Memoria Responsabilidad Social Empresarial 2011 - 2012

download Memoria Responsabilidad Social Empresarial 2011 - 2012

of 85

Transcript of Memoria Responsabilidad Social Empresarial 2011 - 2012

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    1/85

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    2/85

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    3/85

    ??3NAKBMZB^

    32SXB^BMZONKM

    >0NDFRMKJOJ

    35AO @K^ZDXKO

    0:SXDUBBJDXB^

    ?23ERMJONKMXDFBXD

    ?8NDAOHDXOJ

    ?58NBXZKEKNONKD

    ?88FBJKD OFHKBMZB

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    4/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD

    SX

    Ba ndmnbptd jb voadr ndfportkjd bm ba Irupd Xdfbrd bfpbz o jbsorrdaaorsb

    jbsjb sus kmknkds, ndm ao aabiojo o tkbrros pkuromos jb fk hksohubad, jdm No-

    akxtd Xdfbrd @brmmjbz, `onb ?82 ods, y ao ndmstktunkm jb su bfprbso jb

    bxpdrtonkm jb sdfhrbrds jb polo tdqukaao. Fbjkomtb umo vkskm jb dpdrtumk-

    joj, jdm Noakxtd bfprbmjk um fdjbad jb mbidnkd hosojd bm ao ndmkomzo y

    ba ndfprdfksd ndm sus sdnkds, ndaohdrojdrbs, nakbmtbs, prdvbbjdrbs y ao ndfumkjoj qub ad

    ondik. Bstb abiojd sb o fomtbmkjd osto ba jo jb dy, oa ndmedrfor um ndmiadfbrojd bf-

    prbsorkoa ajbr bm jkvbrsds sbntdrbs, jdmjb ao bxnbabmnko, ao tkno y ao tromsporbmnko rbsuatom

    sbr ads pkaorbs jb mubstrd xktd.

    @bfds ndmtkmuojd ba nofkmd jba voadr ndfportkjd ndm ads jkvbrsds ontdrbs ndm ads qub

    mds rbaonkdmofds, prdfdvkbmjd jbsjb kmknkotkvos jb noponktonkm tbnmdaikno ndm `brro-

    fkbmtos jb vomiuorjko `osto ao prdfdnkm jba toabmtd jb mubstrds ndaohdrojdrbs.

    Bm bstds jds atkfds ods, aos bfprbsos jba Irupd Xdfbrd `om osufkjd bxkibmtbs bs-

    tmjorbs dpbrotkvds qub sb `om ndmvbrtkjd bm sks tbfos kmtbirojds jb ibstkm y qub, jb edr-

    fo ndmstomtb, sb `om kjd onrbjktomjd kmtbrmonkdmoafbmtb poro ioromtkzor su ndmtkmukjoj

    y opaknonkm bebntkvo. @bfds sbiukjd kfpabfbmtomjd kmknkotkvos bndbknkbmtbs qub husnom

    ibmbror kfpontd pdsktkvd bm mubstro ibstkm ofhkbmtoa7 sdfds rbspdmsohabs ndm ba fbjkd

    ofhkbmtb, md sdad pdr umo dhakionkm ndrpdrotkvo, skmd pdrqub bstb hubm prdnbjbr mds `o

    pbrfktkjd sbr fs bknkbmtbs y rbmtohabs bm mubstrds mbidnkds. Sbrd, sdhrb tdjd, ndmvbmnk-

    jds jb ao kfpdrtomnko jb sbr hubmds vbnkmds y hubmds nkujojomds, prdnurofds qub mubstro

    ibstkm bfprbsorkoa skimkkqub hkbmbstor y jbsorrdaad poro aos ndfumkjojbs qub mds ondibm7

    pdr baad prdfdvbfds kmknkotkvos bmednojos, prkmnkpoafbmtb, bm ads ruhrds bjunonkm, nopo-

    nktonkm aohdroa y sbiurkjoj.

    @bfds nufpakjd ?82 ods jb bseubrzd nrbotkvd, jb opubsto pdr ads voadrbs y ba bsprktu

    bfprbmjbjdr bm um pos qub troholo pdr ba nrbnkfkbmtd bndmfknd. Ao sdnkbjoj pbruomo

    idzo dy jb noponkjojbs kmmdvojdros, jb tbsm y drkikmoakjoj. Ba Irupd Xdfbrd ondfpoo,

    prdfubvb y ojfkro bstb prdnbsd eosnkmomtb.

    Bm bsto fbfdrko, qubrbfds ndfportkr ndm ustbjbs ?0 `kstdrkos jb pbrsdmos, jb prdybn-

    tds, jb xktds. @kstdrkos poro bstor driuaadsds. Ads kmvktd o ndmdnbr mubstros bxpbrkbmnkos.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    5/85

    5

    @K^ZDXKOJBAIXRSDXDFBXD

    Noakxtd Xdfbrd @brmmjbz, jb ?5

    ods b kld foydr jb umo eofkako

    jb nofpbskmds, jblo Bspoo poro

    jbjknorsb oa ndfbrnkd bm Ofrkno

    Nbmtroa y ba Norkhb.

    ?09:

    Jdm Noakxtd Xdfbrd @brmmjbz bfprbmjb um mubvd mbidnkd

    ^b ndmstktuyb bm Hdakvko Kmjustrkos jb Onbktb .O.?;::

    ?000

    ?0;>

    ?0;9

    ?;?>

    ?;?9^b ndmstktuyb Oafonbmbs Xdfbrd. Jbsjb ?;90, sb

    ad ndmdnbr ndfd Kmtbrofrkno jb Ndfbrnkd .O.

    y jbsjb ba 833: ndfd Saozo jba ^da.

    ?;23

    ^b ndmstktuyb Rmkvbrsoa Zbxtka qub, bm ?;;;, poso

    o aaoforsb Ndfpoo Rmkvbrsoa Zbxtka .O.

    ?;28

    ^b ndmstktuyb ba Homnd Ndmtkmbmtoa.?;2?

    ^b ndmstktuyb Movkbrd Sbruomd .O.?;2;

    ^b ndmstktuyb Oafo Sbr .O.?;5:

    Jkdmkskd Xdfbrd bfkmorkd, Lds Omtdmkd

    Dmruhko Xdfbrd, Noakxtd Xdfbrd ^bfkmorkd y

    Fomuba Xdfbrd bfkmorkd osufbm ao jkrbnnkm

    jba Irupd Xdfbrd(ZBXNBXO IBMBXONKM).

    ?;52

    Jdm Noakxtd Xdfbrd @brmmjbz

    ojqukbrb onnkdmbs jba Homnd

    Ktoakomd qub, bm ?;:8, poso o

    aaoforsb Homnd jb Nrjktd jba Sbr.

    ?;38

    ^b ndmstktuyb ao sdnkbjoj N. Xdfbrd

    y No., ndm ba dhlbtkvd jb kmstoaor

    umo ehrkno jb onbktbs, lohdmbs

    y fomtbnos, umo rbkmbro y umo

    jbsfdtojdro jb oaidjm.

    Ndfkbmzo ao prkfbro dao jb

    ndfpros jb eumjds oirndaos

    bm Skuro.

    ?;89

    ?;80

    ^b ndmstktuyb Ao Kmfdhkakorko .O.

    (AK^O).

    Jbsjb ?;05, su mdfhrb bs

    Kmvbrskdmbs Nbmtbmorkd ^.O.O.

    ?;8;

    Ba Irupd Xdfbrd suerb

    bxprdpkonkdmbs jb tkbrros. Ndm

    um bmtdrmd tdtoafbmtb ojvb

    poro ao ontkvkjoj bfprbsorko

    jbnkjk pdtbmnkor sus mbid

    bm ba ndfbrnkd, ao eohrkno

    onbktbs b kmnurskdmor bm

    ontkvkjojbs utkakzomjd

    jb ao rbedrfo oirorko

    Kmjustrko Zbxtka Skuro

    ?;93

    ?;80B NDM^ZKZR[B AO ^DNKBJOJ

    N. XDFBXD [ NO., NDM BADHLBZKUD JB KM^ZOAOX RMOEHXKNO JB ONBKZB^, LOHDMB^[ FOMZBNO^, RMO XBEKMBXO[ RMO JB^FDZOJDXO.

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD

    Ba sdfhrbrd bro um ortnuad kmjkspbmsohab poro ao vbstkfbmto jb

    ao pdno. Bm ?000, jdm Noakxtd Xdfbrd @brmmjbz kjbmtkkn bsto

    dpdrtumkjoj y tuvd ao vkskm poro bfprbmjbr ba

    mbidnkd jb bxpdrtonkm jb sdfhrbrds jb polo

    tdqukaao, jbsjb Notonods (Skuro) onko ba fumjd.

    ^b kmstoao bm ba Sbr ndm su sdnkd Fomuba

    Zdrrbs.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    6/85

    IXRSD XDFBXD0

    ^b ojqukbrb ba ndmiadfbrojd Omjbrsdm

    Naoytdm & Nd. .O. (eumjojd bm ?;25) y sb

    ad jbmdfkmo Ndfpoo Kmjustrkoa Sbr

    Sonknd. Jbsjb ?;;2 sb ad ndmdnbr ndfd

    Ndmsdrnkd jb Oakfbmtds Eohrka Sonknd

    ^.O.7 jbsjb ?;;9 ndfd Oakndrp .O. y jbsjb

    8338 ndfd Oakndrp .O.O.

