Estilo
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Una buena publicidad
Transcript of Estilo
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Una buena publicidad
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1. Tiene que llamar la atención.2. Hacer que se entienda fácilmente.3. Presentarlo con el estilo adecuado.
4. Que se venda
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La yuxtaposición de palabras e imágenes trasporta el mensaje de un publicista, el estilo es el acento o tono
de voz que logra que las personas correctas escuchen y pongan atención.
-Simon Jennings, Guía del diseño para profesionales.
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Inesperada y Relevante
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Estilo adecuado y ser legible
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La imagen debe interactuar con el mensaje, no repetirlo.
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Modos de expresión
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DemostraciónComparación
AnalogíasHipérbole
Antes / DespuésEmocionales
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Niveles de competencia
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1. Competencia de marca2. Competencia de industria
3. Competencia genérica4. Competencia de forma
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http://collemcvoy.com/big/index.php
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