PresentacióN Grupo Duplex Alta Combine
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description
When I first came to Grupo Duplex, the sales team had only one main document to present its 7 publications (in Spanish). Instead of understanding the role, and benefit of the magazines, most of the client would compare the rates, and picked the cheapest (suitable or not). Therefore, I designed a general presentation of the group and activities as well as the Media kits for each publication in its Spanish and English version. Enjoy!
Transcript of PresentacióN Grupo Duplex Alta Combine
Media Planner
Publisher: Pedro Pérez ([email protected])
Publishing editorial: Petra Marín ([email protected])
Editor-in-chief: Olga Vidal ([email protected])
Hong-Kong representativeLuxury Network International Ltd.Maud Errera & Mailys [email protected], [email protected]
India representiveAzra [email protected]
Via Laietana 71 - 08003 BarcelonaTel.: 933 183 738 - Fax: 933 185 [email protected] Fr
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GrupoDuplexTM
ART“The aim of art is to represent not the outward appearance of things, but their inward significance” Aristotle
In its 30 years of experience, Grupo Duplex has dedicated its expertise towards celebrating beauty & design and considering, jewellery design & watchmaking as pure ART.
The Group has also brought new perspectives in branding, marketing strategies and business solutions,establishing itself as a publishing phenomenon.
Face The Challenges* You are facing constant challenges from the competition * The fine jewellery & watch designers and retailers have to face and satisfy a better-informed customer.
Arte y Joya – Arte y Hora is the gateway for the fine jewellers and watch makers, worldwide, to highlight their creativity, innovation and techniques… to make a difference.
Reach Global and National Markets
* With AJ – AH, Spanish manufacturers have an opportunity to consolidate their position on the national and international scenes.
* AJ-AH enables international companies to reach the Spanish market thanks to a publication that catches the right audience.
The Key to Success * An entire team of experts dedicated to you: Offering exclusive contents, underpinning and presenting your collections to the right environment.
* 5 bilingual issues a year, AJ reports news, designs, trends and fashion views to the jewellery world, while AH brings a professional and in-depth touch to the top watch-making industry.
* Very selective: AJ – AH offers a cost-effective way to promote your business to a very targeted audience, offering you excellent exposure. With 6.000 copies, the magazine is predominantly read by top retailers, who purchase fine jewellery and watches.
* Strong presence at European trade shows: Average distribution of 4.000 copies at: Iberjoya (Madrid), Vicenza (3 times a year), Baselworld, Inhorgenta etc. Do not be surprised if you even find the magazine at trade shows in Las Vegas show, Hong Kong or India, where AJ-AH has already its own representation!
AJ – AH Digital5.000 copies of the magazine are published on a CD version, allowing an easy access: anytime, anywhere!
Also accessible at:www.arteyjoya.com and www.arteyhora.com
Rate cardPage EurosDouble 3.400 €1 2.000 €1/2 1.300 €1/3 1.100 €
Special positioning EurosFront Cover 7.000 €Gatefold 5.500 €Inside Front Cover 4.000 €
Positioning on request and according to availabilitiesGuarantee of position:* in the first 50% of the magazine: + 10%* in front of a specific section: + 10%
Agency commission 15%
Specifications and characteristicsMeasurements: 240x310mm – bleed 246x316mmPrint: Offset 4 + 4 color
Digital Advertising Requirements: CD or DVDSystem: Apple Macintosh Program: QuarkXPress – Freehand – PhotoshopContents: Adverts, pictures, photosColor Proof: a SWOP proof for each ad submitted
ConditionsPayment terms: 30 days after the invoice date with
5 % increased (penalty) on delays not previously agreed with Grupo Duplex.
Duplex reserves the right to reject any advertising material considered unsuitable for the publication (in terms of quality, resolution or image content).
Cancellations: Any cancellation must be notified in writting to Grupo Duplex. At least 4 weeks, to the final deadline of the issue booked.
In case of cancellation, all discounts are also automatically cancelled and the advertiser must pay the full, undiscounted rate-card amount, of the full serie of advertissing previously published.