    ^b ojqukbrb ao Xbprbmso Oaidjdmbro y

    Oafonm Monkdmoa .O. (Xomso), ao Ehrkno

    jb Onbktbs `opolo .O., aos Oibmnkos Xomso

    ^.O. y ao Ndfpoo

    Oafonbmbro .O.

    833?JKDMK^KD XDFBXD SODABZZK,

    ARK^ XDFBXD HBAK^FBAK^ [ LD^OMZDMKD DMXRHKO @DAJBX

    O^RFBM AO JKXBNNKM JBAIXRSD XDFBXD.

    ;9?

    Oakndrp ndmtkmo prdnbsd jb bxpomskm bm

    Oribmtkmo oa ojqukrkr aos bfprbsos Ktoad Fombro

    y Sostos Bspbnkoabs.

    Xomso kmouiur um nbmtrd jb jkstrkhunkm bm

    _uktd, Bnuojdr.

    Srkfox, o trovs jb MBPD, sb ndmvkbrtb bm umd

    jb ads prkmnkpoabs jkstrkhukjdrbs jb auhrknomtbs

    ^`baa bm ba fumjd.

    83??

    Oakndrp kmirbso o N`kab bm ba ruhrdjb mutrknkm omkfoa, oa ndfpror ao

    bfprbso oafdeddj. Bm ba Sbr, sb

    ojqukrkbrdm aos fornos Rnkso . O.

    (onbktbs y jbrkvojds irosds)7 Kmnoaso

    O., (soasos Oapbso) b Kmjustrkos Zbo

    O. (idadskmos oym).

    Ba Irupd Soafos ofpao sus

    dpbronkdmbs bm Adrbtd,

    oa kmouiuror su tbrnbro

    paomto bxtrontdro jb

    onbktb jb poafo bm ao

    paomtonkm jb `omusk.

    83?8

    ^b ndmstktuyb ao Eumjonkm Noakxtd

    Xdfbrd @brmmjbz.

    ?;08

    Lds Omtdmkd Dmruhko bs

    sbnubstrojd pdr tbrrdrkstos y

    fomtbmkjd noutkvd pdr fs jb sbks

    fbsbs.

    ?;0>

    Zbrrdrkstos otonom aos kmstoaonkdmbs

    jb Soafos jba B spkmd y prdjunbm

    iromjbs jods.

    ?;0:

    ^b ndmstktuyb Drus .O.?;02

    ^b ndmstktuyb Fuatkfbrnojds

    \dmoabs .O. (Fkmgo).

    ?;;0

    Jkdmkskd Xdfbrd Sodabttk, Auks

    Xdfbrd Hbaksfbaks y Lds Omtdmkd

    Dmruhko @dajbr osufbm ao

    jkrbnnkm jba Irupd Xdfbrd

    (NROXZO IBMBXONKM).

    833?

    Xdfbrd Zrojkmi sb osdnko ndm

    BMOS jb N`kab y ndfpro aos

    bstonkdmbs jb `baa Sbr. Ao

    bfprbso nofhko jb mdfhrb oJkstrkhukjdro Sbtrdx. Jbsjb 8332,

    sb aaofo Srkfox .O.

    833:

    ^b ndmstktuyb OES Srkfo .O. y sb

    ojqukbrb ktba .O., bfprbso jb

    tbabndfumknonkdmbs.

    8332

    ^b ndmstktuyb Kmjustrko Zbxtka Skuro .O.?;98

    ^b ndmstktuyb Ndrpdronkm Ibmbroa

    jb brvknkds .O. (Ndibso).

    ?;95

    ^b ndmsktuyb Soafos jba Bspkmd .O.?;9;

    ^b ojqukbrb Ukjoa y Ukjoa .O. qub,

    jbsjb ?;;8 sb aaofo YKZZ .O. ^b

    vbmjbm aos onnkdmbs jba Homnd jb

    Nrjktd o ads troholojdrbs.

    ?;09

    ^b ndmstktuyb Zroholds

    Fortkfds .O.

    (Zroforso).

    ?;;3

    ^b ndmstktuyb oftrdmkns Sbr .O.

    ^b ndmstktuyb OES Rmkm .O.

    ?;;>

    ^b ndmstktuyb Xdfbrd Zrojkmi

    ^.O., prdjuntd jb ao euskm

    pbruomo jb Kmjustrkos y brvknkds

    ndm bavo Kmjustrko .O.

    ?;;9

    ^b ndmstktuyb Kmjustrkos

    jba Bspkmd .O.

    ?;;8

    ^b ndmstktuybm Zbrfkmoa

    Kmtbrmonkdmoa jba ur .O. (Zksur),

    ndmnbskm jba pubrtd jb Fotoromk,

    FN Outds .O.

    ?;;;

    ^b ndmstktuyb Obrd Zromspdrtb .O. (OZ^O).?;03

    Oakndrp ojqukbrb ao bfprbso

    oribmtkmo omedrj.

    Fuatkfbrnojds \dmoabskmouiuro Saozo Ba da bm

    @uon`d. ^b ndmstktuyb

    ba Nbmtrd jb brvknkds

    Ndfportkjds (Srkdx),

    jbjknojd o hrkmjor sbrvknkds

    jb ndmtohkakjoj, tbsdrbro,

    ojfkmkstronkm jb pbrsdmoa,

    skstbfos, bmtrb dtrds.

    83?3

    ^b ojqukbrb ba >3% jb aos onnkdmbsjb Ofhbv Sbr. ^b ndmsdakjom ads

    prdybntds jb hkdis y hkdjksba. b

    ndmstktuyb Oirndao jba N`kro .O.

    8335

    ^b ndfpabto ao ojquksknkm jb Jkiktoa Yoy .O.,

    bfprbso jb tbabndfumknonkdmbs prdvbbjdro

    jb sbrvknkds jb ndmbntkvkjoj kmoafhrkno jb

    homjo omn`o.

    8339

    Oakndrp ojqukbrb ao bfprbso oribmtkmo Z`b

    Uoaub Hromj Ndfpomy (ZUH) y ao bfprbso

    ndadfhkomo Srdpbrso. Srkfox ndfpro ao

    nojbmo Xbpsda bm Bnuojdr. Fuatkfbrnojds

    \dmoabs kmouiuro ba nbmtrd ndfbrnkoa Saozo

    jba da Kno.

    8330

    Ndrpdronkm Sbsqubro Ikuakomo

    ndfpro aos bfprbsos Sbsqubro

    Akao y Sbsqubro @ofbr.

    833;

    XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    7/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD3

    @KAOJD^JBOAIDJMSKFO

    BFSXB^O^ JBA IXRSD XDFBXD _RB

    SOXZKNKSOM BM B^ZO FBFDXKO.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    8/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD8

    Ao foydr edrtoabzo jba Irupd Xdfbrd bs su bqukpd

    jb trohold. u prdebskdmoaksfd y ndfprdfksd om

    ndmtrkhukjd o trozor umo troybntdrko jb xktd.

    Bmtrb aos prkmnkpoabs kmknkotkvos qub jbsorrdaaofds ndm

    mubstrds ndaohdrojdrbs bstm aos noponktonkdmbs bm sbiurkjoj

    y akjbrozid, foydr kmnauskm jb fulbrbs, prdfdnkm jba toabmtd,

    bmtrb dtrds.

    Ba Irupd Xdfbrd bs umo irom eofkako ndmedrfojo pdr nojo

    umd jb sus troholojdrbs, ndm qukbmbs ndfportkfds rbtds y

    ndsbn`ofds xktds. Bs mubstro noso.

    BA ZXKRMEDJBA ZXOHOLDBM B_RKSD

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    9/85

    NDA

    IXRSD XDFBXD: XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA

    ZXOFOX^O

    NOAAOD

    @ K ^ Z D X K O

    3?

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    10/85

    NDA

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD5

    SXDIX

    FRLBX

    Jbsjb

    Zrofor

    trohold

    ads huq

    Zrofox

    y J^U R

    prdiro

    sdhrb t

    fulbrb

    ao Bsnu

    ForkmoFkaoirds Zbaad fomblo y ndmtrdao

    ads bqukpds jb kmnbmjkds y soavo-

    fbmtd bm ba rbo jb sbiurkjoj

    jba huqub Zrofox y tkbmb umo

    oabiro kmtrpkjo. Ba nopktm jb ao bfhornonkm,

    Fornd Omtdmkd Nrjbmos, jknb jb baao< ^u prb-

    sbmnko ab `o jojd hrkaad y bqukakhrkd oa irupd

    jb dknkoabs qub tbmid o hdrjd. [ oojb ndm

    sbrkbjoj fornkoa< Oqu ba Srdirofo Fulbrbs o

    Hdrjd `o jbfdstrojd qub aos fulbrbs sdm fs

    rbspdmsohabs qub ads `dfhrbs.

