Nova Escola HUB
Gustavo HeidrichLara AlcadipaniRaniery Aranha
Interviews: 35
DAY 1 CANVAS
-Teachers (K-12) of the public sector in Brazil.
-Female, 25 – 40, U$ 10K.
-Underserved teachers who want to improve their skills and solve everyday classroom challenges with organized and high quality resources
-Curate content-Produce content-Partnership with existing companies-Manage subscription-Distribution: physical and online
A subscription with curated and organized practical content for teachers.
Physical distribution in a monthly basis (how-to guides, books, educational games) and continuously online distribution (courses, videos, podcasts etc).
-Third sector-Edtech companies-Open Distance learning platforms -Publishers (books)-Educational games-Classroom suppliers
-Social Media: +1.3M-Website: 2.5 M unique visitors per month -SEO-Newsletter: +200K-Magazine Ads: +150K subscribers
-Pedagogical consulting-Website/platform developers-Editorial, sales and partnership teams
Get: existing subscribers and existing audience
Keep: high quality and unique content + benefits
Grow: Word of mouth,MGM and schools
Subscription fee: ~R$ 20 - R$ 50 (U$ 6 – U$ 15)Entry plan and Premium planSchool subscriptions-Fixed: editorial team, hosting
-Variable: acquisition, printing, distributing, COGS, royalties
DAY 5 CANVAS
-Teachers (K-12) of the public sector in Brazil.
-Female, 25 – 40, U$ 10K.
-Underserved teachers who want to improve their skills and solve everyday classroom challenges with organized and high quality resources
-Curate content-Produce content-Connect teachers -Partnership with existing companies-Manage subscription-Distribution: physical and online
To have social impact by improving teaching skills.
A subscription with curated and organized practical content for teachers.
Physical distribution in a monthly basis (how-to guides, books, educational games) and continuously online distribution (courses, videos, podcasts etc).
-Third sector-Edtech companies-Open Distance learning platforms -Publishers (books)-Educational games-Classroom suppliers
-Social Media: +1.3M-Website: 2.5 M unique visitors per month -SEO-Newsletter: +200K-Magazine Ads: +150K subscribers
-Pedagogical consulting-Website/platform developers-Editorial, sales and partnership teams
Get: existing subscribers and audienceKeep: high quality and unique content + benefitsGrow: Word of mouth,MGM and earlyvangelist
Subscription fee: ~R$ 9 - R$ 50 (U$ 3 – U$ 15)Entry plan and Premium planSchool subscriptions-Fixed: editorial team, hosting
-Variable: acquisition, printing, distributing, COGS, royalties
EXPERIMENTS
EXPERIMENTS
Entry Plan
Products delivered every month:-Magazine (print and online)-Ultimate guide with practical instructions-WhatsApp tips-Benefit club
MVPs:
Intermediate Plan
Products delivered every month:-Magazine (print and online)-Ultimate guide with practical instructions-WhatsApp tips-Benefit club-Access to a Multimedia platform with videos, podcasts etc-Online courses
Premium Plan
Products delivered every month:-Magazine (print and online)-Ultimate guide with practical instructions-WhatsApp tips-Benefit club-Access to a Multimedia platform with videos, podcasts etc-Online courses-A Book or a Game in order to help teachers to implement the strategies and tips
Pricing:-R$ 9,9-R$ 14,9
-R$ 19,9-R$ 29,9
-R$ 39,9-R$ 49,9
Mailing:
-350-350
EXPERIMENTS RESULTSMVPs:
Cheaper More Exp.Mailing 350 350Visitors 7% 9%
Entry 19% 13%Intermediate 6% 13%Premium 75% 75%
Entry 0% 3%Intermediaty 0% 0%Premium 20% 3%
Clicks
Conversion/Visitors
Offer set