Meliá Buenavista

Press Kit

Central Headquartes | Majorca - Spain

HOTELS & RESORTSREAL ESTATECLUB MEL IÁ

MELIAHOTELSINTERNATIONAL.COM

2 Press Kit Meliá Hotels International Press Kit Meliá Hotels International 3 Paradisus Playa del Carmen - La Esmeralda | Mexico

Index

Fact sheet 4 - 5

Company histor y 6 - 7

Our business model 8 - 9

The organisational structure 10 -11

Our Brands 12 - 35

Gran Meliá Hotels & Resor ts 12 - 13

ME by Meliá 14 - 15

Paradisus Resor ts 16 - 17

Meliá Hotels & Resor ts 18 - 19

Innside by Meliá 20 - 21

Sol Hotels 22 - 23

TRYP by Wyndham 24 - 25

Club Meliá 26 - 27

YHI Spa 28 - 29

Melia.com 30 - 31

Meetings & Events by Meliá Hotels International 32 - 33

Loyalty 34 - 35

Food & Beverage 36 - 37

Sustainable Development 38 - 39

Chairmanship 40 - 43

Contact 44

4 Press Kit Meliá Hotels International Press Kit Meliá Hotels International 5

Fact sheet

Address: Meliá Hotels InternationalGremio Toneleros, 2407009 Palma de Mallorca, SpainTel: (34) 971 22 44 00 Fax: (34) 971 22 44 08www. melia.comNIF: A-78304516

Foundedn: Palma de Mallorca, 1956

Chairmainship:Chairman & Founder:Gabriel Escarrer JuliáVicechairman & CEO:Gabriel Escarrer Jaume

Products:Hoteles urbanos y vacacionales de 3, 4 y 5 estrellas. Club Vacacional

Institutional presence: Fundación SERESFundación EntornoACIM-ECPAT Fundación Príncipe de GeronaCátedra Meliá de Estudios Turísticos con UIBFundació Universitat Empresa de les Illes BalearsExceltur (Alianza para la Excelencia Turística)World Travel and Tourism Council (WTTC)Organización Mundial de Turismo (OMT)Global Sustainable Tourism Council (GSTC)Consejo Estatal de RSECorporate ExcellenceWhartonCamara de Comercio InternacionalCEOE, Confederación Española de organizaciones EmprearialesInstituto Empresa FamiliarAPD (Asociación para el Progreso de la Dirección)InverotelAgrupació Cadenes HotelerasUniversidad ComillasImtur

Brands: Gran Meliá Hotels & ResortsME by MeliáParadisus ResortsMeliá Hotels & ResortsInnside by MeliáTRYP by Wyndham Sol HotelsClub Meliá

Hotel operations:Ownership, lease, management and franchise

Nº hoteles: 350

Nº habitaciones: 90.500

Global presence: 35 countries on 4 continents

Personnel: 36.000

Posicionamiento: Largest hotel chain in Spain by number of rooms15th largest worldwide (Hotels Magazine ranking)

IPO: 2 July 1996

Revenues 2011: 1,335.3 million euros

EBITDA 2011: 245.8 million euros

Distribution channels: In-house reservation systemInternet: www.melia.comIntegrations with major online and offline travel agencies. Connectivity with main GDS systems: Amadeus, Galileo, Sabre y WorldspanSpecialist departments for tour operators, travel agencies and companiesMeliá Meetings & Events

Loyalty programmes:mas rewards (2,700,000)mas amigos (86,000) – travel agentsmas corporate – SMEs

Sustainable Development:: Biosphere Hotel CompanyGlobal Sustainability Policy (2008)27 certified hotels, holding 30 awards (15 Biosphere, 5 Earth Check, 6 ISO 14001, 4 EMAS)Signatory of the United Nations Global Compact (2008)Signatory of Global Sustainable Tourism Council (2011)

URUGUAY

MEXICO

COSTA RICA

PANAMA

CUBA

DOMINICAN REPUBLIC

PUERTO RICO

VENEZUELA

BRAZIL PERU

ARGENTINA

USA

PORTUGAL

SPAIN

GREAT BRITAIN

LUXEMBOURG

CHINA

VIETNAM

MALAYSIA

FRANCE

ITALY

EGYPT

GREECE

GERMANY

BULGARIA

CROATIA

INDONESIA

ARAB EMIRATES

CAPE VERDE TANZANIA

CANADA

COLOMBIA


Company history

Throughout more than 50 years of its history, the company has

been involved in a number of merger and acquisition operations

with other hotel companies, allowing the company to grow at a

startling rate. This evolution and the strategic focus on interna-

tional growth has allowed Meliá Hotels International, with more

than 350 hotels in 35 countries, to be the first Spanish hotel

company with presence in key markets such as China, the Gulf or

the U.S., as well as maintaining its leadership in traditional markets

such as Europe, Latin America or the Caribbean.

1956 Opening of the first hotel:

At only 21 years of age, Gabriel Escarrer Juliá begins to lease

and operate his first hotel: the Altair Hotel in Palma de Majorca

(Spain).

1984 Acquisition de HOTASA:

Growth begins. In a joint operation with Aresbank (financial re-

presentatives of the KIO group in Spain), 32 hotels in Spain are

acquired from the HOTASA hotel chain. The company becomes

the leading hotel chain in Spain, a position it retains to this day.

1985 First international hotel:

The company commences its international growth with the in-

corporation of the first hotel outside Spain: the Bali Sol.

1987 Acquisition of MELIÁ:

Gabriel Escarrer Juliá also becomes Chairman of Hoteles Meliá,

a group comprising 22 hotels that had been controlled by the

Luxembourg-based Interpol Group. Growth continues in Europe,

Latin America, the Caribbean, Southeast Asia and the Mediterra-

nean, natural destinations for the company.

1996 IPO of Sol Meliá as a hotel management

company:

On 2nd June 1996 the company becomes the first hotel mana-

gement company in Europe to be quoted on the stock market.

The group had previously been split in two: Inmotel S.A., the

hotel-owning company and the new Sol Meliá S.A., the hotel

management company subject of the IPO.

1998 - 1999 Time for integration:

A strategic decision is made to integrate the management and

ownership halves of the business. This integration ends in 1999

with the take-over of Meliá Inversiones Americana (MIA) and

the merger with Inmotel Inversiones. The e-transformation of the

company also begins to prepare company technology for the

twenty-first century.

2000 Acquisition of Tryp:

On 21st. August, 2000, the company seals the acquisition of Tryp

Hotels and joins the ranking of the top ten hotel companies in

the world by number of rooms while strengthening its position

as the leading city hotel chain in Spain.