    Ykaakof Xbvkaao Uoajkvko, supbrkmtbmjbmtb

    fortkfd jb Zroforso, nubmto ba drkibm jba prd-

    irofo< Ao bfprbso bfpbz o tbmbr huqubs

    jbsjb ba 83?3 y ndfbmzofds o rbqubrkr prdeb-

    skdmoabs poro ao trkpuaonkm jb bstos movbs. Bro

    um fbrnojd qub tbmo fun`o jbfomjo, pbrd

    pdno debrto jb dknkoabs, pdrqub ao foydro sb vo

    o troholor oa bxtromlbrd. Bsto prdebskm `o skjd

    FKAOIXD^ ZBAAD B^ AO ZBXNBXO SKADZD BMNOXIOJO JB

    AO BIRXKJOJ O HDXJD JBA HR_RB ZXOFOP. IXONKO^

    OA SXDIXOFO FRLBXB^ O HDXJD, BAAO JB^ZONO SDX ^R

    JK^NKSAKMO [ UOABMZO. O^SKXO OA NOXID F^ OAZD< ^BX

    AO NOSKZOMO JBA HR_RB.

    jb `dfhrbs, pbrd ironkos o ao opbrturo jb ads

    ods 93 y 03, nojo vbz aos fulbrbs om kjd ovom-

    zomjd bm tdjd tkpd jb prdebskdmbs. [ mdsdtrds

    jbnkjkfds derbnbr um ofhkbmtb jb ndmkomzo

    poro baaos.

    Ba Zrofox bs um huqub qub bst bstonkdmo-

    jd bm ba pubrtd jba Noaaod y sdad sb fubvb bm

    bstb fubaab, pdrqub prbsto sbrvknkds jb trosaojd

    jb norio o dtrds hornds fbrnomtbs. Bm ba mdrtb

    jba pos, `oy dtrd huqub qub vo jb Zoaoro o Sok-

    to, kjo y vubato, bm sdad : `dros. Bmtdmnbs bstbtrohold jb vkolbs ndrtds, qub md aos sbporom jb

    sus eofkakos pdr fun`d tkbfpd bm nosd jb qub

    tbmiom `klds, `onb qub bsto paozo sbo husnojo

    pdr fulbrbs prdebskdmoabs. [ os `knkfds umo

    ndmluionkm bmtrb ad qub bxkstb, ad qub mdsdtrds

    mbnbsktofds y ad qub mbnbsktom aos prdebskdmo-

    abs qub soaom jb ao Bsnubao Monkdmoa jb Forkmo

    Fbrnomtb b `knkfds umo debrto aohdroa. Bsto

    BA ZOABMZD EBFBMKMD_RB HXKAAO BM BA SRBXZD

    ZXOHOLD KMNAR^KUD BM HR_RB^

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    11/85

    NDA

    IXRSD XDFBXDXB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA0

    ndmsksto bm derbnbr pubstds o dknkoabs fulbrbs

    poro troholds bm nuhkbrto.

    ^km bfhorid, um prdirofo pkdmbrd skbfprbtkbmb rbskstbmnkos oa prkmnkpkd, rbforno Xbvkaao.

    @osto qub eukfds ndfprdhomjd qub bstos

    mubvos dknkoabs jb nuhkbrto jbstonohom pdr su

    bstrknto jksnkpakmo. Aos fulbrbs mumno aabiohom

    torjb7 tbmom tdjd drjbmojktd y hkbm `bn`d jb

    onubrjd o aos mdrfos. [ bstd b s kfpdrtomtb poro

    aos jdnufbmtonkdmbs o hdrjd. Bsto prdebskm bs

    umo jb aos fs rbiuaojos y ksnoakzojos bm ads

    fhktds monkdmoa b kmtbrmonkdmoa,

    rrbds prdtdndads. [ baaos eubrdm ao

    tbs, rbndmdnb Xbvkaao.

    Ba skiukbmtb posd bro tbmtoj

    ao ndmvdnotdrko jb trohold o ao

    fomtbmkfkbmtd jb fqukmos. [ b

    fdfbmtd, vdavk o numjkr ao kmnr

    rom noponbs baaos jb sbr fbnmk

    aaovbs iromjbs y pbsojos jb ao m

    ba tbfo jb ao eubrzo skno< [ sb

    rojkifos. Xbnubrjd o umo dknko

    MDFHXB

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    12/85

    NDA

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD3

    ; DEKNKOAB^ FRLBXB^ DNRSOXDM SRB^ZD^ XBABUOMZB^ BMZXOFOX^O, IXONKO^ OA SXDIXOFO FRLBXB^ O HDXJD.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    13/85

    XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA8

    38RMKUBX^OA ZBPZKA

    NOAAOD

    @ K ^ Z D X K O

    NDA

    IXRSD XDFBXD

    iumjo kmibmkbro o hdrjd, fojrb jb umo mko jb

    ods, qub sb ojopt hkbm y aabi oa fxkfd

    mkvba< juromtb um od eub nopktomo jb um hornd.

    @osto qub portk poro bstujkor umo fobstro bm

    Jbrbn`d Fortkfd.

    [ o`dro fksfd, rbsoato Xbvkaao, tbmbfds o

    Fkaoirds Zbaad qub `o jbfdstrojd su voadr bm

    ba tbfo jb sbiurkjoj jba hornd, qub bs kfpdr-

    omtskfd pdr ads rkbsids o hdrjd. [ tkbmb fun`d

    uturd.

    Fkaoirds md sb bmvombnb ndm ads `oaoids.

    Bm bstb trohold `oy qub tbmbr fun`o iorro,

    qub ao `b sonojd jb fk fojrb, qub bs hostomtb

    iubrrkjo, okrfo ndm su sdmrkso jb skbfprb< ao

    fs kmtrpkjo. [ tbmbfds qub ndmsbiukr qub

    ojo vbz sbofds fs fulbrbs bm bstb fhktd,

    dmnauyb, ndm su irom euturd o nubstos.

    IROAJOJ@D[ BM JO MD^ SDJBFD^JOX NRBMZO JB _RB ZOMZD BA@DFHXB NDFD AO FRLBX SRBJBMJB^BFSBOX BA FK^FD NOXID,AO FK^FO ERMNKM ^KM MKMIMSXDHABFO.

    ?>SBX^DMO^ [ 8 FRLBXB^ O HDXJD

    KBMB BA HR_RB AOFHO[B_RB.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    14/85

    NDA

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD:

    SXDIX

    KMNAR

    Rmkvbrs

    prdfub

    jb pbrs

    jksnopo

    bm ba f

    pbruom

    jbsjb

    sb jknto

    abmiuo

    ibrbmt

    y sb nd

    trojunt

    rbumkd

    ^b pubjb sbmtkr ao ebaknkjoj skm jbnkr umo

    sdao poaohro. Xdso Movorrd `o vkvkjd

    ondfpoojo jb skabmnkd sus 23 ods

    jb vkjo, pbrd md pdr bsd `o jblojd jb

    ndfumknorsb ndm ba fumjd. Xdso, Xdskto!, ab

    jknbm sus ndfpobrds jba toaabr jb ndsturo jb

    Rmkvbrsoa Zbxtka. Baao md bsnun`o ba norkd qub

    ondfpoo aos vdnbs qub jknbm su mdfhrb, pbrd

    ad skbmtb.

    Bm fbjkd jba troqubtbd jb nkbmtds jb f-

    qukmos jb ndsbr, ndrtor y rbfoaaor qub aabmom aosoao jb prdjunnkm jb ao bfprbso, Xdso troholo

    skm sbmtkr ba rukjd, ondfpoojo sdad jb aos fka

    kjbos qub sbiurd nruzom pdr su nohbzo. Rmo jb

    sus ndfpobros hrdfbo jknkbmjd qub bstd bs

    umo vbmtolo. Mumno sb qublo jb tdmtbros, mum-

    no soab ndm jdadr jb nohbzo, ab jknb fkbmtros ao

    ohrozo ndm outmtkno ojfkronkm.

    Bstb norkd md bs irotuktd< sb ad iom oa

    jbfdstror qub pdjo nofkmor ndm sdaturo y

    pbrskstbmnko bm um bsponkd jdmjb sbr sdrjd-

    fujd bro, oa prkmnkpkd, umo nurkdskjoj. Xdso

    eub ao prkfbro pbrsdmo md dybmtb bm troholor

    bm bsto ehrkno jb ndmebnnkdmbs, `onb 9 ods,

    aubid jb posor pdr oa fbmds nkmnd nbmtrds ao-

    hdroabs bm ads qub sb jbsbfpb skbfprb bm

    aohdrbs jb ndsturo, skbfprb bm skabmnkd, bmsk-

    fksfojo, ndfumknmjdsb ndm `kads, ndrtbs y

    fqukmos jb rbfoaab.

    Oa prkmnkpkd, `onbr ofkids bro nosk kfpdsk-

    hab< mojkb bmtbmjo ba pdrqu jb su sdabjoj, pdr

    qu oafdrzoho fkromjd su paotd skm otbmjbr

    oarbjbjdr y pdr qu md rbspdmjo nuomjd ab

    prbiumtohom oaid. Xdso sohb abbr ads aohkds y sb

    prbdnupoho pdr jorsb o bmtbmjbr ndm oaiumos

    sbos enkabs, pbrd md eub sbmnkaad.

    @ONB 9 OD^, XD^O MOUOXXD AABI O ZXOHOLOX O

    RMKUBX^OA ZBPZKA, NDM RMO JK^NOSONKJOJ ORJKZKUO

    _RB MD AB KFSKJK JB^ZONOX SDX ^R @OHKAKJOJ NDM

    AO F_RKMO JB ND^BX. @D[, JBHKJD O ^R BLBFSAD, ?8

    ZXOHOLOJDXB^ MD D[BMZB^ AOHDXOM BM AO BFSXB^O.

