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Transcript of Innovar
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Com ens podem valer d’Interneti ser capdavanters
ayo vellosillo [email protected]ís roca genisroca @ gmail.com
jordi graells jordigraells @ gmail.com
Liderar per innovar
Barcelona, 18 d’abril de 2008
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Canvis estructurals
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Canvis estructurals
Nous models socials i actituds
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Canvis estructurals
Nous models socials i actituds
Canvis en les operacionsi les relacions
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Canvis estructurals
Nous models socials i actituds
Canvis en les operacionsi les relacions
Organitzacions 2.0Administració 2.0
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Canvis estructurals
Nous models socials i actituds
Canvis en les operacionsi les relacions
Organitzacions 2.0Administració 2.0
I nosaltres,qué podem fer?
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estructurals
ayo vellosillo [email protected]ís roca genisroca @ gmail.com
jordi graells jordigraells @ gmail.com
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acceleració
1981 surt al mercat el primer PC de IBM
1989 es crea el llenguatge HTML
1994 un particular pot contractar accés a Internet
2007 1.100 milions d’usuaris a Internet
El foc va tardar 200.000 anys en arribar a tot el món.La telefonia ha arribat a tot el món en 20 anys.
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canvi social
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incertesa
Segons el Departament de Treball dels Estats Units,
1 de cada 4 treballadorsha canviat de feina el darrer any,i 1 de cada 2 ho ha fet en els darrers cincs anys.
Segons el Secretari d’Estat d’Ensenyament dels Estats Units,
el 2004 no existien les empreses queel 2010 crearan més llocs de treball
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La informació tècnicaque hi ha al món
s’està doblant cada dos anys,
i es preveu que el 2010es dobli cada 72 hores.
volum
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nousmodels socials
novesactituds
ayo vellosillo [email protected]ís roca genisroca @ gmail.com
jordi graells jordigraells @ gmail.com
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La gent que ara té 21 anys
ha vist 20.000 hores de televisió,ha jugat 5.000 hores amb videocònsoleas,ha parlat 5.000 hores per telèfon,i ha enviat i rebut 250.000 missatges
experiència
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identitat
La identitat digitalés tant o més
importantque la desenvolupada
a la vida real
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habilitat
Més del 50% dels habitants de 21 anysdels Estats Units
han creat algun contingut a Internet.
i més del 70% de 4 anys d’edat ja han fet servir un ordinador.
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socialització
El 2005,1 de cada 8 parelles
que es varen casar als Estats Unitss’havien conegut per Internet.
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La informació és podernomés si la comparteixes
creabarreja
comparteix
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http://www.edad.anieto2k.com/stats.php
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de que serveixsi només
ho tinc jo
ayo vellosillo [email protected]ís roca genisroca @ gmail.com
jordi graells jordigraells @ gmail.com
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http://www.youtube.com/
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http://www.youtube.com/
conté 2.500 milions de vídeos, 75.000 nous cada dia
Creat el 2005......el 2006 servia 2’5 milions de vídeos cada mes
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www.youtube.com/departamentjusticia
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http://www.flickr.com/
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http://www.flickr.com/
entre 3 i 5 milions de fotos noves al dia2.000 milions de fotos
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Noves eines
www.flickr.com/departamentjusticia
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http://www.slideshare.net
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www.slideshare.net/stsiweb
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http://www.tractis.com
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http://www.linkedin.com/
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“Una veritable aplicació web 2.0és aquella que millora
quantes més persones la fan servir.
el veritable cor de la web 2.0 ésla capacitat d’aprofitar (harnessing)
la intel·ligència col·lectiva”
Tim O’Reillydurant un discurs a la Universitat de Berkeley
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http://www.internality.com/web20/
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totcanvia
ayo vellosillo [email protected]ís roca genisroca @ gmail.com
jordi graells jordigraells @ gmail.com
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http://www.ebay.es/
El nou comerç
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http://www.innocentive.com/
La nova universitat
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La nova televisió
http://www.current.tv/
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La nova política
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La nova salut
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http://www.zopa.com
Les noves finances
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El nou joc
http://www.wow-europe.com/es/index.xml
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La nova participació
http://es.youtube.com/elecciones08
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La nova participació
http://www.tupreguntas.com/
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organitzacions2.0
ayo vellosillo [email protected]ís roca genisroca @ gmail.com
jordi graells jordigraells @ gmail.com
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Nous clients
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Nous clients
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Nous cients
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Nous clients
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Nous clients
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Nous clients
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Nous clients
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Nous clients
http://www.microsiervos.com/archivo/mundoreal/ikea-miente.html
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Nous empleats
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Nous empleats
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http://2608herrera.spaces.live.com/
Nous empleats
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Nous empleats
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Nous empleats
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http://asfaldia.blogspot.com/
Nous empleats
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Noves eines
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Noves eines
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Noves eines
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Noves eines
www.ebuddy.com
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Noves eines
www.google.com/calendar/embed?src=departamentjusticia%40gmail.com
http://calendar.google.com
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Noves eines
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Noves eines
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http://www-306.ibm.com/software/info/web20/
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Les persones sónles protagonistes
Internet és el terreny de joc
La cerca de la informacióés més rellevant que
la seva organització
