Proyecto de Creacion de Una Heladeria Artesanal t

8/18/2019 Proyecto de Creacion de Una Heladeria Artesanal t

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UNIVERSIDAD TECNICA DE COTOPAXIMATRIZ: LATACUNGA

EXTENSIONES: SALACHE – LA MANA

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UNIVERSIDAD TÉCNICA DE COTOPAXI

UNIDAD ACADEMICA DE CIENCIAS ADMINISTRATIVAS YHUMANISTICAS

INGENIERIA EN CONTABILIDAD Y AUDITORIA

TEMA: EMPRESA HELADICE

INTEGRANTES:

CAIZA JOSE AGUSTIN

GUANOQUIZA GABRIELA

DOCENTE:

DRA. NATASHA ROJAS

CURSO:

CUARTO “A”

MATERIA:

EMPRENDIMIENTO SOCIAL I

PERIODO ACADÉMICO:

OCTUBRE 2015 – FEBRERO 2016

LATACUNGAECUADOR

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! “El veneno más peligroso para el emprendedor es el sentimiento de logro. El antídoto es pensar

qué se puede hacer para hacerlo mejor mañana”


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INDICE1. INTRODUCCI"N...............................................................................................................5

1.1. P#$%&'$ %#&()*+$ ,(#( -&)*/(# & ,#$-%)$ $ '+*%*$ -& ( &,#&'(........................5

1.2. S&&%%*/ ' ,#$-%)$ $ '+*%*$ ( ,#$-%*# ,$# ( &,#&'(.........................................6

1.3. D&'%#*,%*/ -& )&( '&&%%*$/(-$ $ 4' &,%*)(&/)& ,$'*7&................................8

1.9. J')*:*%(%*/ -& ( &,#&'(...........................................................................................8

2. NOMBRE DE LA EMPRESA............................................................................................8

2.1. L+*( -& *-&(' ; -&)*/(# 5 ,$'*7&' /$7#&'< &+((/-$ $' ()#*7)$'&',&%*:*%(-$'............................................................................................................................8

2.2. D&'%#*,%*/ -& /$7#& '&&%%*$/(-$ ,(#( ' &,#&'(................................................=

3. DESCRIPCION DE LA EMPRESA....................................................................................=3.1. M&/%*$/& &/ >& '& 7*%( ' &,#&'(?.........................................................................=

3.2. S&@(& ( 7*%(%*/ ; )((@$ &',(-$' ,(#( ' &,#&'(.............................................=

9. MISION DE LA EMPRESA................................................................................................=

5. OBJETIOS DE LA EMPRESA.........................................................................................=

6. ENTAJAS COMPETITIAS.............................................................................................

8. ANALISIS DE LA INDUSTRIA O SECTOR......................................................................

=. PRODUCTOS O SERICIO DE SU EMPRESA..............................................................10

. CALIFICACION PARA ENTRAR AL AREA...................................................................11

.1. A/4*'*' FODA...........................................................................................................11

EL MERCADO..........................................................................................................................11

10. OBJETIOS DE MERCADOTECNIA.............................................................................11

11. INESTIGACION DE MERCADO..................................................................................11

11.1 T((@$ -& %(-$....................................................................................................11

11.2 E')*& & %$/'$ (,(#&/)& -& ' '+*%*$?................................................................12

12. ESTUDIO DE MERCADO................................................................................................13

12.1. D& (%-$ ( %*&/)&< & ,#$-%)$ >& $:#&%& /&')#( &,#&'( &'?................................13

12.2. L( I/:$#(%*/ >& /$' ')(#( %$/$% /&')#$' %*&/)&' %$/ #&',&%)$' ( ( $,*/*/>& )*&/&/ -& /&')#$' &(-$'...............................................................................................13

12.3. E/%&')( )*,$.................................................................................................................13

12.9. A,*%(%*/ -& ( &/%&')(..............................................................................................16

12.5. I/),#&)(%*/ -& ( */:$#(%*/ $7)&/*-(.....................................................................16

12.6. C$/%'*$/&' -& ( (,*%(%*/ -& (' &/%&')('..............................................................1

13. DISTRIBUCI"N PUNTOS DE ENTA........................................................................20

13.1. S*')&( -& -*')#*7%*/ 4' (-&%(-$ ,(#( /&')#( &,#&'(........................................20




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19. PROMOCI"N DEL PRODUCTO O SERICIO.................................................................21

19.1. M&/'(& ,7*%*)(#*$......................................................................................................21

19.2. T*,$' -& ,7*%*-(- >& '(#( ( &,#&'(......................................................................21

15. FIJACION POLITICAS DE PRECIO..............................................................................2315.1. C$')$ -& &(7$#(%*/ -& ,#$-%)$.................................................................................23

15.2. C$')$ )$)( -& ,#$-%)$< )$(/-$ &/ %&/)( $' %(/(&' -& -*')#*7%*/ ; (')$$%('*$/(-$'............................................................................................................................29

16. PLAN DE INTRODUCCION AL MERCADO....................................................................25

18. RIESGOS OPORTUNIDADES DEL MERCADO...........................................................26

18. SISTEMA PLAN DE ENTAS........................................................................................28

18.1. O#(/*#(( '&/%*$ -& +&/)(' */-*%(/-$ %(#(&/)& ( %(7&( -& 4#&(.....................28

18.=. &/)(' >& '& &')*( $#(# ,$# ,'$/( +&/-&-$# ; &/ )$)( -& (%-$? %$/ $'$7&)*+$' -& ( &,#&'( %(%(# $' ,/)$' -& +&/)('< '&-$'< -&'%&/)$'< %$*'*$/&'.....28

ORGANIZACI"N.....................................................................................................................28

1=. OBJETIOS DEL REA DE ORGANIZACI"N...............................................................28

1. ESTRUCTURA ORGANIZACIONAL................................................................................2=

1.1. O7&)*+$' -& ( &,#&'( ,$# 4#&( :/%*$/(?..................................................................2=

1.2. P#$%&'$' $,()*+$' -& ( &,#&'(.................................................................................2=

1.3. D&'%#*,%*/ -& $' ,&')$'............................................................................................2

20. ORGANIGRAMA DE LA EMPRESA................................................................................2

21. CAPTACION DE PERSONAL............................................................................................30

21.1. R&%)(*&/)$?..............................................................................................................30

21.2. S&&%%*/?......................................................................................................................30

21.3. C$/)#()(%*/?.................................................................................................................30

21.9. I/-%%*/?......................................................................................................................31

22. DESARROLLO DEL PERSONAL......................................................................................32

22.1. P#$#(( -& &/)#&/(*&/)$ ; %(,(%*)(%*/ -& ( &,#&'(.............................................32

23. ADMINISTRACION DE SUELDOS SALARIOS...........................................................32

23.1. R$ -& P($'..................................................................................................................32

29. EALUACION DE DESEMPEKO.....................................................................................32

29.1. D&'&,&@$ ,$# )#(7((-$#.............................................................................................32

25. RELACIONES DE TRABAJO............................................................................................35

26. CONSTITUCION DE LA EMPRESA.................................................................................35

28. ASPECTOS FISCALES.......................................................................................................35

2=. OBLIGACIONES LABORABLES PARA CONTRATAR PERSONAL.............................362. ASPECTOS LEGALES........................................................................................................36 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! “El veneno más peligroso para el emprendedor es el sentimiento de logro. El antídoto es pensar



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30. OBJETIOS DEL AREA CONTABLE...............................................................................36

31. SISTEMAS CONTABLE DE LA EMPRESA.....................................................................38

31.1. CONTABILIDAD DE LA EMPRESA..........................................................................38

31.2. CATALOGO DE CUENTAS.........................................................................................3831.3. SOFTARE A UTILIZAR...........................................................................................38

32. FLUJO DE EFECTIO.......................................................................................................3=

COSTO GASTOS...............................................................................................................3=

CAPITAL SOCIAL................................................................................................................3=




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NATURALEZA DEL PROYECTO

1. INTRODUCCIÓN1.1. Proceo cre!"#$o %!r! &e"er'#(!r e) %ro&*c"o o er$#c#o &e )! e'%re!PRODUCTO OSERVICIO

CARACTER+STICAS NECESIDADES OPROBLEMAS ,UESATIS-ACEN

1.H&(-*( O:#&% &(-$' &>*'*)$'?%$$ $#(< )($< +(*/*( ;/&')#$ ', &(-$ -&>&'$.

E/)#&(# ( $' ((/)&' -&/&')#$' ,#$-%)$'< /&+$'&(-$' -& (#$(' ;'(7$#&' /*%$'< %$7)#('-& /&')#$ %$%$()&

'&%#&)$ '()*':(%*&/-$ ''&*&/)&' ')$'.