    AO^ FOMD^ _RB ND^BMAO B^SBXOM\O

    KMNAR^KM JB SBX^DMO^ NDM JK^NOSONKJOJ

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    15/85

    NDA

    IXRSD XDFBXD

    ao bfprbso kmndrpdr o um kmtr

    rbumkdmbs dknkoabs, os ba pbrsdmo

    tbmjro qub `onbr um bseubrzd fo

    prbmjbr. Xdso ad bxprbso hkbm< B

    vbz qub umo bfprbso sb prbdnu

    bmtbmjofds o ads dtrds y mds bm

    sdtrds. [ jblbm jb fkror jb edrf

    rpkjds fdvkfkbmtds jb sus fom

    ^RSBXOMJD BA BMDLD

    Xdso bs ao foydr jb nuotrd `brfo

    md dybmtb jb ao eofkako. Ukvk bm A

    ads ?: ods, nuomjd sus pojrbs y s

    fomds sb fujordm o Akfo poro qu

    bstujkor bm umo kmstktunkm poro

    qub bmtdmnbs qubjoho bm Horro

    jo, baao md `oho pksojd umo bsn

    kmtbrontuojd ndm dtros pbrsdmos

    Bmtdmnbs oprbmjk ba abmiuolb jb

    nkd qub ao oyujoro o suhskstkr< ao n

    rohko y erustronkm pdr md pdjbr hkbm ndm ba fumjd, rbndmdnb, p

    romjd su bmdld oa rktfd jba pbjoa

    jb ndsbr.

    Sujb aabvor umo vkjo mdrfoa< t

    fb sbpor, y tbmid umo klo jb ?9 o

    hao, pbrd oprbmjk ba abmiuolb jb sb

    qubo y bs fk fbldr trojuntdro, nu

    SONKBMNKO SOXO NDFRMKNOX^B

    Iukakomo Uakz Noakxtrd y Akjko Fortmbz Nbmtbmd

    sdm qukbmbs fbldr sb ndfumknom bm abmiuolb jb

    sbos y qukbmbs oyujom o Xdso o ndmtor su kstd-

    rko. ^kbfprb fkr aos aohdrbs jb ads jbfs poro

    fbldror aos fos y oirojbno o tdjd ba qub fb

    oyujoro, jkr Xdso, ndm sus fomds badnubmtbs.

    Bm ao bfprbso `oy o`dro ?8 troholojdrbs md

    dybmtbs. @onb jds ods, tdjds ads lbebs jb rbo

    y vorkds troholojdrbs oprbmjkbrdm ndsos hsknos

    jba abmiuolb jb sbos, pubs ao bfprbso prdnur

    qub irom portb jb su pbrsdmoa aabvb bstb nursd

    poro pdjbr fbldror ao ndfumknonkm ndm ads

    troholojdrbs sdrjdfujds. Baads tdjd ad vbm

    o trovs jb tus bxprbskdmbs, jknb Uakz. Jbsjb

    bmtdmnbs, aos rbaonkdmbs aohdroabs y pbrsdmoabs

    fbldrordm fun`skfd.

    Oa kmknkd pbmshofds qub poro ndfumknor-

    mds ndm pbrsdmos md dybmtbs s dad tbmofds qubbsnrkhkr bm um popba, `osto qub bmtbmjkfds qub

    aos pbrsdmos ndm jksnoponkjoj oujktkvo tkbmbm

    dtro fombro jb ndfumknorsb. Bfpbzofds o pb-

    jkr n`oraos jb sbmskhkakzonkm poro tdjd ba pbrsd-

    moa, bxpakno Iukakomo Uakz.

    Aos naosbs jba abmiuolb jb sbos eubrdm hkbm

    rbnkhkjos pdr tdjds ads troholojdrbs. Ojbfs,

    5 XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA

    9OD^ ZKBMB XD^OZXOHOLOMJD BMRMKUBX^OA ZBPZKA.ERB AO SXKFBXOZXOHOLOJDXO

    MD D[BMZB JB AOBFSXB^O

    NDM RM KMZXSXBZB BM XBRMKDMB^ DEKNKOABXO AO SXKFBXO UB\ _RB RMO BFSXB^O BSXBDNRSOHO SDX_RB BMZBMJOFD^ O AD^DZXD^ [ MD^ BMZKBMJOM O MD^DZXD^XD^O MOUOXXDBFSABOJO JB RMKUBX^OA ZBPZKA

    NOSONKZONKDMB^AO BFSXB^OKFSABFBMZNOSONKZONKDMB^SOXO LBEB^ JB XBO[ ZXOHOLOJDXB^ BMABMIROLB JB ^BO^SOXO FBLDXOX AONDFRMKNONKM.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    16/85

    XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA0

    NDA

    IXRSD XDFBXD

    AO SKDMBXO

    Fdvkbmjd sus fomds ndm ropkjbz, Xdso bxpakno

    qub ad qub fs ab fdabsto sdm oqubaaos pbrsd-

    mos qub nrbbm qub ads md dybmtbs sdm tdmtds.

    Sdr bsd voadro tomtd su trohold bm Rmkvbrsoa Zbx-

    ka< pdrqub sb skbmtb nfdjo. [ bst driuaadso jb

    qub su bxpbrkbmnko oyo pbrfktkjd ba kmirbsd jb

    fs pbrsdmos ndm jksnoponkjoj oujktkvo.

    Nuomjd ba mfbrd jb pbrsdmos md dybmtbs

    bfpbz o oufbmtor bm ao ehrkno, Xdso sb skmtk

    fun`d fs o iustd. Ikuakomo jknb qub aos pbrsd-

    mos md dybmtbs sdm fuy umkjos< subabm sbmtorsb

    umtos o oafdrzor y sb rbmbm o ao `dro jb soakjo

    n`oraor ndm sus nakjos fomds. Xdso `onb md-

    or ao jkebrbmnko< Aos pbrsdmos dybmtbs pubjbm

    roholor y ndmvbrsor o ao vbz, mdsdtrds md. Ad

    jknb sdmrkbmjd.

    Iukakomo bxpakno qub ba prdirofo poro pbrsd-

    mos md dybmtbs jb Rmkvbrsoa Zbxtka sb nbmtro bmum vbrjojbrd sbmtkjd jb kmnauskm. Md sb `onbm

    dmvdnotdrkos ohkbrtos, pubs bmtrb baads fks-

    fds sb ndfumknom. Zofpdnd `oy um bxofbm

    bspbnkoa< tkbmbm qub posor ao fksfo bvoauonkm

    qub nuoaqukbr pbrsdmo. Sdrqub sdm bspbnkoabs,

    pbrd tkbmbm ao fksfo ndfpbtbmnko prdebskdmoa

    qub ads dybmtbs. Xdso, ao pkdmbro, ad jbfubstro

    kbfprb.

    Xdso md sdad bs umo bknkbmtb troholojdro, tofhkm bs fobstro jb ndsturo.

    KMNAR^KMBM AO BFSXB^O AO^ SXRBHO^ JB BUOARONKM ^DMKIROAB^ SOXO ZDJD^. BA SXDIXOFO SOXO SBX^DMO^MD D[BMZB^ JB RMKUBX^OA ZBPZKA ^B NBMZXO BM RMUBXJOJBXD ^BMZKJD JB KMNAR^KM.

    ABMIROLB ^BM^KHABOA KMKNKD ^B SBM^OHO _RB SOXONDFRMKNOX^B NDM SBX^DMO^MD D[BMZB^ ^DAD @OHO _RBB^NXKHKX BM SOSBA. ARBID AOBFSXB^O DXIOMK\ N@OXAO^JB ^BM^KHKAK\ONKM SOXONDFRMKNOX^B NDM ^BO^

    3>NOO HXOUO

    SKRXO

    @ K ^ Z D X K O

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    17/85

    NDA

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD3

    Sdjro sbr ndmdnkjd ndfd b

    kjbos. [o aabvo suibrkjos nkmn

    y sb vo pdr ao sbxto. Ldmot

    tkbmb >3 ods, bstujk Fbn

    tbmkfkbmtd bm ba ^bmotk jb Zoaoro y troholo n

    jba rbo jb Bvopdronkm jb Noo Hrovo. [ bs

    vdrktds poro dhtbmbr bstb od oaiumd jb ads

    ironkos o umo prdpubsto qub ab o`drro o ao bf

    sdabs oa od.

    Nofon`d ad nubmto ndm jbtbmkfkbmtd.

    `onofds um nofhkd jb bvopdrojdr Wfquk

    ba prdnbsd bm qub um aukjd poso jba bstojd

    sbdsdV, pbrjofds iromjbs nomtkjojbs jb lu

    oznor oa jo, qub bn`hofds oa jrbmolb.

    Sdr bstd, nojo vbz qub sb `ono um nofh

    jdr oho umo fbrfo jb :,2 fbtrds nhknds

    qub sb jbspbrjknkoho. Nofon`d ad nubmto nd

    hdthofds oznor oa jrbmolb. k fuatkpaknos b

    jo, pbrjofds :29,>8 sdabs bm um sdad nofh

    jdr. Jb fombro qub sk tbmofds 5 nofhkds oa

    8.9:: sdabs bm prjkjos.

