Trabajo Colaborativo Parte b (6)

8/16/2019 Trabajo Colaborativo Parte b (6)

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TRABAJO COLABORATIVO SEGUNDA FASE PARTE B

FREDY ALEXANDER LOPEZ SANCHEZ

COD. 80.578.912

DANIELA GOMEZ GIRALDO

COD. 1.070.975.491

ENRIQUE ANDRES PLATA

COD. 11.!7.4

TUTOR"

CARLOS EDUARDO DIAZ GIL

UNI#ERSIDAD NACIONAL A$IERTA Y A DISTANCIA UNAD

DISE%O DE PROYECTOS

$OGOT&' MAYO 201!


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INTRODUCCIÓN

E()* )+,-,/ )** /3/ *),+ 6,( **(,*( +/-6*3),( :;* (* +*(*), *

;*()+, (/*, ,);,63*)*' ,+, ,(< 3(3/ , )+,=>( * 3>)//(' =*()?,/*(' ,6(( (*@,/ ; 3,+/ 6?/ /,3/( 66*=,+ , ,-/ ; +/*)/ (/,6 :;* 6/?+* (/6=*),+

*6 +/-6*3, , )+,-,,+.


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OBJETIVOS

O$BETI#O GENERAL

A,6,+ * *),+ 6,( +,/*( /+ 6,( ;,6*( , -,/ +*3*)/ *;,)=/ * 6,

/-6, ,)6 * 6,( *(;*6,( *6 3;/ * F;, C;,3,+,' , )+,=>( * 6,

*6,-/+, * ; 3,+/ 6?/.

O$BETI#OS ESPECIFICOS

• D*)*+3,+ 6,( ,;(,( **)/( /+ 6,( ;,6*( , -,/ +*3*)/ *;,)=/

* 6, /-6, ,)6 * 6,( *(;*6,( *6 3;/ * F;,C;,3,+,' ,

)+,=>( *6 +-/6 * +/-6*3,(.• I*),+ (*@,+ , )+,=>( *6 +-/6 * /-*)=/( ,:;*66/( *( 3*/( :;*

(* ;** 36*3*),+ ,+, (/6=*),+ *6 +/-6*3, *)+,6.• A,6,+ +//*+ ,6)*+,)=,( ,+, ,(< 3(3/ /66*=,+ , +*(;6),/( /()=/(

(/-+* 6, 3*/+, *6 +/-6*3,.• D(*@,+ /+ 3*/ * 6/( ,)/( +*/6*),/( *6 3,+/ 6?/ *6 +/*)/ :;*

,(< 3(3/ /( -+,+, 6, /+3, **(,+, ,+, ,+ /);, ,6 3(3/

1. PROBLEMA CENTRAL SELECCIONADO


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“$,/ +*3*)/ *;,)=/ * 6, /-6, ,)6 * 6,( *(;*6,( *6 3;/ *

F;,C;,3,+,.

2. INTERROGANTES DEL PROBLEMA CENTRAL

• C;6*( (/ 6,( ,;(,( *6 +/-6*3,

D*()*+>( /+ ,+**+' 3*)//6/? (* *=*, / *J()* *6 +/-6*3,

L, +/-6*3), (* /+?, , +,


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E()/ /( 66*=, , =*()?,+ 3( , // 6,( ,;(,( **)/( :;* /+ (* ,* **(,+/ * 3/+),)* +*(/6=*+ *6 +/-6*3,

E6 +/-6*3, *( 3/+),)* -,(),)* **(,+/ +*(/6=*+6/ , :;* *(),3/( ,-6,/ * 6/(

@/(' * (*+*( :;* /+ (; *, *** ; 99 * 6/( ,;6)/(' )// 6/ :;* ,?,3/( 6*(

,*), , *66/( /()=, / *?,)=,3*)*' /+:;* *66/( (/ 6, +J3, ?**+, *

+/*(/,6*(' ,+*( * ,36,( *3+**/+*( :;* /);,+, ,/+),/ , 6,

/-6, , ; ,


6/41

/. U%a *e0 e!a#rad e! 'r#! de "r#!e$a( c%(&ru,r'% e! 'r#! de #e&,*( )*er

+erra$,e%&a de a"- e% e! e%&r% "rac&,c


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. Cua%d (e +a-a e!a#rad e! 'r#! de #e&,*(3 e! 4ru" de(arr!!ar' e!a%'!,(,( de a!&er%a&,*a(3 a%'!,(,( de 5ac&,#,!,dad de cada a!&er%a&,*a3 - A%'!,(,( a!( re(u!&ad( de !a e*a!uac,6% de 5ac&,#,!,dad de cada a!&er%a&,*a. E(&a( &a#!a((e e%cue%&ra% e% e! dcu$e%&7 Me%d0a 8,!!,a$ )291/. C$ e!a#rar e!$arc !64,c. D,("%,#!e a &ra*:( de! e%&r% de c%c,$,e%&.

https://docs.google.com/a/unad.edu.co/file/d/0B6G-gsgcpiFbbmNMQllfVHM5cU0/edithttps://docs.google.com/a/unad.edu.co/file/d/0B6G-gsgcpiFbbmNMQllfVHM5cU0/edithttps://docs.google.com/a/unad.edu.co/file/d/0B6G-gsgcpiFbbmNMQllfVHM5cU0/edithttps://docs.google.com/a/unad.edu.co/file/d/0B6G-gsgcpiFbbmNMQllfVHM5cU0/edithttps://docs.google.com/a/unad.edu.co/file/d/0B6G-gsgcpiFbbmNMQllfVHM5cU0/edit


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. ANALISIS DE ALTERNATIVAS

5.1 ANALISIS DE ALTERNATI#AS

MEDIOS ACCIONES A ACCIONES B ACCIONES C

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,$"!e$e%&ac,6

% de c%&e%,d(

educa&,*(

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a$"!,( e% !a

!;d,ca

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6,( *(;*6,( * F;,C;,3,+, :;*66*=* ,6 @/ ,6 ?;()/ /+ *6 *();/.