Other opportunities: * Special sections: Pearls, Diamonds, Gems, Designers* Advertorials* Country reports* Coverage of trade shows* Direct Marketing through the CD* Online bannersAnd more…
magazinePRESSDuplex
PRESSmagazine
PRESS
TARIFAS
PÁGINA............................................................................... EUROS
Contraportada....................................................................... 6.600
Doble.página......................................................................... 6.000
1.Página................................................................................ 3.200
1/2.Página............................................................................. 2.000
CONDICIONES.Términos de pago:.30.días.después.de.la.fecha.de.la.factura.con.un.aumento.del.5%.sobre.los.retrasos.no.pactados.anteriormente.con.Grupo.Duplex..
Duplex.se.reserva.el.derecho.a.rechazar.cualquier.material.publicitario.considerado.inadecuado.para.la.publicación.(en.términos.de.calidad,.resolución.o.contenido.de.la.imagen).
Cancelaciones:.Cualquier.cancelación.deberá.ser.notificada.por.escrito.a.Grupo.Duplex.al.menos.cuatro.semanas.antes.de.la.fecha.de.cierre.de.la.edición.reservada.
En.caso.de.cancelación.todos.los.descuentos.serán.también.cancelados.automáticamente.y.el.anunciante.deberá.pagarlas.inserciones.a.precio.de.tarifa.
CARACTERÍSTICAS Y ESPECIFICACIONES
FORMATO DE PÁGINAFormato de página: 210.x.297.mm.Sangres necesarias: 3.mm..por.lado.(216.x.303)
FORMATO DE ARCHIVODocumentos: deben.incluir.tipografías,.o.textos.vectorizados.Indesign,.QuarkXpress,.Illustrator,.Freehand,.PDF.Imágenes: resolución.mínima.de.300.ppp..TIFF,.JPG,.EPS
IMPRESIÓNOffset.4+4.tintas
Requerimientos digitales para el envio de la publicidad: CD./.DVD
Media Planner
Via.Laietana,.71.pral..08003.BarcelonaTel.:.+34.933.183.738.Fax:[email protected]
Editor:.Pedro Pé[email protected].
Director general: José de [email protected]
Coordinadora editorial:.Petra Marí[email protected].
Redactor jefe: Paco Paz [email protected].
Diseño y maquetación:.Albert Rovira [email protected]
Publicidad:.Ahmad [email protected]
GrupoDuplexTM
El gran escaparate de novedades y tendencias del sector en una revista bimestralLa joyería y la relojería son imagen, creación, emoción, novedad, impacto… Duplex Press: el medio capaz de difundir estas características. Hoy en día es la revista líder en su categoría. Cada dos meses, el profesional recibe en su negocio, vía postal, este completo escaparate con todas las novedades del sector. Ofrece una visión completa de lo que se lleva en la temporada, las líneas que perduran, los nuevos materiales a través de sus secciones: Tendencias (últimas tendencias de la temporada), Muestras (escaparate Nacional e Internacional con datos actualizados), Info (actualidad de empresas y eventos), Zapping (patrocinios de las marcas), Ferias/Expo…
La filosofía DP
-Acercarse al sector de la moda.
-Captar necesidades y posicionarse como una verdadera herramienta de utilidad para el profesional. Para los que quieran ver y ser vistos, informarse y promocionarse, escuchar y hablar…
-Responde a la necesidad de estar informados día a día sobre lo que se lleva y lo que se llevará.
Duplex Press es la revista de cabecera del sector.
Perspectiva nacional
El DP es una revista enfocada a los distribuidores españoles, los fabricantes y para todos aquellos que deseenintroducir sus colecciones en España.
- Cada edición presenta un mínimo de 100 páginas.
- Más de 100 fabricantes y diseñadores internacionales y nacionales.
- Más de 1.000 imágenes exclusivas del sector.
- 22.000 copias distribuidas en España.
- Certificación OJD.
Presencia Europea gracias a las ferias como: Iberjoya (Madrid), Vicenza (Italia), Munich(Alemania), Basilea (Suiza) y aún más…
Nuestros lectores tienen un extremo interés en entender que es lo que se vende, lo que es fashion, lo que está de moda, lo lujoso, lo bonito y aquello que tiene estilo. Ellos son nuestros “catadores”. Nuestros lectores producen un impacto directo en el pronóstico de ilustrar la aplicación de nuevas tendencias.
