RESISTENCIA 2012
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Transcript of RESISTENCIA 2012
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Campaña viral
Resistencia 2012
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Cádiz 12/08
En conmemoración de los 200 años de la constitución “La Pepa”
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El Concepto principal de la campaña desarrollado por E-cultura fue
realizar una acción especifica:
Denunciar casos de falta
de derechos dentro de la
población joven
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La campaña se desarrolló en tres fases:
1. Opresión a los jóvenes
2. Rebelión de los jóvenes
3. Desenlace
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En la primera Fase, se desarrolló por parte de E-cultura una campaña Bastante eficaz de opresión a los jóvenes gaditanos
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En la segunda fase de la campaña empecé a trabajar en el proyecto, encargado de:
Campaña de banners
Dirección de Arte de Microsite
Media activation.
Diseño web de “La Pepa Resiste”
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Banners
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Banners
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Banners
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Micro 2º fase
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Micro 3º fase
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Media activation
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Media activation
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Media activation
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Web
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Repercusión
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