2. P(/(-( E(7$#($' ,(/&' ()/)*%$'-& ( (*&/)(%*/ -&%$%$()&< %$%$< ;%( ;

,4)(/$.

H(%&$' ,(/&' ( ')$ -&/ %$/'*-$# %(-( +&4' &)$/&$ ; &*&/)&%(-( +& ,#$-%)$' 4''(/$'< /()#(&' ;#&',$/'(7&' ,(#( %$/ ''%$/'*-$#&' '*/ #&//%*(#

,$# &$ ( -*':#)(# -& /(

)&)#( ; / '(7$# )#(-*%*$/( ; -& %(*-(-

3.C$%$()*( T#(7(($' ,$# &$#(# /&')#$' ,#$-%)$' -&%$%$()& ; '()*':(% ( $'((/)&' -& %$%$()&&-*(/)& #&&/$' &(-(; >*/( %$/ 7($ %$/)&/*-$-& (%(#.

E/-(# ( +*-( -&/&')#$ %*&/)&' 7'%(/-$&/)#&(# /&')#$'%$%$()&' %(-( +& (''(-(7& ; &>*'*)$'.

9.G$$'*/(' &/&/( N&')#$ $7&)*+$ &' (% '$/#&# ( (' ,'$/(' ; &/&',&%*( ( $' ,&>&@*/&''*&,#& %$/ /( +(#*&-(- -&$$'*/(.

A&#(# & -( ( /&')#$'%$/'*-$#&' (-)$' $ ($' /*@$' ; ,#*/%*,(&/)&%,*&/-$ & -&'&$ -&>& '& -&&*)& -& '$$'*/( ,#&:*-(.

5.C(: N&) O:)(# I/)/&) -& :*7#(,)*%( -& ()( +&$%*-(- ;%$/ / '+*%*$

,'$/(*(-$.

G(#(/)*($' ((%%&'*7**-(- ( '+*%*$ -&*/)/&) -& 7(/-( (/%(%$/ ,'$/( %(,(%*)(-$ ;

-*',&')$ ( (;-(#& &




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*/%'$ $:#&%*/-$& /()(( -& %(:.

6.A(%&/ -&C((-$

E/)#&($' %((-$' -& '''&@$' %$$ -&,$#)*+$'<

%('(&' ; :$#(&'

C$/'&/)*# ( $' ((/)&'-& -&,$#)&< &$#(# '

*(&/ %(/-$ '(( (%(& ; %*-(# '

,#&'&/)(%*/ &/ ( $:*%*/(.8.P#$-%)$'4%)&$'

F(7#*%(# $' &>*'*)$'<()/)*%$' ; '(-(7&';$#&'< >&'$'< %$/:& ; (&$# (/)&>*( %$/ )$>&4*%$ '(7#$'#(.

M&$#(# ( '(- -&/&')#$' %$/'*-$#&' ;(>& /&')#$' ,#$-%)$'%$/)*&/&/ +*)(*/('<*#$< */ ; :$#)(&%*&/-$& %#&%**&/)$' ( $' 4'

,&>&@$' -& ( %('(.=. L*%$#( O:)( *%$#&' -& ( &$# %(*-(- /(%*$/(&' ;&)#(/$' ,(#( (&#(# '':*&')('.

N$' ,#&$%,($' ,$# & 7*&/&')(# -& %*&/)& ; ,$# $ %( &(7$#($'/&')#$' *%$#&' ;&,$#)($' $' *%$#&'&)#(/$' %$/ 7($'%$/)&/*-$' -& (%$$

,$#>& %#&&$' &')($'>& ( +&%&' %('($'

-(@$' '*/ >..A7(##$)&' N&')#$' '+*%*$' $'

&/:$%($' ,$# (7(')&% ;'()*':(% $' -&'&$' -&/&')#$' %*&/)&' &/ ''-$*%**$' %$/ $')*%(

,#$,*( & */%'$ $' :*/&' -&'&(/(.

E/)#&(# ++&' ( )$-$' ($' %*&/)&' &/ '' %('('

,$# &-*$ -& /( ((-()& :&/*%(< &+*)(/-$ ('$&')*(' -& >& $%('*$/(*# ( %(-$ ;&%$/$*(/-$ ' +(*$'$)*&,$.

10. A(%/ -&E&%)#$-$')*%$'

E/:$%($' /&')#$'&':$' &/ &/)#&(# &&%)#$-$')*%$' ,(#( &$(# %$$ %$%*/('<

,('('< &'%#*)$#*$'<#&:#*(-$#(' ; &/)#& $)#('<:(%**)(/-$ (' (%)*+*-(-&' -&$(#.

A;-(# ( (' ((' -& %('(:(%**)(/-$ (#)&:(%)$' >&'*,*:*>& (' (%)*+*-(-&'-& $(#.




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S& ,*-& >& &/ ( %&-( -& &%*%*$ 9.2 &:&%) /( +*( -& *-&(' ,(#( '&&%%*$/(# ' ,#$-%)$ ;$ '+*%*$ &/ & %('$ -& ' /&%&'(#*$< &:&%) /( '&/-( &+((%*/

,(#( *-&('.

1.. Se)ecc#/( * %ro&*c"o o er$#c#o ! %ro&*c#r %or )! e'%re!

I&e!N#$e) &eI((o$!c#/(

Merc!&oPo"e(c#!)

Co(oc#'#e("o T0c(#co

Re*er#'#e("o&e c!%#"!)

To"!)

1.H&(-*( 9 3 9 9 15

2. P(/(-( 3 9 2 5 193.C$%$()*( 9 9 3 3 199.G$$'*/(' &/ &/( 1 3 2 5 115.C(:/&) 1 9 3 9 126.A(%&/ -& C((-$ 2 2 2 9 108.P#$-%)$' L4%)&$' 3 9 3 9 19=. L*%$#( 2 3 2 3 10.A7(##$)&' 2 2 1 3 =10. A(%/ -&&&%)#$-$')*%$'

1 3 2 9 10

No"!: E+((# -& 15< -$/-& *,*%( >& %,& 4' '()*':(%)$#*(&/)& %$/ & %#*)*$&+((-$.

1.2. Decr#%c#/( &e "e'! e)ecc#o(!&o )o '3 e4%)5c#"!'e("e %o#6)e

N&')#( *-&( -& /&$%*$ &' %#&(# /( &,#&'( >& $:#&%( ,#$-%)$' *//$+(-$#&' ; $#**/(&' -& -*+'$' '(7$#&' %$$? -& ;%( < >&'$ < #&$(%( &/)& $)#$' ,#$-%)$' >& '&(/(#(-(7&' ,(#( /&')#$' %*&/)&' '()*':(%*&/-$ '' /&%&'*-(-&' -& ')$< '(7$# ; %$/ /(&%&&/)& %(*-(- ,(#( >*&/ $ %$/'( /&')#$ ,#$-%)$ .

1.7. 8*"#9#c!c#/( &e )! e'%re!

L( *-&( -& %#&(# /( &(-( (#)&'(/( :& %$/ & $7&)*+$ -& &(7$#(# ,#$-%)$' >&*,'&/ ; ,#$&+(/ & %$/'$ -& &(-$ &/ /&')#( %*-(-< &')$' -&7&/ ' /*%$'<*//$+(-$#&'< ; -& -*+'$' '(7$#&' %$/ & :*/ -& (%$ 4' (()*+$ ; (&/)(# '%$/'$ &/ & %(-$. B'%(-$ >& /&')#$ ,#$-%)$ /$ '$ '()*':(%& /( /&%&'*-(-<)(7*/ &' /( 7&/( :&/)& -& +*)(*/('< */(&'< %(#7$*-#()$'< ,#$)&/('< &/)#& $)#$'<

,$ '*&,#& 7'%(-$ '()*':(% (' /&%&'*-(-&' -& /&')#$' %*&/)&'.




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. NOMBRE DE LA EMPRESA

.1. L)*$#! &e #&e! &e"er'#(!r ; %o#6)e (o'6re< e$!)*!(&o )o !"r#6*"oe%ec#9#c!&o.

A)#*7)$ N$7#& D&'%#*,)*+$ O#**/( A)#(%)*+$ C(#$

S*/*:*%()*+$ A#(-(7& T$)(

P$$ S# H&(-(

2 9 3 2 3 9 1=

N*%& I%&C#&(

2 1 2 3 3 3 19

H&(-(L()(%/(

3 3 2 3 2 2 15

D&*%*$'$I%& C#&(

9 9 3 3 3 2 1

H&(-(*%& 3 9 9 2 3 9 20

.. Decr#%c#/( &e) (o'6re e)ecc#o(!&o %!r! * e'%re!