A;3*),+ 6,(,)=,*( ;6);+,6*( */+)=,( * 6,(

*(;*6,( :;* 66*=* ,6@/ , 6, +), /(/6,3*)* , 6, ,+)*)*+,.

C/ ,;, */3,* 6/( ,+*( 66*=,+ , 6/(@/( /( =**( ,6 ,@/ ,,)=,*( ;*+, *63;/ ,+, :;* ,(<

3(3/ ,, ;,)*+, / 3,*()+/( 6/( 3(3/(*();,)*(' ,+, ?**+,+ ,(< 3( /,, =,6/+*(.

Br,%dar a-udaa !( "adre((#re &e$a((c,a!e( - de

5a$,!,a

C/ ,;, * 6, ,6,6


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/),( ,/,6*('+*//3*)/('*+),/( :;* 6/(

,?, (*)+ (,)(*/( /+ *6 )+,-,/ +*,6,/.

* *6 *();/' ,+, :;*,(< 3(3/ *6 *+/ (*,;, ,;, 3( ,+, :;*(;( ,+*( (* (*),/+?;66/(/( )/3* 3(

/)+/6 * (;( /( 6/(@/( (* (*),(,)(*/( / (;)+,-,/.

?+,);),(' ,+, :;* (* 6*(+*;*+* (* 6*( 3/)=*(/-+* (; /+3,=/,/,6 * ; ;);+/.

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re(&aura%&e(

e(c!are( -

c$edre(

(c,a!e(

C/ ,;, * 6, A6,, 6, S*+*),+, **;, /6/,+ ;+*(),;+,)* *(/6,+ //3*/+ (/,6 /+(*)/+ ,+, 6,( ,36,(3( =;6*+,-6*( *F;,C;,3,+,.

I36*3*),+ +/?+,3,(;)+/,6*( (*@,/( /+ *(*,6(),( /+ 3*/ * +*+?*+/( //3,( * 6/(+*(),;+,)*( *(/6,+*(.

$+,+ 3*(;,63*)*/ ,;, * 6, ,6,6


10/41

!;d,caR*(?/ A3()+,)=/ M*/ M*/ M*/

Br,%dar a-uda a!( "adre( (#re

&e$a( (c,a!e( - de5a$,!,a

C/()/ M*/ M*/ M*/

$**/( ,+, 6/( @/( A6), A6), A6),

R*(?/ E/3/ M*/ $,/ M*/

R*(?/ A3-*),6 $,/ $,/ $,/

R*(?/ A3()+,)=/ M*/ M*/ M*/

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"er,6d,ca$e%&e"r "ar&e de !a

,%(&,&uc,6% ae(&ud,a%&e( c%re%d,$,e%&(

#a(

C/()/ $,/ M*/ M*/

$**/( ,+, 6/( @/( A6)/ A6)/ A6)/

R*(?/ E/3/ $,/ M*/ M*/

R*(?/ A3-*),6 $,/ $,/ $,/

R*(?/ A3()+,)=/ M*/ M*/ M*/

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(c,a!e(

C/()/ A6)/ M*/ M*/

$**/( ,+, 6/( @/( A6)/ A6)/ A6)/

R*(?/ E/3/ M*/ $,/ M*/

R*(?/ A3-*),6 $,/ $,/ $,/

R*(?/ A3()+,)=/ M*/ M*/ M*/

.< ANALISIS DE LOS RESULTADOS DE LA EVALUACION DE

FACTIBILIDAD DE CADA ALTERNATIVA

MEDIOSACCION CON MEJOR VALOR=ACION >?O

FACTIBILIDADOBSERVACION


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Au$e%& e,$"!e$e%&ac,6

% de c%&e%,d(educa&,*($uc+ $'(

a$"!,( e% !a!;d,ca

I36*3*), * +/?+,3,(*;,)=/( 3;/ 3( 6K/( *6,( *(;*6,( * F;,C;,3,+, :;* 66*=* ,6 @/,6 ?;()/ /+ *6 *();/.

L/( +*(;6),/( ,++/,/( 3;*()+, :;* *(),*( 6, 3*/+ ,6)*+,)=, , 36*3*),+' ,:;* 6/ :;* (/ 6/( +*(?/( */3/(',3-*),6*( 6/( /()/( ,*), 3; //*(), ,6)*+,)=,' , :;* / )*+=**

(?,)=,3*)*' *6 +*(?/ ,3()+,)=/*( 6,(,/ /3/ ; +*(?/ 3*/' ,:;* *()/ *( 3( /(*+,/ /+ *6 /)+/6*),66,/ :;* (* *-* )**+ /+ K6)3/ *6 3( 3/+),)* *( *6 ,)/+ * 6/( -**/( :;* *(), ,6)*+,)=, )+,*+ , 6/(@/( :;* (*+ -,(),)*( , :;* *66/( (*++*),3*)* 6/( -**,/(' ?+,,( ,*()/ ,* :;* (*, 6, ,6)*+,)=, 3(,)-6*.