2001 A year that left its mark:

The year began with the launch of the new brand structure, re-

ducing the number of brands to 4: Meliá Hotels, Tryp Hotels, Sol

Hotels and Paradisus Resorts. The events of 9/11 had a significant

impact on the world-wide travel industry and financial results for

many companies, including amongst them the company.

2002 Time for internal consolidation:

A difficult year in which political, financial and social instability

were dominant features. Fortunately it was not all doom and

gloom. In some situations the crisis became an opportunity for

improvement. The company chose to use the year to consolidate

its most recent achievements and focused on creating excellent

products, one of the best sales forces in the business, modern,

integrated distribution systems, and a sound financial structure.

2003 A year of major alliances:

The company seeks growth in revenues through major alliances

with leading travel companies and the creation of new products

such as the Flintstone themed hotels and the new Hard Rock

brand. New alliances with Cendant Corporation, the leading

international travel and tourism company, and lastminute.com,

European leader in the online travel market, allow the company

access to new markets including the United States.

2004 A new business focus:

The creation of the Asset Management Department has given

the company a double focus to the business: hotel management

and asset management. The restructuring of the Marketing De-

partment has also helped develop the brand standardisation stra-

tegy while also establishing new product research, development

and innovation procedures. The development of the Food and

Beverage Department has also strengthened this key area and

led to the creation of the R&D Kitchens which supports the stan-

dardisation of food service.

2005 A year for consolidation:

The company strategy reports positive results in both lines of

business. Hotel operations statistics confirm the recovery in the

economic cycle while the asset management business achieves

high capital gains on sales and the purchase of several key pro-

perties. The Vacation Club becomes the third of the company’s

strategic lines of business and provides a final step for the whole

of the customer life cycle with the company. The company ex-

tends its product range acquiring a 50% share in Luxury Lifestyle

Hotels & Resorts, created in 2004 by the Stein Group.

2006 Enthusiasm for the 50th anniversary:

2006 was a historical year in every sense of the word. The com-

pany celebrated its fiftieth anniversary with record-breaking re-

sults and also successfully completing major projects such as the

creation of the new ME by Meliá brand, a revolutionary new

approach to hospitality and a great success for the company. The

year also saw a progressive renovation of the company’s brands

with a new brand image and features. Meliá hotels acquired ener-

gy and passion, while Tryp, Sol and Paradisus created new pro-

ducts and activities for more highly segmented target markets.

2007 A historic year:

The strategic actions carried out by the company in previous

years produced record financial results in a year which also saw

another major deal, the acquisition of the German hotel chain

Innside, the disposal of the 50% share in the Luxury Lifestyle

Hotels & Resorts joint venture, and the approval of the 2008-

2010 Strategic Plan. The most important achievement in the year,

however, was the implementation of the new internal organisa-

tional structure at the beginning of the year to provide a more

appropriate response to the challenges of the future.

2008 New Strategic Plan:

Major openings during the year included the Gran Meliá Palacio

de Isora in July 2008, a resort in the south of Tenerife in which

luxury is a way of life, and the ME Barcelona in August, intro-

ducing a new and daring style of hotel to the Catalan capital.

New projects were also scheduled, including the opening of the

Gran Meliá Crete or the ME. The company adopted in 2008 its

Global Sustainability Policy and it is included in the FTSE4Good

Ibex, the first responsible index for the Spanish stock market.

The new Strategic Plan 2008-2010 sets out the basis to work on:

company’s brands, talent, customer, business diversification and

sustainability.

2009 Facing the Downturn:

In April, the company reorganized the management leadership

with the demarcation of executive and not executive functions.

In this way, Gabriel Escarrer Jaume is named vice chairman and

CEO, while Sebastian Escarrer became the non-executive vice

chairman and leads the Institutional Office.

Strategic highlights are the development of a Contingency Plan to

align short-term strategy to market circumstances and limit the

impacts of the crisis. On the other hand, the company received

his second Prince Felipe Award for Excellence in Tourism. It is

also certified as the first “Biosphere Hotel Company”, supported

by UNESCO, representing a major step in its commitment to

sustainable development.

2010 Diversification of product:

The company is focusing its growth strategy in the geographical

diversification of its product and the brand equity, with particular

attention to its luxury portfolio and new destinations, such as

Dubai, Egypt, Cape Verde or Colombia. The company inaugurates

its first hotel in China and USA. In June 2010, Wyndham com-

pleted TRYP brand acquisition from the company, opening a vast

growth opportunities for both companies across Europe and the

Americas.

2011 New corporate brand:

After completion of the Strategic Plan 2008-2010 and the sub-

sequent adaptation to the economic crisis, the company now

faces a new period with the aim of consolidating its manage-

ment strengths and growing exponentially in the most competi-

tive markets. The company changes its corporate brand to boost

its international recognition through its best-known hotel brand:

Meliá. Thus, the company becomes Meliá Hotels International.

The hotel chain creates a new Asia-Pacific area to support the

growth in the region which will be the main focus of develop-

ment efforts in the coming years, and signs an alliance with the

most important Chinese hotel group, Jin Jiang, which should allow

both companies to grow their brands through a coordinated ex-

pansion strategy in China and Europe.

2012 More leader and global

With the adoption of a new Strategic Plan, the company has

prioritised international expansion via low capital intensive for-

mulas such as variable lease agreements or management and

franchise contracts, allowing growth to occur at a faster pace.

This approach is made possible thanks to the maturity of the

Meliá hotel management model, embodied by the added values

offered to owners and investors, such as the standardization of

its brands, global leadership in sales or the company’s financial

strength.

In 2012, the company opened its first hotel in the Middle East,

the Meliá Dubai, and also exported its luxurious and cutting-edge

ME by Meliá brand to the heart of London, in the limelight this

year thanks to the Olympic Games. Meliá has also successfully

completed an innovative project to reposition tourism in Mallor-

ca, its home base, with the opening of the Calvià Beach Resort,

with which it aims to renew and reposition a mature destination

through improvements to the tourism environment and a focus

on a superior quality customer base.


Our Business Model

The company has developed and implemented a Organisational and Business Model to facilitate alignment with company strategy and, thanks to more efficient management, the important organic growth the company expects to achieve.

This new model is based on four business areas:

HOTELSREAL ESTATECLUB MELIÁ

These four areas actively cooperate and are also highly com-plementary in their activities to further the achievement of the company’s strategic challenges: to become a more global com-pany, with growth in the most relevant brands and markets, (es-pecially through management, lease and franchise agreements), with a special focus on Asia and maximising the profitability of its assets.

