Associação dos Médicos de Língua Portuguesa de Macau … · Structured program & Courses New &...

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Associação dos Médicos de Língua Portuguesa de Macau AMLPM Newsletter: Macau an Open Door for Health Care Tourism on 29 th June, 2012 1

Transcript of Associação dos Médicos de Língua Portuguesa de Macau … · Structured program & Courses New &...

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Associação dos Médicos de Língua Portuguesa de Macau – AMLPM Newsletter: Macau an Open Door for Health Care Tourism on 29

th June, 2012

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Associação dos Médicos de Língua Portuguesa de Macau – AMLPM Newsletter: Macau an Open Door for Health Care Tourism on 29

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EVENT ON 29TH JUNE, 2012 AT MILITAR CLUB

Associação dos Médicos de Língua Portuguesa de Macau (AMLPM) organized a debate on “Healthcare Tourism in Macau”…

DINNER WITH…

Cecilia Tse, Head of Communication &

External Relations Department,

Macau Government Tourist Office

Peres de Sousa, CEO of Malo Clinic

Manson Fok, Dean of Faculty of

Medical Science, Macau University of

Science and Technology

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The Direction Council of AMLPM is reporting back from the

Symposium Dinner in Militar Club on 29th June 2012 about

“Macau an Open Door for Health Care Tourism”. AMLPM, along

with its members, aims to achieve a common goal: providing

health professionals the knowledge of the Macau offering when

patients cross borders for wellness/medical care/healthcare and,

the local service offering on tourism in the region.

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The organizer of the Dinner symposium was AMLPM in

collaboration with the Macau Government Tourism Office

(MGTO) and the Forum for Economic and Commercial

Cooperation between China and the Portuguese Speaking

Countries (PSC) – here in after the “Macau Forum”.

The meeting was a great success and some of the noted

highlights were Manson Fok, Dean of MUST, closing remarks on

certification, communication and education in the medical

tourism marketplace and Cecília Tsé, Head of Communication &

External Relations Department, MGTO presentation on the heath

tourism growing industry. She mentioned the offering services in

tourism resources in Macau as one of the best in world, which

could be complementary to the healthcare providers offering.

MGTO devotes efforts in the areas of regional cooperation,

quality tourism, tourism product mix and innovative promotion,

in order to build Macau into a quality tourist destination. Peres

de Sousa, CEO of Malo Clinic presented the services center of this

Clinic as a potential wellness and healthcare provider through

the eyes of the international patient. He reinforced the need of

the certification in Macau and the needs of investing in the cooperation instead of competition in health tourism.

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As part of this theme, the General Secretary of “Macau Forum”, Rita Santos, highlighted the importance of Health Tourism area on Economic Development from around the world having Macau as a platform in the Cooperation between China and the Portuguese Speaking Countries (PSC). The debate was integrated with her comments and appreciation who exchanged the idea to proportionate to the health professionals the expertise and specialized training in medical/surgical centers to gain knowledge to improve medical tourism in their respective countries and in order to collaborating with global colleagues and creating new affiliations and partnerships. Macau could develop related projects concerning the increased flow of international patients along with Macau medical offers branding in attracting international patients from PSC countries.

During the Meeting on Health Care & Medical Tourism, TDM interviewed the AMLPM President, Rui Furtado, who introduced the speakers invited for this panel of discussion and referred to the objectives of these periodic meetings for members of the association, health professionals (physicians, nurses and technicians) and for other invited professionalsof congress, accordingly the themes. He spoke of the interconnectedness of the medical, health and tourism industry and the importance in Macau of high quality training programs for healthcare, risk free environment and accreditation of medical and surgical performance skills. He ended the interview by sharing his thoughts on the future of the medical tourism industry in Macau. CEO of Malo Clinic, Peres de Sousa, was also interviewed to give a projection and positioning of Malo clinic today and future perspectives.

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Tourism of Macau at a glance

Cecilia Tse (MGTO)

Positioning For year 2012, targeting the positioning of Macau as a “World Center of Tourism and Leisure”, the Tourism Sector will adjust policies and measures, and give priority to develop a comprehensive tourism development plan.

At the same time, MGTO will also devote efforts in the areas of regional cooperation, quality tourism, tourism product mix and innovative promotion, in order to build Macau into a quality tourist destination.