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5a$,!,a

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());/*( (*?;3*)/((*3,,6*( 3*(;,6*( (/-+*,:;*66/( @/( :;* =,, 3,6 *(;( *();/( ,+, :;* ,(< 3(3/ (*,-6* +*),3*)* *()/( )*3,(/ 6/( ,+*( (* 6*( ;*,/+**+ ;, ,;,.

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e(&ud,a%&e( c%re%d,$,e%&(

#a(

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:;* *(), ,6)*+,)=, )+,*+ , 6/( @/(' ,:;* (* 6*( -+,+, ; ,63*)/ (,6;,-6*';)+/,6 /36*)/ ,+, :;* (;+*3*)/ (*, *6 ,*;,/ ,(< 3(3/ (*=*, +*6*,/ * (; ,+*,*.


13/41

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I36*3*), * +/?+,3,( *;,)=/(

3;/ 3( 6K/( * 6,(*(;*6,( * F;,

C;,3,+, :;* 66*=*,6 @/ ,6 ?;()/ /+ *6

*();/.

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padres y hacerseguimientos a

estudiantes con

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,, ;+(/ /+ 6/( 6/?+/(/-)*/( R*//3*)/('


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De(arr!!ar !a $a&r,0 de! $arc !64,c )MML.

RESUMENNARRATIVO

INDICADORES MEDIOS DEVERIFICACIÓN

SUPUESTOS

FIN:Aumentar elrendment!edu"at#! enla $!%la"&nn'antl en la(e("uela( delmun"$! de

Fun)a-Cundnamar"a*

I3,)/( 2 / ,@/( *(;>( *)*+3,/ *6 +/*)/I,/+*( :;*3* 6/( I3,)/(/ E*)/( D+*)/(, 6,+?/ 6,/.

S,)(, * ,+*( @/( /+ *6 ,6)/+*3*)/*;,)=/.

S,)(,

3*/+ ,,), /+ ,+)* * 6/(@/( /+ *6 ?;()/* ,+**+.

N@/( (,6;,-6*(

/ ,*;,/+*3*)/.

M*/( *#*+, F;*)*(* /+3, +*;+(/( *;*(),('*();/(' *(),


15/41

Fun)a-Cundnamar"a ten+an unrendment!alt! ,ue(eanre"!n!"d!("!m! un! del!( $rmer!(mun"$!("!n me.!re(re(ultad!(edu"at#!( an#el

de$artamental / na"!nal*

+*(;6),/ *6 +/*)/. N@/( * F;,

C;,3,+, /3,/+ +*//3*)/*;,)=/ , =*6*,+),3*),6.

E(;*6,( *

F;,C;,3,+, /0 * *(*+*(/6,+.

F;, / 6/(

@/( 3((,6;,-6*( *C;,3,+,.

*=*)/(' /+3*( /)+/( S* *6,-/+,

*;*(),( ,+,+*//*+ *6,;3*)/ *6+*3*)/*;,)=/ * 6/(*();,)*( * 6,(*(;*6,( * F;,C;,3,+,.

S* (/6), , 6,

(*+*),+, **;, -,(*( *

,)/( * *(*+*(/6,+ *C;,3,+,.

S* (/6), , 6,

A6,6


16/41

(e+ument!(a n3!( "!n%a.!rendment!(edu"at#!( /"a$a"tar al!( $adre($ara ,ue e(t!n! "!ntn2e!"urrend!*

C;,3,+,. 1 , 2 ,@/(

C;363*)/ *

;*=/(+*(),;+,)*(*(/6,+*( /3*/+*((/,6*(. , 5,@/(

C;363*)/

/+ ,+)* * 6,()); 6,A6,6


17/41

(!%re tema((!"ale(*4Se+ument!/ "!ntr!l(emanal enla( e("uela( al!( n3!( "!nrendment!(%a.!(*

5 ,@/( C;363*)/ /+

,+)* * 6,(());/*(' ,+*( @/( *F;,. 1 , 2,@/(


18/41

2. DEFINICIÓN DEL PRO>ECTO

T&u! de! Pr-ec&

I=+)*/ * ;*()+, +J3, ?**+,

Na&ura!e0a de! Pr-ec&

De(cr,"c,6% de! "r-ec&

E()* +/*)/ )** /3/ *),+' ,,6,+' =*+)+ 3*/+,+ 6,( ,;(,( /+ 6,(

;,6*( */)+,3/( -,/( +*3*)/( *;,)=/( * 6,( *(;*6,( * F;,C;,3,+,'

,+, :;* /+ 3*/ * +/;*(),( ,6)*+,)=,( (* ;*, ,+ /(-6*( (/6;/*( ,+, :;*

-,* 6/( /+*),*( * *(*+ *();,)6 *3( /(*;*,( :;* )+,* *()*

+/-6*3,' ?;,63*)* / ,;, * 6, A6,6


19/41

Be%e5,c,ar,( de! Pr-ec&

L/( +,6*( -**,/( *6 +/*)/ (*+ 6/( @/(' *();,)*( * 6,( *(;*6,( *

F;,C;,3,+,' ?;,63*)* 6/( ,+*( * ,36, * ( )// *6 3;/ * F;,

, :;* (*+ +*/// /3/ ; 3;/ :;* (* +*/;, /+ 6, @* -;(, 3*/+,+ 6,

*6 ;);+/ ,6, * =, * *66/(.