Nuestro público
·Mayoristas.y.tiendas.en.España.
·Dirigido.especialmente.a.los.directores.generales,.directores.de.compras.y.directores.comerciales.de.las.empresas.
·Circulación.de.22.000.ejemplares.
·Lectores.por.copia:.3.personas.
·Número.total.de.lectores.66.000.
La publicidad en el DP tiene un impacto directo en el éxito de las marcas.
magazinePRESSDuplex
PRESSmagazine
PRESS
RATE CARD
PAGE.................................................................................. EUROS
Back.Cover............................................................................ 6.600
Double.Page.......................................................................... 6.000
1.Page................................................................................... 3.200
1/2.Page................................................................................ 2.000
TERMS AND CONDITIONS.Payment term:.Within.30.days.from.the.invoice.date..An.addi-tional.5%.will.be.charged.for.any.late.payment.if.not.previously.agreed.with.Grupo.Duplex..
Duplex.reserves.the.right.to.turn.down.any.artwork.material,.considered.inappropriate.for.publication.(in.terms.of.quality,.resolution.or.image.contents).
Cancellations:.Any.cancellation.must.be.notified.in.writing.to.Grupo.Duplex,.at.least.four.weeks.prior.to.the.deadline.of.the.issue.booked.
In.case.of.cancellation.all.discounts.are.also.automatically.cancelled.and.the.advertiser.must.pay.the.full,.undiscounted.rate-card.amount,.of.the.full.serie.of.advertising.previously.published..
CHARACTERISTICS AND SPECIFICATIONS
MEASUREMENTS210.x.297.mm. Bleed (216.x.303)
SYSTEMSIndesign,.QuarkXpress,.Illustrator,.Freehand,.PDF.Resolution.300.DPI,.documents.TIFF,.JPG,.EPS
PRINT OFFSET4+4.colour
Digital advertising requirements CD./.DVD
Media Planner
Via.Laietana,.71.pral..08003.BarcelonaTel.:.+34.933.183.738.Fax:[email protected]
Editor:.Pedro Pé[email protected].
General manager José de [email protected]
Publishing coordinator:.Petra Marí[email protected].
Chief Editor: Paco Paz [email protected].
Design and Layaout:.Albert Rovira [email protected]
Advertising:.Ahmad [email protected]
GrupoDuplexTM
The display of the latest innovations and trends in a bimonthly publicationJewels and watches are a unique reflection of creativity, emotion, innovation, impact?DP is the media able to broadcast all those characteristics.Nowadays, it becomes a leading publication in its category. Every two months, all the trade actors receive it directly to their work office by post, this incredible showcase of information and news.DP offers a straight vision of what will be worn; the collectionswhich will linger through times, the new materials. Trends (theultimate trends of the season), samples (national and interna-tional showcase of updated information), info (firms and events), zapping (sponsorship), trade shows and events?
The philosophy DP
-Get closer to fashion forecast
-Grasped the needs and positioned DP as a vital tool, useful for the trade, for those who want to know and/or want to be seen, be informed, promote, listen and speak?
-Answered to the need of being informed each day on what should be wore and will be shortly.
DP is the logbook of the sector.
National perspective
DP: specific magazine targeting, Spanish retailers, manufacturers and to all those who want to enter and introduce their collections in Spain
-Each issue presents a minimum of 100 pages
-More than 100 national and international manufacturers and designers
-More than 1.000 exclusive runway images
-22,000 copies distributed in Spain
-Certification OJD
Put in an appearance in Europe thanks to: Iberjoya (Madrid), Vicenza (Italy), Munich (Germany), Baselworld (Switzerland) and many other trade shows
Our readers have an extreme interest in understanding what sales, what is fashionand trendy to wear, luxury, beauty and style. They are the tastemakers who have a directimpact on forecasting and illustrating the application of new trends.
Our audience
·Wholesalers.and.boutiques.in.Spain
·Decision.makers.such.as.managing.,.sales,.marketing.,.. purchasing.directors
·Circulation.of.22.000.copies
·Readers.per.copy.4.persons.