    Ndfprdfbtkjd ndm ao bfprbso `osto ao n`d kjb um prdnbsd qub rbvkrtkbro bso prj

    um skstbfo jb vavuaos qub rbtuvkbro ba lui

    um fomkedaj Wtuhd ndabntdrV y ndm umo hdf

    fo ab oirbiofds umo fomiubro, rbnupbrof

    um tomqub y ad fbtkfds jb mubvd oa prdnbsd

    rbskjuds, sb oprdvbn`o ba oznor oa ?33%!, n

    abktb. Md fb fubvbm ads prbfkds, skmd ba rb

    fb fdtkvo o tbmbr fs kjbos, ndmnauyb, kmjb

    O LDMOZ@OM NOFON@D^B AB DNRXXK NXBOXRM ^K^ZBFO JB UAURAO^, BM BA SXDNB^D JBBUOSDXONKM, _RB BUKZOXO AO SXJKJO JB :,2FBZXD^ NHKND^ JB LRID JB NOO OA JO. ^RKJBO [O KFSABFBMZOJO @O ADIXOJD _RB ^BO@DXXBM >8.;80 ^DAB^ OA OD.

    FB FRBUB BAXBNDMDNKFKBMFB FDZKUO O ZBF^ KJBO^

    BA SXBFKD ZOAAM

    Kmstktukjd bm luakd jba 83?8, bstb prbfkd

    rbndmdnb o ads troholojdrbs jb Noo

    Hrovo qub, juromtb ba od, prdpuskbrdm

    kjbos kmmdvojdros, sdaunkdmbs nrbotkvos,

    adirordm o`drrds bm ao bfprbso y

    fdtkvordm ba trohold bm bqukpd. Juromtb

    ao sbiumjo sbfomo jb jknkbfhrb sb

    bmtrbiom ads toaaombs jb hrdmnb, paoto

    y drd, ojbfs jba Irom Zoaam, trdebds

    qub sb dtdriom o ads troholojdrbs ndm

    aos kjbos fs drkikmoabs y jb foydr

    kfpontd pdsktkvd poro ao bfprbso.

    Juromtb ba 83?>, yo vom ?? kmknkotkvos

    kmmdvojdros oprdhojos y bm forn`o.

    Ba mdfhrb qub aabvo ba prdybntd y ads

    prbfkds sb tdfo jb ao nuaturo prbmno

    qub sb osbmt `onb fs jb fka ods

    bm bsto zdmo mdrtb jba pos, y qub

    sb norontbrkz pdr su kmmdvonkm y

    bfprbmjkfkbmtd. Jbsjb qub sb pusd

    bm forn`o ba Srdybntd Zoaam sb `om

    oprdhojd 80 kmknkotkvos qub rbprbsbmtom

    um o`drrd jb vorkds fkabs jb jaorbs.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    18/85

    NDA

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD8

    [K^^O IDXJKAADZRUD AO KJBO JB RZKAK\OXB^SDMLO^ BM AO XBJ JB FOMIRBXO^, _RB ^BRZKAK\OM SOXO BA XKBID SDX IDZBD BM AD^ERMJD^ ADHD [ AO @RONO JB NOO HXOUO.B^ZO^ XB^RAZOXDM ZOM BEBNZKUO^ BM XBFDUBXAD _RB JK^DAUOM AD^ _RFKND^, _RB AB @OM

    O@DXXOJD 88 FKA ^DAB^ O AO BFSXB^O.

    IXONKO^ O FKKJBO AD^ NOMO_RBJOM NDFDMRBUD^

    ^dfds umo jb aos pdnos b

    fumjd qub tkbmb rkbid pdr

    bxtbmskm jb tbrrbmd os bm ba

    [ksso Idrjkaad, rojkomtb. Kmib

    jb 8; ods, [ksso bs ao supbrvksdro jba rbo jb

    td jb ads eumjds Adhd y Ao @uono jb Noo H

    pbrsdmos o su norid y aunb ndmtbmto ndm su kj

    ab onoho jb o`drror 88 fka sdabs o ao bfprbso

    Zdjd ndfbmz ndm umo erustronkm bm ba

    tuhbros poro ba rkbid jb ao noo jb oznor, qu

    jb :> fka gkafbtrds bm tdjd Noo Hrovo. S

    tro aohdr ndmskstb bm `onbr akfpkbzo jb ads

    fotrknbs y fomiubros poro qub `oyo umo u

    rkbid, bs jbnkr qub nokio ba noujoa qub m bnb

    poro bsd, md jbhb ohbr nomoabs dhstrukjds

    Soro sdaunkdmor ba prdhabfo jb ao sunkbj

    tro bm ads nomoabs jb rkbid, sb opaknoho 0 gkad

    pdr nofpoo. Sbrd ndm ba pbrxkjd oy qub

    nukjojds. Bmtdmnbs dpt pdr usor ba `kpdnad

    fbldr fombld, morro [ksso. [ poro pdtbmnkor

    ab dnurrk oirbior umos bspdmlktos qub tuvkbr

    jb aos fomiubros y qub, o fdjd jb ndrn`d r

    fdvkbrom nuoaqukbr rbskjud pdr fs fkmsn

    Bmtdmnbs ohrkfds ba rkbid y, ndm ao eubr

    bspdmlkto vo sonomjd ad qub `o rbfdvkjd b

    bmeotkzo [ksso. Aubid soab jksporojo pdr ao oh

    ao fomiubro, jb ?23 fbtrds, ohkbmjd nufp

    bxpuriojdro. Bsto kjbo sb prdh bm luakd y sb

    tojd bm :8 ambos jb fomiubros pdr bntrbo

    qubjom ndfd mubvds, rbforno [ksso, ndm l

    LOUKBX HBAADZOKJB AO KFSABFBMZONKM JBUOXKAAO^ BM BA BMXBLOJD JB AD^ NOFKDMB^ND^BN@OJDXB^, _RB SDX ZBMBX OHBXZRXO^IXOMJB^ DNO^KDMOHOM AO NOJO JB 0 GKAD^JKOXKD^ JB NOO JB O\NOX. ^R KJBO AB @O^KIMKEKNOJD O AO BFSXB^O RM O@DXXD JB

    ?>?.533 ^DAB^ OA OD.

    @O[ ^DARNKDMB^^BMNKAAO^ SOXOSXDHABFO^IXOMJB^

    Lovkbr Hbaadto tkbmb >? ods, ?? ndfd tnmknd

    bm fbnmkno jb prdjunnkm jb ao bspbnko-

    akjoj jb sdajojuro, > ndfd dpbrojdr jb

    foqukmorko oirndao y opbmos umds fbsbs

    dfd ndmtrdaojdr jb ao ndsbn`o jb noo jb oznor bm ba

    umjd Adhd, jb Noo Hrovo. O fbjkojds jb ohrka, skm bf-

    horid, o Hbaadto sdad ab hostordm 2 fkmutds bm su mubvd

    pubstd poro qub sb ab dnurrkbro umo kjbo tom skfpab ndfd

    drprbmjbmtb.

    Zdjds ads jos trohold ndmtrdaomjd ads nofkdmbs qub

    fbnomkzom ao ndsbn`o `osto qub fb jk nubmto jb qub sus

    omostos jb outdvdatbd Wqub rbndibm ao noo y ao oafonbmom

    bm umo nbajo jbmtrd jba vb`nuadV tkbmbm um bmrblojd ndm

    uojrojds jb jds puaiojos jb omn`d, pdr ads qub ao noo sb

    ob fkbmtros sb rboakzo ba trohold jb ndsbn`o, nubmto.

    Os, skbfprb qubjoho umo sbmjo jb noo qub sb jbs-

    pbrjknkoho bm ba nofpd. Jds puaiojos bm ba bmrblojd sdm 2

    bmtfbtrds jb ohbrturo y ao prjkjo bro nuomtkdso. Hbaadto

    bmtdmnbs utkakz su sbmtkjd ndfm jb sdajojdr bm ba jbskbr-

    d. @oho qub ndadnor y sdajor umo vorkaao bm fbjkd jb nojo

    uojrojd jb aos rblos, jb fdjd rbntd y poroabad, poro qub

    jb bsto fombro ba bsponkd jb ao ohbrturo sb rbjulbro o umo

    puaiojo, bxpakno ndm ao eonkakjoj jba bxpbrtd.

    Ao ibrbmnko fomj sdajor ?33 vorkaaos bm ba bmrblojd jba

    ofkm ndsbn`ojdr mfbrd ?3. [ ba rbsuatojd eub jbsndaaom-

    b< sk omtbs pbrjom 0 gkads bm ba nofpd, o`dro sdad `oho umo

    fbrfo jb ? gkad. Bstd skimkkn um o`drrd jb ?>?.533 sdabs oa

    d. [d sdy jb Nbrrd Fdn`d, umo zdmo pdhrb jb ^uaaomo. O

    prbmjbfds o bmndmtror sdaunkdmbs skfpabs o prdhabfos

    iromjbs, jknb bstb pojrb jb > klds, driuaadsd jb s fksfd.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    19/85

    NDA

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD:

    53 KMMDUOJDXO^ KJBO^ ZOAAM ^B NOANRAO_RB ^B SXB^BMZOXM @O^ZO EKMB^ JB 83?>.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    20/85

    NDA

    IXRSD XDFBXD5 XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA

    NOSONKZOX O AD^ ZXOHOLOJDXB^ B^ RM DHLBZKUD NBMZXOA.BM BA IXRSD XDFBXD ^B EDXFOM NDFD AJBXB^.