Lca!,0ac,6% de! Pr-ec&

E6 +/*)/ /3/ ),6 *(),+ 6/,6,/ * ;,)+/ *(*,+/(' *6 +3*+/ (*+ * (,6,( *

,,),/*(' /6*?/(' 6;?,+*( /* (* 6*( -+,+, /*+*,( ,+6,( , ,+*( *,36, (/-+* *6 3,*/ /)+/6 * 6,( ();,/*( :;* ;*, *(),+ ,(,/ (;( /(.

E6 (*?;/ *(*,+/ *(),+ 6/,6,/ * 6/( +*(),;+,)*( *(/6,+*( /3*/+*( (/,6*(

*6 3;/ * F;, * /* (* 36*3*),+, +/?+,3,( ;)+/,6*(.

E6 )*+*+ *(*,+/ 6/ */)+,3/( * 6/( (,6/*( / ,3/( *;,)=/( * 6,( *(;*6,( *

F;, * 6/( ;,6*( (* 6*( -+,+, * 36*3*),+, , 6/( *();,)*( /)*/( *;,)=/(

3;/ 3( 6K/( /3/ ,)=,*( ;*?/( :;* ,;* , 3/)=,+ 66*=,+ ,6 *();,)* ,

=*+ *6 ,+*,* * /)+, 3,*+,.

E6 ;6)3/ *(*,+/ 6/ */)+,3/( ?;,63*)* *)+/ * 6,( ());/*( *;,)=,( :;*

/ ,;, * *+(/,6 ,,),/ (* +*,6,+, (*?;3*)/ , 6/( *();,)*( / -,/

+*3*)/ -+/6*( ,;,( +*//3*)/( (*?K 6/( ,=,*( :;* (* =,,

6/?+,/.


20/41

DEFINICIÓN DE OBJETIVOS

O#e&,* Ge%era!

D*(,++/66,+ ; +/*)/ (/,6 :;* ,;* , 6/( *();,)*( * 6,( *(;*6,( * F;,

C;,3,+, / -,/ +*3*)/ *;,)=/ , :;* (*, 3/)=,/(' +*,+,/(

-+/6*( ,;, , 6,( ();,/*( *3//,6*(' ,36,+*( * (,6; :;* ;*, *(),+

,)+,=*(,/ ,+, :;* ,(< 3(3/ +*, ;*, )**+ ;, 3*/+ ,6, * =, * ;

;);+/.

O#e&,*( E("ec5,c(

• I36*3*),+ * 6,( *(;*6,( * F;,C;,3,+, /)*/( ,)=,*(

3;/ 3( 6K,( :;* 66*=* , 6/( @/( 3( , 6, ,+)* +), / ),)/ , 6,

)*+,.• C+*,+ 3( +*(),;+,)*( *(/6,+*( /3*/+*( (/,6*( / ,;, * 6, A6,6


21/41

METODOLOGIA UE SE UTILI=ARA PARA

RESOLVER EL PROBLEMA > RECOPILAR LOS DATOS

TIPO DE INVESTIGACIÓN

E6 )/ * =*()?, :;* (* =, , ;)6,+ * *()* +/*)/ *(" ESTUDIO DE CASO. S*

,+ ; *();/ +/;/ * ; ?+;/ /3;),+/ *)*+3,/' :;* ,+, *()* +/*)/ (/

6/( @/( / -,/( +*3*)/( *;,)=/( :;* *();, * 6,( *(;*6,( *6 3;/ *

F;, C;,3,+,. S* :;*+* /3+**+ * 3,*+, +/;, /+:;* *J()* ; -,/

+*3*)/ *(/6,+ * 36*3*),+ 3>)//( ,/*( * )/ ,*+/ ,+, (/6;/,+ *6

+/-6*3, * *();/. M*,)* ;, 6,*, (()*3), * ,, ;/ * 6/( ,(/( *

**; *6 +/*)/.

METODO PARA RECOPILAR DATOS

u: (e "re&e%de $ed,r - c6$

S* +*)** 3*+"

1 E6 =*6 */3/ * 6,( ,36,( * 6/( @/( / -,/ +*3*)/ *;,)=/ :;*

*();, * 6,( *(;*6,( *6 3;/ * F;, C;,3,+,.

2 L, ,6, *6 +*+?*+/ +/;)/(' ,),' =,6/+ :;* (* , * 6,( *(;*6,( *6

3;/ * F;, C;,3,+,.

L, ,), * *+/ :;* 6/( ,+*( * ,36, *)+*?, , (;( /( ,+, 6, /3+, *

,63*)/( -*-,( * 6, /+,, *(/6,+.

4 L, =*+( * 6,( ,36,( * ;,)/ , +*+*,' =,,/*( ,)=,*( 6K,(.

F,36,( * 6/( @/( :;* *();, * 6,( *(;*6,( *6 3;/ * F;, C;,3,+,.

P,+, /(*?;+ )/, *(), /+3, (* ;)6,+, *6 3>)// * +*/6* ENCUESTA

ENTRE#ISTA.


22/41

Cu'! e( !a 5ue%&e de !( da&( ue (e rec",!ara%

L, ;*)* * 6/( ,)/( , +*/6,+ (*+"

1 L/( @/( / -,/ +*3*)/ *(/6,+ :;* *();, * 6,( *(;*6,( *6 3;/

* F;, C;,3,+,

2 L/( ,+*( * ,36, * 6/( @/( / -,/ +*3*)/ *(/6,+ :;* *();, * 6,(

*(;*6,( * F;, C;,3,+,.