·Readership.88.000
Advertising has a direct impact on the success of a brand
Media Planner 2008/2009
Editor: Pedro Pérez ([email protected])
Publishing coordinator: Petra Marín ([email protected])
Chief editor: Nicolas Massines ([email protected])
Publicity and PR coordinator: Aure Chardon ([email protected])
Design and layout: Laia Magrinyà ([email protected])
Grupo DuplexVia Laietana, 7108003 Barcelona (Spain)Tel.: +34 933 183 738Fax: +34 933 185 984E-mail: [email protected]
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GrupoDuplexTM
HORA&FASHION THE BIG BRANDS ARE WITH US:
ISSUES DATES EVENTS RECEPTION OF MATERIAL
No. 5 Sept-Oct
2008
• Iberjoya
(Madrid)
Novelties
winter 2008
July 14th 2008
No. 6 Nov-Dec
2008
Jan 2009
• Christmas
Season 2008
Octubre 27th 2008
No. 7 Feb-Mar-Apr
2009
• Iberjoya
(Madrid)
• Basel
(Switzerland)
January 20th 2009
No. 8 May-Jun-Jul
2009
• Iberjoya
(Madrid)
• Basel
(Switzerland)
April 20th 2009
No. 9 Sept-Oct
2009
• Iberjoya
(Madrid)
Novelties
invierno 2009
July 2009
No. 10 Nov-Dec
2009
• Christmas
Season 2009
October 2009
HORA&FASHION Schedule:
RATES
Formats: Euros:Double 4.0001 2.2001/2 1.3001/3 1.100
Special positioning:Cover 6.000Back cover 4.000Inside front cover 3.000Inside back cover 2.600Target: Jewellery and watch retailers, final consumer.
Print run: 6.000 copies + Selective hot spots.
Readership: minimum of 4 readers per issue, means average 24.000 readers each time.Including General Managers, Sales Managers, Purchasing Managers.
Scope: National.
Frequency: 4 issues a year.
Contents: about 100 pages of updated news.
Features: Information and images of over 120 accessories, time and jewellery items.
Expertise: Over than 30 years in the sector.
STYLE, GLAMOUR, FASHION AND TRENDS
"My job is to give people what they want before they are aware that they want it"
Domenico Dolce, designer of Dolce&Gabanna
HORA&FASHION few words:
HORA&FASHION our weapons:
HORA&FASHION You were waiting for it:
WE KEEP ON INFORMING YOU ABOUT THE WATCH AND JEWELLERY TRENDS WE REPORT THE LATEST FASHION DEVELOPMENT
WE INTRODUCE THE MAIN KEY MANUFACTURES AND BRANDS
WE SELECT THE NEWEST AND MOST DYNAMIC DESIGNS
WE ARE PRESENT AT THE MAIN TRADESHOWS
HORA&FASHION the essential tool:
CHARACTERISTICS AND SPECIFICATIONS:
Measurements: 205x275 - bleed 211x281Printing: Offset 4+4 colour
Digital advertising requirements: CD or DVDSystem: Apple MacintoshProgrammes: Indesign, Ilustrator, PhotoshopContents: Adverts and images
DO YOU WANT TO INTRODUCE YOUR BRAND(S) ON THE MARKET?
DO YOU WANT TO CONSOLIDATE YOUR IMAGE?
DO YOU WANT TO MARK THE TRENDS?
Positioning on request according to availability.
Position guarantee:
*inside the first 50% of the magazine: +10%
*at the front of a specific section: +10%
TERMS AND CONDITIONS:
Payment term: Within 30 days from the invoice date. An additional 5% will be charged for any late payment if not previously agreed with Grupo Duplex.
Duplex reserves the right to turn down any artwork material, considered inappro-priate for publication (in terms of quality, resolution or image contents).
Cancellations: Any cancellation must be notified in writing to Grupo Duplex, at least four weeks prior to the deadline of the issue booked.
In case of cancellation all discounts are also automatically cancelled and the adver-tiser must pay the full, undiscounted rate-card amount, of the full serie of advertising previously published.