H&(-(*%& ,$#>& '& %$7*/( &/)#& ( ,((7#( H&(-( ; I%& >& '*/*:*%( H*&$

2. DESCRIPCION DE LA EMPRESA

2.1. Me(c#o(e e( *e e *6#c! * e'%re!:E ,#$%&'$ -& ( &(7$#(%*/ -& $' ,#$-%)$' %$/'*')& &/ %$,#(# &%& ( $'

,#$-%)$#&' ; &/ /&')#( ,(/)( )#(/':$#($' &/ -&*%*$'$'< '(/$'< (,&)*)$'$<&>*'*)$' &(-$' -& )$-$' $' '(7$#&' 7'%(/-$ /&+(' (/(' -& %$/>*')(# (/&+$' %*&/)& ; (/)&/*&/-$ ( $' (%)(&' ,$# &')( #(/ ( H&(-( H&(-(*%& '&&/%&/)#( &/ & '&%)$# */-')#*(.

2.. Se=!)e )! *6#c!c#/( "!'!=o e%er!&o %!r! * e'%re!

T!'!=o: M*%#$U6#c!c#/(: I/-')#*(

7. MISION DE LA EMPRESA

HELADAICE &' /( &,#&'( -&-*%(-( ( ( ,#$-%%*/ ; %$%*(*(%*/ -& &(-$'(#)&'(/(&' %$/'*-(/-$ )$-$' $' &')4/-(#&' -& %(*-(-< '()*':(%*&/-$ (' &,&%)()*+('-& /&')#$' %*&/)&' %$/ ( *//$+(%*/ -& '' ,#$-%)$'< ,#$,$#%*$/4/-$&' $&/)$'((7&'< (&#&'. P(#( &$ %$/)($' %$/ / &>*,$ ()(&/)& %(*:*%(-$ ,(#( %7#*# ('&*&/%*(' -& %(-$< ( )#(+' +($#&' %$$ ( #&',$/'(7**-(-< ((7**-(-< #&',&)$<%,**&/)$< '*&-(- -& '+*%*$ $7)&/*&/-$ (' /( *(&/ -& '$*-& ;

#&',$/'(7**-(-.




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;. OB8ETIVOS DE LA EMPRESA

LARGO PLAZO• I/(#(# /&+(' '%#'(&' &/ %*-(- %%(/(' %$$ A7()$< S(%&-$< R*$7(7(< B(@$' ;

&$#(# ( )&%/$$( >& )**($' ; %$/)(# %$/ */:#(&')#%)#( ,#$,*( &/ ( ()#* ,(#(&/)#&(# -& &$# (/( ( /&')#$' %*&/)&' /&')#$ ,#$-%)$< ( *( >& ,#&)&/-&$'(,*(# /&')#$' '+*%*$' %$$ ( %#&(%*/ -& /( /&( -& %$*-( +&&)(#*(/(.

MEDIANO PLAZO

• O7)&/ / &')4/-(# /(%*$/( -& %(*-(- &/ & %( '& #&%$/$%( ( &:*%*&/%*( ; (

&:&%)*+*-(- &/ ( :(7#*%(%*/ -& /&')#$' ,#$-%)$' ; %$/ $ %( */)&/)(# 7'%(# /&+$'%(-$' ( /*+& /(%*$/(.

• R&(*(# %$/+&/*$' %$/ $' +&/-&-$#&' (7(/)&' &/ & C(/)/ S(%&-$ $ (;-(#( %$

&$# ( &/)#&(# ( $' %$/'*-$#&' %$/ '' /&+$' ,#$-%)$'< '&(/ -& ( ,#&:&/%*( -& $'

%$/'*-$#&'< (%&,)(/-$ /( *(&/ :#&'%( ; #&/$+(-(< *//$+(/-$ )(/)$ /&')#$ '(7$# ; ,#$%&'$ -& :(7#*%(%*/.

CORTO PLAZO

• P#$-%*# ; %$%*(*( &(-$' (#)&'(/(&' '(-(7&'< -&*%*$'$' ; /*%$' %$/ $'%(&' ( )#(+' -& ' :47#*%( 7*%(-( &/ (# ; %$%*( -& L()(%/( &/ &%( '' '$%*$' & ()&/-/ %$/ /( '$/#*'( ; %$/ /( ('&'$#( ,'$/(*-(- ('&&%%*$/(# ' '(7$# ,#&:*-$< %(/-$ & %*&/)& & (/)$& / -&*%*$'$< /)#*)*+$ ;/$ -& $' &$#&' ; 4' %$/'*-$' &/ & %(-$.

• O:#&% &(-$' (#)&'(/(&' -& /&+$' '(7$#&' */',*#(-$' &/ ( *//$+(%*/ ; %$/ (*'*/ -& %$/+)*#'& &/ /( -& (' ,#*/%*,(&' -*')#*7*-$#(' &/ ( C*-(- -&L()(%/(< ;( >& %$//)(&/)& ( /&')#$' %*&/)&' ; '$%*$' %#&&$' >& -&/)#$ -&/ (@$ &')$ ' /( #&(*-(-.

• M(/)&/ ( ()( %(*-(- ; & )$>& '&%#&)$ &/ /&')#$' &(-$' &' /&')#$

%$,#$*'$< ; 7'%(/-$ /&+(' (/(' -& &$#(# ( *(&/ -& ,#$-%)$<*/)&/)(/-$ &(7$#(# /&+$' '(7$#&' ; 7'%(/-$ ( (/( -& ,#$-%*# $ 4''(-(7& ; )$-$' &')$' 7&/&:*%*$' ,&/'(/-$ &/ /&')#$ %*&/)&'.

>. VENTA8AS COMPETITIVAS

>.1. Ve("!?! Co'%e"#"#$!

N&')#$ ,#$-%)$ &' /*%$ & *//$+(-$# -*:%* -& **)(# ,$# ( %$,&)&/%*(<

>& & ,*)& -*:&/%*(#'& $ -*')*/*#'& -& &')(< )(7*/ %$/)($' %$/ / ,'$/( ()(&/)& %(*:*%(-$ >& & ,*)& )&/ /( ()( ,#$-%)*+*-(- $ 7#*/-(# / &%&&/)& '+*%*$ ( %*&/)&.

Ofrecer helados que no tenga muchos endulzas o saborizante

que afecten a la salud, contando con un proceso productivo




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eciente que le permite producir los mismos productos de lacompetencia, pero a un menor costo.

>.. D#"#(@o Co'%e"#"#$o

N&')#( &,#&'( 7#*/-( / '+*%*$ ,'$/(*(-$ >& & (;-(#( ( &'%$ &

&$# &(-$ >& (')&/ ( $' #&>**&/)$' -& $' %*&/)&'< &' -&%*#< 7($ ' ,#&',&')$ ; -& (%-$ ( '' ')$'.

O:#&% /&+$' '(7$#&' -& &(-$' %$/ /( ()( %(*-(- &/ /&')#$' ,#$-%)$'

>& '()*':((/ ( %*&/)& %$/ /( ()&/%*/ ,'$/(*(-(.

. ANALISIS DE LA INDUSTRIA O SECTOR

D& (%-$ ( ( :&/)& -& */:$#(%*/< %$' ,%*7&/ ( &(-$ %$$ /( $$'*/( >&&/$#-( ; /$ %$$ / ,$')#& '(-(7&< &/ & E%(-$# & %$/'$ (/( ,$# ,'$/( '& &')*(&/ 1.= *)#$'< >& '* 7*&/ #&*')#( / -&'(##$$ %$/ #&',&%)$ ( (@$ 2010 >& :& -& 1.5 *)#$'<(/ ,$# -&7($ -& $)#$' ,('&' %$$ C$$7*( ; B#('* >& )*&/&/ /( */&')( , %4,*)( -& -$'( 2.3 *)#$'.

