Negocios Inclusivos y la Puesta en Marcha: caso IDEO.org, construir capital social
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Transcript of Negocios Inclusivos y la Puesta en Marcha: caso IDEO.org, construir capital social
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Copyright
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or
Fundació
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Negocios Inclusivos y la puesta en marcha. Caso IDEO.org, construir capital social
II CONFERENCIA INTERNACIONAL DE NEGOCIOS INCLUSIVOS 2017
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Designing for Agency
The Business of Building
Social Fabric
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Hi, I’m John.
Business Design
Lead at IDEO.org
@johncollery
@ideoorg
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We’re going to talk about building a
business in The Democratic Republic
of Congo, but first, let’s talk about
IDEO.org
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IDEO.org improves the lives
of people in poor and vulnerable
communities through design.
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YOUTH REPRODUCTIVE
HEALTH
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MSI + IDEO.org
How might we create a revolutionary clinic experience tailored to teen girls in Zambia and Kenya?
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DKT + IDEO.org
How might we increase adoption of long-lasting contraceptive methods in the DRC?
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DFID + IDEO.org
How might we expand economic opportunities for youth in East Africa?
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DFID + IDEO.org
How might we improve the livelihoods of small-scale farmers by reducing waste and spoilage?
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UNHCR + UNICEF + IDEO.org
How might we improve education and expand learning opportunities for refugees?
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FINANCIAL HEALTH
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Gates Foundation + Airtel + IDEO.org
How might we use the rapid expansion of mobile money in East Africa to build new financial services?
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JPMC + IDEO.org
How might we design digital tools to help low-income Americans improve their financial health?
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LAUNCHPAD
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d.light + IDEO.org
How might we replace kerosene with an ultra-affordable solar lantern in India and Africa?
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Proximity + IDEO.org
How might we apply emerging sensor technology to improve farming in Myanmar?
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At IDEO.org we start
with questions
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And today we’re here to talk about
inclusive business
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To me, that means talking about
business as a tool to create stability
and design as a tool to create agency
in unstable, fractured communities
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Inclusive business should start by
asking
What kind of society are we seeking
to design for and who will be the
people to create it?
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I believe that design is optimism
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And that that well designed, inclusive,
pro community businesses can create
and sustain the connections required
for a more compassionate, inclusive,
and prosperous society.
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But why agency and not just inclusive
business?
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Poverty Tricks People
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It creates a poverty of the mind
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We forget about dreaming and being
ambitious for a future that might be
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It prevents us from being active,
engaged citizens
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And all of a sudden, community and
society become things that are
created for us, things that we are
given, instead of things we design
ourselves
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We learn to accept things instead of
challenging them.
We learn to say thank you instead of
asking why.
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We become passive consumers of
society and not the creators of it
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Design for agency
breaks that cycle
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Designing the conditions that support
individual and community agency
allows for ambition and ownership to
reemerge
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At IDEO.org, agency starts with a
question:
What’s stopping you from leading the
life you want?
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So what does Design for Agency look
like?
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Let’s talk Congo
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A Community-Owned Enterprise in the DRC
ASILI
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Initial Goals
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Reduce under 5 mortality
Create economic independence
Increase social stability
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Principles
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Community Owned and Permanent
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Sustainable and Economically
Impactful
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Collaborative
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Locally Relevant
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Led by the Local Team
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Affordable but not free
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Partnered with other businesses
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World Class, Transparent
Services
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Asili’s Impact
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Millions of liters of water sold
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13,000 paid consultations
completed
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Thousands of tons of potatoes sold
and incomes increased up to 240%
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Adjacent business growth
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A diversifying business model
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Deepening Community
Engagement
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Co Design of New Messaging and
Brand
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Constant Experimentation
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New, Bigger Questions
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Today, Asili is still about world class
services but it is also about
harvesting ideas and creating new
space for dreams and ambition to
emerge
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It is rebuilding the social fabric of
communities and providing new hope
in the eastern DRC
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What we know about building
inclusive businesses
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Good ideas are everywhere. Finding,
supporting, and elevating them is our
biggest task
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The emergent possible is powerful
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Real relationships with consumers
and users are the baseline of great
design
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Start from a place of learning
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Build early and be ready to rebuild
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Create the space and supports
required for your team to have the
confidence to try new things
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Allow the team make decisions and
let the market, not your own biases,
say whether that decision was right or
wrong
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Copyright
© 2
014 p
or
Fundació
n C
OD
ESPA.
Todos los d
ere
chos r
eserv
ados
www.codespa.org