Potvorszki Trans
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Transcript of Potvorszki Trans
Strategy Plan for the SME Potvorszki Trans
Consultant: Papp JuditAssociate professorAuthor: Timea PotvorszkiCommerce & Marketing in English
Table of content The Reason Analyses Strategies (Nr 1. & Nr 2.) Offline comm. Online comm. Summary Answers to the questions
The Reason Problems
Economic factors Political regulations Social factors Plazastop Communication
Analyses SWOT BCG matrix Ansoff matrix STP Marketing mix Competitors STEEP revealed the solution
Strategies Strategy Nr 1 Startegy Nr2 B2B (reasons)
construma time: until summer future acts: best possible vehicle, another
site,
Offline communication Outdoor Local newspaper Business card
Online communication E-business card Social Media (Facebook, LinkedIn)
Google AdWords – practicing
Webpage – costs, desing, partners
Summary
Cope with the difficulties Strategy 1, 2 Communication Future expectations according to the
new startegy and steps towards the consumer awareness
Questions
Thank you for your attention!