Neuromarketing
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Transcript of Neuromarketing
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NeuroMarketing
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HemisferioDerecho
HemisferioIzquierdo
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HemisferioIzquierdo
• Pensamiento lógico• Lenguaje Verbal• Acción racional• Abtracción• Análisis• Procesos paso a paso• Analítica• Cálculos• Simbólico• Lineal• Objetivo
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HemisferioDerecho• Capacidad de
integración• Imaginario• Apoya el
lenguaje corporal para expresar significancias
• Actividad no verbal
• Artístico• Sensible
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Paul D. MacLean1913 – 2007 Cerebro Triple
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Neocórtex
LímbicoReptil
Racional
Emocional
Instintivo
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Neocórtex• Lenguaje• Procesos cognitivos• Racionalidad• Movimientos voluntarios• Motricidad fina
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Límbico• Emociones• Relaciones afectivas• Memoria• Sexo• Atención• Personalidad• Conducta
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Reptil• Digestión• Reproducción• Circulación• Compulsión (se revela a
través del lenguaje corporal)
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TIPS FUNDAMENTALES
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RAZONESFUNDAMENTALES
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PRINCIPIOSFUNDAMENTALES
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CONCEPTOSFUNDAMENTALES
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LENGUAJE
CORPORAL
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PERCEPCIÓN
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MindHacks
WorkShop
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1. Descifrando
códigos
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Aprendemos a leer con nuestro hemisferio derecho para poder capturar imágenes y grafías, por tanto nuestro cerebro no “lee”, sino que “escanea”.
Entre los 6 a los 7 años, este proceso se traslada al hemisferio izquierdo para poder decodificar símbolos individuales, ya sea por lectura o por escucha.
Por esta razón el HI analiza las letras, mientras que el HD lee su significado.
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2. Comprendiendo
al otro
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1. En 3 minutos trata de identificar a la persona que tienes al lado, busca obtener su perfil, qué le gusta, qué no, dónde vive, saber si tiene mascota.
2. Busca un chiste y cuéntaselo.
3. Identifica su respuesta.
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3. Seduce a tu Ojetivo
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Nunca subestimes el poder de una mirada!
Los ojos tienen un poder de atracción muy fuerte, y por eso no has podido mirar solamente la X sin mirar a la mujer a sus ojos.
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4. Agrupaciones
Mentales
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Encuentra el número diferente8888888888888888888888888888888888888888888888888888
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5. Principio de la Hipnosis
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6. Test de StroopStroop, 1935
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7. Sentidos Vs Percepción
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