The coordination of their activities and development means the chain is able to offer a wide range of products to clients, thus ear-ning one of the most important assets for any business: customer loyalty. Meliá Hotels International is now able to offer a range of products suitable for any kind of client, regardless of their prefe-rences, their budget or their location.

The following includes a brief description of the activities in each of the different areas:

HOTELSThis area is basically responsible for the operations in the company’s hotels, including all of the hotel brands and the wide range of experiences they offer guests, from the most avant-gar-de to the most family-oriented, under the Gran Meliá, Meliá, ME by Meliá, Innside, TRYP by Wyndham, Sol and Paradisus brands.

Given the large number of hotels in the company portfolio, Meliá Hotels International has also developed four different systems for adding hotels as follows:

Ownership: both the ownership and the management of the property are in the hands of Meliá Hotels International.Management: the management of the hotel is the responsibility of Meliá Hotels International, but the hotel is owned by a partner with whom the company has agreed conditions for its manage-ment services.Lease: Meliá Hotels International leases facilities to operate a ho-tel under one its hotel brand names.Franchise: Meliá Hotels International cedes the use of one of its brand names for a certain period to a partner so that the partner may operate a hotel under the brand name even though the company has no share in its ownership.

REAL ESTATEReal Estate is another basic foundation for the new Meliá Hotels International organisational structure with the dual objective of maximising the profitability of the company’s real estate assets and also using those assets to widen the range of services avai-lable to clients.

This area is thus responsible for enhancing the sustainable profi-tability of company assets, ensuring the quality of the real estate portfolio, optimising the lifecycle of assets, planning medium and long term investments, promoting and maintaining relationships with partners and real estate investors and markets, and mana-ging residential developments, shopping malls and golf courses.

To facilitate this activity, the company has forged a number of strategic alliances with market leaders in each area, something on which it will continue to focus in the future.

CLUB MELIÁClub Meliá (former Sol Meliá Vacation Club) was founded in 2004, representing a further step in the progress made by the Spanish hotel group to offer a wider range of products to cus-tomers.

Club Meliá members enjoy guaranteed stays over a period of 50 years in exclusive suites within Meliá Hotels International hotels. They purchase a “holiday currency” named Options, which allow members to enjoy their annual vacations in more than 4,000 affiliated resorts worldwide.

Club Meliá has 27,000 members worldwide.

Meliá Bali - The Garden Villas | Indonesia


The organisational structure

EVP Hotels

André P. Gerondeau

EVP Real Estate

Mark Hoddinott

EVP Human Resources

Gabriel Cánaves

EVP Legal & Compliance

Juan Ignacio Pardo

EVP Club Meliá

Onofre Servera

EVP Finance & AdministrationPilar Dols

Vicepresidentey Consejero Delegado

Gabriel Escarrer Jaume

Presidente

Gabriel Escarrer Juliá

Chairmanship:

Senior Executive Team (SET):

Our greatest asset: our peopleMajor changes will not be successful if they are not built upon on solid foundation: a great team of 35,000 people made up of some of the finest professional in the business. The following list gives the names and positions of only the Meliá Hotels International senior management team:

ME London - Radio Rooftop Terrace | Great Britain

The company founder Gabriel Escarrer Juliá, remains Chairman, while his son Gabriel Escarrer Jaume holds the position of Vice President and Chief Executive Officer.

The Executive Vice Presidents form the Senior Executive Team (SET) and lead the areas of: Hotels, Real Estate, Human Resou-rces, Legal & Compliance, Finance & Administration and Club Meliá.

The highest governing body is the Board of Directors. It currently has twelve members: 2 executive directors, 6 independent and 4 proprietary directors.


City and Resort / 5 starsBorn as an audacious vision of fine living, Gran Meliá Hotels & Re-sorts is home to the most luxurious hotels in the company, all un-der a revitalised brand flag which reflects the more than 50 years of hotel experience and values of Meliá Hotels International.

A collection of first class hotels and resorts with stunning ar-chitecture designed to satisfy the needs of the most discerning travellers and located in the most important travel destinations in the world, enjoying the warmth of the Latin character throughout their facilities.

A good example is the Gran Meliá Palacio de Isora (Tenerife, Spain) a place where some of the most beautiful natural featu-res of the Canary Islands meet, with the omnipresent Atlantic Ocean at its feet, the slim silhouette of the island of La Gomera in front and the majestic Mount Teide at its back. The hotel is a most attractive and suggestive proposal, inviting guests to expe-rience new sensations and magical moments thanks to a hotel in harmony with its environment and with a magnificent range of services and facilities.

2012 also saw the opening of the latest jewel in the crown: the Gran Meliá Rome Villa Agrippina. Built within a unique and impec-cable architectural monument, the hotel is set in stunning gardens and provides truly unique facilities in which guests can experien-ce all of the art, history and culture of Rome.

”Red Glove” is the Gran Melia’s service brand, a prefect com-bination of two luxury concepts: the white glove as a symbol of the highest quality service and the red carpet as a symbol of exclusive attention. The service provides the best of avant-garde luxury, yet not forgetting more classical hospitality and, of cour-se, our Spanish nature, yet another reason for having red in the name of the service.

The Red Glove Service reflects the virtues of our architecture and our ambience, and we also pay the greatest attention to the tiniest of details to ensure a unique and unforgettable guest experience.

For guests seeking the most exclusive service in a boutique ho-tel environment within a hotel, Gran Meliá hotels also have an exclusive area named the Red Level which focuses on catering to the guest desires. Already operating in a number of our ho-tels, it provides a private concierge and butler service, VIP area for check-in, private swimming pools, booking priority in hotel restaurants and spas, and all of the services designed to respond to the requirements of guests seeking luxury combined with the needs of the moment.

Our Brands

Gran Meliá Palacio de Isora - Red Level | Tenerife, Spain


City and Resort / 5 starsThe most avant-garde of the company’s hotel brands, ME by Me-liá is a new concept for hotels where design, international cuisine, the latest technology and global, cutting-edge music all have an important role to play. ME by Meliá hotels will be introduced in the most important cities in the world as well as in leading tou-rism destinations providing guests with the unexpected.

ME by Meliá offers a personalized service that goes beyond mere accommodation. The ME by Meliá experience revolves around four concepts - Remember ME, Experience ME, Energize ME, and Dare ME. It isthe perfect combination to create an atmosphe-re that stimulates the senses and connects with each and every one’s life rhythms, with every guest’s AURA, creating the essence of the hotel itself.

