Omnichannel Retailing

Ricardo AlonsoCEO Falabella.comralonso@falabella.cl

El consumidor está cambiando

Consumidor hiperconectado

4

El consumidor ya no es lineal

Retailers están enfrentándose a una serie de desafíos y oportunidades a partir que internet y la tecnología están transformando los hábitos de consumo y por ende los modelos de negocio

Showrooming

Younger Shoppers Are Most Likely To Showroom

Qué es Omnichannel retailing???

DC data shows that multi-channel customers spend 15% to 30% more than single-channel customers,

additional data reveals that omnichannel customers spend 15% to 30% above multi-channel customers

Michael Hemsey -

Responsive Design

Nearly 200 million unique smartphone subscribers and over 100 million tablet owners in the US by the end of 2014. 20% of the online sales were now coming from smartphones and tablets

Retail móvil y multi-device

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Click&CollectCompra online / Retiro en

Tiendas

Compra online

Producto disponible para retiro

90 minutos

Compra online / Retiro en Tiendas

Drive Thru

Estacionamientos Exclusivos19

Click&Collectin&out rápido

Products should be never out of stock. Retailers can ship items located in stores

yo enhance the costumer satisfaction

Your margin is my opportunity

Shopping should be an experience

Contacto:Ricardo Alonso R.CEO Latam Falabella.com

Manuel Rodriguez 730, Santiago, ChileF: 56 2 3802089

ralonso@falabella.cl

Retailing in the 21st Century: It's Not About Selling More "Things“.It’s All About The Shopping Experience

MUCHAS GRACIAS!