VUZIX SMART GLASSESthe newest innovation in translator technology

The Company NTT Docomo Mobile phone company Japanese-based Headquarters: Tokyo, Japan

The Product Vuzix Smart Glasses Headmount device (HMD) Viewfinder and Bluetooth Augmented Reality Character recognition software

Functions Visual Translator- the viewfinder will recognize

the individual characters on a document and overlay the translated text immediately. Languages: Japanese, Chinese, Korean, English

Facial Recognition- viewfinder will recognize facial characteristics, thus providing the user with the person’s job title and identity. (yikes)

Digital Reality- change any flat surface into a touch screen keyboard.

Target Market Tourists

NTT Docomo announced that its first target market will be tourists and the product will conveniently be on store shelves in time for the 2020 Tokyo Olympics.

Say YES to Social Change The Vuzix Smart Glasses will bring social

change Break the language barrier between

countries Create a more culturally aware society Increase globalization Increase tourism and boost the economy Provide an overall cultural, linguistic, and

economic bond all over the world.

Will it Last? Relative Advantage is HIGH

Convenience Social Prestige Economic Advantage Instant Gratification

Weighing the Pros and Cons Pros

Quick Translation Instant Connection

with different cultures

Affluence (Cultured) Hooked up to mobile

device (Portability) Social Prestige

Anymore???

Cons Cost (Projected to

be around $500.00 per device)

Head mount is a distraction.

Limited to only 4 languages

Not on shelves for another seven years

Anymore???

In Conclusion… The Vuzix Smart Glasses are going to be

a hit for Innovators, but will take a while, if at all, to reach a critical mass and diffuse into society.

I personally do not believe that the innovation will be highly successful if it keeps the same design and the same cost.

Vuzix Smart Glasseshttp://www.vuzix.com/home/

Question:Is this product something you would buy? Why or Why not? Do you agree with my projection that the product will not be successful? Why or Why not?