ME by Meliá has been designed for discerning travelers who are trendsetters, looking not just for quality but also for a personal, vibrant experience in a cosmopolitan atmosphere that reflects their professional needs and unique desires.

Visual inspiration by the surroundings is a prominent feature of ME hotels. Both ME Barcelona and the future ME Vienna have been designed by one of the most renowned architects of our time, Dominique Perrault. Perrault is the designer of such iconic buildings as the National Library in Paris. ME London, opening in September 2012, was designed by Sir Norman Foster and his firm, Foster + Partners.

International cuisine is another key pillar of the ME brand. Each ME hotel delivers a unique culinary experience that promises to tantalize the senses not just by the venues’ aesthetic but also by working with strong, talented chefs like Javier and Sergio Torres (one Michelin star).

ME invites you to go further, to go beyond your personal and professional limits. ME anticipates your needs at work and ins-pires you at leisure. ME awakes your emotions and stimulates your passion.

Amongst the most outstanding areas in ME hotels is the exclusive VIP floor, ME+, a place to find everything expected of a superior hotel: the finest service, the latest technology, and an exclusive space, The Deep Lounge, where anything is possible.

With the creation of ME by Meliá, a new position of Aura Ex-perience Manager was implemented to create stimuli for guests with aromas, colors, and flavors to ensure they have a truly un-forgettable experience.

Our Brands

ME Madrid Reina Victoria - The Roof | Spain


Resort / 5 stars All InclusiveParadisus Resorts provide romantic experiences for couples and exceptional vacations for families, in sophisticated environments where guests may enjoy a luxury All Inclusive service, with the exotic and privileged scenery of the hotels’ Caribbean locations.

Characterised by their original and unique architectural style, Pa-radisus Resorts offers an endless range of experiences for guests, thanks to their exclusive services, and exquisite dining options.

Among the most important Paradisus experiences is Royal Ser-vice, an adults-only area with an extensive range of services such as butler service, exclusive areas (beaches, swimming pools…) and a Jacuzzi in every room.

Paradisus hotels provide a Family Concierge for guests travelling with their families. Designed to satisfy the needs of the modern family, the Family Concierge programme provides an exclusive VIP service, which includes availability throughout the day of the Family Concierge by walkie-talkie to provide an immediate response to family needs. Guests stay in Junior Suites with luxury amenities and also enjoy personalised hotel activities.

The enjoyment of the sun and sea at a Paradisus Resorts is a unique experience, but for guests seeking something more from their stay, there is also a great range of activities such as golf, scuba diving, horse riding, painting, personal growth classes, tango classes, sushi making classes and wine tasting.

And for guests seeking greater balance, there is nothing better than the Yhi Spa, a place to treat your soul, body and mind to pure and natural therapies and treatments. The Yhi Spa provides guests with maximum relaxation in a setting created to infuse serenity.

Our Brands

Paradisus Palma Real - Gabi Beach | Dominican Republic


City and Resort/ 4 star superior and 5 starThe Meliá brand is home to city and resort hotels with stunning yet functional facilities in preferred business and leisure destina-tions worldwide, from major European cities to the most exotic destinations in the Caribbean, Mexico, South America, Asia and Africa, all of them enjoying great international prestige due to the superior quality of their products and highly personalized service. Meliá provides fresh and innovative experiences for the five senses which ignite passion and evoke Spanish traditions for experienced travellers on business trips, city breaks, a romantic getaway or a family vacation. Sensory design is a must for Meliá, always coupled with the most fresh and welcoming decoration and the most subtle balance between design and functionality. The rooms at Meliá Hotels & Resorts offer the latest advances to provide a great night’s rest thanks to their DreaMax beds and guest service technology, with internet access, plasma TV screens, a great choice of TV channels, and an extensive movie menu. The “Meliá Connects” service ensures that any inconvenience in rooms will be resolved in less than fifteen minutes. Thanks to “The Level” service guests have access to superior personalized service in exclusive hotel areas with private check-in and check-out, rooms in areas separated from the rest of the hotel, private meeting rooms, superior quality amenities, a private lounge with an open bar and snacks throughout the day, and everything our guests may require for the most complete hotel experience. In line with its new positioning and a philosophy that welcomes change, Meliá has inaugurated new in-house restaurant and bar concepts full of personality that have become benchmarks in their cities. Haute cuisine at Meliá is represented by the culinary experiences at the UNO, Aqua or Spices restaurants, one-stop venues for fine dining and local specialities, bar, snack bar and ‘à la carte’ restaurant. Concepts such as O Grill, Quatre, Meliá Tapas, Gabi Beach and Lounge, and the Q Lounge also provide the service, design, ambience, music and food and drinks which help the brand combine great cuisine and an ideal atmosphere in a masterly way to create an unforgettable culinary experience.

Health and well-being are also essential attributes of the Me-liá brand. To share this philosophy Meliá has integrated Yhi Spa and Yhi Wellness concepts into hotels to allow guests to enjoy a great choice ¡of massages, treatments, hydrotherapy areas and Spa rituals. Meliá Hotels are the perfect choice for travellers to city hotel for both business and leisure. Personalised facilities for events,

personalised service, superb locations and teams which are highly qualified in event organization and management are the corners-tones of the Power Meetings by Meliá concept. For children, Meliá has launched Kids & Co, a family programme that allows children to enjoy their own “adult” holidays in hotels. It is an original concept that uses the language of the children (and their parents) to present the most extensive programme of activities and entertainment. And to respond to the demand for weddings, celebrations and honeymoons, Meliá has created Romance by Meliá, a programme that offers different types of packages (including an All Inclusive option) to make the biggest day in our guests’ lives the most unforgettable experience.

Our Brands

Meliá Barcelona | Sapin


City / 4 starsThe Innside brand joined Meliá Hotels International in 2007 adding a number of hotels characterized by their urban and avant-garde nature to the company portfolio. Elegance with a fu-turist focus are key to Innside hotels, a German brand but with an ambitious expansion plan focused on other European countries.

The main attribute of Innside hotels is their design. Each of them has been designed by a different architect, focused on achieving guest satisfaction in modern urban spaces, yet not forgetting a sensation of warmth which all guests appreciate as soon as they arrive at any Meliá Hotels International hotel, aided by stimulating decoration and a carefully designed functionality.

The rooms reflect the avant-garde image thanks to the use of different materials: steel and glass accompanied by flashes of vi-brant colour, ensuring warmth and comfort throughout the stay.

The Innside hotels provide its guest with the latest in communi-cations equipment (including W-LAN, flat screen TVs with free access to news channels and movies) and a professional service for business guests.

