Plan de Negocios en Ingles

7/28/2019 Plan de Negocios en Ingles

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Index

Our organization 3Analysis 4Strategic planning 7Survey 8Survey results 9Process of production 12Purchasing and Quality 15Financial resources 17Sales plan 19

Our organization

? Mission:To count with a product of quality and flavor that meet the customers necessities, so take position in the customers taste.

? Vision:To be a leader in the national market, recognized for the preparation of pastrysproduct of high quality and good taste, maintaining and increasing the preference of our product.

? ValuesSatisfice the customers taste is the first

Commitment with our customers, by providing a quality service

Achieve recognition of the people, we provide our product with quality

Organization chart

AnalysisSector market:

This product is made for all kind of people, especially people who like rolls and love to buy small pieces instead of buying a big one.

Name of product: Choco XtremeWe think that the name of the product have to be funny for the people.

Slogan: Xplosion of flavor.We called explosion of flavor to our product, this was made to attract people at


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tention.

Product overview:Our product consists in a new concept of pastry working with all kind of marketand new ideas to make a small piece of bread covered with chocolate.

Product description:Our product are balls of bread with a size of about 3 centimeters in diameter, they are placed in small stick and they are covered with chocolate and sprinkledof little bits, peanuts and nuts giving them a delicious and original appearance, which will be sold in a cellophane package with 3 pieces.

Publicity:? Free samples.? TV.? Spectaculars.? Banners? FacebookSegment: Local and regional

Banners

Strategic Planning

- What do we do?We make a new product of pastry, it is elaborated with high qualitys standards and it is able to satisfy the more demanding taste.

- For whom do we do?We do it for all kind of people, everyone who likes to eat dessert and who wantsto take a good taste, focused

- How do we excel? Developing a quality product

Establishing accessible prices Implement attractive promotions Creating an agreement with commercial chains and grocery stores

Survey1. Do you like chocolate flavor?Yes______ No_____ Other________

2. What presentation do you consume chocolate?Roll_____ Bar____ Cookies_____

3. Would you be prepared to taste a new product consisting of ball of breadcovered with chocolate and sprinkles?Yes_____ No______


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4. How many pieces would you like that the package content?3___ 6___ 9__

5. How much are you willing to pay for it?$ 3.00___ $ 6.00___ $ 9.00__

Universidad Jurez Autnoma de TabascoDivisin Acadmica de Ciencias Econmico AdministrativaANALYSISInstructions: Answer the questions by checking the appropriate option1. Do you like the flavor chocolate?a) Yesb) Noc) Other__________ On the first question, we can conclude that the majority of people like chocolate, which represents an advantage for our product.2. What presentation eats chocolate?a) Rollsb) Bar

c) CookiesAccording to the question number two note that people prefer chocolate bar, however the roll presents certain level of preference in our prospects, completely displacing the presentation in cookie.

3. Would you be prepared to taste a new product consisting of balls of bread covered with chocolate sprinkles?a) Yesb) No

In this question, it is clear that people are willing to try a new product basedon chocolate.4. How many pieces would you like to take the package?a) 3b) 6c) 9

Most people prefer a package with 6 pieces, which recommends us to adapt the presentation of our product to such preference.

5. How much are you willing to pay for it?a) $3.00b) $6.00c) $9.00

As a result of this question we can determine our prices should range between 6weights that people would be willing to pay.


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Process of productionGeneral Flow chart


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Critical Path Analysis (C.P.A.)

A. Selection of suppliersB. Buy raw materialsC. Production ProcessD. Quality controlE. Packing

Activity Predecessor TimeA - 14 Hrs.B A 8 Hrs


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C B 20 Hrs.D C 2 Hrs.E D 4 Hrs.Total 48 Hrs.

Critical Path Analysis: 48 Hrs. = 2 days

Purchasing and QualityChocolates characteristic:It is the food made by mixing sugar with two products derived from manipulatingthe cocoa seeds: a solid (cocoa paste) and fat (cocoa butter).From this combination, are made of different types of chocolates.

Chocolates benefits:

Antidepressant and tranquilizerBeneficial for the heart

EnergeticActs as an antioxidantCan estimulate the brain power.

Raw material:

? Bread? Chocolate? Condensed milk? NutellaFor an efficient production is necessary to ensure the sufficient supply of materials to operate the company as well as economize cost to benefit the company, trading at least 3 suppliers.

Setting the right strategy purchasing for manufacturing.Initial inventory of raw materialschocolate $ 40.00

2 Butter $ 16.00Eggs $ 20.00Nut $ 12.00flour and milk $ 25.00peanut butter $ 50.00Oil $ 25.00Milk $ 15.00


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Sugar $ 18.00Royal $ 8.00Vanilla $ 10.00initial inventory $ 251.00

