GuaGua

GuaGuaBy Guadalupe Aldana

GuaGua is a luxury boutique that sells quinceneara dresses, shoes and accessories.

GuaGua

Glamorous FlawlessElegant Feminine Traditional

Big Idea To be able to design quinceneara dresses to fit any shape and size. Change is good but to always stay true that bit of tradition. We want to be able to give these young girls a life time experience, where they feel comfortable and beautiful in the dress they will forever remember. These dresses represent more then step forward they represent a step into a beautiful and happy women hood.Mission Statement To be the best luxury quinceneara boutique in the world that meets every needs to our customers.Vision We will to provide our customers with the best boutique shopping experience from beginning to end, with a dress that tailored meet their every need, making the experience unforgettable and magical as the special day approaches.

Target MarketDemographics:FemalePrimary girls age 14-15Secondary, women from ages 30-50 Hispanic/LatinoUpper ClassPsychographics: Fun, excited and loves enjoys looking fabulousBrave, daring and willing to try something newWorks & Travels for great piece of art.Knows that quinceneara is once in a life time for a womenGeographic:religious but doesnt have to be Primary: NYCall over United States and all over the world. Behavior:Isn't worried about the priceknows that this a one time purchase

Elements Logo: GuaGua Color: Black for the logo, the store is colorful with sparkly colors such as; pink, yellow, grey, blue. Dresses colors change with the season. Sound: Pop music; Justin Bieber Symbols: Motto: Qu hermosa te ves en ese vestido!Creative element: all the dresses are hand made and altered by the tailor.

Element Product: Quinceneara dresses 25 new dresses are introduced every season. Basic shoes and assesories that can potentially go with the dress.PriceThe dress has creative embroidery and the price range is from $2,500 to $35,000. Distribution: one boutique in NYC and you can see the catalog online but you have to come in and try on the dress.

Positioning BriefLimited amount of dresses but these dress designed to fit every body type. Customer is involved, if there is a special element or color that the customer wants the dress to have, the dress can be altered to the specific needs.GuaGua has a website that shows all the dresses and you can make an appointment there to see the dresses and try them on. New dresses every season and follow up with all the new trends. Making the traditional dresses in a different styles, such as the long sleeves, competitive advantage.A tailor is available every day, with appointment.App, easily make a appointment, day, month or even years before.Through the App you can see the new line each season App will be offer all different languages, prime language is going to be Spanish.

Creative Brief Advertisement: social mediacelebrity endorsement with Selena Gomez and Demi Lovato. We will have it magazines like Latina.We will have special promotion through email. Billboards Television: Univision

Why this will create the brand equity?Strong brand awareness through all the advertising and promotionWe will give customers exactly what they expect with great customer service.The brand will be associated with celebrities and famous people.Customer loyalty will happen because every though this a one time purchase there friends and family members will choose GuaGua too.