Employees at Innside by Meliá are “advisors” and “partners” for guests and form the backbone of the Premium philosophy. Per-sonalized, professional and caring attention ensures that guests feel right at home.

As far as the dining options are concerned, expectations are also guided by the demands of the Premium philosophy. There is a very special atmosphere in the restaurants and bars thanks to a mixture of extravagance and originality in the décor. These are meeting places designed for the enjoyment of the exclusive cui-sine and fine wine.

With bright meeting rooms with full climate control, Innside’s conference and seminar facilities are second to none. This is also complemented by guided cultural tours of the city and by family programmes at the weekends.

One of our guiding themes is wellbeing. All of the hotels have a small but excellent area for leisure and free time, almost all of them with a whirlpool bath, aromatherapy bath or Turkish bath and sauna. A fitness area, modern training equipment and indivi-dual massage treatments complete the offer.

Our Brands

Innside München Schwabing | Munich, Germany


City / 3 and 4 starsWyndham Hotel Group, the largest American hotel group acqui-red the TRYP hotel brand from Meliá Hotels International last 2010. Through a strategic alliance, Wyndham Hotel Group and Meliá Hotels International will work together to develop the newly renamed TRYP by Wyndham brand.

TRYP by Wyndham is a select-service, mid-priced brand with nearly 100 properties in some of the most dynamic cities around the world, including Madrid, Barcelona, New York, Paris, Lisbon, Frankfurt, Buenos Aires, São Paulo and Montevideo. The TRYP philosophy: bring you closer to what is important to you and turn your stay into a unique experience. That’s why our hotels are in the heart of the city, close to everywhere.

True to its Spanish-Mediterranean roots, the TRYP experience is all about a zest for life. TRYP’s unique collection of products and services, spiced by its Spanish flair, offer experiences that encou-rage guests to enjoy the city, socialize and live life to the fullest. We are experts on the city and we love to share this experience and knowledge with our guests.

Catering to the new generation of travellers, TRYP launched specialty guest rooms for young families travelling with children and people who put special emphasis on exercising while on the road. These specialty guest rooms include Premium Rooms, spe-cially designed for Business travellers, Fitness Rooms with exerci-se machines and Family Rooms featuring a double bed for adults and a bunk bed for kids.

The simple pleasure of a great breakfast, creative dishes and very tempting tapas, delicious coffees and cakes…Eating well is an authentic pleasure that stimulates the senses. They say enthu-siasm is contagious, and we are willing to spread this passion. At TRYP we celebrate food; at any time, our guests can the delicious options that we prepare for them daily with the best ingredients.

Professionalism defines our guests and what they do. It also defi-nes us. BE SUCCESFUL is the TRYP program developed to turn meetings, conventions and events into a complete success. TRYP has developed four set up styles according to your needs as well as meeting packages with the necessary services to ensure a suc-cessful meeting.

Our Brands

TRYP Madrid Chamartín | Spain


Resort / 3 and 4 starsSol hotels are the ideal places for having the greatest fun in your holidays. Located in major tourist destinations in the Mediterra-nean and the Caribbean, Sol hotels provide comfortable rooms, a wide range of restaurants and bars, large swimming pools and an extensive programme of a la carte activities designed for all our guests, from the youngest to the oldest, so everyone can enjoy their vacations to the full.

Sol has created a series of innovative concepts to offer guests the greatest variety of services, including the themed buffets, enter-tainment programmes and the Flintstones Land areas, a way of spending fun-filled vacations with the famous cartoon characters.

Sol Hotels continue improving the quality of its facilities and has reinvented its hotel portfolio under the new concept “with or without?” which aims to provide its guests two different types of vacation based on their preferences: hotels “with” children to be enjoyed with the whole family; and hotels “without” children, which offer an experience focused on relaxation and attention to detail, in the “adults only” segment for guests over the age of 15.

At the “With” children hotels, Sol Hotels has added popular characters from the TV show Lazy Town to the children’s en-tertainment programmes at the hotels (currently a pilot project at the Sol Guadalupe in Mallorca and Sol Gavilanes in Menorca) to encourage children to enjoy the healthy lifestyle that inspired the popular series. Under this new entertainment programme, Sportakus, the superhero, will make appearances at the hotels, graphically and virtually, to encourage the children to play sport, fight the sedentary lifestyle and lead a healthy life through a pro-gramme of activities inspired by values such as respect for na-ture, sustainability, community involvement, healthy eating, sport, friendship and family.

The Flintstones LandFlintstones Land is a new way of spending a fun-packed vacation, full of special activities in themed areas. On arrival at the hotel, the children immediately form part of the Flintstone family, recei-ving a welcome gift at the mini-check-in and signing up for the club for their age group. All the clubs provide a great programme of fun activities which help stimulate the imagination as they have fun and make friends.

Fred, Barney and Dino join in with the children during the Roca-pack activities: Brontobreakfast, party time with Fred, wall clim-bing, superjumpers, camping, Roca workshops (magic, kites, t-shirt painting, etc.), and much more. And at meal times the food they most enjoy eating is served at Betty’s Kitchen: chicken wings, ma-caroni, brontoburgers, ice creams, etc...

Our Brands

Sol Guadalupe | Majorca, Spain

Meliá Hotels International provides The Flintstones Land in 10 Spanish hotels: Sol S’Argamassa (Ibiza), Sol Timor (Málaga), Sol Antillas Barbados (Mallorca), Sol Falcó (Menorca), Sol Lanzarote (Lanzarote), Sol Milanos Pingüinos (Menorca), Sol Mirlos Tordos (Mallorca), Sol Pelícanos Ocas (Benidorm), Sol Princesa Dácil (Te-nerife) and Sol Príncipe (Málaga).


Vacation ClubThe Meliá Hotels International Vacation Club was founded in 2004 as a safe and flexible response to the new habits of travellers who are committed to investing in their leisure time.

Being part of Meliá Hotels International offers members of this dis-tinguished club a week of guaranteed vacations for 50 years in a wide network of hotels around the world.

The club provides its members with accommodation units designed exclusively for them, which are present in 15 company hotels in Spain, Mexico, Panama, Puerto Rico and the Dominican Republic, called “Home Resorts”. These units are characterised by their spaciousness and their top quality materials and are equipped with the latest com-munication technology and provide personalised attention.

As well as the “Home Resort”, members can choose to spend their vacations at any other company hotel, as well as a network of 4,000 affiliated resorts. They can also exchange their “vacational currency” (called Options) for other services such as cruises, flights or car rentals.

Club Meliá members automatically receive the Meliá Hotels Internatio-nal mas reward gold and mas reward platinum cards so they can enjoy all the benefits of the company’s loyalty programme.