    ?8SBX^DMO^ MD

    D[BMZB^ ZXOHOLOM BM

    RMKUBX^OA ZBPZKA. LBEB^ [

    NDAOHDXOJDXB^ XBNKHBM

    NOSONKZONKDMB^ BM

    ABMIROLB JB ^BO^.

    88.333^DAB^ AB O@DXX O

    NOO HXOUO AO KJBO

    JB [K^^O IDXJKAAD SDX

    RZKAK\OX B^SDMLO^ BM AO^

    FOMIRBXO^.

    ;FRLBXB^ DEKNKOAB^ ZRUD

    ZXOFOX^O BM ^R^ HR_RB^

    BM BA SBX, IXONKO^ O ^R

    SDAZKNO JB KMNAR^KM

    AOHDXOA.

    >33GKADIXOFD^ F^ JB SB^D

    ZKBMBM AD^ NOFKDMB^ _RB

    XBNDIBM AO^ ND^BN@O^

    JB NOO JB O\NOX,

    IXONKO^ O AO KJBO JBLOUKBX HBAADZO.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    21/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD0

    Bm ba Irupd Xdfbrd rbndmdnbfds ao kfpdrtomnko jb

    sbr hubm vbnkmd y ontuor jb fombro ndmsbnubmtb.

    Jbsjb mubstrds kmknkds, opdyofds o ao pdhaonkm bm ba

    bmtdrmd jdmjb jbsorrdaaofds mubstros ontkvkjojbs,

    fbjkomtb um trohold ndmlumtd y tromsporbmtb. O trovs jb

    um paom jb jbsorrdaad kmtbiroa husnofds ao portknkponkm

    b kmnauskm jb ao pdhaonkm bm nojo umd jb ads prdirofos

    kfpabfbmtojds, ndfd noponktonkdmbs aohdroabs luvbmkabs,

    prdfdnkm jb voadrbs bm ao mkbz, vdaumtorkojds ndrpdrotkvds y

    prdirofos jb sbiurkjoj vkoa, bmtrb dtrds.

    Zdjos bstos bxpbrkbmnkos sufom bseubrzds poro ndmsbiukr

    mubstrd prkmnkpoa dhlbtkvd< opdstor pdr mubstrd pos y ndmtrkhukr

    ndm su jbsorrdaad `ufomd, sdnkoa y bndmfknd

    KFSDXZOMNKO

    JB ^BX HRBMD^UBNKMD^

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    22/85

    3 XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA IXRSD XDFBXD

    3:OAKNDXS

    NOAAOD

    @ K ^ Z D X K O

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    23/85

    IXRSD XDFBXDXB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA8

    NOSON

    AOHDX

    Bstb pr

    Oakndrp

    jbnbmo

    ndm prd

    jb prkf

    ^bmotk.

    jba prd

    oanomzo

    o tkbfp

    hkbm rb

    Ad prkfbrd qub vkd Ksbao Ubro Nofpds

    nuomjd aabi o Oakndrp eub um pdad qub

    jbno< Mubstro sbiurkjoj bs prkfb-

    rd. ^b ad bmtrbiordm ndfd bm um rktd

    jb kmknkonkm, sb ad pusd, kauskdmojo, y pos jds

    sbfomos skm kmirbsor om o ao ehrkno. Fk houtk-

    zd bm ao bfprbso eub ndfprdhor bso trbfbmjo

    sbiurkjoj7 omtbs jb bmtror, fb jkbrdm prkfbrd

    umo kmjunnkm bm voadrbs `ufomds y sbiurkjoj

    kmjustrkoa. Aubid jb 03 dros jb noponktonkm, oa

    km pos o ao paomto.

    Ksbao tkbmb 8? ods y ads subds ontkvds.

    Monkjo bm Noloforno, vkol o ads ?9 ods o N`k-

    naoyd poro kmtbmtor kmirbsor o umo umkvbrskjoj

    bm Kmibmkbro Oirdkmjustrkoa, pbrd md sb pujd

    fomtbmbr sdao troholor y bstujkor fs jb

    jds nknads. _u `ono4 Fb rbirbsoho o Nolo-

    forno o aadror y aofbmtorfb4 Md, jbnkj vbmkr o

    Akfo.

    Jbsjb su tkbrro jb drkibm, sus pojrbs y sus

    tds kmvkrtkbrdm sus o`drrds poro qub vkoloro

    o ao nopktoa. Oqu ndmskiuk um non`ubad ndfd

    rbnbpnkdmksto, pbrd mojo pbrbmmb. ^km bfhorid,

    su vkjo nofhk ironkos o su nurkdskjoj pbrsks-

    tbmtb. Ksbao nofkmoho pdr ao ovbmkjo Oribmtkmo,

    bm ba Noaaod, vbo ao ehrkno jb Oakndrp y sb jbno sbrm fs jb :3 prdfdnkdmbs ndms-

    omtbs.

    @dy ba 82% jb fun`on`ds qub sb `o iro-

    juojd bm ba prdirofo NAL bst troholomjd o

    paozd kmjbtbrfkmojd skm rbstrknnkm mk paozdsbfpdroabs bm Oakndrp. Md bxkstb bm ba pos

    umo bfprbso qub tbmio um prdirofo os, qub

    rbo voadr poro ao ndfpoo, poro ao kmjustrko

    y poro ao sdnkbjoj pdrqub ibmbro noponkjojbs

    bm ads lvbmbs. Ba prdirofo NAL ndmtrkhuyb o ao

    dstbmkhkakjoj jb Oakndrp pdrqub osbiuro qub

    o bfprbso nubmtb ndm pbrsdmoa bspbnkoakzojd

    poro jbsorrdaaor su mbidnkd.

    B^ ZOM BPKZD^D _RB OAKNDXS @OEKXFOJD RM NDMUBMKD NDM BAFKMK^ZBXKD JB ZXOHOLD SOXO ^BIRKXEDXZOABNKBMJD BA SXDIXOFO JBNOSONKZONKM AOHDXOA LRUBMKABJROXJD FOXZMB\JKXBNZDX JB XBAONKDMB^ AOHDXOAB^

    Dtros bfprbsos tkbmbm ndmtrotds tbfpd-

    roabs y aubid ads fun`on`ds jbhbm ndfbmzor

    dtro vbz ao ruabto jb husnor trohold, pbrd oqu

    derbnbfds sdstbmkhkakjoj bm ba bfpabd, oaid

    mumno omtbs vkstd bm ba fbjkd aohdroa poro lvb-

    mbs, okrfo Fortmbz.

    Md dhstomtb, bstd md bs ad mknd rbsoatom-

    tb< Bm bmbrd jb 83?>, Oakndrp krf um ndmvbmkd

    ndm ba ^brvknkd Monkdmoa jb Ojkbstrofkbmtd bm

    Zrohold Kmjustrkoa (^bmotk) poro qub, umo vbz pdr

    sbfomo, ads fun`on`ds pubjom rbnkhkr naosbs jb

    0 prdebsdrbs jba qub bs ba fs kfpdrtomtb kmstk-

    tutd tnmknd jba pos. [, aubid, bm ads skiukbmtbs

    jos jb ao sbfomo, pubjom opaknor ad oprbmjkjdy rbnkhom, ojbfs, umo suhvbmnkm bndmfkno

    foydr o ao rbfumbronkm fmkfo abioa. Os bstu-

    jkom y troholom bm aos kmstoaonkdmbs jb umo prbs-

    tkikdso bfprbso, kmtbirom tbdro y prntkno, y vom

    o dhtbmbr ba ttuad jb Dpbrojdr bm Srdnbsds jb ao

    Kmjustrko Oakfbmtorko, o mdfhrb jb ao monkm.

    @oy qub jbstonor qub bstds nursds tnmk-

    nds sdm ba :3%, ba dtrd 53% jb ao edrfonkm ao

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    25/85

    NDA

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD5

    BMZXB >2% [ :2% JB AO^ SAO\O^ AOHDXOAB^ BM BA SXDIXOFOJB LUBMB^ ^DM NRHKBXZO^ SDX FRLBXB^.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    26/85

    XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA0

    Ads lvbmbs jbsorrdaaom

    jbstrbzos qub ads ndadnom

    fuy hkbm bm ba fbrnojd

    aohdroa, pdrqub bstujkom

    y prontknom bm aos prdpkos

    kmstoaonkdmbs jb umo irom

    bfprbso.

    jo Oakndrp y ndmskstb bm voadrbs. Nuomjd mubs-

    rds lvbmbs tbrfkmom ao norrbro soabm ndfd nku-

    jojomds ndm voadrbs qub, ojbfs, sdm bxpbrtds

    bm prdnbsds kmjustrkoabs, nubmto Fortmbz.

    Ironkos oa ndmvbmkd ndm ba ^bmotk, tofhkm

    b osbiuro qub ads lvbmbs qub md s b qubjbm bm

    Oakndrp ndmskiom trohold prdmtd. ^bim aos bsto-

    jstknos, ba 23% sdm tdfojds kmfbjkotofbmtb

    pdr dtros bfprbsos.