E/ ( (%)(*-(- & '&%)$# -& ,#$-%%*/ -& &(-$' '& &/%&/)#( &/ / ,$-$ &,(/'*+$<:/-(&/)(&/)& &/ & '&&/)$ -& $' &(-$' */-')#*(&'< (7*/-$'& ',(-$ ;( $'&:&%)$' (-+'$' >& &,*&/)(#$/ (' &,#&'(' ( :*/&' -& ( -%(-( -& 2010. L( */-')#*(-& &(-$ '& %(#(%)*( ,$# ,(#)*%*,(# -& / %(-$ ()(&/)& %$,&)*)*+$ -$/-& %$&*')&/)(/)$ &,#&'(' $%(&' %$$ /(%*$/(&' & */)/(%*$/(&'. E')( '*)(%*/ ( $7*(-$ ( ('

:*#(' ( -*+'*:*%(# ' ,#$-%%*/ ; -*:&/%*(#'& &-*(/)& ( )**(%*/ -& -*+'('&')#()&*(' )(&' %$$< (@(-*# %(-( +& 4' +($# (#&(-$ ( '' ,#$-%)$'< */%$#,$#(# /&+$'%(/(&' -& %$%*(*(%*/ & */%#&&/)(# $' '+*%*$'

D&/)#$ -& ,:* -& $' %*&/)&' '& &/%&/)#( $' L()(%/&@$' (/- )#*')(' -& &/)#& 10 (@$' '35 (@$' -& (7$' /$'< ('%*/$ ; :&&/*/$< >& &' ')& -&')(# -&*%*$'$' '(7$#&' -&&(-$'.T$(/-$ %$$ #&:&/%*( $' -()$' ,7*%(-$' ,$# & )*$ %&/'$ &:&%)(-$ &/ & 2010< '&

&/%$/)# >& ( ,$7(%*/ -& L()(%/( &' -& 170 48 (7*)(/)&'< -& $' %(&' 15 -& ( ,$7(%*/ &' /&')#$ %(-$ $7&)*+$< ;( >& /&')#$ )(#&) &' & S&%)$# & S()$.

E %$/'*-$# %$/'+( $' ')$' )#(-*%*$/(&'< &*& / &(-$ 7&/$ ; 7(#()$< S&/ &&/)& -& M%(-&$ -& U/*&+< ( )&/-&/%*( -& %$/'$ &/ ( S*#( ; &/ ( C$')( (,/)( ($' &(-$' -& ,(*)$< %;$' ,#&%*$' $'%*(/ &/)#& $' 0& '()*':(%&/ & ')$ -& /&')#$' %*&/)&')(&' %$$?




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H&(-$ %$%$()& #&&/$ -& (&/-#('H&(-$ $#( %$/ ;$#)H&(-$ +(*/*( ; /&%&'

H&(-$ -& :#)*( %$/ 7(/(/(H&(-$ -& ** ; :#&'(H&(-$ -& ,*@( (%$,(@(-$ -& 7*%$%$'H&(-$ -& #&$(%( %$/ #(;(-$ -& %$%$H&(-$ -& ;%( %$/ %*',(' -& %$%$()&H&(-$ -& >&'$ %$/ #(&(H&(-$ -& (/($#*( %$/ ,('('H&(-$ %$%$()& %$/ (&/-#('

. CALI-ICACION PARA ENTRAR AL AREA

.1. A(3)## -ODA

ANALISIS -ODA-or"!)e! O%or"*(#&!&e

P#$-%%*/ ,#$,*( -& #&%&)(' -& H&(-$' M%(-$ ,$)&/%*( &/ %#&%**&/)$I//$+(%*/ ; -&'(##$$D*+'$' '(7$#&'P#&'&/)(%*/ $#**/( -& ,#$-%)$

P$'&'*$/(# %$$ - &/ %(-$ L()(%/&@$C#&(# /&+$' ,/)$' -& +&/)('

P'$/( %(*:*%(-$

De6#)#&!&e A'e(!!D&:*%*&/%*( )&%/$*%( A'&/)(*&/)$ -& /&+$' -*')#*7*-$#&'F()( -& ,7*%*-(- T&%/$$( -& ,/)(D&:*%*&/%*( &/ & (/&$ -& (*/:$#(%*/.

F()( -& &()(- -& $' %*&/)&'E')#()&*(' -& %$,&)&/%*(

F()( -& %#-*)$'

EL MERCADO

1. OB8ETIVOS DE MERCADOTECNIA

Cor"o %)!o:

E/)#(# &/ & %(-$ ,$# &-*$ -& ,7*%*-(- '$7#& & ,#$-%)$ ,(#( (' %7#*# )$-$ &%(-$ $%( ; $7)&/ (;$#&' +&/)(' %$/ ( :*/(*-(- -& %#&%**&/)$ -& (&,#&'(.

Me!(o %)!o:




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C$/'&*# #&%$/$%**&/)$ &/ & %(-$ #&(*(/-$ %$/')(/)&&/)& *//$+(%*$/&' &/ & ,#$-%)$ ,(#( $7)&/ (;$# %*&/)&( &/ /&')#( &,#&'( ; (;$#&' */#&'$'&%$/*%$'.

L!r@o %)!o:

O7)&/ / #&%$/$%**&/)$ ( /*+& /(%*$/( ,$# /&')#$ '+*%*$ & *//$+(%*/ >&$:#&%&$' ( /&')#$' %*&/)&' '& &',( $#(# %,*# &')& $7&)*+$ &-*(/)& /(&')#()&*( -& ()$ /*+& -& '+*%*$< %(*-(- ; / ,#&%*$ &%$/*%$ ,(#( & %*&/)&.

11. INVESTIGACION DE MERCADO

11.1 T!'!=o &e 'erc!&oSe@'e("o &e 'erc!&o:C()($($' >& /&')#$ '&&/)$ $ %*&/)&' ( $' %(&' &/)#&(#&$' /&')#$

,#$-%)$ '$/ $' /*@$'< +&/&' ; )$-(' (' -&4' ,'$/(' >& -&'&&/ (->*#*#.

C!r!c"er5"#c! &e) e@'e("o &e 'erc!&o:Pro&*c"o: H&(-$' -& '(7$#&'< ,#&%*$ 7($'< &(7$#(-$' %$/ *//$+(%*/ &/'(< &/ & %&/)#$-& ( %*-(- -& L()(%/(< &/ (-&%(-(' ,#&'&/)(%*$/&'.E&!&: 10 ( 35 (@$'Se4o: H$7#& ; &'E"!&o c#$#): I/-*')*/)$Re@#/(: N*// &',&%*:*%$N#$e) Soc#o Eco(/'#co: A%%&'*7& ,(#( %(>* ,'$/(

N#$e) &e #("r*cc#/(: N*//(U(#&!& @eo@r39#c!: M%(-$ L$%(

11. E"#'e e) co(*'o !%!re("e &e * er$#c#o:

E /$ -& $' %*&/)&' ,$)&/%*(&' &' -&? 150E %$/'$ /*)(#*$ (,(#&/)& ,$# %*&/)& &' -&? 15E %$/'$ &/'( (,(#&/)& -& %(-$ 2000

11.2 De'!(&! Po"e(c#!):C$#)$ P($ 10.000 &(-$'M&-*(/$ P($ 30.000 &(-$'L(#$ P($ 80.000 &(-$'

11.7 P!r"#c#%!c#/( &e )! co'%e"e(c#! e( e) 'erc!&o:

NOMBRE DELCOMPETIDOR

UBICACION PRINCIPALVENTA8A

ACCIONES PARAPOSIONARSE

H&(-( G(%*( E/)#(-( ( T(/*%%*%$/ '%#'( &/

S(7$#&' '#)*-$' ; -&&%&&/)& '(7$# ; &/

C$,*(# (' &$#&' ,#4%)*%(' ; (,*%(# &/




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H&(-( V&+*/

P*/W*/$

L()(%/(

5 -& J/*$ M(#%$

A#&*$ S+*(

P(#>& *%&/)& L&/

,#&'&/)(%*$/&'(()*+('.

&/)(' ( ,#&%*$' 7($'

; &/ #(/-&' %(/)*-(-&'

P#&'&/)(%*/ ;#&%$/$%*-$' ( /*+&/(%*$/( ; )*&/&/ ,#&:&/%*( ,$# &&>*'*)$ '(7$# &/ '' ,#$-%)$'.

/&')#( &,#&'(.

E')#()&*(' -&

,7*%*-(- ,(#( ()#(& %*&/)&

N&')#( 7*%(%*/ &' ,:&%)( ;( >& /$'&/%$/)#($' &/ &&$# '&%)$# %$%*(.

1. ESTUDIO DE MERCADOE' & &-*$ ,(#( #&*')#(# ; (/(*(# -()$' &/ #&(%*/ %$/ & %(-$ &',&%:*%$ ( %(

( &,#&'( $:#&%& $' ,#$-%)$'.1.1. De !c*er&o !) c)#e("e< e) %ro&*c"o *e o9rece (*e"r! e'%re! e:L( H&(-( H&-*%& ,#$-%& &(-$' )#(-*%*$/(&' ; %('$'< '*/ ( )**(%*/ -&%$$#(/)&' (#)*:*%*(&' ; ( / ,#&%*$ (%%&'*7& ,(#( )$-$' $' >& &' ')( -&')(# -&&')( -&*%*$'( $$'*/(. L$' '(7$#&' 4' ,&-*-$' ; ,$# /&')#$' %*&/)&' '$/?