Thanks to Club Meliá, the company can satisfy the most discerning guests: those who want to enjoy their vacation investing in the future, with no surprises when it comes to designing their holidays and with the sense of belonging to a very special club.

Our Brands

Meliá Salinas - One Bedroom Master Suite | Lanzarote, Spain


A commitment to wellbeingFruit of research and development of a spa experience based on the needs of modern society, and stimulated by all of the different millenary cultures, Meliá Hotels International created Yhi Spa in 2006 as an ideal complement to a stay in our Meliá, ME by Meliá and Paradisus brands.

Yhi Spa owes its name to an Australian ancestral legend that describes YHI as the spirit of life and light. YHI and its legend reinforce the spa philosophy developed at Meliá Hotels Inter-national and ensure our spas are places where relaxation is just a step towards achieving wellbeing and greater health for both our bodies and our minds. Our claim is “Envigorate your senses”.

YHI Spa is a place where scents, flavours and shapes, accom-panied by soft background music, turns the experience into an unforgettable moment of harmony and wellbeing.

Yhi Spa is based on four foundations: Facilities: spaces using sensorial architecture to create a balance between the common axis of Yhi spaces and the culture and trends of each region. Treatments: our treatment menu marks a difference and com-prises global treatments common to all Yhi Spa centres, including classical treatments and others based on Ayurveda philosophy, and local treatments that vary depending on the regional culture and guest preferences.Service: our spas are run by experienced professional therapists, allowing us to develop a great training structure and high levels of innovation to add and adapt trends in the world of beauty care and wellbeing. The study and development of client lifecycles makes a visit to a Yhi Spa a truly unique experience.Image: a unifying image loaded with symbolism and simplicity and identified through a logo with connotations of diverse cultures and a symbol, the mandala which inspires meditation and relaxa-tion.

At Yhi Spa we want the spa experience to be enjoyed not only in the spa itself but also through other means:

YHI flavours: a selection of healthy options with properties that complement the benefits of the treatments, including infusions, syrups, juices and specially prepared dishes that can be tried in our restaurants or at home.YHI moves: our fitness spaces and classes led by monitors, all equipped with top of the range equipment, and emphasising per-sonal training and the latest most popular types of activity. YHI home: our boutiques, allowing guests to take everything they may need home with them - cosmetics, lingerie, sensorial items…- and recreate the Yhi Spa experience.

Our Brands

YHI Spa at Meliá de Mar | Majorca, Spain


With a new design and optimisation of its duties, melia.com has become a benchmark in the sector, where the presentation of and information about the portfolio is done through the most innovative tools, incorporating richmedia technology, such as ho-tel location via Google Earth, models of the rooms in 3D, 360º photography and virtual tours, amongst other functions.

Amongst the main features of the melia.com web page, its at-tractive look&feel is well worth highlighting, as well as the ease of consultation, the simplification of reserving and a full description of the hotel and its services. The search by destination or by date allows the user to always find the best offers. The client can indicate where they want to go and melia.com will show the hotels with offers in that destination. Or alternatively, if they wish to stay somewhere on specific dates but are undecided on the destination, they can choose the days and the hotels with offers will appear automatically.

As a show of its wide international appeal, melia.com opens to the world in 7 languages: Spanish, English, German, French, Italian, Portuguese and Russian.

The Spanish hotel company continues to strengthen its “Lowest Online Price Guarantee” for melia.com users, ensuring the best rate available on the internet; and in case of failure to comply with this premise, the company will match the lowest rate as well as apply an additional 10% discount on the amount of the stay.

Mobile Phone Technology On the other hand, Meliá Hotels International was the first Spa-nish company to launch a booking system for mobile phones, a solution that allows users to search and book hotel rooms in any company hotel via their mobile phone, as well as view photographs, locate the hotel on Google Maps and access the loyalty programme point system. Furthermore, the company has supplemented the service with the launch of specific bookings applications for smartphones, iPhone, Blackberry and Android.

Social NetworksIn response to new consumer habits, Meliá Hotels International has defined its management strategy and presence on social net-works in order to use the new technologies to “listen to” and increase customer loyalty, create visibility and improve the repu-tation of its brands. The company is adapting to a more techno-logical and virtual environment, where the new traveller profile is “mobile” and “social”.

Meliá Hotels International, as well as each of its brands, has its

Our Brands

own Facebook profile, where the Community Managers – those responsible for managing their profiles – interact with users, pro-mote participation, feed conversations, update profile informa-tion and even become “advisors”.

All recorded activity on social networks is analysed and moni-tored to adapt the company’s social network products and pro-cesses.

The company also keeps track of its online reputation through a ReviewPro tool, and has included these quality parameters in the variable remuneration of hotel managers, taking into considera-tion the growing influence of opinions on the web.


Meliá Hotels International provides a wide range of meeting spa-ce in around 100 urban and leisure hotels and staffed by a team of experienced professionals to provide solutions to any needs that may arise, from the location to the capacity, analysing the layout, food service requirements and technical needs.

“Meliá Meetings & Events” includes all the initiatives related to the product, the service and the professional team within the seg-ment of groups, conventions, conferences, incentives and events.

With more than 50 years of experience, the company is commit-ted to efficiency and flexibility, providing innovative products to meet the customer’s needs, such as the “Meetings Packages”, that features competitive and standardised prices by brand, making it easier to organise meetings and keep costs fully under control.

In addition, each hotel brand has developed its own differentiated products tailored to their customers’ needs and budgets, such as “Power Meetings” in Meliá Hotels & Resorts; and “Be Succesful”, in TRYP.

The online tool “Opportunity Dates” shows a calendar with the best available rates for company hotels and other benefits. The “Meetings & Events Directory” contains a careful selection of ho-tels and includes essential information needed when choosing different destinations and locations, such as the capacity to host car launches, the offer of outdoor facilities and the possibility of holding themed events.

Meetings & Events

ME Madrid Reina Victoria | Sapin


Meliá Hotels International has re-launched in 2013 its loyalty pro-gram under a new name, MeliáRewards, which aims to get closer to Meliá Hotels International customers worldwide, becoming a more international and sustainable programme.

The new program, formerly known as mas rewards, features the claim “Welcome back”, encouraging customers to come again and feel the emotions, flavors and sensations experienced at Me-liá hotels.

Customers of the new program will enjoy exclusive benefits du-ring their stays in more than 350 hotels in 35 countries, special rates at melia.com and exclusive benefits with international part-ners.