Unit cost for 60 unitsChocolate $ 40.00

2 Butter $ 16.00Eggs $ 20.00Nut $ 12.00Flour and milk $ 25.00Peanut butter or nutella $ 50.00

Oil $ 6.50 Milk $ 7.501/4 Sugar $ 4.5040g. Royal $ 3.0050 ml Vanilla $ 3.00

Initial inventory $ 179.50

Competitors

? Bimbo? Marinela

? Kinder Sorpresa? Ferrero.? M&M

Financial resources

Sales BudgetMonth

Units 1,800 piecesSale price $5.00Total Income $9,000.00

Semester

Units 10,800 piecessale price $5.00Total Income $54,000.00

Annual

Units 21,600 piecesSale Price $5.00Total Income $108,000.00


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Manpower BudgetMonth

Days 30man-hours 3 hrsTotal Hours 90 hoursWage $22.15

Cost of Labor $1,993.50

Raw Material Requirements Budget

Month

Direct MaterialsBread $1,200.00Chocolate $1,410.00Nutella $1,380.00Packing $414.00Total direct material $4,404.00

Indirect Material


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Sprinkles $360.00

Total Cost of Materials $4,764.00

Cash Flow budget

Month

Income $9,000.00- Production cost $6,757.50

Profit $2,242.50

30% Saving $672.7570% emerging costs $1,569.75

ROI (Return On Investment)

monthly Savings $672.75* 12

$8,073.00

ROI= 1 year with an investment of $6,757.50


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Sales planTarget Market:

While our product can be consumed by all kind of people, our marketing will focus on children and youth.As for the segment which will begin at the local - regional. That is first in our municipality and to cover the state. Later we will reorganize to expand our reach.

Offer value:We'll have to investigate and develop:1. The positive properties of chocolate and ingredients for Choco - Xtreme.2. The product presentation, we will give a youthful and dynamic, using the impact of certain colors (red and yellow) so as to be conspicuous, being above the base to develop advertising campaigns based on this assumption.

3. Find new combinations in order to further improve the taste of Choco - Xtreme. Although the filling of peanut butter was very well received, we could vary the filling with caramel, nutella, etc...

4. The size resulted nice for a large part of people surveyed, so the package isset with three units of Choco - xtreme.

5. The search for supplier who provides us offer higher quality inputs at a reasonable price as a fraction of those surveyed did not like the taste of chocolatecovered and consistency of bread.

From this way create added value for our clients based on:

*The benefits of our product to health.

*Client printing as to envelope Choco - Xtreme.

*Original and delicious flavors.

*The quality of the product.

Average price of product:

Although the first production batch of our initial investment was high, we believe that as we produce more of Choco - Xtreme unit costs decrease.

Initially the average price of our product is between $5.00 per unit. As the pack of three balls between $15.00

Although based on the assumption that costs will decrease inversely proportionalto our production. We could use the strategy of investing heavily in what the product is consolidated.

Demand Generation Plan:

Within the media to publicize and promote our product we decided to use the following in descending order based on our resources and possibilities.


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Free samples.

In order that our potential customers are familiar with the taste, smell, sizeand texture of the Choco Xtreme.

BannersWhether printed as stickers or by means of social networking and the advantagesit offers the internet and the database we have as a result of the survey .Because of the huge internet users visit very attractive and economical.

AccessoriesAs they grow our revenues, we continue to invest in an increasingly aggressive campaign through shirts, mugs, cups, pencils, erasers, etc. with the logo of Choco-extreme.

Commercials:While television commercials are our goal, we can start uploading videos to thenetwork, and customize your character even more Choco - xtreme, (voice, personality, etc..).

Spectacular:Due to the high cost, this tool would be one of the last means to be used, but this referred to in our plan.

Budget:

Free samples:We would offer some Choco Xtreme 100 units.

Estimated cost: $ 500.00

Uniform salespeople / developers:Would require based on the 6 members. Consist a red cap and a shirt / blouse Beige.Estimated cost: $ 1.000

Banners:

In the case of social networks the cost would be minimal, but speaking of printed materials such as stickers, brochures, etc ...Estimated cost: $ 200.00

Accessories:In the case of 5 shirts printed with logos.Estimated cost: $ 500.00In the case of 50 pens with logo:Estimated cost: $ 250.00Commercials / Videos:On YouTube: $ 2 cost per thousand impressions.Spectacular:Estimated cost: $ 5,000.00 - $ 8,000.00 monthly.

Activities of the seller during the sales cycle.

We could implement this process based on the activity of a single promoter maximizing the use of our staff, however, taking into consideration the potential nervousness of the sales force, we could do it in pairs, while adapting to the environment.

1. The seller analyze for clients looking to our customers who meet the characte


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ristics of our target market: young.2. The salesman comes and greets them kindly.3. Asks if he can give a few minutes of your time.4. As the positive response by the client, the promoter has the characteristicsof Choco-Xtreme, and profits (after having made an investigation).5. If we apply a promotion the promoter should let the customer know.6. Direct question: would you like to buy a packet of chocolate - Xtreme?First of all you should always dominate the kindness and joy by the developer.7. In case of a negative response, the sponsor should thank him with a sincere smile on his face.8. If a positive response, provide the product and thank you for your purchase.

Evidence of progress in the sales cycleWe would carry reports of units sold per developer (or couples as applicable). We emphasize time and time taken to complete the sale, so we could estimate the productivity of each seller.

Name of promoter (s):Work start time:Units sold: Hour that the sale was completed:

Plan de Negocios en Ingles

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