C6$ de#e% ,%&err4ar(e a !a( "er(%a(

1. A 6/( @/( (* 6*( *;*(),+, *)+*=(),+, *)+/ * 6,( (),6,/*( E;,)=,(.

2. A 6/( ,+*( * ,36, (* 6*( *;*(),+, *)+*=(),+, * 6, +* :;*

/,63*)* ,,+*, /3/ RESIDENCIA' * 6/( ,)/( * 6,( ());/*(

*;,)=,(.

De#e ad$,%,(&rar(e !( cue(&,%ar,( e% "er(%a3 "r &e!:5% $ed,a%&e

crre

T**/ * ;*), 6, /-6, *();/' (; =*6 *;,)=/ *()+,)/ (/,6' 6, /+3,

/++*), ,+, ,6,+ 6/( 3>)//( * +*/6* * /+3, *( * PERSONA.

DISEHO DE LOS FORMULARIOS

Cu'!e( (% !a( *ar,a#!e(

#,+,-6*( /)+/6,,( =,+,-6*( / /)+/6,,(.

Se *a% a e$"!ear "re4u%&a( a#,er&a( cerrada(

S* *36*,+, +*?;),( *++,,( ,-*+),(.


23/41

Ser' u&,!,0ad a!4;% &," de e(ca!a de ca!,5,cac,6% Cu'!

S* ;)6,+, 6, *(,6, /+,6.

DISEHO DE LA MUESTRA

A u: "#!ac,6% e(&' d,r,4,d

P+,63*)* , 6/( @/( / -,/ +*3*)/ *(/6,+ :;* (* *;*)+*

*();,/ * ;,6:;*+, * 6/( ());/*( /,6*( * E;, $(,

+3,+, *6 3;/ * F;,. I?;,63*)* *(),+ +?/ , 6,( ,36,( :;* )*?, @/( / -,/ +*3*)/

*(/6,+ * 6,( *(;*6,( *6 3;/ * F;, C;,3,+,.

Cu'! e( e! &a$a de !a $ue(&ra

E6 ),3,@/ =, +?/ , /( 6,(*( * *+(/,(' * +3*+ 6;?,+ */)+,3/( , 6/(

@/( :;* )** -,/ +*3*)/ *(/6,+ :;* (* *;*)+* 3,)+;6,/( *

*;, -(, +3,+,' * 6,( 25 ());/*( /,6*( *6 3;/ * F;,

C;,3,+, */)+,3/( , 6/( ,+*( / ,36,+*( :;* (* *;*)+* ,

,+?/ * *66/(' , :;* *66/( +/-,-6*3*)* ),3-> (* *;*)+, =/6;+,/( *6,( ,;(,( :;* *()* /66*=,/ , *()* +/-6*3,.

Cu'%& durar' !a rec",!ac,6% de da&(

A+/J3,,3*)* * 4 , ! 3*(*(.

u: $:&d( (e u&,!,0ara% "ara !a rec",!ac,6% de da&(

E;*(),E)+*=(), * *+(/,

ANALISIS E INTERPRETACION DE DATOS


24/41

Se u&,!,0ar' u%a &a#u!ac,6% $a%ua! c% a!4;% "r4ra$a e("ec5,c Cu'!

D,, 6, 3/+),, *6 +/*)/ * 6, /36*, * 6, /+3, :;* (*

+*/6*),+,' (* ;)6,+, ; +/?+,3, *(*,( C;,6),)=,( C;,)),)=,(' , :;* 6/( 3>)//( * +*/6* *

/+3, )** +*?;),( * 6,( /( )>,(.

/. META DEL MERCADO

Cu'! e( e! $ercad ue u,er a!ca%0ar

E6 ,6,* :;* (* 6* :;*+* ,+ , *()* +/*)/ *( *6 * /*+ 66*?,+ , 6/( 3*+,/(

*();,)6*( / *6 * ,/),+ 6,( 3*/+*( +),( ,+, :;* , ;, )*3+,, *, 6/(

@/( ;*, )**+ ;, -;*, 3/)=, ,, 6, *;, /+3,6.


25/41

u,:%e( (% )De$4ra5a B'(,ca

E6 *()*+>( /+ *6 *();/ / * ( *(/6,+ *( ; +/-6*3,

:;* (* , +*(*),/ *(* ,* )*3/ *+(/,( / *),*( , )*),/ ,+ (/6; ,

*()/( )*3,( *+/ /+ ,66,( * 6,,' *(=, * +*;+(/(' 3,6, 36*3*),

(* , =()/ 6, ,66,' * ,< *( *6 +/-6*3, *6 3*+,/' :;* 6,( *+(/,( , 6,( ;,6*( =,

+?/ *6 +/*)/ * =*+, +*, /3+* 6, *,.

O)+/ +/-6*3, *( 6, ,), * +/;)/( :;* /+** ,6?/ (36,+ *(=,/ 6, ,)*

:;* +/*)/( /3/ *()* +*:;*+*.