• H&(-$ $#( %$/ ;$#)• H&(-$ -& :#)*( %$/ 7(/(/(• H&(-$ -& ** ; :#&'(•

/&')#$ /&+$ ,#$-%)$ /)#*)*+$ & *//$+(-$#? &(-$ -& ;%( %$/ %*',(' -&%$%$()&.

1.. L! I(9or'!c#/( *e (o @*"!r5! co(ocer (*e"ro c)#e("e co( re%ec"o ! )!o%#(#/( *e "#e(e( &e (*e"ro Fe)!&o.

L& ')( %$/'*# &(-$S /*+& &%$/*%$E ,$- (->*'*)*+$L$' ')$' ; ,#&'&/%*(' -& /&')#$' &(-$'E ,/)$ -& +&/)( &')4 &/ / (# -& :4%* (%%&'$L( ,#&'&/)(%*/




14/40



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1.2. E(c*e"! "#%o




15/40



__________________________________________________________________________________________________________

HELADERIA HELADICE

ENCUESTA

E')( &/%&')( )*&/& %$$ /*%$ >& $7)&/ -(#$' #&(&'. P$# :(+$# &/& '$$ (' ,#&/)(' >&'& (')&/ ( '' 47*)$' -& %$/'$ ;( >& /$ )$-(' '$/ $7*()$#*('.

I(c!c#/(: M(#>& %$/ /( ' #&',&')(< &')( ,&-& ' '&&%%*$/( /( $ 4' &/ (/(' ,#&/)('.

PREGUNTAS:

1 C4 &' ' &-(-X• D& 10 &/)#& 20 (@$'• D& 20 &/)#& 30 (@$'• D& 30 &/)#& 90 (@$'

2 S&$X• M('%*/$• F&&/*/$

3 U')&- %$/'& &(-$X'*

9 C$/ >& :#&%&/%*( %$/'& H&(-$X• U/( +& ( ( '&(/(• D$' +&%&' ( ( '&(/(• C(-( &'• N/%(

5 Q& (#%(' -& &(-$ ( %$/'*-$X• J E##&• E'*$• G#(%*(• P*//$'• V&+*/Y'• R&+*'• H&(-$' P(**/

6 C4 &' ' '(7$#&' ,#&:*-$ &/ / &(-$X• M$#( C$%$• (*/*( Q&'$• F#&'( %(

8 C4 &' & ,#&%*$ >& &')(#( -*',&')$ ( ,((#X• 0


16/40



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• E/ %$,('• E/ &,(>&'

L& ')(#( -*':#)(# -& / &(-$ 7($ &/ (%(#X

'*

10 C$$ & ')(#*( & '+*%*$ ( $&/)$ -& '+*#'&?• B&/ )#()( ; %$/ ((7**-(-• C$/ /( '$/#*'(• C$/ #&',&)$ ; ('&'$#(• C$/ /( :#('& $)*+(%*/• B#'%(&/)&• L*7(&/)&

M%(' #(%*(' ,$# ' %$(7$#(%*/< & -&'&($' &*')$ &' &')& -( )(/ &',&%*( ( ')&-.



/$


17/40



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1.7. A%)#c!c#/( &e )! e(c*e"!

L( &/%&')( '& #&(*(#( &-*(/)& &/)#&+*')( ,'$/(< %$/ ( (;-( -& $(' *,#&'('-$/-& %$/)(#( -& 10 ,#&/)(' (' %(&' &')4/ -*#**-(' ( /&')#$' ,$'*7&' %*&/)&'.L( &/%&')( '& (,*%(-( & -( *#%$&' 13 -& &/$ -& 2016 &/ $#(' -& ( )(#-&< &'*)*$ -$/-& +($' (,*%(# ( &/%&')( &')4 7*%(-$ &/ L()(%/( &/ ( ,(( E S()$.E')4 &/%&')( $ (,*%(/ $' &')-*(/)&' -& %(#)$ A -& ( %(##( C$/)(7**-(- ;A-*)$#( -& ( U/*+'*-(- T%/*%( -& C$)$,(*.

1.;. I("er%re"!c#/( &e )! #(9or'!c#/( o6"e(#&!R&')(-$' -& ( &/%&')(?

Pre@*("! N 1

40%

50%

10%

EDAD

10 a !0 !0 a "0 "0 a 40

I("er%re"!c#/(: L( &-(- ,#$&-*$ -& 50 -& $' &/%&')(-$' '& &/%&/)#( &/)#& $'20 ) 30 (@$' -& &-(-< *&/)#(' >& & 90 &')4/ &/)#& $' 10 ; 20 (@$' ; / ,$#%&/)(&/*$ &')( / 10.

Pre@*("! N

#0$

40$

%enero

&asculino 'emenino

I("er%re"!c#/(: E 60 -& $' &/%&')(-$' ,)&/&%&/ ( /$ :&&/*/$< *&/)#('>& & 90 ,)&/&%&/ ( /$ ('%*/$. !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! “El veneno más peligroso para el emprendedor es el sentimiento de logro. El antídoto es pensar



18/40



__________________________________________________________________________________________________________

Pre@*("! N 2

(sted consume helado)

*i +o

I("er%re"!c#/( U/ -& ( ,$7(%*/ &/%&')(-( %$/'& &(-$< ; '$$ / 1 /$

%$/'&< &' -&%*# -& %(-( 10 %$/'& &(-$.

PREGUNTA N 7

(na vez a la semana, 10$

-os veces a la semana, #0$

.ada mes, "0$

.on que frecuencia consume /elado)

(na vez a la semana -os veces a la semana

.ada mes +unca

I("er%re"!c#/(: P$-&$' -&%*# >& & 60 -& ( ,$7(%*/ &/%&')(-( %$/'& &(-$2 +&%&' &/ -#(/)& ( '&(/( ; / 30 ; / 10 /( +& ( ( '&(/(< *&/)#(' >& &30 $ (%& %(-( &'.

Pre@*("! N ;




19/40



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2rre !$%racial 18$

3ingino 5"$

6ue marcas de helado a consumido)

2rre 2simo %racial

3ingino evin 9evis

/elados 3ailin

I("er%re"!c#/(: E 53 -& $' &/%&')(-$' ( %$/'*-$ H&(-$' P*/W*/$< & 2 (%$/'*-$ &(-$' JE##& ; & 1= ( %$/'*-$ &(-$' G(%*(.

Pre@*("! N >

&ora, ""$

:ainalla, !1$

'resa, 17$

.oco, !5$

6ueso, 4$

.u;l es su sabor& 4' -&(/-( )*&/& ,$# ,(#)& & %$/'*-$# &' $#( %$/& 25< -&',' '& &/%&/)#( %$%$ %$$ & '&/-$ '(7$# 4' ,#&:*-$ %$/ 25< &'(7$# -& +(*/*( %$/ / 215 -& (%&,)(%*/ ; & -& :#&'( %$/ / 18.

Pre@*("! N

0,!5 ctvs. "0$

0,40 ctvs. 40$

0,50 ctvs. !0$

0,#0 ctvs. 10$

Q1N ,#&'&/)(%*$/ $ &/+('& 0& C1')( .4' ,(#( 1/ D&0(-$X

0,!5 ctvs . 0,40 ctvs . 0,50 ctvs. 0,#0 ctvs.




20/40



__________________________________________________________________________________________________________

I("er%re"!c#/(: E ,#&%*$ >& &')4/ -*',&')$ ( ,((# & %*&/)& ,$# / &(-$ &' 0.90%&/)(+$' -& -(# ; %$$ ()/()*+( -& '&/%*( &' & ,#&%*$ -& 0.25 %&/)(+$'.

Pre@*("! N

.ono, "#$:aso > palillo, "#$.opas, 18$

2mpeques, $

6u? presentacion o envase le gusta m;s para un helado)

.ono :aso > pa lillo

.opas 2 mp eq ues

I("er%re"!c#/(: L$' &/+('&' 4' ,#&:&/)&' ,(#( /&')#$' &(-$' '&/ /&')#$':)#$' %*&/)&' &' & %$/$ %$/ & 38 -& (%&,)(%*/ ; *&/)#(' >& $)#$' -*%&/ >& &')4

7*&/ &/ / +('$ ; %$/ / ,(*$ %$/ (%&,)(%*/ -& 36 ; $)#$ '*,&&/)& &/ /&,(>& >& 7*&/ (% & -& $' &/%&')(-$'.

