[client name]BUILD YOUR

COMMUNITY THROUGH CONTENT

1. Your New Content Marketing Platform

2. The Brief

3. The Answer - Cash Point4. Key Features 5. Lead Generation

6. Services

7. Pricing

8. Timeline

9. Appendix

AGENDA

CONTENT PLATFORM

What is [Agency Name] platform?CREATE YOUR STORIES, AMPLIFY WITH SOCIAL, AND THEN

ENRICH WITH USER GENERATED CONTENT, IMAGES AND VIDEO - INTEGRATED INTO A SINGLE PLATFORM.

A MODERN CMS BUILT FOR TODAYS DIGITAL PUBLISHING.

THE BRIEF

How can we grow [Client name’s] business?[CLIENT NAME] is looking for an innovative way to

drive more leads via thier web properties. In tandem with paid media channels, how can [CLIENT NAME]

leverage the power of the crowd to drive more leads?

Leverage best practice content marketing, lead gen and digital marketing expertise.

IMAGE SNAPSHOT FROM CLIENT WEBSITE

A content community for small businesses to master thier

cashflow

cashpoint.merchantcash.com

A content community for small businesses to master thier

cashflow

Small business owners join to get insights, strategies and ideas

on how to run thier business.

Content tilt towards managing cash as a small business owner

cashpoint.clientname.com

KEY FEATURES

[SITE NAME] COMMUNITY

Own Your Network[PLATFORM NAME] GIVES YOU THE POWER OF A MODERN TECH STACK LIKE MEDIUM.

The nature of brand publishing has changed. The top brand websites of today need to be networked sites that encourage participation and give users more control over their content.

Enable users to follow topics, sections, authors they are interested in.

Enable participation of customers, users or contributors.

Sites can dial up or dial down the networked elements of websites.

Social FunnelSOCIAL CONTENT AGGREGATION, MODERATION AND FILTERING.

The social funnel is a way to pull text, images and video content from social media networks and display it on a site you control.This can be used to:

• Live coverage of an event or conference

• Social proofing of a product or service

• Official brand communication profiling

• Social media competitions

• Campaign websites

Managing the Flow of ContentORGANIZING CONTENT AND USERS IS A PAIN IN MOST CONTENT PLATFORMS.

[PLATFORM NAME] SIMPLIFIES THE PROCESS.

The platform enables you to organize users into content workflows across all sections of the site.

Our team workflows features include:

• Simple team building tools• Step flows for content• Approval chains • Editors can request changes to content or publish.• Flexible and unlimited flows on sections.

Enable user generated content, outside contributors or internal teams into a transparent workflow process.

Lead Generation

How will Cash Point drive leads?

All articles across the community will have

embedded CTA’s by vertical for each segment.

Smart CTAs

Subscriber Development

UGC & Social Proof

The platform develops your audience via social content aggregation and moderation from influencers and thought

leaders.

Sync sign ups to the platform to your email database and

CMR simply and easily. Never miss an opportunity again.

Sync sign ups to the platform to your email database and

CMR simply and easily. Never miss an opportunity again.

Network Effects

Services

How will we support

you?Building a content

community isn’t easy - but the rewards are well worth the journey. Were

here to help you get there.

Community Moderation

$POA Per Month

Content Production

$POA

Community Development

$POA per month

Social Moderation

$POA Per month

Audience Development

$POA per month

Digital Advertising

$POA per month

Timeline

Timeline

2 week - 4 weeks

Content Marketing Website Design + Dev Community Development

Content Production Content Production

Community Development

Reporting & Analytics

Launch

2 weeks Ongoing

Pricing

PRICING FOR [Platform Name]We use a growth driven design approach to pricing website builds. Using a results first approach,

coupled with subscription billing this ensures you get results and ROI measures quickly

Agency Plan - PRO

$2000 (Includes platform cost)

per month

Agency Content Plan - PRO

$3000 per month

Agency Digital Ad Plan - PRO

$6000 per month

The above pricing is based on a 12 month minimum commit with a 6 month check out clause if you are unhappy with the agency partnership.

Appendix

The Problem

The cost of the current enterprise level solutions in market has kept this functionality out of reach of most marketing departments, and businesses.

Building successful social depth platforms requires a breadth of functionality, and prior to our platform the only way to provide this was through integrating multiple enterprise products into a highly customised website build.

This combined build came with a hefty price tag of $100-500k just to deploy, with ongoing licence costs of $25-100k per year. This cost was platform only, excluding any additional services.

Community building content management platforms used to have a high price tag.

The Answer[OUR PLATFORM] PROVIDES YOU WITH THE TOOLS TO DRIVE SOCIAL DEPTH.

HIGH VALUE, AT A LOW COST.

We provide our clients with a highly powerful social depth platform, at a pittance of the enterprise cost.

This technology allows you to compete on a higher playing field, and our built-in services ensure that you get the most out of your social and content marketing strategies.

Technology, strategy and support - all in one fixed price per month.

Success CasesLIVE EXAMPLES OF BRANDS LEVERAGING SOCIAL DEPTH TECHNOLOGY.

Own Your Network[PLATFORM NAME] GIVES YOU THE POWER OF A MODERN TECH STACK LIKE MEDIUM.

The nature of brand publishing has changed. The top brand websites of today need to be networked sites that encourage participation and give users more control over their content.

Enable users to follow topics, sections, authors they are interested in.

Enable participation of customers, users or contributors.

Sites can dial up or dial down the networked elements of websites.

Social FunnelSOCIAL CONTENT AGGREGATION, MODERATION AND FILTERING.

The social funnel is a way to pull text, images and video content from social media networks and display it on a site you control.This can be used to:

• Live coverage of an event or conference

• Social proofing of a product or service

• Official brand communication profiling

• Social media competitions

• Campaign websites

Managing the Flow of ContentORGANIZING CONTENT AND USERS IS A PAIN IN MOST CONTENT PLATFORMS.

[PLATFORM NAME] SIMPLIFIES THE PROCESS.

The platform enables you to organize users into content workflows across all sections of the site.

Our team workflows features include:

• Simple team building tools• Step flows for content• Approval chains • Editors can request changes to content or publish.• Flexible and unlimited flows on sections.

Enable user generated content, outside contributors or internal teams into a transparent workflow process.

Customized Templates & DesignCUSTOMISED BRAND TEMPLATES AND CUSTOM SITE BUILDS AS YOU NEED THEM.

Full customisation is available to all clients who want a custom build on the platform.

Our expert team is on hand to help define, scope and deploy the best platform design for your needs.

Example: UTS reportage is a content community built by the University of Technology, Sydney.