GONZALO GEBARACMO WALMART CHILE

TRANSFORMACIÓN EN EL CORE DEL NEGOCIO

SAM WALTON

“Sólo hay un jefe.El Cliente. Y puede despedir a todos en la compañía desde el presidente hacia abajo, simplemente gastando su dinero en otra parte.”

La tecnología forma parte

de nuestra vida cotidiana.

TENEMOS QUE TRANSFORMAR

NUESTRO NEGOCIO

(CC) Videvo

LAS PREFERENCIAS DE LOS CLIENTES ESTÁN SIEMPRE CAMBIANDO

¿CÓMO PODEMOS TRABAJAR PARA ENTENDER MEJOR AL CLIENTE?

Pasamos de la relación

transaccional a la emocional

NUEVASMÉTRICAS

ADVANCED ANALYTIC

—Life Time Value—% Cliente Omnicanal—Posicionamiento de búsquedas—Revenue Per Conversion—SEM Investment—NPS

Inteligencia artificial

CUARTA REVOLUCIÓN INDUSTRIAL

SER ÁGILES

E F M A M J J A S O N D

SER ÁGILES

ESTAR CONECTADOS

SER ÁGILES

ESTAR CONECTADOS

ANALIZAR

Walmart estamos sumando profesionales científicos, data scientists,

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“No tiene sentido contratar a personas inteligentes y después decirles lo que tienen que hacer. Nosotros contratamos a personas inteligentes para que nos digan qué tenemos que hacer”.

STEVE JOBS

CLIENTE OMNICANAL

OMNICANALIDAD

“locales”: 380“tiendas PickUp”: 21“aperturas 2020”: 46“PickUps 2020”: 100“remodelaciones 2020”: 110“transacciones /semana”: 4.200.000“clientes.cl /semana” +3.000.000“productos Cornershop /día”: 2000

Experiencia

OMNICANAL

CUSTOMER CENTRICITY

COMO EJE ESTRATÉGICO

Convicción

EL CAMINO HACIA EL FUTURO

Walmart vive la transformación más grande de su historia.

CADA EMPRESA ES UN ALMA

kg de alimentos donados personas beneficiadas

+61mil +300mil

BIENVENIDOS AL NUEVO MUNDOBIENVENIDOS AL CAMBIO

LA ERA OMNICANAL

21ST CENTURY LEADERSHIP

21ST CENTURY LEADERSHIP

“Estos objetivos son ambiciosos y aspiracionales; y no estoy seguro cómo alcanzarlos… Al menos, no por ahora. Esto obviamente llevará algo de tiempo. Pero conocemos el camino”.

LEE SCOTT

GONZALO GEBARACMO WALMART CHILE

TRANSFORMACIÓN EN EL CORE DEL NEGOCIO