Nova Escola HUB

Gustavo HeidrichLara AlcadipaniRaniery Aranha

Interviews: 35

DAY 1 CANVAS

-Teachers (K-12) of the public sector in Brazil.

-Female, 25 – 40, U$ 10K.

-Underserved teachers who want to improve their skills and solve everyday classroom challenges with organized and high quality resources

-Curate content-Produce content-Partnership with existing companies-Manage subscription-Distribution: physical and online

A subscription with curated and organized practical content for teachers.

Physical distribution in a monthly basis (how-to guides, books, educational games) and continuously online distribution (courses, videos, podcasts etc).

-Third sector-Edtech companies-Open Distance learning platforms -Publishers (books)-Educational games-Classroom suppliers

-Social Media: +1.3M-Website: 2.5 M unique visitors per month -SEO-Newsletter: +200K-Magazine Ads: +150K subscribers

-Pedagogical consulting-Website/platform developers-Editorial, sales and partnership teams

Get: existing subscribers and existing audience

Keep: high quality and unique content + benefits

Grow: Word of mouth,MGM and schools

Subscription fee: ~R$ 20 - R$ 50 (U$ 6 – U$ 15)Entry plan and Premium planSchool subscriptions-Fixed: editorial team, hosting

-Variable: acquisition, printing, distributing, COGS, royalties

DAY 5 CANVAS

-Teachers (K-12) of the public sector in Brazil.

-Female, 25 – 40, U$ 10K.

-Underserved teachers who want to improve their skills and solve everyday classroom challenges with organized and high quality resources

-Curate content-Produce content-Connect teachers -Partnership with existing companies-Manage subscription-Distribution: physical and online

To have social impact by improving teaching skills.

A subscription with curated and organized practical content for teachers.

Physical distribution in a monthly basis (how-to guides, books, educational games) and continuously online distribution (courses, videos, podcasts etc).

-Third sector-Edtech companies-Open Distance learning platforms -Publishers (books)-Educational games-Classroom suppliers

-Social Media: +1.3M-Website: 2.5 M unique visitors per month -SEO-Newsletter: +200K-Magazine Ads: +150K subscribers

-Pedagogical consulting-Website/platform developers-Editorial, sales and partnership teams

Get: existing subscribers and audienceKeep: high quality and unique content + benefitsGrow: Word of mouth,MGM and earlyvangelist

Subscription fee: ~R$ 9 - R$ 50 (U$ 3 – U$ 15)Entry plan and Premium planSchool subscriptions-Fixed: editorial team, hosting

-Variable: acquisition, printing, distributing, COGS, royalties

EXPERIMENTS

EXPERIMENTS

Entry Plan

Products delivered every month:-Magazine (print and online)-Ultimate guide with practical instructions-WhatsApp tips-Benefit club

MVPs:

Intermediate Plan

Products delivered every month:-Magazine (print and online)-Ultimate guide with practical instructions-WhatsApp tips-Benefit club-Access to a Multimedia platform with videos, podcasts etc-Online courses

Premium Plan

Products delivered every month:-Magazine (print and online)-Ultimate guide with practical instructions-WhatsApp tips-Benefit club-Access to a Multimedia platform with videos, podcasts etc-Online courses-A Book or a Game in order to help teachers to implement the strategies and tips

Pricing:-R$ 9,9-R$ 14,9

-R$ 19,9-R$ 29,9

-R$ 39,9-R$ 49,9

Mailing:

-350-350

EXPERIMENTS RESULTSMVPs:

Cheaper More Exp.Mailing 350 350Visitors 7% 9%

Entry 19% 13%Intermediate 6% 13%Premium 75% 75%

Entry 0% 3%Intermediaty 0% 0%Premium 20% 3%

Clicks

Conversion/Visitors

Offer set