“mas corporate”Meliá Hotels International launched in 2011 the first loyalty pro-gramme exclusively for small and medium-sized Spanish compa-nies which provides direct discounts in group hotels worldwide both for employers and their employees in their leisure travel.

Among the advantages of “mas corporate” is a 10% discount on all company hotels (Spanish and international) during the first two months, followed by 7% discount in resort hotels and 5% in city hotels. The programme also guarantees very special rates for a number of hotels selected by the companies that join the programme.

“mas amigos”Fully aware of the importance of the work done by travel agents, Meliá Hotels International created an exclusive programme de-signed especially for them in which they can earn points every time they sell stays in our hotels to their clients.

Given our strong international presence, “mas amigos” has grown since it started in 1997 throughout Spain and into the rest of the world. As a member of “mas amigos”, travel agents can be-nefit from special prices in our hotels, VIP treatment during their stay and other advantages in recognition of their importance as partners.

“mas amigos” is not just a loyalty programme for travel agents, it is also a means of having more personalised contact with them and of creating even better relations with a group that is funda-mentally important to the travel industry.

Currently, the programme has over 100,000 members world-wide.

Loyalty

36 Press Kit Meliá Hotels International Press Kit Meliá Hotels International 37 Paradisus Playa del Carmen - La Esmeralda - Passion by Martin Berasategui Restaurant | Mexico

Meliá Hotels International understands fine dining and nightlife as the essential cornerstones of guest experience and have develo-ped innovative concepts and features in the Food and Beverage areas of each of its brands, providing added value for their guests, as well as positioning their hotels amongst the local population in the cities in which it operates, thanks to their fashionable bars and restaurants.

All the hotel brands at the company have different F&B concepts depending on the character of the brand. For example, Gran Meliá has strongly focused on a partnership with one of the most important contemporary chefs in Spain, Dani García, who assists with service at the Gran Meliá Don Pepe (Marbella, Spain) with his Calima restaurant (2 Michelin Stars),

Gran Meliá Fenix has introduced a new concept bar under the Dry by Javier de las Muelas brand, one of the most famous and prestigious bars in the world, an icon in the cocktail industry. Gran Meliá Rome also has an exceptional partner: the Italian chef Alfonso Iaccarino (2 Michelin Stars), with his Vivavoce restaurant.

ME has also partnered with star players on the international nightlife scene providing exclusive cuisine: the chefs Javier and Sergio Torres at their Dos Cielos (1 Michelin Star) restaurant located on the 24th floor of the ME Barcelona.

Exotic cuisine has a special position at Paradisus resorts, where guests can sample the best of top quality international cuisine. In 2012, coinciding with the opening of Paradisus Playa del Carmen (Mexico), the company signed a partnership with award-winning Spanish chef Martin Berasategui, who has already opened three restaurants in three Paradisus resorts.

The Meliá brand has also attached great importance to Food and Beverage options and have developed several concepts over the years such as UNO, inspired by Dani García and combining a bar, snack bar and a la carte restaurant in one unique space; Quatre, another dining space bringing together four different concepts in one (Sushi Bar, Tepanyaki, Lounge bar and continental and sea-sonal cuisine); the Gabi Club, a chill out bar with a stimulating ambience; and Q Lounge, an afterwork venue.

At Sol hotels families can enjoy excellent cuisine at the theme bu-ffets called Fun Food, blending a great time with attractive dishes for both parents and kids.

Finally, Tryp hotels offer a great variety of breakfast options, ideal for business travellers who are often away on trips and want a breakfast just like they get at home; also ideal for guests that are staying for pleasure and want the best possible way to kick off a

Food & Beverage

day of sightseeing in the city.

Meliá Hotels International consolidates its “brand-equity” stra-tegy, featuring cutting-edge design hotels, new technologies and innovative F&B concepts, in addition to its Excellence and Passion for Service.


Meliá Hotels International is firmly committed to Sustainable Development, as witnessed by its preferential position in the Strategic Plan 2008-2010, designed to frame the growth of the company not only from a financial point of view, but also from an environmental and socio-cultural perspective.

This involves highlighting internal awareness, interacting with stakeholders and, in particular, applying respectful management procedures with regard to our tourist destinations where biodi-versity, cultural heritage and people define our vision. The com-pany recognises the need to integrate the socio-cultural nature and wealth of destinations and ensure that this fundamental asset helps contribute to the economic development of both the com-pany and the communities in which we operate.

The hotel company is a signatory of the UN Global Compact and the first member company of the system of voluntary com-mitment to reduce emissions and maintain agreements with well known organisations in the protection of biodiversity, children’s rights, fair trade and the fight against sexual exploitation. Further-more, it is the only company included in the FTSE4Good Ibex, the responsible index of the Spanish stock exchange.

In 2011, the hotel company announced its commitment to the Global Sustainable Tourism Council, an international organisation dedicated to the promotion of sustainable tourism and which advocates a universal set of principles– called Global Sustainable Tourism Criteria– to ensure responsible management of tourist destinations.

Meliá Hotels International, as an industry leader:- Increase public awareness- Promote solidarity activities of customers and employees.- Push organizations and governments to take measures to pro-mote sustainable tourism.- Raise awareness among employees, contributing to the pride of belonging.-Encourage voluntary actions among employees.

As a result of its efforts, Meliá Hotels International was certi-ficated as the first “Biosphere Hotel Chain” (renewal in 2011 and 2012), an award given by the Responsible Tourism Institute, backed by UNESCO. The value of this resides in environmental, social and cultural commitments.

Sustainable Development

Alliance with UNICEFAt the end of 2010 the company signed a strategic alliance with UNICEF for child protection. The agreement means that the Company will prioritise initiatives related to children within its social responsibility activities.

Meliá Hotels International will be collaborating with the United Nations organisation in such major issues as education and child protection that includes the fight against sexual abuse and sla-very. Besides contributing economically, the hotel company will be working at every hotel to make guests and staff aware of education and fundamental rights of children.

Environmental ManagementEnvironmental management forms an integral part of Meliá Ho-tels International strategy through its inclusion in the Global Sus-tainability Policy, from which are drawn a number of activities and principles which must be adhered to by all company hotels and corporate offices, and define the criteria for performance with regard to social, environmental and cultural issues.

Sustainable Development Manual and Design and Construction Manual include environmental criteria to be applied during the operation and construction stages, respectively. The SAVE project is focused on energy savings and efficiency in hotels.

Meliá Hotels International operates hotels which have achieved four different types of certification, which confer greater credibi-lity and transparency on the activities carried out by them: ISO 14000, EMAS European regulations, Earth Check (previously Green Globe) and Biosphere Hotel.