    FRLBXB^ JB @KBXXD

    Dtrd jotd ojfkrohab bs qub bm bstb prdirofo ads

    rbs prkfbrds pubstds jb nosk tdjos aos prdfd-

    kdmbs ad dnupom aos fulbrbs, qub nuhrbm jba >2%

    a :2% jb aos paozos aohdroabs. Bjuorjd Fortmbz

    bnubrjo o umo fun`on`o, qub dnup ba prkfbr

    pubstd jb su prdfdnkm bm Oakndrp, y qub ab pkjk

    su rbndfbmjonkm poro pdstuaor o ao Rmkvbrskjoj

    Sbruomo jb Nkbmnkos Opaknojos. Bjuorjd sb ao jkd

    y baao dnup ba sbiumjd pubstd bm ba bxofbm jb

    ojfkskm poro ao norrbro jb Kmibmkbro Kmjustrkoa.

    Bs tom bxktdsd qub Oakndrp `o krfojd um

    ndmvbmkd ndm ba Fkmkstbrkd jb Zrohold poro

    sbiukr edrtoabnkbmjd ba Srdirofo jb Noponk-

    tonkm Aohdroa Luvbmka o trovs jb ads lvbmbs

    rbnautojds pdr bstb fkmkstbrkd. Abs ohrkfds aospubrtos poro sbiukr oyujomjd o fs lvbmbs y

    baads vom o rbpaknor mubstrd fdjbad bm ba pos.

    [d tbmid ba subd jb prbsbmtor bstb prdybntd

    omtb ao Driomkzonkm Kmtbrmonkdmoa jba Zrohold

    (DKZ) bm Ikmbhro y qub bm ba fumjd sb rbpkto um

    prdirofo qub md bs sdad jb edrfonkm tnmkno,

    skmd jb vdnonkm y edrfonkm bm voadrbs, jknb

    Fortmbz. Ad osbiuro.

    32XOM^O

    NOAAOD

    @ K ^ Z D X K O

    IXRSD XDFBXD

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    27/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD3

    SXDIX

    SBX,

    Jbsjb

    Xomso n

    ads ndm

    prdebsk

    ndfum

    jb sbiu

    ndmtrd

    sdfmd

    jbebmsk

    fotbrko

    @osto b

    edrfoj

    fka ndm

    Nubrpd

    Udaumt

    Sdakno

    oibmtb

    y trohol

    fumknk

    Eromnksnd Xbybs rbnubrjo qub um 8> jb

    sbtkbfhrb, bm ao nakjo nkujoj jb Sku-

    ro, prbsbmnk um onnkjbmtb orbd qub

    nofhk su vkjo. Rm ovkm jb prubho

    fkaktor noy bm fbjkd jb ao nkujoj y eub umo bx-

    pbrkbmnko afktb, pdrqub ad kmvojk ba sbmtkfkbmtd

    jb qubrbr oyujor o aos pbrsdmos. Bm bsb fdfbm-

    td, Eromnksnd jbsnuhrk su vbrjojbro vdnonkm

    jb vkjo< sbr hdfhbrd.

    Eub ba fdfbmtd bm ba qub tdjd nofhk,

    osbiuro Eromnksnd, qukbm portknkp oqubaao vbz bmba rbsnotb jb aos pbrsdmos vntkfos jba onnkjbmtb

    orbd. Bsto bxpbrkbmnko eub kmspkrojdro.

    Oa jo skiukbmtb, Eromnksnd sb prbsbmto bm ao

    kmstktunkm, ndmvkrtkmjdsb os bm ba prkfbr hdf-

    hbrd jb su eofkako. ^kiukbmjd su blbfpad, sus `k-

    lds tofhkm sb `knkbrdm hdfhbrds, ndm ba fksfd

    bsprktu jb bmtrbio.

    Eromnksnd rbnubrjo ndm oirojd su nofkmd bm ba

    Nubrpd Ibmbroa jb Hdfhbrds Udaumtorkds jba

    Sbr. Jbsjb fuy ldvbm, nojo bfbribmnko qub

    otkbmjb bs umo eubmtb jb sotkseonnkm pbrsdmoa.

    Ao ibmtb, y sdhrb tdjd ads lvbmbs, md bst fuy

    kmvdaunrojo bm ba tbfo jb ad qub skimkkno sbr

    hdfhbrd, bs umo jksnkpakmo prdebskdmoa, `oy qub

    prbpororsb tnmkno y onojfknofbmtb.

    Eromnksnd tkbmb fs jb 8> ods otbmjkbmjd

    bfbribmnkos bm ao ndfpoo jb Hdfhbrds ^oa-

    vojdro Akfo M?3, qub bst uhknojo bm ba Nbmtrdjb Akfo.

    XB^SDM^OHKAKJOJ DNKOA

    Eromnksnd bs qufknd kmjustrkoa y sb bspbnkoakzo

    nojo od bm ao Rmkvbrskjoj jb Zbxos O&F Rmk-

    vbrskty ^ystbf ZBBP jb BB.RR. bm Fotbrkoabs

    Sbakirdsds, pdr ad qub yo nubmto ndm umo nbrtkk-

    nonkm kmtbrmonkdmoa.

    SOXO EXOMNK^ND XB[B^, _RFKND KMJR^ZXKOA,

    ^BX HDFHBXD B^ R IXOM UDNONKM. A JKXKIB BA

    SXDIXOFO JB XB^SDM^OHKAKJOJ ^DNKOA SBX,

    SO^ ^BIRXD, _RB NOSONKZO O AD^ NDMJRNZDXB^

    SXDEB^KDMOAB^ [ O AO NDFRMKJOJ BM ^BIRXKJOJ.

    BA JBHBX JB NDMJRNKXSDX RM NOFKMD ^BIRXD

    UDNONKM JB ^BXUKNKD

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    28/85

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    29/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD:

    ^BFKA

    JBSDX

    Ba dhlbt

    mkds j

    oprbmj

    fksfd

    tnmkno

    Oskfks

    osbiur

    sdstbm

    bstb pr

    rboakzo

    fjknd

    mutrknkd

    sdhrb t

    psknda

    Ads ohubaktds jb Zkoid y Omjbrsdm lub-

    iom su prdpkd portkjd ndm bxpbrkbmnko

    y poskm. [ ondfpoom o sus mkbtds

    ndm um norkd kmndmfbmsurohab.

    Xknorjd Uoajkvko tkbmb 5? ods y aabvo jb ao

    fomd oa `kld jb su `kld, Zkoid Oabssomjrd Uoajk-

    vko ^oaos, jb 9 ods, o sus bmtrbmofkbmtds, jds

    vbnbs pdr sbfomo. Euk yd qukbm bsnun` ao ndm-

    vdnotdrko pdr ao rojkd jba Srdybntd ^bfkaabrd

    Jbpdrtkvd Zksur `onb um od, trolb o Zkoid y ad

    vk bfdnkdmorsb nuomjd ab jkbrdm su prkfbr umk-edrfb. Xknorjd rbndib oa pbqubd jba ndabikd

    Bmrkqub Ebrfk y aabio pumtuoa o aos >

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    30/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD5

    jbno yd. @o fojurojd hostomtb, jknb ao ohub-

    akto, `kmn`o kba. _ukbrd sbr ba nopktm, jknb o su

    vbz Omjbrsdm, omtbs jb vdavbr o ao nomn`o. [ Lu-

    ako ndmnauyb< Ads mkbtds sdm fs qubrkjds qub

    ads `klds, ads ohubads yo tbmbfds bxpbrkbmnko

    y ads nukjofds fs, qubrbfds qub sb rboaknbm

    fs. [ yo md pubjb `ohaor, fkro ao nomn`o ndm

    ebrvdr, md qukbrb pbrjbrsb ba portkjd jb su ldvbm

    prdfbso, qub lustd tdno ndm sdrprbmjbmtb kmu-

    ro ba hoam

    AD^ UOADXB^ SDX KBFSXB

    Sbrd nua bs ao foiko jb bstb prdybntd qub ad-

    iro lumtor o ohubads y mkbtds bm umo nomn`o jb

    jksnkpakmo, tnmkno y ofdr4

    Ofojdr ^oho, suhibrbmtb jba ^kstbfo Km-

    tbirojd jb Ibstkm y Xbspdmsohkakjoj ^dnkoa

    jb Zksur, nubmto nfd surik< Eub o kmoabs jba

    833; qub qubrofds kmnuanor voadrbs bm ads

    mkds jb 2 o ?8 ods jb ao prdvkmnko jb Ksaoy y

    vkfds qub ba fbldr fbjkd bro ba jbpdrtb y ba

    ethda, pdr sbr ba fs pdpuaor. Bmtdmnbs ndm-

    vdnordm o ads prdebsdrbs ndm foydr bxpbrkbmnko

    bm trohold jbpdrtkvd ndm mkds bm ao prdvkmnko23 AAOUBXD^ [ SRJKFD^ NDFSXOXNDFHR^ZKHAB SOXO RMO NDO^ZBX, F^ OHXKID, UUBXB^,

    \OSOZD^ [ LRIRBZB^ SOXO AD^ MKD^ JB SRMDN^OX NDXMBLD

    O^K^ZBMZB JB DSBXONKDMB^

    jb ba 83?3, Nsor ndmvdno o ads nkujojomds jb

    Fdaabmjd o portknkpor bm um jbskab oabirknd bm

    qub, bm um rbndrrkjd jb 0 gkafbtrds, sb rbpor-

    tbm pdads, aaovbs y edaabtds ndm kmedrfonkm qub

    prdfubvb aos hubmos prntknos ofhkbmtoabs23 aaovbrds y pujkfds

    ndfpror ndfhustkhab poro umo

    ohrkids y vvbrbs, zopotds y luiub

    jba vb`nuad sb adir tofhkm iro

    bndmfkno jb ao bfprbso Zksur.

