We love social media
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Transcript of We love social media
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•Meta: Por ejemplo, incrementar la notoriedad de la marca.
•Objetivo social: Por ejemplo, incrementar la conversación e
influencia en medios sociales.
•KPIs: Por ejemplo, Share of Voice (cuota de conversación).
•Métricas: Alcance, Gente hablando de esto (Facebook),
seguidores, menciones comentarios, tweets…
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•FACEBOOK:
• Fans Me gusta/ No me gusta
• Abandonos
• Comentarios
• Impresiones Totales
• Páginas Vistas
• Clics
•YOUTUBE:
• Suscripciones
• Me gusta y No me gusta
• Favoritos
• Comentarios
• Retención de la audiencia
• Reproducciones Totales
• Minutos de reproducción
•PINTEREST:
• Seguidores
• Pines
• Repines
• Likes
• Número de tablones
• Comentarios
•TWITTER:
• Followers
• Mentions
• RTs
• Clics
• Listas
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MARCA: ETIXX
KPI:
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KPI:
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KPI:
KPI:
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