Presentación de Ricardo Alonso- eCommerce Day Santiago 2015
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Transcript of Presentación de Ricardo Alonso- eCommerce Day Santiago 2015
El consumidor está cambiando
Consumidor hiperconectado
4
El consumidor ya no es lineal
Retailers están enfrentándose a una serie de desafíos y oportunidades a partir que internet y la tecnología están transformando los hábitos de consumo y por ende los modelos de negocio
Showrooming
Younger Shoppers Are Most Likely To Showroom
Qué es Omnichannel retailing???
DC data shows that multi-channel customers spend 15% to 30% more than single-channel customers,
additional data reveals that omnichannel customers spend 15% to 30% above multi-channel customers
Michael Hemsey -
Responsive Design
Nearly 200 million unique smartphone subscribers and over 100 million tablet owners in the US by the end of 2014. 20% of the online sales were now coming from smartphones and tablets
Retail móvil y multi-device
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Click&CollectCompra online / Retiro en
Tiendas
Compra online
Producto disponible para retiro
90 minutos
Compra online / Retiro en Tiendas
Drive Thru
Estacionamientos Exclusivos19
Click&Collectin&out rápido
Products should be never out of stock. Retailers can ship items located in stores
yo enhance the costumer satisfaction
Your margin is my opportunity
Shopping should be an experience
Contacto:Ricardo Alonso R.CEO Latam Falabella.com
Manuel Rodriguez 730, Santiago, ChileF: 56 2 3802089
Retailing in the 21st Century: It's Not About Selling More "Things“.It’s All About The Shopping Experience
MUCHAS GRACIAS!
