ROOV Keynote Presentation

8/14/2019 ROOV Keynote Presentation

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How is unique?

Community through ROOVs

! A ROOV is anything that a person has done, is doing or wants to do.

! Its ashared experience,activityorpassion.

Getting People Online to Get Them Offline

! Gatherings foster *real* community.

! People within churches meet frequently yet crave community.

A Social Extension of

! Who really needs *yet another* social network?

! ROOV was amongst the 1st wave of sites to integrate with Facebook.! Leverages Facebooks social graph.

! Activity on ROOV is virally distributed via Facebook.


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Largest Religious Group in the worldChristianity in the United States: 150 million peopleROOVs core demographic [18-30] = 75 million Christians

Pre-existing community of peopleThere has yet to be a tool that effectively connects churches

GodTubeMyChurchMyPraise


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Chris Capehart, CEO & Co-founder

! Spends time with key pastors and social influencers

! Directs marketing initiatives

Ethan Fisher, COO & Co-founder

! Responsible for all financial duties

! Handles legal operations

! Manages investor relations

Micah Davis, CTO & Co-founder

! Project Manager for web application

! Directs business development

Skin in the Game

! Combined management team has invested +$200k


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Events & Strategic Partnerships

! Partnership with Catalyst (12,000 person annual conference)

! Cross-promotions with advertising space

! Select mega churches

! Gateway Church pilot (15,000 member church in Dallas)

Church Piloting Initiatives

! Non-profit giving programs

User Incentive Programs

! Creative videos

! Strategic blogger campaign

Viral Campaigns


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* Sharing ROOV within their community of influence* Connecting ROOV with other influential persons and organizations

* Sharing their expertise of church culture and technology

Jeff Shinabarger

Brad Abare

Mike Foster

Terry Storch

Bobby Gruenewald

Jeanne Mayo

Former Brand Director of Catalyst (12,000 person conference)

Director of Communications for The Foursquare Denomination (+6 million members)

Founded Ethur (launched 3 non-profits: Deadly Viper, Junky Car Club & XXXchurch)

Digital Pastor at Lifechurch.tv (mega church). Founded Fellowship One (church CMS).

An Executive Pastor at Lifechurch.tv (mega church)

Voted Americas #1 Youth Pastor in 2005. Widely acclaimed author & speaker.

Key Deliverables


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3 Revenue Components

1. Church Services! Congregational Analytics & Communication for church staff

2. Job Postings! Targeted job postings towards people of faith

3. Niche Advertising! Niche advertisements based on ROOVs and/or faith sub-culture

! Site wide sponsorship campaigns for large faith brands and non-profits


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Innovative Analytics & Communication Utility for Churches

Recurring Revenue Model

! Churches subscribe to monthly data reports (church, city & global analytics)

! Pastors & Church staff can learn about their congregations demographics by:

! Passions, activities & experiences (peoples ROOVs)! What they desire to gather together around(peoples Gatherings)

!Age, gender & location

! Communication Channel: announcements & polls to members

! Even the most cutting edge churches lack the means to effectively -- - -- - communicate to their members outside of a weekend service

! Sold via a monthly subscription

! Market Size: +300,000 churches in the U.S. alone

! Tiered Pricing per Church Size: avg. is $250 a month per church

! Example: 5,000 churches x $250 = $1,250,000 per month


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Targeted Jobs for People of Faith

Revenue

! Federal restrictions have created this niche

! How can a Christian business owner or manager find a...

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...a Christian web developer?! ...a Christian real estate agent?

! ...a Christian bank teller?

! ROOV provides the avenue to identify and target these candidates

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Sold via monthly package! Job listings targeted by work, educational, ROOVs and geographical info

! Example:

! 15 ROOVs match job content

! 30 companies post a job in each per month

! Revenue of $50 per post

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15 ROOVs x 30 companies x $50 = $22,500 per month


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Niche, Value-Added Advertisements

Revenue

! Faith-based demographic provides lucrative niche (in addition to main brands)

! Highly targeted ads based on Facebook and ROOV data

! A persons ROOVs provide unique content that brands can market towards:

! I want to go skydiving.

! I have gone camping.

! I am building a web app.

! Site wide Sponsorship Campaign: $15,000 a month

! Targeted Advertisements for Premium Ad Space

! Example:

! 1,000,000 registered users

! 5 premium page views per visit

! $3.00 CPM

! Equals ~$110,000 per month


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! Web Development

! ROOV.com Beta Technology

!

Marketing! Strategic Partnerships

! Initial Community

! Concept Evaluation

! Mar 07: company founded

! Mar 08: beta extension to Springfield & Tulsa

! May 08: further beta extension to 50 cities

! 1,700 registered users

! Jul 08: ROOV national beta

! Dec 08: Evaluation of Concept and Technology

! ~7,000 registered beta users

Funds Used to Date (Beta Period)

Historical Timeline


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! Industry: threadless.com - annual revenue of $30 million

! ROOV ROI: cumulative 5 year EBITDAof $26.5 million (pro forma)

Dividends

! Industry: MySpace sold for $580 million to News Corp

! Industry: Bebo sold for $850 million to AOL

! Industry: BeliefNet sold to News Corp (undisclosed amount)

! ROOV ROI: with 5 million users, ~$200 million valuation(pro forma)

Acquisition

! Industry: MySpace & Google deal for $900 million

! Industry: Facebook & Microsoft deal for $240 million

Strategic Partnership


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! Angel Capital of $500k ($200k by founders)

! $3.5 million valuation

! Preferred Stock

Angel Funding

! Target Amount: $2.5 million

Bridge Financing

! Build Phase 2 of ROOV.com

! Developers (4 back-end 1 front-end)

! Designers (2)

! Marketing Initiatives

! Debt Financing Repayment ($60k)

! Founders

Use of Funds


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ROOV.com Beta

! Gained influence in Christian Market

! Access to initial user base (~7000 influential users)

! Strategic Relationships! Churches (Gateway 15k members, LifeChurch.tv 14k, etc)

! Organizations (Catalyst 12k person event, Church Center for

Communications, Oral Roberts University, etc.)

! Influential Bloggers

! Validated the need for the concept

! People and Leaders continue to voice a desire for tool to help buildcommunity in their churches

! Provided direction for how users want to use the app.


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! Gatherings

! Facilitating real-life gatherings as the core function of the application

! Decentralized Gathering planning process (real-life gatherings spawnedby multiple people instead of individuals)

! Further Integration

! Facebook (status updates will be included in this integration)

! Twitter will be used to pre-populate conversations around topics of

interest.

! iphone- Real-time gatherings can be created off the backs of churchservices. Proximity based technology could be the key to enhancing what

churches do...Gather people.

! Content Aggregation vs. Content Creation (leverage APIs)

ROOV.com Re-engineered


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Theres a *real need* for this //church community

Market Size //75 million people

ROOV.com //u-n-i-q-u-e approach Leverages Facebook //Viral Channels

Diversified Revenue Model //recurring

Strategic Relationships //held by employees

Motivated Management Team //skin in the game

Experience //We have it through doing it

Micah Davis (Co-Founder)[email protected]

Chris Capehart (Co-Founder)[email protected]

Contact: or

ROOV Keynote Presentation

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