Cu'!e( de (u( %ece(,dade( "uede% (er cu#,er&a( "r !( "rduc&( (er*,c,(

e% e(&e $ercad

N@/( 3( (,/(' 3( *6*(' / 3( =( ,, ; ;);+/ 66*/ * //+);,*(' /

3( ,( /+ ,+**+ (*+ 3*/+*( ,,


26/41

ANLISIS DE LA COMPETENCIA

u,:%e( (% $,( c$"e&,dre( e% e(&e $ercad

E *()* 3/3*)/ 6, /3*)*, ,+, *6 +/*)/ (/ 6/( +/;)/( :;* /+** ,6?/ 3;

(36,+ *+/ / 6/ (/' ,*3( :;* )** /()/( 3; /+ *-,/ * 6/ :;* /+


27/41

,-),)*( E6 51'7 * 6, /-6, (* *;*)+, @/( * 6/( , 5 ,@/( :;* ,(()* ,

;, ()); *;,)=, /+3,6 *6 94'5 * 6, /-6, * ! , 10 ,@/( *6 8!'7 * 6,

/-6, * 11 , 17 ,@/(. L/ :;* *()/ /( , *( :;* )**3/( ; 3*+,/ *6 ,( 52

* , (/-+* )/, 6, /-6, * F;,.

a- e("ac, "ara crecer

R*=(,/ *6 ),3,@/ *6 3*+,/ * *6 3;/ * F;, ( , *(,/ ,+, +**+ (*

,* **(,+/ (; +*3*)/ ,+, ;-++ 6, *3,, * 6,( ;*=,( ?**+,/*(.

La de$a%da e(&' crec,e%d3 e( e(&a#!e3 Sa&urada3 V!'&,!3 e(&' Dec!,%a%d

L, *3,, ,+, *()* 3*+,/ =, * +*3*)/ , :;* *( *J/*,6 , 6, ,), * *+(/,( :;* ==* * *6 3;/' (* *() *J*+3*),/ ; *3*/ *( :;* 6,(

*+(/,( * 6, ;, * $/?/) (* *() 3;,/ /3+,/ ==*,( * *6 3;/

* F;, ,6+**/+*(' ,6 )**+ *()* >J// * *+(/,( (* =* ,*),/ *6 )*3, * = *()* 3*+,/ =, * +*3*)/.

DIFERENCIACIÓN DE PRODUCTOS O SERVICIOS

E% u: (e d,5ere%c,a $, "rduc& (er*,c, a! de !a c$"e&e%c,a

L, *+*, :;* )** ;*()+/ +/;)/ * /3,+, / *6 +*()/ *6 3*+,/ *( :;*

)**3/( ; +/*)/ ,3-/(/ / ;, (/6; )*?+,6 :;* -;(, ,+ (/6; , ;

+/-6*3, 6,)*)*' :;* *() * +*3*)/ -**, , ; (*)/+ 3; 3/+),)* :;* *( *6

(*)/+ *;,)=/' / +*(*)/ , 6/( *3( +/;)/( / /)** )//( 6/( *(*,+/(

/)*36,/( /3/ 6/ )**3/( * *()* 3+,/ 6/( ,3/( * , /3/ 6/ (/ (,6,( *

,,),/*(' /6*?/(' 6;?,+*( /* (* 6*( -+,+, /*+*,( ,+6,( , ,+*( *

,36,' +*(),;+,)*( *(/6,+*( /3*/+*( (/,6*(' (,6/*( / ,3/( *;,)=/(.

ALCANCES DEL MERCADO

C6$ "ued a!ca%0ar e(&e $ercad


28/41

E()* 3*+,/ (* 3;*=* , )+,=>( * /),)/( :;* ;*, )+/;+6/ ,6 3*/' ,-6,3/(

* *+(/,( *6 (*)/+ K-6/ /3/ 6/( (/ /*,6*(' ,6,6*(' ;),/(' ?/-*+,/+*(.

C6$ e(&' $, c$"e&e%c,a a!ca%0a%d e(e $ercad

L, /3*)*, 6/ ,* /+ *6 3(3/ 3*/ :;* 6/ )**3/( +*=()/' /),)/( *6 (*)/+

K-6/' ,*3( 6/ ,* /+ 3*/ * ,,6*( ;-6),+/( /3/ 6/( (/ */*('

,;/( *3(.

E( !a $a%era $'( e5ec&,*a

E *)=, ( *( 6, /+3, 3( **)=, , :;* ,-,+, *6 (*)/+ K-6/ / 6/( *+*)*(

/),)/( :;* ;** */)+,+ ,*3( (* 3;*=* * *6 3*+,/ / ,;),( ;-6),+,(

:;* +


29/41

S% e5ec&,*(

S , :;* *( * 6/( 3*/( 3( =()/( * *6 3*+,/.

EK,(&e a!4u%a $a%era de +acer! de d,5ere%&e 5r$a $er

R*=(,/ 6,( *+*)*( //*( /+ *6 3/3*)/ / , /)+, /+3, * *)+,+ * *6

*?//' (/ 6,( 3*/+*( +),( :;* , ,(), ,/+,.

u: e( ! ue !( c!,e%&e( e("era% de e(&e &," de "rduc& (er*,c,

L/ :;* *(*+, 6/( 6*)*( *( :;* (* =*, +*6*,, 6, =*+( :;* (* ,?, * ; 6,/ /

(;*+/+ , 1 ,@/ * /* 6/( @/( / *();,)*( ;*, *3/()+,+ *6 =*6 *

//3*)/ ,:;+/' ,+, =*+, (* ;** ,*+ ;, /3,+, *)+* *+*)*(

3>)//( :;* (* , 36*3*),/ , 6/ 6,+?/ *6 3;/ * ());/*( *;,)=,(.E()/( -**/( (/ +*/?/( , 6/ 6,+?/ * 6, /+3, * 6/( *();,)*( , :;* 6/ (*

-;(, *( 3*/+,+ * ,(/( ?+,;,6*( 6, *;,.