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administració2.0
ayo vellosillo [email protected]ís roca genisroca @ gmail.com
jordi graells jordigraells @ gmail.com
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Nous clients
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Nous clients
http://loprometidoesdeuda.com
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Nous clients
http://las1001ideas.com
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Nous clients
http://fotodenuncia.greenpeace.es
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Nous clients
www.youtube.com/watch?v=Y9j0_NivFj4
www.youtube.com/watch?v=GuM0z_0lRW4
www.youtube.com/watch?v=gjrtgK47nIM
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Nous clients
www.youtube.com/watch?v=CT833fDPaVQ
www.youtube.com/watch?v=1bfwAutwdDA
www.youtube.com/watch?v=e0khtNdmsB0
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Nous clients
Ciberdiaris participatius: www.slashdot.org, www.aixotoca.com, www.directe.cat, www.20minutos.es
Wikis: www.wikileaks.org/wiki/Wikileaks, http://loprometidoesdeuda.com
Webs denúncia: www.empresuchas.com, www.denuncia.org
Webs participació: www.ciudadanos2010.net, http://4u.esmadrid.com
Webs d’activisme: www.moveon.org (EUA), www.getup.org.au/community(Austràlia)
Comunitats d’interès: www.meetup.com,www.takingitglobal.org, www.talknet.org.uk
Webs de petició i comunicació: http://petitions.pm.gov.uk, www.atinachile.cl, www.bdebarna.net, www.zexe.net, www.fixmystreet.com, http://transitcamp.org/Toronto_Transit_Camp,
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Nous clients
www.fixmystreet.com
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Nous clients
www.aparcascomoelculo.com
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Nous clients
www.patientslikeme.com
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Nous empleats
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Nous empleats
Xarxa social a la plataforma e-Catalunya
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Nous empleats
www.gencat.cat/justicia/bloc-emoderadors
http://gestioconeixement.blogspot.com
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Nous empleats
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Activitat per dia de la setmana al bloc e-moderadors (set-des 2007)
226
89
438 423
713
870
648
0100200300400500600700800900
1000
Dilluns Dimarts Dimecres Dijous Divendres Dissabte Diumenge
Nous empleats
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Nous processos
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Nous processos
http://bibliotecaroquetes.blogspot.com
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Nous processoshttp://ca.wikipedia.org
http://ca.wikipedia.org/wiki/Maria_Elena_Maseras_Ribera
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Nous processosFòrum de la Junta d’Andalusia sobre les vacunes (Salut).
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Nous processos
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.gen
cat.n
et
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Nous processos
http://es.youtube.com/watch?v=EOfUWTnQCXg www.youtube.com/watch?v=d_9A6DOwmOw
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Nous processos
www.nma.gov.au/audio
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Noves eines
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Noves eines
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Noves eines
http://bloggersdesdeprision.blogspot.com
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www.openpropolis.com
Noves eines
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I nosaltresquè podem fer?
ayo vellosillo [email protected]ís roca genisroca @ gmail.com
jordi graells jordigraells @ gmail.com
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Kit bàsicde supervivència
BuscarLlegirEscoltar
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Buscar
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“coche deportivo”
coche deportivo OR coupe
Aceituna +la española
coche +deportivo -diesel
coche +deportivo –diesel –4 –cuatro –5 –cinco puertas
Buscar
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Buscar
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Buscar
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Buscar
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Buscar
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Llegir
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http://www.lavanguardia.es
Llegir
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http://www.google.com/reader
Llegir
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Escoltar
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http://blogsearch.google.com
Escoltar
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http://blogsearch.google.com
Escoltar
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Benvinguts al nou Gencat
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www.google.com/ig
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altres coses que ja fa la gent
ayo vellosillo [email protected]ís roca genisroca @ gmail.com
jordi graells jordigraells @ gmail.com
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http://www.google.com/alerts
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http://news.google.com/
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http://www.blogpulse.com/trend
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http://swotti.com/
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http://www.google.com/trends
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emprant recursos de lagestió del coneixement
I programar activitats
els empleatsque facin més competitius
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Les persones són la principal variablede les organitzacions en la societat xarxa
Desenvolupar els hàbits deinnovar, emprendre i col·laborar
invertint en eines col·laborativesque propiciïn l’aprenentatge i el coneixement
Fer més competitius els empleats programant formació i mesurant els seus efectes en elsresultats de l’activitat
Les organitzacions necessiten fomentar elconeixement com a
principal font de valor competitiu
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Com per exemplela comunitat de
pràctiques de Salut.
Metges i infermeres especialistes en endocrinologia de l'Hospital Arnau de Vilanova i metges i infermeres generalistes de dos Centres d'Atenció Primària de Lleida han de gestionar el seu coneixement dins una comunitat de pràctiques.
Amb la intenció de:
- Millora de l’atenció al malalt endocrinològic.
- Millor gestió dels recursos sanitaris (resoldre el problema, si norequereix visita hospitalària, en l’atenció primària)
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e-CatalunyaGencat social
Web GencatGencat institucional
DepartamentRelació actual amb
ciutadans i empleats
DepartamentRelació tradicional amb
ciutadans i empleats
Què és l’e-Catalunya?Coneixement
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I tot això per innovar serveisa l’Administració!
Imatge de l’article “Com innovar serveis a l’Administració” de Jordi Graells Costa a Escola Innovació. Butlletí de la funció directiva núm. 1. Barcelona: EAPC, nov. 2007
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Canvis estructurals
Nous models socials i actituds
Canvis en les operacionsi les relacions
Organitzacions 2.0Administració 2.0
I nosaltres,qué podem fer?
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La informació flueix
Les persones sónles protagonistes
Internet és la plataforma
La cerca de la informacióés més rellevant que
la seva organització
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Canvia les teves einesbàsiques
Canvia com comuniquesa l’exterior: diàleg
Canvia com comuniquesa l’interior: participar
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Kit directiu
Buscar
Llegir
Escoltar