Presentation KFA

8/2/2019 Presentation KFA

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By:

Awadhoot Prakash S ingh


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About KFA :-

Kingfisher Airlines began its operations

on 9 May 2005, following the lease of

four Airbus A320 aircraft.

Kingfisher was the first airline in India

to equip all the seats of its aircraft with

in-flight entertainment (IFE), even those used

on domestic routes.

Kingfisher Airlines Limited is an airline based in Bangalore,India, Termed as the first full frills true value carrier,Kingfisher Airlines was the first carrier to introduce first-class premium cabins onboard its flights.


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Promoter:-

MALLYA King of GoodTime, 52,

the son of an Indian industrialist,is among the 1,000 richest people

in the world with a net worth of $1.2billion.

The Mastermind behind the UBGroup


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Kingfisher is one of only six airlines in the world to have a five-star

rating from Skytrax, along with Asiana Airlines, Malaysia Airlines,Qatar Airways, Singapore Airlines and Cathay Pacific Airways.


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Awards

Kingfisher Airlines has received 30 awards for innovation,customer responsiveness and was voted the Best New Airline of

the Year within months of its launch


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Kingfisher Airlines has clear definedtarget audience:

SEC A, SEC B+ (socio-economicclass) in the age group of 25-45years of age. This segment hastraveled extensively and is aware ofinternational travel trends. They aremodern, trendy and upwardly mobile

looking for a great flying experience.


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Current Events:-

date news Type ofbusinessenvironment

Impactanalysis

remarks

08-02-

2012

Airlines

get nodto fly injet fuel

Political

environment

It will help

kfa inreducingcost andalso insavingstate

taxes10-02-2012

Kingfisherin talkswith RILover jetfuel

transport

Internal It will helpinreducingcost ofoperation


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date News Type ofbusinessenvironment

Impactanalysis

remarks

14-02-2012

KFA staffnot paidfor 2months

internal It willdemotivateemployees

and canlead toturnover

16-02-2012

Mallya toapproachbankswithviabilityreport

micro It maygeneratefund tokeep theairlinesafloat.


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Date news TYPE OFBUSINESSENVIRONMENT

Impactanalysis

remarks

21-02-2012 Travel agentsdeplane KFAas crisisdeepens

micro It would hamperits revenuegenerationcapacity andwill loose itscredibility andgoodwill in themarket.

22-02-2012 Kingfisherfails toconvinceDGCA

micro DGCA can takesome legalactions againstKFA(fine orfreezing of bankaccounts.


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date news Tupe ofbusinessenvironment

Impact analysis remarks

23-01-

2012

Licence soon for

KF, others toimport ATF

Political It will help in

improving financialsituation and willreduce operatingcost.

23-02-

2012

Kingfisher files

fresh schedulebefore DGCA

internal One side it will

decrease itsrevenue generationcapacity and onthe other side, itwill help KFA inmanaging its cost

in a better way.28-02-2012

Kingfisher intalks with 2foreign carriersfor rescuepackage

micro It can generatefunds and can getFDI upto 49% afterthe changesannounced.


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Imoactanalysis

remarks

29-02-2012 Kingfisher may

get fresh wings

in april

micro It may getfinancial

support andcan incurprofit.

01-03-2012 Ajit sees noreason to

groundkingfisher

political It would notget any

financialsupport fromgovt

15-03-2012 KFA cutsmoreflights,mallya

to meet pilotstoday

internal It may helpKFA to run itsbusiness

21-03-2012 Kingfishermay loselicence

Political it will haveto shutdown its

business.


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Impactanalysis

remarks

26-03-2012 Kingfisher topay rs10 Cr

out of rs76 Crdues

internal It can face anyimmediate panel

action for non-payment of duesamount.

27-03-2012 Kingfishershuts shop in

lucknow

internal Financialcondition is

going bad toworst and KFA isnot able tooperate itsflights.

28-03-2012 MakeMytrip

removeskingfisherfrom opaquefares

micro It looses

another way ofgeneratingrevenue andloosing itscustomer alongwith their

confidence.


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Impactanalysis

remarks

28-03-2012 KFA flies outof city,

Hyderabad

Internal Trying toreduce cost

and waiting forgovt decisionon FDI andsearching foranotherfinancial

sources.

29-03-2012 Airlines toldto drop out ofopaque farescheme

Political Can get somecustomers

29-03-2012 KFAs taxrepaymentdeadline maybe extended

Political Will get sometime to arrangethe monetaryfund for thepayment ofservice tax.

d f k


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Impactanalysis

remarks

04-04-2012 KFA staff dropstrike threat,

acceptMallayassalaryassurance

internal TemporarilyKFA gets

some time forthe salarypayment andwill continueitsoperations


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SWOT ANALYSIS:-

STRENGTH-

Has created a good image among Indian fliers.

Strong backing from promoters.

Strong brand image and reputation in the mind ofcustomers.

First airline to have a new fleet of airbuses.

Quality of services


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WEAKNESS:-

Heavy debt.Still not a profit organization.High ticket pricing.

Facing a tough competition fromcompetitors

OPPORTUNITIES:

Reputation of providing the bestamenitites in Indian skies.The non-penetrated domesticmarket.International market.


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THREATS:

Rising Fuel Costs.Rising Labour Costs.

Economic slowdown.


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Future:-

Can get any investor

FDI will be permitted

Aviation sector will grow Will get any financial support from any bank


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Decisions I will take- Remove vijay mallya from his position

Appoint a professional board to salvage theairline(instead of management)

Banks will be allowed to convert 100% of their debtinto equity


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THANK

U

Presentation KFA

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