Cu'! e( (u *e%&aa c$"e&,&,*a e% e(&e $ercad

L, =*),, /3/ +/;)/ +/*(/ :;* )**3/( * *6 3*+,/ *( :;* )**3/( ;,

(/6; )*?+,6 :;* ,-,+, )//( 6/( )*3,( * ,+*,* ,6/6/( * *(*,+/(/* (* , *=*,/ :;* (* ;** )**+ ; ,3/ * , 3/+),)*' /(, :;* 6/(

+/;)/( * 6, /3*)*, / 6/( )** ,( TABULACION DE LAS ENCUESTAS

E6 ),3,@/ * 6, 3;*()+, * )/),6 *( * 1.94! * /* (* *;*)+, @/( * 5 , 1 ,@/(

6/( ,+*( * 6/( 3(3/(' /* (* 6* +*,6,+, ,6 *( *+ , 1.598 *)+* @/( ,+*( *


30/41

,36,' :;* +/-,-6*3*)* (* ,+/J3, , 6, ,), * 6/( @/( :;* (* *;*)+, / -,/

+*3*)/ * ,6?;, * 6,( *(;*6,( * F;, C;,3,+,.

L, *;*(), /(),+, * 10 +*?;),( :;* (* */)+,+, =,( * 2 * 6, (?;*)* 3,*+,"

5 P+*?;),( */,,( , 6/( @/(.

5 P+*?;),( */,,( , 6/( ,+*(.

Ba re%d,$,e%& educa&,* e% !a "#!ac,6% ,%5a%&,! e% !a( e(cue!a( de! $u%,c,", de

Fu%0aCu%d,%a$arca.

E%cue(&a "ara N,(

L*, ,)*),3*)* 6,( (?;*)*( +*?;),( /+ ,=/+ /)*()* * /+3, /*(),"

N/3-+*" C;+(/"

E," B/+,,"

I()); * 6, :;* *();,("

O#e&,* de !a e%cue(&a

C//*+ / *J,)); 6,( /(-6*( +,/*( /+ 6, ;,6 ,6?;/( @/( )** -,/

+*3*)/ *(/6,+ *)+/ * ,6?;,( ());/*( * F;, C;,3,+,.

1. C/ :;> ==*( /3/ *( ); +*6, / *66/(

2. D* +**+*( *(),+ * ,(, / * *6 /6*?/ /+:;*


31/41

. C;,),( =**( /3*( * *6


32/41

2 Q;> ;, , (; / 3*)+,( ;()* / *()' +** :;* *( 6, *+(/, ,*;,, /+:;*

E (; ,(, )** 6,( /3,( -(,(

S N/ P/+:;*

4 Q;> )*3/ 6* *, , (; / ,+, ,*+ ),+*,( *6 /6*?/ ,+, )**+ )*3/(+*+*,/,6*( * ,36,

5 Q;> :;*+* :;* (; / (*, ;,/ +*,' )** 6, /(-6, * ,/,+6/*/3,3*)* /+:;*

De&er$,%a% e! e(&ud, &:c%,c "ara e!! de#e% de&er$,%ar ! (,4u,e%&e.

Lca!,0ac,6% de! "r-ec& )$acr - $,cr !ca!,0ac,6%.


33/41

L, 6/,6, * *()* +/*)/ (*+ ,63*)* /3/ 3+/ 6/,6, * *6 3;/

* F;, )**/ * ;*), :;* (*+


34/41

)**/ ;, =( ; // 3( ,36, 6, /+


35/41

Nece(,dade( de re$de!ac,6% adecuac,6% de ,%(&a!ac,%e( 5(,ca(.

L,( (),6,/*( *;,)=,( ;*+/ 6,*,,( (*@,,( -,/ 6/( ,+3*)+/( * 6, N/+3,

T>, C/6/3-,, NTC 4595 *6 ICONTEC. S/ *(*,/*( 6*J-6*( :;* (*

,*K, , 6, =*+(, * +*,( 63,(' , 6,( *+*)*( //*( (//;6);+,6*('

?*/?+,(' ;+-,,( +;+,6*( :;* )** C/6/3-, ,+, *()* ,(/ *6 +*:;*+3*)/ *

36*3*), / (* ,+


36/41

Ide%&,5,cac,6% de "r*eedre(.

L, *), * +/=**/+*( (* ,+ /+ 3*/ * 6), 3+,/ 6,( **(,*(

* *:;/ 3,:;,+, )**/ ,(< ; ,:;*)* ,+, /*+ /),+ /+ /)+, ,+)* (* ,+

6), ,+, 6/( ,++*?6/( 6/,)=/( ),3-> )**/ * ;*), 6/( *+*)*(

+*:;*+3*)/(.

L, *, * 6, 6), *( /*+ */)+,+ *6 3*/+ +*/ * *6 3*+,/ )**/ * ;*),

6, ,6, ,), * 3,)*+,6*( :;* (* *-* ;(,+ * *6 +/*)/' ?,+,),/ ,(< 6,

)+,(,+*, * 6, ,:;( * ;, (/6;

E()/( +/=**/+*( *-*+ ;36+ / )// 6/ +*?6,3*),/ * *6 *(),/ C/6/3-,/

6;*/ (; ,6(( * SARLAFT /3/ 3*, * +*=* +*=(,/ )// *6

,/)*3*)/ / 6*?,6, * +*;+(/(.