Pre@*("! N

*i 0$

+o 10$

@e gustarAa disfrutar de un helado baBo en azCcar)

*i +o

I("er%re"!c#/(: L$' &/%&)(-$' 7'%(/ %$/'*# &(-$' '*/ #&')#*%%*/ ,$ >& '&(/'(-(7&' &' ,$# &'$ >& & 0 -*$ '* ; *&/)#(' $' >& ,#$)&&/ &'& )$>& (#)*:*%*(&' -& 10.

Pre@*("! N 1

Duen trato 5#$on una sonrisa !!$

on respeto !!$

.omo le gustaria el servicio al momento de servirse

Duen trato on una sonrisa on respeto

on frase Druscamente @iberalmente




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__________________________________________________________________________________________________________

I("er%re"!c#/(: A 56 -& $' &/%&)(-$' &' &/%(/)(#( >& & '+*%*$ '&( %$/ 7&/)#()$ *&/)#(' >& ( 99 -& $' &/%&)(-$' &' ')(#( >& :( %$/ #&',&)$ ; /'$/#*'(.

1.>. Co(c)*#o(e &e )! !%)#c!c#/( &e )! e(c*e"!L$' #&')(-$' >& $7)&/*-$' -& (' &/%&')(' /$' &')#( >& &')& ,#$;&%)$ &' ;:(%)*7& ;( >& -& $' &/%&')(-$' %$/'&/ &(-(< >& &$# '* &')$' :(/'(-(7&' %$/ 7($' %$/)&/*-$' -& (%(# ;( >& ( & 0 &' ')(#( ,#$7(# /&')#$

,#$-%)$ ; ( & ,#&%*$ >& '&/ /&')#$ &/%&')(-$' & -*%$ &' -& 0.90 %&/)(+$'.

L&' H&(-(' &/ $' )*$' (@$' (/ &+$%*$/(-( %$ ;( '& ,#(%)*%(/ /&+('&')#()&*(' ,(#( (/(# /&+$' %*&/)&' ; (/)&/ & */%'$ ( :$#(' */%#&7&' -& (% &(# ( */:$#(%*/ -& $' ,#$-%)$' >& $:#&%&$' ; &/ /&')#( &/%&')(' /$' -($'%&/)( >& &' +-(- -(-$ >& &' ; #&/)(7& / &(-( .

12. DISTRIBUCIÓN Y PUNTOS DE VENTA

12.1. S#"e'! &e "r#6*c#/( '3 !&ec*!&o %!r! (*e"r! e'%re!

! S#"e'! &e "r#6*c#/(:

Pro&*c"or. ,$#>& &' ( ,'$/('>*&/&' &(7$#(/ & ,#$-%)$ ; )*&/& (:(%**-(- -& )&/ /( #&(%*/ -*#&%)(

%$/ & %$/'*-$#.

Co(*'#&or 9#(!). ,$#>& '$/ (' ,'$/(' >*&/&' +(/ (->*#*# & ,#$-%)$.




22/40

6 JPor *0 e)ecc#o(o e"e #"e'!K

P$#>& &' ( (/( 4' &:&%)*+( -& -*')#*7*# & ,#$-%)$ &/ & %( ,$-&$'+*'(*(# &/ & #(:*%$ (/)*$# ( #&(%*/ >& &*')& &' -*#&%)(< >& ' ,#$-%)$# (%$/'*-$# < ,$# ( #(/ >& & %*&/)& &' >*&/ /$' +( ( (->*#*# /&')#$ ,#$-%)$ ;

&' ( (/( 4' :4%* -& '(7 '' /&%&'*-(-&'< ')$' ; ,#&:&/%*(' -& ,#$-%)$.

c D#e=o &e) %roceo er3 &e )! #@*#e("e '!(er!:

Pro&*c"or Co(*'#&or

& Re%o(!6)e &e c!&! %!o &e )! c!&e(! &e "r#6*c#/(

E/ & %('$ ,(#( /&')#( &,#&'( & &/%(#(-$ ' & -&@$ $ >*&/ '& &/%&/)#& (%(#$ -& ( *'(< %$/ #&',&%)$ ( $' %$/'*-$#&' & &/%(#(-$ ' /( ,'$/(>& )&/( %(#(%)')*%(' %$$? & #&',&)$< ( ((7**-(-< $/&')*-(- &/)#& $)#('< ,$'*&,#& %$/ & $7&)*+$ -& (;-(# ( '()*':(% $' ')$' -& %*&/)&.


23/40

17. PROMOCIÓN DEL PRODUCTO O SERVICIO

17.1. Me(!?e %*6)#c#"!r#o

17.. T#%o &e %*6)#c#&!& *e *!r! )! e'%re!! E'%!*e &e) Pro&*c"o

5.6 F*(%*/ ; ,$)*%(' -& ,#&%*$

6 S%or" &e R!o

I/*%*( %$/ / :$/-$ '*%(.No"! &e) N!rr!&or: E/ / /-$ )(/ %(7*(/)& 7'%(? A)&/%*/< D*+'*/<A&#(< S(7$# L$%#(. E/)$/%&' $ >& 7'%( &' H&(-(*%&. L$' H&(-$' 7'%(//( '$/#*'( &/ )*.No"! &e N!rr!&or co( e9ec"o e%ec#!)e: H&(-$' H&(-*%&

N!rr!&or : E/%/)#(/$' &/ ( C(& 5 -& J/*$ ; A/)$/*( &( E'>*/(F*/(*( %$/ / :$/-$ '*%( -& #&((%*/

Ingredientes: 450 gramosde fresas, 1 taza y 2cucharaditas de splenda,maicena, canela.D*#&%%*/? C(& 5 -& J/*$; A/)$/*$ &( '/.

T&:$/$? 0329610=L()(%/( E%(-$#

'echa deelabE'echa de


24/40

c Vo)!("e P*6)#c#"!r#o

& A(*(c#o %!r! e) Per#/co

e E"#*e"! &e) Pro&*c"o

Publicid


25/40

9 S#"e'! &e %ro'oc#/( %*6)#c#&!&

DESCRIPCION CANTIDAD PRECIOSTOP DE RADIO 3 &'&' ,$# +&%&' ( -( 500VOLANTE PUBLICITARIO 1000 % ( 0.10 %&/)(+$' &-*-('

10 = 100

ANUNCIO EN ELPERIODICO

U/( +& ,$# '&(/( -#(/)& 3&'&'

=0

TOTAL 6=0

1;. -I8ACION Y POLITICAS DE PRECIO

1;.1. Co"o &e e)!6or!c#/( &e) %ro&*c"o(. Co"o $!r#!6)e C ()*( ,#*( ,$# /*-(- -& ,#$-%)$< %$')$ -&

:(7#*%(%*/< &)%.

M()*( ,#*( C(/)*-(- C$')$ /*)(#*$ C$')$ )$)(L&%& 2 *)#$' 0.35 0&$' >& /$'& ,&-&/ ('$%*(# -*#&%)(&/)& ( ( :(7#*%(%*/ -& %(-( /*-(- -& ,#$-%)$ $ ,#&')(%*/ -& '+*%*$ -& ( &,#&'(.

Co"o 9#?o C!("#&!&Co"o*(#"!r#o

Co"o"o"!)

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26/40

Co"o'e(*!)e

C!("#&!& Co"o *(#"!r#oCo"o

"o"!)&/( &%)#*%( / &' 8 8(##*&/-$ / &' 150 150)&:$/$ &/'( 6 6

,($ ( &,&(-$ &/'( 200 200(( &/'( 5 5 )$)( 36=

&. Po)5"#c! &e %rec#o

E %$')$ -& %(-( &(-$ '& &')*( -& (%-$ ( %(-( ,#$-%)$?

N NOMBRE PRECIO

UNITARIO

PRECIO POR

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1>. PLAN DE INTRODUCCION AL MERCADO

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VENDEDOR 1 VENDEDOR 2

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1. SISTEMA Y PLAN DE VENTAS

1.1. Or@!(#@r!'! e(c#))o &e $e("! #(c!(&o c)!r!'e("e )! c!6e! &e) 3re!

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PERSONAS VENTAS SUELDO DESCUENTO COMISIONVe(&e&or 1 800 200 5 0Ve(&e&or 800 200 5 0TOTAL 1900 900 10 0

ORGANIZACIÓN

1. OB8ETIVOS DEL REA DE ORGANIZACIÓN

L$#( ,$'*%*$/(# ( (#%( -& /&')#$' ,#$-%)$' -& (/( >& '&(/ #&%$/$%*-$' &/& &-*$ %$$ ,#$-%)$' -& %(*-(-< %$/ &%&&/)& '(7$# ; ( ,#&%*$ (-&%(-$.

