Presentation Iec

8/11/2019 Presentation Iec

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IMPLEMENTATION OF MASS

AWARENESS ACTIVITIES UNDER

IEC SCHEME

Central Water Commission

Estimated Cost: Rs.145 Lakhs


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Tentative Fund Allocation Under

IEC Scheme for the year 2009-10

IEC Section, MOWR : Rs 8.64 Cr.

Central Water Commission : Rs 1.45 Cr.CGWB : Rs 1.54 Cr.

NIH : Rs 0.20 Cr.

CSMRS : Rs 0.10 Cr.CWPRS : Rs 0.06 Cr.

Total : Rs 12.00 Cr


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Activities Proposed to be undertaken

by Central water commission

Printing &distribution of printed material like poster,

banners, pamphlets etc30.00

Advertisement through mass media, transport vehicle

bus back panel, hoardings etc

30.00

Mural and Display at Prominent place like airport, bus

stop, railway stations etc15.00

Organising classical music concert and shows 10.00

Organising exhibitions in Prominent places parliament

annex, rail museum, national museum, pragati

maidan, science museum and other places in state

60.00

Amount in Lakh

TOTAL:1.45 CRORE


4/19

Action Plan for IEC Activities

Allocated to CWC

IECInformation, Education, and Communication.

A proposal for IEC activities under IEC Scheme -

Advertising & Publicity, estimated cost of Rs 145.00lakh was discussed in media committee meeting on11/6/09 and agreed , formal approval awaited

IEC Activities shall be carried out both at CWCH.Q. as well as its 13 regional field offices to coverentire country


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6/19

Action Plan for IEC Activities-

Material for Printing

Propose to engage consultant from the approvedlist of MOWR for preparing material for posters,banners, pamphlets, stickers, booklets (this can besent to Regional Offices for printing and displaying inlocal languages) sent to

Printing of matter for sunscreen for Car backglasses.

Plays/Drama on water Awareness Activities


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Proposed fund allocation to Field

Organisation of CWCAmount in Lakh

S.

NO

Name of field

organisation

Regional

Area

Printing &

distribution

of Printed

material

Advt.

through

mass

media

Mural &

Display

Classical

music

concert

Exhibitions Total

1 CE(M&ER)Bhubaneshwar

Orissa 1.50 1.50 0.70 3.70

2 CE(NBO)Bhopal

MP,Chatisgarh

1.50 2.00 0.70 4.20

3 CE(B&BO)Shillong

NE States 2.50 2.00 0.75 3.00 8.25

4 CE(Mon-C)Nagpur

Maharashtr

a1.50 1.50 0.70 3.70

5 CE(UGBO)Lucknow

UP,

Uttarakhan

d

3.50 3.25 1.45 8.20

6 CE(KGB)Hyderabad

AP 1.50 1.75 0.70 3.95

7 CE(C&SR)

Coimbatore

Kerala,

TN,Pondichery

2.50 2.00 0.75 5.25


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Proposed fund allocation to Field

Organisation of CWCAmount in Lakh

S.

NO

Name of field

organisation

Regional

Area

Printing &

distribution

of Printed

material

Advt.

through

mass

media

Mural &

Display

Classical

music

concert

Exhibitions Total

8 CE(Mon-S)

Bangalore

Karnataka

Goa1.50 1.50 0.70 3.70

9 CE(NTB)Gandhinagar

Gujarat,

Dadra&NH1.50 1.75 0.70 3.95

10 CE(LGBO)Patna

Bihar,

Jharkhand1.50 1.75 0.70 3.95

11 CE(TBO)

Siliguri

WB, Sikkim

A&N1.50 2.00 0.70 4.20

12 CE(IBO)Chandigarh

Punjab,HP,

J&K1.50 1.75 0.70 3.95

13 CE(YBO)Delhi

Delhi, HR,

Rajasthan1.50 15.00* 0.75 54.00* 71.25

14 CWC(HQ) 6.50 7.25 3.00 16.75


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THANKS

Display Material


10/19

UNIPOLE NIZAMUDDIN RAILWAY STATION - DELHI


11/19 Pamphlet Water for all


12/19

Booklet on Sprinkler system of Irrigation


13/19

Booklet on The story of Water


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Media Plan Activities of YBOAmount in Lakh

S.

No

Activities Amount

1 Mural & Display at Prominent Places like Airport, bus

stop, metro station, railway station

a Display/Hoardings at Metro station, inside metro Train 3.00

b Display at DTC bus stop 4.00

c Display/Hoardings at Railway Station/Railway

Properties

2.00

d Display/Hoardings at Metro Pillars 2.00

e Display/Hoardings at Other Prominent Places 2.00

2 Organising IITF-2009 at Pragati Maidan 54.00


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India International Trade Fair-2009

Theme Proposed- Increase of Water Use

Efficiency & Recycling -concept paper beingprepared

Domestic Water use

Irrigation use

Industrial useAwareness Campaign to Conserve Water inDomestic, irrigation and industrial use

Suitable Place at Pragati Madian to be identified

and BookingUp to July,2009 Identify the agency for hall decoration up to 15August,2009

Identification of New Working models for displayat IITF-09


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World Water Day-2010

To be celebrated in large scale

President/Prime Minister may be Chief Guest

Vigyan Bhawan May be booked.


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Participation of Fair/Festival

North East-Asom International trade Fair,Guwahati

South- Thrissurpuram festival, kerala

Central- Gwalior/Malwa festival

East- Festival at Kolkatta

West- Gangaur Festival in Rajasthan


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India Water Hub at CSMRS Campus

Identification of land at CSMRS Campus

Museum will be constructed at ground floor&First floor will be Conference hall

Landscaping and Park in front of Water hub

Guidance/consultancy may be taken fromexperts.

Committee formed under CE(YBO),

Director(CSMRS), Dir(Fin), Dir(IEC),SE(Coord.) are Members.

Preliminary estimate may be prepared


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THANKS

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