MGTO Attributes Licencing and Inspections Promotion and Marketing Product Development Training and Quality Control Tourism Research and Policy Participation in Tourism International Organizations

Strategies Overall Tourism Planning to Build the World Center of Tourism and Leisure Optimization of Administrative Operation and Improvement on Tourism Legislation Improve Industry Management and Creation of a Quality Tourism Image Consolidate Tourism Source Market and Innovative Promotion Consolidate Tourism Product Mix to Create Atmosphere of Leisure Tourism Enhance Regional and International Tourism Cooperation and Exchange

Representation of MSAR/MGTO Offices: Asia/Pacific : Mainland China, Taiwan China and Europe: Portugal, Belgium Asia/Pacific : Hong Kong SAR, Japan, South Korea, Singapore, Malaysia, Philippines, India, Indonesia, Australia & New Zealand…

America: United States & Europe: Germany, France, UK & Republic of Ireland

Diversifying tourism products: Wellness, Health care and Medical Tourism “…A tourism offering a health relative care, disease and health and convalescence care (World Tourism Organization) Medical tourism and wellness tourism opportunities moving forward. Wellness tourism already represents a $106 billion global industry – generating more than double the revenues of the $50 billion medical tourism market. Analyzing the emerging opportunities for spas and how they can best position - – themselves – within wellness tourism…”

Medical Tourism – Facilities in Macau Visitors Arrival In 2011 28,002,279 (+12.2%) Same period

Visitors Arrival In Jan-May 2012 11,471,018 (+3.7%) Same period

Visionary picture of Medical Tourism in Macau

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Macau_A Health Tourism Future Cluster?

Dr. Peres de Sousa

MALO CLINIC

Day Hospital

“Through health screenings, surgical treatments and specialty medicine, we strive to offer guests a truly premium quality of life….”

1. Facilities: 6 state-of-the-art Operating Theaters 16 Medical Consultation Rooms 10 Dental Rooms 1 Imagiology department with X-ray and

ultrasound Endoscopy/Colonoscopy Unit Acute Unit -Check-up...

2. Specialities: Aesthetic Medicine Cardiology Dentistery Dermatology Gastroenterology Gynecology Imagiology Otolaryngology Paediatrics Plastic Surgery

3. Why Cooperation instead of Competition The Health Tourism Industry is a growing industry which is expected to keep developing in

terms of better services and increasing demand. Cooperation instead of competition in 1) Investment, 2) Human Resources, 3)Specialities, 4)

Type of clients, 5) branding, 6) price, 7) approach...

4. Challenges Ahead Facilitate international certification for all the hospitals and other clinics; Health VISA - Increase the number of staying days, and being able to return for follow up; Create policies to verify unlicensed Clinics and poor quality standards; Create a Goodwill environment of mutual benefits.

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Medical Tourism Development for Macau SAR

Dr. Manson Fok

1. Development of Inbound Medical Industry for Macau Medical Training & Education

Medical conferencing Medical Tourism

2. Medical Training & Conferencing Infrastructure & local attractions Academic and/or Administrative importance Structured program & Courses New & Advanced Technology

Establish Macau Tele-Robotic Surgery Training Centre

3. Future Training Technologies 3D Anatomy and Surgical tools, Tele-robotics, real

assessment, augmented reality…“ High Quality Training Programs for Healthcare,

Professionals under a safe, risk free environment for Up-Skilling and

Accreditation of Medical and Surgical Performance Skills.”

4. Medical Tourism More and more countries are becoming medical

tourism destinations: Thailand, India, South Korea,… An anticipated growth of the industry from about $40

billion in 2004 to $100 billion by the year 2012; Medical Tourism can diversify the heavy-reliability on

the gaming industry alone for Macau…. Collaboration with Prestigious Strategic International Partners

MUST / Pedder Healthcare’s Service Vs Local Partner’s Service Offerings

5. Target Markets For Medical Tourism/ Specialized Programs

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On behalf of the Portuguese Speaking

physicians practicing any time and

whatever scheme of work in Macau,

we would like to thank you once more

for your contribution on the success

of our Symposium Dinner at Militar

Club on 29th June, 2012 at 19:00.

Thank you to the 3 Speakers that gave

us the honour to be here today and

presented their vision of Healthcare

Tourism, to the Secretary of Macau

Forum for its contribution, to the

members of this Association that

facilitated once more the updating of

know-how and experience enriching

this debate, to the 62 participants that

attended this panel of discussion with

enthusiasm, to the Macau

Government Tourism Office for their

support and, last but definitely not

least, a big thank you to the AIZZO

Event’s Management Co. and Militar

Club staff that helped out on

preparation of a delicious dinner and

throughout the whole event: this

moment would not have been the

same without each one of you.