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Marketing Management

Submitted to:-Dr.Bhavesh VanpariaSubmitted by:-Nisha.v.Mirpuri

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Nike

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History:-• Nike is an American multinational corporation

that is engaged in the Design, Development, Manufacturing and Worldwide Marketing and Sales of:-

FootwearApparelEquipmentAccessories and Services

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• Nike was founded in January 25, 1964• Headquarters :- Beaverton, Oregon ,

United states• Founder:- Bill Bowerman & Phil Knight• CEO:-Mark Parker

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Brand Ambassador

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How Nike made Jordan it’s Brand Ambassador????

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LOGO

• Nike’s SWOOSH represents motion and speed .

• It is not a ‘checkmark’ as thought by most of the people.

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TAGLINE

• The phrase was actually inspired by the final words of a criminal who demanded the penalty after committing two murders in 1976..

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Products:-• Nike produces a wide range of sports

equipments• Their first product was TRACKING RUNNING

SHOES • They currently also make Shoes, Jerseys,

Shorts, Cleats, Base layers etc. for wide range of sports including Baseball, Ice hockey, Tennis, Soccer, Basketball and Cricket

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Cont’d

• Nike has recently introduced cricket shoes called AIR ZOOM YORKER designed to be 30% lighter than their competitors

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Products

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Marketing Strategy:-

• Nike promotes its products by SPONSORSHIP AGREEMENTS with celebrity athletes, professional teams and college athletic teams

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Cont’d

o Producto Priceo Promotiono Place

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Key Secrets of Success:-

o Product:- Nike has stayed true to their founding mission by continually creating quality products for athletes with a focus on making them better

o Endorsements:- Nike has spent huge sum of money to attract and hold the most iconic athletes in the world to be the face of the brand in action

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Few consumer trends making Nike Sales Unstoppable

1. Young shoppers are more focused on health and wellness

2. More competition is leading to better products

3. People like being comfortable4. Athletic apparel is going international

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Revenue:-

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Nike revenue VS Competitors

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Advertisement:-

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Advertisement:-

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Thank you…..