Media Planner 2008/2009
Editor: Pedro Pérez ([email protected])
Cordinadora editorial: Petra Marín ([email protected])
Redactor jefe: Nicolas Massines ([email protected])
Coordinadora de publicidad y RR.PP: Aure Chardon ([email protected])
Diseño y maquetación: Laia Magrinyà ([email protected])
Grupo DuplexVia Laietana, 7108003 BarcelonaTel.: +34 933 183 738Fax: +34 933 185 984E-mail: [email protected]
Imágen
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GrupoDuplexTM
HORA&FASHION LAS GRANDES MARCAS ESTÁN CON NOSOTROS:
NºEDICIÓN PERIODO EVENTOS RECEPCIÓN MATERIAL
nº5 Sept-Oct
2008
• Feria Iberjoya
(Madrid)
Novedades
invierno 2008
14 Julio 2008
nº6 Nov-Dic
2008
Enero 2009
• Campaña
Navidad 2008
27 Octubre 2008
nº7 Feb-Mar-Abr
2009
• Feria Iberjoya
(Madrid)
• Feria de relojería
Basilea (Suiza)
20 Enero 2009
nº8 May-Jun-Jul
2009
• Feria Iberjoya
(Madrid)
• Feria de relojería
Basilea (Suiza)
20 Abril 2009
nº9 Sept-Oct
2009
• Feria Iberjoya
(Madrid)
Novedades
invierno 2009
Julio 2009
nº10 Nov-Dic
2009
• Campaña
Navidad 2009
Octubre 2009
HORA&FASHION coincide con las siguientes ferias:
TARIFAS
Páginas: Euros:Doble 4.0001 2.2001/2 1.3001/3 1.100
Espacios preferentes:Portada 6.000Contraportada 4.000Interior portada 3.000Interior contraportada 2.600Target: relojeros, joyeros, consumidor final fashionista
Tirada: 6.000 ejemplares + distribución selecta en puntos de venta.
Difusión estimada: 24.000 (Directores Generales, Directores de Ventas, Directores de Compras)
Ámbito: Nacional
Periodicidad: 4 ediciones al año
Extensión: Al menos 100 páginas
Contenido: Más de 120 propuestas joyeras y relojeras
Experiencia: Grupo Duplex con más de 30 años en el sector
ESTILO, FUERZA, GLAMOUR, MODA
"Tengo que proporcionar a la gente lo que quiere antes de que sean conscientes de que lo quieren”
Domenico Dolce, diseñador de Dolce&Gabanna
HORA&FASHION en pocas palabras:
HORA&FASHION nuestras armas:
HORA&FASHION lo estabas esperando:
SEGUIMOS LAS TENDENCIAS RELOJERAS Y JOYERAS ADELANTAMOS LAS MODAS MÁS PUNTERAS
PRESENTAMOS A LAS MEJORES FIRMAS
CONTAMOS CON UN DISEÑO CUIDADO, DINÁMICO Y FRESCO
ESTAMOS EN LAS PRINCIPALES FERIAS DEL SECTOR
HORA&FASHION lo tiene todo:
CARACTERÍSTICAS Y ESPECIFICACIONES:
Medidas: 205x275 - sumando sangres 211x281Impresión: Offset 4+4 color
Requerimientos digitales para el envío de la publicidad: CD o DVDSistema: Apple MacintoshProgramas: Indesign, Ilustrator, PhotoshopContenidos: Publicidad e imágenes
¿QUIERES INTRODUCIR UNA NUEVA MARCA EN EL MERCADO?
¿QUIERES CONSOLIDAR TU IMAGEN?
¿QUIERES SER PARTE DE LOS QUE MARCAN TENDENCIAS?
Posicionamiento por solicitud y de acuerdo a la disponibilidad.
Garantía de posición:
*dentro del primer 50% de la revista: +10%
*delante de una sección específica: +10%
CONDICIONES:
Términos de pago: 30 días después de la fecha de la factura con un aumento del 5% sobre los retrasos no pactados anteriormente con Grupo Duplex.
Duplex se reserva el derecho a rechazar cualquier material publicitario consi-derado inadecuado para la publicación (en términos de calidad, resolución o contenido de la imagen).
Cancelaciones: Cualquier cancelación deberá ser notificada por escrito a Grupo Duplex al menos cuatro semanas antes de la fecha de cierre de la edición.
En caso de cancelación todos los descuentos serán también cancelados auto-máticamente y el anunciante deberá pagar las inserciones a precio de tarifa.