Dialogue with Stakeholders Meliá Hotels International has developed its own model of re-lationship and dialogue with its stakeholders, named CERCA (means “NEAR”). The acronym CERCA in Spanish stands for the equivalent of “Knows”, “Listens”, “Responds” and “Changes”. The main source of active listening is called the “Panel of Experts”, in which the company meets its stakeholders to discuss their expectations and integrate them into the policies and activities of the hotel chain.

Energy saving and efficiency at ME Madrid Reina Victoria | Spain


GABRIEL ESCARRER JULIA

Founder and Chairman

In 1956, Gabriel Escarrer Juliá was only 21 years old when he founded what was later to become Meliá Hotels International, acquiring and managing a 60-room hotel on the island of Majorca, the location from which he still presides over one of the largest hotel companies in the world. Even before that, for six years he had been working in the tour operator business, a period during which he saw that he could rent hotels and fill them with tour operator customers without having to become a hotel owner and taking on bigger financial risks.

As a result of his long and varied experience in the tourism in-dustry, Gabriel Escarrer Juliá has received numerous awards for his important contribution to the Spanish and international hotel industry. One of the most significant for the founder of Meliá Ho-tels International was his appointment as a Doctor Honoris Cau-sa by the University of the Balearic Islands in December 1988. In 1998 he was named “Tourism Personality of the Century” after receiving a large majority of the votes from a survey of 300 pro-fessionals in the industry.

In 1999, he received three prestigious awards: “Best Entrepreneur in Construction and Real Estate”, from the Masters in Manage-ment for Construction and Real Estate and the magazine “Actua-lidad Económica”; “Corporate Hotelier of the World” from the US magazine “Hotels” and a “Lifetime Achievement” award from the International Hotel Investment Forum.

In May 2001, Gabriel Escarrer Juliá was chosen as a member of the exclusive “Hall of Fame” of the British Travel Industry, being selected as a candidate by some of the most important figures in the tourism industry as well as outstanding members of the “Hall of Fame” such as Martin Brackenbury (Federation of Tour Ope-rators and Airtours), Richard Branson (Virgin), Michael Bishop (British Midland) and David Crossland (Airtours).

That same year, the Chairman of Meliá Hotels International was also named a member of the exclusive “Hall of Honour” of the Conrad N. Hilton School of Hotel Management at the University of Houston (USA), sharing honours with Lynn & Ed Hogan (Plea-sant Holidays), Alice Sheets Marriott (Marriott Corporation) and Marilyn Carlson Nelson (Carlson Companies).

In 2002, the company reached an agreement with the University of the Balearic Islands to create the “Sol Meliá Chair in Tourism Studies” which, amongst many other things, includes the annual award of the “Gabriel Escarrer Award for Tourism Research”.

Chairmanship

More recently Gabriel Escarrer has received an award for his career from the Iberoamerican Conference of Tourism Ministers and Entrepreneurs.

In 2006, the year of the Company’s 50th anniversary, its Chair-man and Founder was awarded the Balearic Islands Medal for his career, the highest award conferred by the local authorities, and a Medal from the Mallorca, Ibiza and Formentera Chamber of Commerce. In 2011, Gabriel Escarrer received the “Lifetime Achievement” from the European Hospitality Awards in London. He received the same award in 2012 at the Wolrdwide Hospita-lity Awards and also received the prestigious “Ulysses” UNWTO award.

While keeping its whole commitment and energy, some years ago the founder of Meliá Hotels International set in motion a process to gradually transfer his know-how and executive functions. His son Gabriel Escarrer is now Vice Chairman and CEO. Gabriel Escarrer Juliá has thus achieved one of his greatest ambitions, to leave the grand project he has worked on most of his life in the best possible hands, guaranteeing the continuity of Meliá Hotels International and the entrepreneurial spirit that has characterised the business for more than 55 years.


GABRIEL ESCARRER JAUME

Vicechairman and CEO

In 1993, Gabriel Escarrer Jaume graduated from the Wharton School, University of Pennsylvania (USA), where he specialized in “Finance & Business Management”. He then studied a personali-sed Postgraduate degree at ESADE, one of the top ten business schools in Europe.

Prior to joining Meliá Hotels International he worked for more than three years in the Corporate Finance Department of the investment bank Salomon Brothers in New York.

During this period he focused on privatisations, mergers, acquisi-tions and bond issues, particularly in Spanish-speaking countries such as Argentina, Brazil, Mexico, Panama and Venezuela.

After taking part in the Company’s IPO in July 1996, Gabriel Escarrer was named Assistant to the Vice Chairman at Inmotel Inversiones S.A., the company devoted to the management of Meliá Hotels International’s real estate assets. In January 1997 he became the Chief Executive Officer of Inmotel Inversiones S.A.

Due to the situation in the international travel market of the time, with considerable merger activity, a strategic decision was made to integrate the hotel management and ownership bu-sinesses, leading to a buyout in June 1999 of Meliá Inversiones Americanas (MIA) and its merger with Inmotel Inversiones.

Gabriel Escarrer Jaume played a key role in this operation, provi-ding a strong impulse to the growth of the company and greater financial strength for Meliá Hotels International, and at the same time opening the doors to the technological transformation of the company.

In December 1999 Escarrer was named CEO of the hotel chain, a position from which he successfully launched an ambitious ho-tel renovation programme. His main concerns are keeping up with the latest hotel trends, research and development, and a focus on placing customers at the very heart of the organisation as he strives to maintain Meliá Hotels International’s position as a leading company in the hotel industry.

His concerns also extend to other areas such as finance, and in 2010 he was appointed Chairman of the Advisory Board of BBVA - Levante region.

After a period of reorganization within the company, Gabriel Es-carrer Jaume is currently the top executive at Meliá Hotels Inter-

Chairmanship

national, holding the positions of Vice Chairman and CEO. He has led the company’s effective response against the international cri-sis, which has been characterized by an internal strengthening, a leading financial consolidation, and a steady growth of its brands, both in their traditional and new markets.

At this stage, Sol Meliá changed its name to Meliá Hotels In-ternational: a new corporate name to mark the start of a new future for the company which has emerged from the economic crisis even stronger than before and now embarks on a journey to achieve unprecedented globalisation on a par with the most important multinational hotel chains.

44 Press Kit Meliá Hotels International

Communication Deparment:

Tel.: (34) 971 22 44 64 Fax: (34) 971 22 44 96 [email protected] http://prensa.melia.com

Gremio Toneleros, 24.Polígono de Son Castelló. 07009 Palma de Mallorca.Islas Baleares.Spain

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