ESTUDIO FINANCIERO

INVERSIONES DEL PRO>ECTO

T**/ * ;*), *6 *();/ )>/ ,, ;/ * (;( /3/*)*(' (* +*6,/, *6*),66* * 6,( =*+(/*( **(,+,( ,+, *6 *(,++/66/ *6 +/*)/"


37/41

COSTOS DEL PRO>ECTO


38/41

T**/ * ;*), *6 *6 +/*)/' (; */:;* /-6, /-*)=/' (* +*6,/, 6/(/()/( *6 +/*)/ ,+, ,, ;/ * 6/( 3*(*( * **;"

GASTOS DEL PRO>ECTO


39/41

T**/ * ;*), 6, **; 6,*,, 6,( *),,( *6 +/*)/' (* +*6,/, 6/( ?,()/(3*(;,6*( *6 +/*)/"

INGRESOS DEL PRO>ECTO

T**/ * ;*), 6/( ,/+)*( **(,+/( , /(*?;+ ,+, *(,++/66,+ ,, ;, * 6,(*),,( *6 +/*)/' (* +*6,/, 6/( ?+*(/( **(,+/( ,+, 6, **; *6 3(3/"


40/41

CONCLUSIONES

C/ 6, +*,6, * *()* )+,-,/ (* 6/?+,+/ /*+ * +), ,6?;/( * 6/(/*)/( )>/( =()/( *( 6, ;, * *();/ *6 ;+(/.

P/+ 3*/ * 6, 66;=, * *,( (* 6/?+ (*6*/,+ ; +/-6*3, * *();/' *)+/* )//( 6/( +/-6*3,( 6,)*,/( /+ ,, ;/ * 6/( )*?+,)*( *6 ?+;//6,-/+,)=/.

S* 6/?+ +*,6,+ ; ,6(( /36*)/ *6 +/-6*3, 6,)*,/' /+ 3*/ * 6/(+-/6*( * ,6(( * /+3, :;* (* *;*)+, *)+/ *6 3,+/ 6?/.

S* ;/ *),+' //*+ ,,6,+ *6 *();/ * 3*+,/ * *6 ;,6 (**(,++/66,+, *6 +/*)/.

S* +*,6 *6 ,6(( )>/ ,+, 6/?+,+ 6, **; **)* *6 +/*)/' /*(* / ;, *(+ *),66,, * ,, ;/ * 6/( ,)/+*( **(,+/( ,+, *6*(,++/66/ *6 3(3/.

S* / *6 ,6(( ,*+/ *6 +/*)/' (* *+/ , //*+ 6/( +;-6/( :;*)*+=** , =*6 */3/ :;* (/ **(,+/( ,+, *6 *(,++/66/ ,)-6* *6 +/*)/.

S* *6,-/+ *6 (*@/ * 6, *;*(), :;* (* ;)6,+, ,+, 6, +*/6* * 6/( ,)/(:;* ,63*),+, *6 +/?+,3, * ,6(( * ,)/( :;* (/ 6, ;*)* ,+, 6/( 6,*(* , *6 /-*)=/ ,6 *6 +/*)/.


41/41

REFERENCIAS BIBLIOGRAFICAS

• U=*+(, N,/,6 A-*+), , D(),, UNAD' C;+(/ ,,>3/ D(*@/ *

+/*)/(' C/3/ *6,-/+,+ *6 3,+/ L?/' +*)/+ *6 ;+(/ 66,3 M*/,G,6=(.

• U=*+(, N,/,6 A-*+), , D(),, UNAD' C;+(/ ,,>3/ D(*@/ *

+/*)/(' I());)/ I)*+,3*+,/ * C//*+, ,+, 6, A?+;6);+,' D(*@/ *

P+/*)/( * I=*+( / *6 */:;* *6 3,+/ 6?/' H>)/+ M*, C,()+/.

• U=*+(, N,/,6 A-*+), , D(),, UNAD' C;+(/ ,,>3/ D(*@/ *

+/*)/(' F/+3;6, E=,6;, * P+/*)/ * I=*+(' A(*)/( )*+/( +)/(' E3;/' P3*)*6' 2008.

• ))".;/.*(//)*,?*()/3?)/+*J09121(*(/!. .• ))("/+.(.?/=*;,)/+/;)(((;*(,/6*?/.)3.• ))"*(.(6*(,+*.*)B/+,,19923**(,6,3*)/8112949

*J)(6*(/V1.•

))".,(,./+?;(*+6*(M2T19CO$APA. .
http://www.uco.es/zootecniaygestion/img/pictorex/09_13_21_sesion_6.pdfhttp://www.uco.es/zootecniaygestion/img/pictorex/09_13_21_sesion_6.pdfhttps://ori.hhs.gov/education/products/sdsu/espanol/eg_info.htmhttp://es.slideshare.net/Jordania1992/medicin-y-escalamiento-38112949?next_slideshow=1http://es.slideshare.net/Jordania1992/medicin-y-escalamiento-38112949?next_slideshow=1http://www.pasca.org/userfiles/M2_T19_COBA_PA.pdfhttp://www.pasca.org/userfiles/M2_T19_COBA_PA.pdfhttp://www.uco.es/zootecniaygestion/img/pictorex/09_13_21_sesion_6.pdfhttps://ori.hhs.gov/education/products/sdsu/espanol/eg_info.htmhttp://es.slideshare.net/Jordania1992/medicin-y-escalamiento-38112949?next_slideshow=1http://es.slideshare.net/Jordania1992/medicin-y-escalamiento-38112949?next_slideshow=1http://www.pasca.org/userfiles/M2_T19_COBA_PA.pdf

Trabajo Colaborativo Parte b (6)

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