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1. ESTRUCTURA ORGANIZACIONAL

1.1. O6?e"#$o &e )! e'%re! %or 3re! 9*(c#o(!):

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+*'*/. 20OB8ETIVO SEMANA 7 RESULTADO SEMANA 7L(' +&/)(' -&7&/ (7 (%(/(-$ & ,/)$ -&&>**7#$. 60SEMESTRE: RESULTADO DEL SEMESTRE:L( &,#&'( -&7& (7 (/(-$ ( %(-$/&+(' (#%('< 7'%(# &')#()&*( -& (,*(# &%(-$ & */)&/)(# */(#(# $)#$ '%#'( ; ;(-&7& )&/ / (#&/ -& )**-(- ':*%*&/)& ,(#(%$,&/'(# ( $' '$%*$' ; &,&(-$'.

80

2. PUESTO? S&%#&)(#*(

ACTIVIDAD? R&%*7*# & */:$#(# ('/)$' >& )&/( >& + %$/ & -&,(#)(&/)$%$##&',$/-*&/)& ,(#( >& )$-$ &')&$' */:$#(-$' ; -&'(##$(# 7*&/ & )#(7($ ('*/(-$.

INDICADOR: S& &+(( &/ :/%*/ -& %,**&/)$ -& $7&)*+$ &/ /( &'%(( -& 1 ( 100.

OB8ETIVO SEMANA 1 RESULTADO SEMANA 1O#(/*(# )$-$' -$%&/)$' ,(#( (%$/')*)%*/ &(# -& ( &,#&'(

=0

OB8ETIVO SEMANA RESULTADO SEMANA A'&'$#( ( &/)& ; ,#&+ -& */:$#(%*/ ,(#( 7'%(# /&+$' %*&/)&'.

0

OB8ETIVO SEMANA 2 RESULTADO SEMANA 2L(' (%%*$/&' -&7&/ &')(# *(-(' ( %,*# (+*'*/. 20OB8ETIVO SEMANA 7 RESULTADO SEMANA 7A;-(# ( (/&$ -& ( %$/)(7**-(- ; (;-(# (( %((. 60SEMESTRE: RESULTADO DEL SEMESTRE:L( &,#&'( -&7& (7 (/(-$ ( %(-$/&+(' (#%('< 7'%(# &')#()&*( -& (,*(# &%(-$ & */)&/)(# */(#(# $)#$ '%#'( ; ;(-&7& )&/ / (#&/ -& )**-(- ':*%*&/)& ,(#(%$,&/'(# ( $' '$%*$' ; &,&(-$'.

=0

3. PUESTO? C($ACTIVIDAD? E %($ '& &/%(#( -& #&%*7*# ; %$7#(# -*/$ ,$# $' '+*%*$' #&%*7*-$' ,$# $'%*&/)&' ; (;-(#( ( &+(# ( %$/)(7**-(-.INDICADOR: S& &+(( &/ :/%*/ -& %,**&/)$ -& $7&)*+$ &/ /( &'%(( -& 1 ( 10.

OB8ETIVO SEMANA 1 RESULTADO SEMANA 1L(' %&/)(' -&7&/ ' %(#(' &/ (' +&/)(' ( 5


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*( >& &/ (' %$,#('.OB8ETIVO SEMANA RESULTADO SEMANA O#(/*(# $' '(-$' -& +&/)(' ; %$,#(' =0OB8ETIVO SEMANA 2 RESULTADO SEMANA 2R&(*(# / (/4*'*' -& ( '*)(%*/ -& (' +&/)('

0OB8ETIVO SEMANA 7 RESULTADO SEMANA 7P#&'&/)(# (' %&/)( %(#( ; #&(&' -& (' +&/)('. 5SEMESTRE: RESULTADO DEL SEMESTRE:S&*# (->*#*&/-$ %$/$%**&/)$ '$7#&%$/)(7**-(- ; )(7*/ ' ( &/%(#( &/ &+(# ( %$/)(7**-(- -& ( &,#&'(

=0

9. PUESTO? &/-&-$# ACTIVIDAD? E' & &/%(#(-$ -& &/)#&(# & ,#$-%)$ ( /&')#$ %*&/)&' ; -*')#*7*-$#&'.

INDICADOR: S& &+(( &/ :/%*/ -& %,**&/)$ -& $7&)*+$ &/ /( &'%(( -& 1 ( 10.

OB8ETIVO SEMANA 1 RESULTADO SEMANA 1B'%(# %*&/)&' ,$)&/%*(&' 60OB8ETIVO SEMANA RESULTADO SEMANA B'%(# )*&/-(' -$/-& ,&-(/ &,$/ /&')#$ ,#$-%)$. L(' +&/)(' -&7&/ ' '& (' -& 2000&(-$'

80

OB8ETIVO SEMANA 2 RESULTADO SEMANA 2L(' (%%*$/&' -&7&/ &')(# *(-(' ( %,*# (+*'*/. 20

OB8ETIVO SEMANA 7 RESULTADO SEMANA 7S* (' +&/)(' /$ #&')(/ '& -&7&< ( &,#&'( ,((#( / %#'$ -& %(,(%*)(%*/ ( +&/-&-$# &/)%/*%(' -& +&/)(.

60

SEMESTRE: RESULTADO DEL SEMESTRE:B'%(# (,*(# (' +&/)(' %$/ &')#()&*('(-&%(-(' $:#&%*&/-$ #&%$,&/'(' (-*')#*7*-$#&' &)/$'. 0

5. PUESTO? O,(-$#

ACTIVIDAD? E' & &/%(#(-$ -& &(7$#(# & ,#$-%)$< >& %$/'*')& &/ )#(/':$#(# (()*( ,#*( &/ ,#$-%)$' )*/(-$'< %$$ $' &(-$'.INDICADOR: S& &+(( &/ :/%*/ -& %,**&/)$ -& $7&)*+$ &/ /( &'%(( -& 1 ( 10.

OB8ETIVO SEMANA 1 RESULTADO SEMANA 1R&(*(# '(7$#&' /&+$' ; -&*%*$'$'? ( */*%*$ ,#$,&')$' ,$# ( &,#&'(

=0

OB8ETIVO SEMANA RESULTADO SEMANA I//$+(# $' '(7$#&' &/ ( ,#&'&/)(%*/ -& ,#$-%)$' %#&(-$' ,$# & &':$ -& $,(-$# ,$# $ &/$' /$.

60

OB8ETIVO SEMANA 2 RESULTADO SEMANA 2B'%(# (*&/)$' >& %$7*/& %$/ $' '(7$#&' 20


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OB8ETIVO SEMANA 7 RESULTADO SEMANA 7D& (%-$ ( -&'&,&@$ %(,(%*)(# &/ )%/*%('-& :(7#*%(%*/ ; -&'&,&@$ &/ ( :(7#*%(%*/ -&&(-$'.

60

SEMESTRE: RESULTADO DEL SEMESTRE:

E+((# & -&'&,&@$ -& $,(-$# ;-&'&,&@$ ; $' $#$' (%(/(-$' ( :*/ -&%,*# ( *'*/ ; +*'*/.

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;. RELACIONES DE TRABA8O!. S&&%%*$/(# & &,&(-$ -& &'.6. S* &*')& */>*&)-&' &/ )#(7($ ; ,#$7&(' :(**(#&' %$/)(# %$/ ( (;-( -&

&/)&.c. C$(7$#(# %$/ $' )#(7($' >& #&>*&/ (;-( ,$#>& &')( &,#&'( '& :$# %$/

/( *'*/ '$*-(#*(.

&. O#(/*(# /( (@(/( -&,$#)*+( & )*$ -$*/$ -& %(-( &'.e. S&/ & -&'&,&@$ >& #&(*%&/ (;-(# ( $' &,&(-$' %(,(%*)(#'& ; '* &' ,$'*7&

(;-(# ( %$/'&*# / ))$.9. L(' 7&/(' ,#4%)*%(' '/ #&%$,&/'(-(' &%$/*%(&/)& %$/ 20 -(#&' ( :*/

-& &'.@. O#(/*(# #&/*$/&' :(**(#&' ,(#( '$%*(*(# '$7#& & (/&$ -& -*/$< :*/(/('<

&)%.< %$/ & $7&)$ -& %$/$% 4' '$7#& & &,&(-$.

>. CONSTITUCION DE LA EMPRESAF$#(' -& %$/')*)%*/ -& ( &,#&'( ; & #*&/ 7($ & %( '& ,*&/'( %$/')*)*# ; ,$# >?

