which the source user is logged in) searches the information of the target server(the server which the target user is currently logged in) with the help of an instant

messaging status server, and sends the instant message to the target server according

to the search result.

The target server then relays the instant message to the target user.

The target server may also send a reply message to the source server, which in turn

transmits the reply message to the source user.

Preferably, at least one of users uses a browser and not an instant messaging client

software.




Interactive resource competition ranks resource users using coefficients of performance

(CoP).

Resource users compete for a target resource and each offer a quantifiable reciprocalresource in exchange for using the target resource.

A trigger frequency of a predetermined action with respect to the target resource is

recorded, and the CoP based on the respective reciprocal resource value and the trigger

frequency is determined.

The target resource is then allocated based on the ranking of the CoP's.

An intermediate and credit fund account is used for both making payments and

recording the trigger frequency.The competition is particularly useful for allocating an information display position in

online electronic marketing.

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Interactive Resource Competition and Competitive Information Display




Techniques for intersystem Single Sign-On use intersystem user ID mapping to map user

IDs of multiple systems.

In one implementation, a method obtains a user's ID information associated with a first

system, and obtains the user's ID information associated with a second system from theuser's ID information associated with the first system according to the intersystem user

ID mapping table.

The first system sends the user's ID information associated with the second system to

the second system, which may allow the user to automatically log on upon successful

user ID verification.

The user ID information communicated between the systems may be encrypted and

decrypted using digital signature techniques.

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

INTERSYSTEM SINGLE SIGN-ON



Best of theWeb 2000-2006

The only import-export marketplace named "Best of theWeb" 7 yearsin a row by Forbes magazine (2000-2006)

TopWebsite for Entrepreneurs 2006 Selected as a "TopWebsite for Entrepreneurs´ by US-based

Entrepreneur magazine

Most popular B2B website 2006

Selected as the most popular B2B website by readers of the Far EasternEconomic Review, a financial magazine published by Dow Jones in Asia

World's most popular site in the categories of Import-Export and International Business and Trade 2006

Ranked by Alexa (www.alexa.com) - a subsidiary of Amazon.com that

provides independent web traffic ratings of websites around the world

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Success StoriesSuccess Stories



Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Success StoriesSuccess Stories

Wharton Infosys Business Transformation Award for theAsia-Pacific region 2007

WIBTA rewards IT excellence and innovations that have a longlasting impact on the industry and on society as a whole.

Alibaba.com allows SMCs to reach a far wider market and helpsthem compete directly with large corporations.

HitwiseTop 10 award for April-June 2008

The Hitwise Top 10 Award acknowledges websites from over 160industries who are leaders in their industry. Alibaba.com ranked 5based on visits among all US websites in the Hitwise Shopping andClassifieds section for theWholesale and Relationship Salesindustry.

FastCompanyTop 50 Most Innovative Companies 2010

Ranked 29th in FastCompany magazine top 50 most innovativecompanies



Buyers can save their time of surveying items to buy byusing the Alibaba website whereby all the productsreview are displayed.

Suppliers do not have to use big space for advertisementand promotion activities whereby Alibaba website hasprovided the advertisement facility.

The online trading business have huge potential to growas the usage of Internet is keep on increasing all overthe world.

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Lesson LearntLesson Learnt



THANK YOU VERY MUCH, ANDHAVE A PLEASANT DAY!



Value PropositionValue Proposition Why should the customer buy fromyou?

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Increase sales and market share

Through International promotion platform

Alibaba.com is the global leader in e-commerce and marketplaces with acommunity of more than 50 million registered users in more than 240

countries and regions

Easy to use

B2B trade portal for manufacturers and exporters

Reduce business cost

Low cost of communication, Low cost of promotion and No cost formiddleman



Easy to communicate

Buyers and sellers can locate each other, share information, negotiate directlyand transact business

Business one stop centre

It offers Internet infrastructure services (China), provide business managementsoftware, and provides educational services to incubate enterprisemanagement and e-commerce professionals.

Business friendly

Provide all categories of products, quick business information such as latest

trade trend, hot business country , promotional products, latest hot productsand price watch

Trustable web portal

Alibaba is public listed company in Hong Kong Stock Exchange and 40% sharesare owned by Yahoo!.

Value PropositionValue Proposition Why should the customer buy fromyou?

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Trade Manager + Buying Lead

www.alibaba.com



y Alibaba.com revenue comes from membership fees of registeredsuppliers.

y All users must register before they can use the features of Alibaba.com.

y Suppliers· memberships are either: Free membership (available for companies outside of China)

Gold Supplier membership (compulsory for Chinese companies)

Revenue ModelRevenue Model How will you earn money?

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Free member

Membership fees

Alibaba income



´The increase was mainly due to the continued healthy growth in GoldSupplier membership and the strong growth of our China marketplace as we

launched our new initiatives ´ Alibaba.com

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Revenue ModelRevenue Model How will you earn money?

Revenue

RMB3,567.9 million

(US$522.4 million) as of

March 31, 2010

RMB3,437.0 million


December 31, 2009

RMB2,484.9 million


March 31, 2009

43.6%

3.8%



Mkt. OpportunityMkt. Opportunity What marketspace do you intend toserve? What is its size?