L( &,#&'( HELADAICE ' %$/')*)*-( %$$ '$%*&-(- (//*( S.A ,$# ( #(/>& '' '$%*$' )*&/&/ %$$ $7&)*+$ (%%*$/&' %$%*(&' ; '$$ '& **)( ( $7)&/ (/(/%*('< &' -&%*# $ >& & '$%*$ ( */+)*-$ &/ #&(%*/ ( ' %(,*)(.

. ASPECTOS -ISCALESRe*##"o )e@!)e %!r! e) 9*(c#o(!'#e("o.

T$-$ /&$%*$ '*/ *,$#)(# ' :*/(*-(- -&7& %,*# %$/ $ >& -*',$/& ( &; &/ $'

47*)$' &(&'< )#*7)(#*$'< '(/*)(#*$'< &)%. ,(#( >& '' $,(%*$/&' '&(/ #&%$/$%*-('

,$# (' ()$#*-(-&' ; &',&%*(&/)& ,$# $' %*&/)&'. E/)#& &')$' ,/)$' ,#$%&-&$' (

-&'$'(# $' ,(#4&)#$' ( %,*#'& ,(#( ' :/%*$/(*&/)$.

E*'*/ -& R&*')#$ ]/*%$ -& C$/)#*7;&/)&' RUC P()&/)& M/*%*,( P*'$ ]/*%$ -& F/%*$/(*&/)$ A/(

. OBLIGACIONES LABORABLES PARA CONTRATAR PERSONAL

Régimen Laboral General


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9emuneraciFnE G "#5.00 HmAnimoI.

ornadahorariosE 8 horas diarias o 48 horas semanales.

ornada nocturnaE 9&: Jsobre tasa "5$.

-escanso semanalE !4 horas > pago por sobretiempo.

:acacionesE "0 dAas, reducciFn a 15 dAas.KndemnizaciFn especialE ! remuneraciones por aLo, tope 1!

remuneraciones para trabaBadores despedidos del 9@% que han

sido reemplazados por trabaBadores del 9@2.

*eguro socialE MrabaBador es asegurado regular.

3ensionesE 2l trabaBador decide el sistema pensionario

. ASPECTOS LEGALES *:*%(# & /$7#& $ #(/ '$%*(? &/ ( %4(#( -& %$%*$ -& L()(%/( '&

+*:*%$ '* /$ &*')( $)#( &*'$#( %$/ & /$7#& -& HELADAICE.

E(7$#(# & (%)( -& %$/')*)%*/ -& ( &'%#*)#( ,7*%( &/ ( /$)(#*(? S&)#(/'%#*7* ( */)( %$/:$#(/-$ (' ( E'%#*)#( P7*%(< :*#(-( ,$# &/$)(#*$ %$/ $' '&$' #&',&%)*+$' ; (-*%*$/(&/)& ,$# $' '$%*$' %$/ ( %-( ;'' &('< )*&/& / %$')$ -& 1000 -(#&' ,$# $(.

A->*#*# & :$#(#*$ -& ()#%( %(/)*? S& (->*#* &/ ( C4(#( -&

C$%*$ -& L()(%/( & :$#(#*$ -& M()#%( M%(/)* & %( )*&/& /%$')$ -& 2.000.

M!rco Le@!) De -*(c#o(!'#e("o

P*'$ -& '$' -& '&$'? '& '$*%*) &/ ( +&/)(/*( /*%( -& ( %4(#( -&%$%*$ -& L()(%/( $ '& ,&-& '$*%*)(# )(7*/ &/ ( (%(-( /*%*,(< /$)*&/& /*// +($#.

C)*:*%(-$ -& '(/*-(-? &')& %)*:*%(-$ /$ )*&/& /*// %$')$ ; &' $)$#(-$ ,$#

& */')*))$ /*%*,( -& S(- -& ( %*-(-< -&',' -& (7 #&(*(-$ /(+*'*)( )%/*%(.

C$/-*%*$/&' -& '&#*-(-? %)*:*%(-$ >& &,*-& & %,$ -& B$7$' -&

L()(%/(< /$ )*&/& /*// +($#.

2. OB8ETIVOS DEL AREA CONTABLE

CORTO PLAZO

• ((# ( ,#$-%%*/ -& &/'( ,#$-%)$' )*/(-$'< &/ ,#$%&'$< -&:&%)$'$'

&-*(/)& &%$' *')#*%$' ,(#( %$/$% ( ,#$-%%*/ &/'(< ( ,#$-%%*/ &/ ,#$%&'$ ; ( ,#$-%%*/ -&:&%)$'( ; &/ 7('& &/ &')$' '& ,$- )$(# -&%*'*$/&'.

• C$/$% & %$')$ -& ,#$-%%*/ -& $' (#)%$' +&/-*-$' ; $' (#)%$' )*/(-$' (

)#(+' -& */:$#(%*/ #&%$&%)(-( -& (' %$,#(' ; +&/)(' ; %$/$% & (#&/ -&)**-(- ,$ &/ :/%*/ -& (#&/ -& )**-(-.

MEDIANO PLAZO


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• A,*%(# ( %$/)(7**-(- #&( -&/)#$ -& ( &,#&'( ( )#(+' -& */:$#(%*/ #&&+(/)& >&

&+( &,#&'( &/ )$-$' $' &'&' ; '*/ #&*')#(# ,#$7&(' %$/ & SRI.

LARGO PLAZO

•

A/(*(# & (/&$ -& &,#&'( ( )#(+' -& (' -&%*'*$/&' '*-(' ,$# & &/%(#(-$ -&&+(# %$/)(7**-(- &/ ( &,#&'( %$/ & $7&)$ -& */**(# %$')$' ; (**(# (/(/%*(' ; &+*)(/-$ ,#$7&(' &(&' %$/ (' */')*)%*/ )#*7)(#*( -& E%(-$#.

21. SISTEMAS CONTABLE DE LA EMPRESA

21.1. CONTABILIDAD DE LA EMPRESA

L( %$/)(7**-(- -& ( E,#&'( H&(-I%& ' (/&(-( ,$# ( S&%#&)(#*( ;( >& ,$'&&%$/$%**&/)$' 74'*%$' '$7#& &')&< (-&4' ' ( &/%(#(-( -& ,#&'&/)(# $' &')(-$':*/(/%*$'< (' :(%)#(' ; $)#$' )#4*)&' -& &')&< ,$ *&/)#(' ( S&%#&)(#*( &')& #&(*(/-$&')( (7$# '& ,((#( %#'$' -& ,#&,(#(%*/ -& %$/$%**&/)$ ; (-*&')#(*&/)$< ,$ ,(#( ('-&%(#(%*$/&' '& %$/)#()(#( / %$/)(-$#< & %$')$ -& &')& ' 100 -(#&' &/ %('$ -& >& /$&*')( #$#&'.

C!rrer!:

L( '&%#&)(#*( &/ %('$ -& >& ( &,#&'( &,#&/-( 7*&/ ' #7$ ( *)$ ( '&%#&)(#*((%%&- ( /( 7&%( ,(#( ( $7)&/%*/ -& ))$ -& %$/)(-$# ,(#( & 7&/&:*%*$ -& ( &,#&'(.

21.. CATALOGO DE CUENTAS

NUMERO DE CUENTA NOMBRE DE LA CUENTA100 C((101 B(/%$'102 I/+&/)(#*$ -& ()*( ,#*(103 E>*,$ -& )#(',$#)&109 M(>*/(#*( ; &>*,$105 S&-$ ,$# ,((# 106 C(,*)( S$%*(10= I/#&'$ ,$# +&/)(' ( %$/)(-$10 G(')$ ,$# S+*%*$' B4'*%$'

110 C$,#('

21.2. SO-TQARE A UTILIZAR

So9"!re co("!6)e: M/*%(Re%o(!6)e: C(( ; S&%#&)(#*(D*r!c#/( &e) *o &e) So9"!re: A->*#*-$ ,$# 1 (@$V!)or: 5


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2. -LU8O DE E-ECTIVO

COSTO Y GASTOSCOSTOS VARIABLES COSTOS -I8OS

M()*( P#*( P7*%*-(-P($ -& '+*%*$' 74'*%$'

S&-$'GASTOS VARIABLE GASTOS -I8OS

C$*'*$/&' ,$# +&/)(' P($ -& (//%*$ &/ #(-*$ ; ,*-*%$

CAPITAL SOCIAL

NUMERO NOMBRE DEL SOCIO CANTIDAD DE APORTE1 C(*( A')*/ 20.000*( G(7#*&( 20.000

Proyecto de Creacion de Una Heladeria Artesanal t

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