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Basically, Alibaba supply existing service like ́ middlemenµ but in a new orsuperior way by using internet platform. Market opportunities for Alibaba areas follows:

1. Companies that are looking for more convenient and eff icient businessprocess.

2. Companies that are looking for new network ing and business partner in other countries.

3. Companies that are looking for new or latest products.

4. Companies that need quick delivery products. Alibaba used Aliexpress.comfor buyers who are looking for fast shipment of goods in small quantity.

In China market alone, the market opportunity is huge because China have

th

ehi

gh

est population in the world and one of the world emergingeconomy with high GDP growth by 8.7 in year 2009.

The potential market size is huge where current world internet users arealmost 2 billions.

Alibaba community is now more than 50 million registered users in morethan 240 countr ies.



Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Mkt. OpportunityMkt. Opportunity What marketspace do you intend toserve? What is its size?



CompetitiveCompetitive EvtEvt.. Who else occupies yourmarketspace?

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt



Competitive advantage is defined as company·s ability to perform in theways that competitors cannot or will not match.

Competitive Adv.Competitive Adv. What special advantage does yourfirm bring to the marketspace?

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

From Agriculture products to Chemicals, toWasteManagement equipment

It offers allsort of

prod

ucts

Alibaba.com Ltd is a public listed company in Hong Kong Stock Exchange since 2007 and ranked first in the list of onlinetrading companies.

Financiallystrong and

stable

Yahoo Inc. bought 40% of Alibaba shares in 2005 where itshows Alibaba.com·s potential and capability.

Brand recognition

Examples



Competitive Adv.Competitive Adv. What special advantage does yourfirm bring to the marketspace?

Founder

CompanyHistory

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

The company was established by native Chinese (Jack Ma andcolleagues), thus able to understand the colossal Chinese market.

Better understandingof the market

it used Alipay.com to create a safe payment solution. This systemhas a payment service called Escrow, in which consumers can verifywhether they are satisfied with goods they have bought beforereleasing money to the seller.

Alipay.com also have joint venture with China's leading banks;including China Merchants Bank, China Construction Bank,

Agricultural Bank of China, and the Industrial and Commercial Bank of China.

Secure, easyand quick on-line payment.

Create consumer confidence and trust by ensuring credibility of suppliers.

A e er ho ants to join as a old Supplier need to f ulfil the

necessary re uire ents,undergo rigorous authentication and

verification procedures y third-party security service.

Gold Supplier Membership

Guide



Market StrategyMarket Strategy How do you plan to promote yourproducts or services?

Founder

Company

History

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

On-linemarketplace, large

market share, and ina fast growing

industry



Market StrategyMarket Strategy How do you plan to promote yourproducts or services?

Founder

Company

History

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

The market is growing rapidly they require investment tomaintain their lead.

Listed on HKSE to raise capital.

Raise capital

Attract more free members to convert into Gold Supplier Members Offered China TrustPass Basic, RMB1,688 per year lower than ́ Gold

Supplierµ

Target market: entry-level SMEs

Reduce pr icefor

membership

Introduce AliExpress for small scale users to do business and

faster shipping of small quantity goods.

Introduce

ne ser ice

Yahoo Inc. (for product search) and UPS (for delivery,transportation and shipping).

Strategicpartnership



Mission

To make doing business easy

Vision

To build a company that lasts 102 years.

To become the world's largest e-commerce service provider.

To become the world's best employer.

Org. DevelopmentOrg. Development What types of organizationalstructures within the firm arenecessary to carry out the businessplan?

Founder

Company

History

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt



Founder

Company

History

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Org. DevelopmentOrg. Development What types of organizationalstructures ithin the firm arenecessary to carry out the usinessplan?

Customer FirstThe interests of our community of users and paying members must be our first

priority.

Teamwork

We expect our employees to collaborate as a team. We encourage input from our employees in the decision-making process, and expect every employee to commit

to the team's objectives.

Embrace Change

We operate in a fast-evolving industry. We ask our employees to maintain

flexibility, continue to innovate and adapt to new business conditions and

practice.

Integrity

Integrity is at the heart of our business as trust is an essential element of a

marketplace. We expect our employees to uphold the highest standards of

integrity and to deliver on their commitments.

PassionOur employees are encouraged to act with passion whether it is serving customers

or developing new services and products.

Commitment

Our employees have a dedicated focus and commitment to understanding and

delivering on the needs of Chinese and global SMEs.

Culture and Values



Founder

Company

History

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Org. DevelopmentOrg. Development What types of organizationalstructures ithin the firm arenecessary to carry out the usinessplan?

Jack Ma·s vivid image of his ideal ork environment for the employees:

Blue Sky

Processes, systems, and decisions need to be open and transparent. There·s nothing thatshould be hidden from employees. We should be transparent.

Solid Ground E¤ erything ¥ e do should be honest, ethical and contr ibute to the ¥ elfare of the society.The company should be on solid f inancial ground so employees ¥ on·t ¥ orry about thef inancial future of the company.

Free-flo ing Ocean

Talent must be allo¥ ed to rotate jobs across subsidiar ies and departments.

Green Forest

Conducive conditions for continued innovation.

Har monious Community

Peers ¥

ith shared values and simple interpersonal relationships.



Management TeamManagement TeamWhat kinds of experiences andbackground are important for thecompany leaders to have?

Founder

Company

History

CoreBusiness

BusinessModel

ITApplication

SuccessStories

LessonLearnt

Mis750_ali Baba Finalee

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