    Ao nruzojo oatruksto bfprbmj

    nofkmd `onko su jbstkmd< jbsjb

    tbrd `osto ba Oatkpaomd pumbd, o

    sdhrb ba mkvba jba for. ^kbtb pbrs

    ordm o Nsor, bm fbjkd jba `kbad

    onbn`omtb. Ubofds rkon`ubads b

    aojds, ao mkbvb `oho jbstrukjd ao

    qub aabiofds o ao Fumknkpoakjoj j

    Oqu pkjkbrdm ndmsbld poro aabior

    N`kn`kaaopk, o :3 gkafbtrds, umd jpbojds pdr ao `baojo.

    Aabiofds o su paozo fuy pd

    umo nuojrkto jb nosos< ao oanoajo

    sb supdmo qub oho umo pdsto f

    eumnkdmoho, morro Nsor. Ads rbnk

    oanoajb, sdrprbmjkjd. Abs oirojbn

    abs jkld qub jbho ndmvdnor oa pub

    BNDADION^OX NDMUDNO OAD^ NKRJOJOMD^JB FDAABMJD

    O SOXZKNKSOXBM RM JB^EKABOABIXKND, BM BA_RB ^B XBSOXZBKMEDXFONKM JBHRBMO^ SXNZKNO^OFHKBMZOAB^. B^ RMXBNDXXKJD JB 0GKAFBZXD^.

    AD UBOFD^ SDXZBABUK^KM [ MD^XDFSO BA OAFO UAD^ MKD^ ^REXKXSRMD, [ JBNKJKFDXIOMK\OXMD^ O[RJOXAD^

    N^OX NDXMBLDO^K^ZBMZB JB DSBXONKDMB^ J

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    34/85

    XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA5:

    30IXRSD SOAFO^

    ^OM FOXZM

    @ K ^ Z D X K O

    IXRSD XDFBXD

    [ nua sbro mubstro sdrprbso nuomjd bf-

    pbz o prbmjbr umo edioto poro bmvkor ao sboa,

    pdrqub o` md `oy auz mk tbaedmd. Bro ba `ufd

    ba qub oabrtoho qub `ohom aabiojd vksktomtbs,

    pubs sb troto jb umo ndfumkjoj jkspbrso ndm

    osbrds sbporojds `osto pdr 9 gkafbtrds umdsjb dtrds. Ao fs ablomo qubjoho o ?: gkafb-

    rds. [ nuomjd aabiordm eub jurd poro mdsdtrds.

    @oho umo mkkto jb 0 fbsbs ndm ba rdstrd rolojd,

    dm fundskjoj y qub md rbnkho otbmnkm fjk-

    o, bm nuoaqukbr fdfbmtd sb pdjo fdrkr. @oho

    mkds tofhkm ndm aos norktos portkjos pdr ba erd

    Zroforsktd, ba sfhdad jb ao bfprbso, bs ba fs pdpuaor bmtrb ads mkds.

    qub sb kmibmkohom poro luior ndm oaofhrbs y

    pastknds.

    Sdr bsd, Nsor rbnubrjo qub ads pbqubds

    sb bmtuskosfordm fs pdr ads luiubtbs. Nuom-

    jd tbrfkmofds jb bmtrbior tdjos aos erozojos yoakfbmtds, y ba erd mds noaoho, y yo mds hofds,

    um mkd fb jbtuvd y fb jkld< td, vom o vdavbr47

    bsd fb portk ba ndrozm, eub um pumtd jb qukb-

    hrb, ab jklb qub s. Ao sdakjorkjoj bs umo mbnb-

    skjoj vktoa, nrbb Nsor. [ s, vofds o vdavbr,

    sdstkbmb7 y rbspkro.

    ?233SXBMJO^ JBOHXKID, OJBF^ JB

    LRIRBZB^ [ UUB XB^JDM ZXOFOX^O.

    2833FBZXD^ ^DHXB BAMKUBA JBA FOX B^ AOOAZRXO JBA SRBHADJB N@KN@KAAOSK,BM AO SXDUKMNKOSRMBO JB KAOUB.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    35/85

    IXRSD XDFBXDXB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA55

    NBMZX

    BM OM

    Ba Irup

    bqukp

    otbmnk

    kmerobs

    pdsto q

    jb aos f

    jb ao rb

    Fortm.

    otbmnk

    hbmbkn

    pdhaoj

    oablojd

    @uoaaoi

    Aos bfbribmnkos sdm kmjbtbmkhabs. Ad

    sohb ba tnmknd bm bmebrfbro Luakm

    Usqubz Nrjbmos jbsjb `onb 82 ods,

    nuomjd aabi o ao pdsto jb soauj jb ^om-

    to Auno, bm fbjkd jb aos hoaos jkrbntos y pbrjkjos

    jb ^bmjbrd Aufkmdsd y ads morndtroknomtbs. [ ad

    sohb o`dro fksfd qub ba aaomtd jb ao mko Gorao

    Ekdrbaao, jb : ods, mds jbsbmnolo ads mbrvkds.

    Gorakto tkbmb umo qubfojuro bm normb vkvo

    pdr onbktb, jb sbiumjd irojd, y su fojrb ao `o

    trojd nofkmomjd juromtb umo dro y fbjko jbjbsbspbronkm,jbsjb ba oablojd nosbrd jb @uk-

    n`umtb.

    Md tbmid JMK, pbrd oqu por o fks trbs klds

    irotks Wjb ?3, 9 y : odsV y yo abs `om soavojd

    ao vkjo jb naknds y bmebrfbjojbs oa ndrozm,

    susurro su fojrb, Akakomo Ukano, qukbm tofpdnd

    sohb abbr mk bsnrkhkr. Ebakzfbmtb, bm umds fkmu-

    tds, ba aaomtd jb Gorakto sb vo noafomjd y Akakomo

    nkbrro ads dlds, oirojbnkjo.

    Oqu aabiom ads fs pdhrbs bmtrb ads pdhrbs,

    o tdjds ads otbmjbfds skm ndhrorabs mojo, rbs-

    pkro abmtd ba irom Luakm Usqubz, qukbm o jbso-

    rrdaaojd roujds rbablds poro jbtbmbr `bfdrro-

    ikos jb fbfdrko, ndsbr `brkjos bm ?3 fkmutds,

    opaknor umibmtds ndm poaohros tkbrmos o mkds

    y soavor bfhorozds ndfpaknojds. Bm ?;09, Luakm

    aabi ndm umo fkskm fjkno jba `dspktoa jb Zd-

    non`b o bstb pubhad bmtdmnbs rbnmjktd, bm nuydpubrtd jbsbfhornom ads outds y nofkdmbs aubid

    jb nruzor ba rd @uoaaoio bmnkfo jb iromjbs hoa-

    sos jb fojbro, o ?9 gf jb ao nkujoj jb Rn`kzo.

    [d vkmb o bsto pdsto nuomjd `oho umo sdao

    soao jb dhsbrvonkm y um ndmsuatdrkd, um orfo-

    rkd, jds homnos y um bsnrktdrkd, mojo fs, nubm-

    to Luakm fkromjd pdr ao pubrto osto jdmjb dy

    @ONB 82 OD^, BA B^SBNKOAK^ZO LRAKM U^_RB\ ERB

    RMD JB AD^ SXKFBXD^ BM OZBMJBX RMO SD^ZO BM

    AD^ OD^ JB AO UKDABMNKO BMJBXK^ZO. IXONKO^ O R

    SRLOM\O [ O AO O[RJO JBA IXRSD SOAFO^, OAA AB

    @OM ^OAUOJD AO UKJO O NKBMZD^ JB SBX^DMO^.

    RM @XDB _RB OABIXOAD^ JO^ BM ^OMZO ARNO

    SXDFDNKM JB AO ^OARJ

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    36/85

    IXRSD XDFBXD

    sb `o abvomtojd umo ofpako soao jb otbmnkm,

    umo eorfonko hkbm jdtojo, umo soao poro portds,

    dtro jb royds P, jb Djdmtdadio y um soam poro

    n`oraos fjknos.

    O kmbs jb ads ods 03, sdad `oho >23 `ohk-

    tomtbs bm ^omto Auno, ndadmds qub sb ovbmturo-

    hom o vkvkr bm bstb auior qub tdjovo bro sbavo

    skm norrbtbros, y qub pojbnom pknojuros jb sbr-

    pkbmtbs vbmbmdsos, porosktdsks, naknds y tuhbr-

    nuadsks. @dy vkvbm fs jb 0333 pbrsdmos oqu

    y sbim aos nkeros jb ao kmjdhabiohab pdsto f-

    jkno ao fktoj `om monkjd ironkos o qub Luakm

    Usqubz otbmjk sus portds.

    Sbrd bm oquba bmtdmnbs, qu sb `ono sdad skm

    fbjknkmos bm fbjkd jb ao sbavo rbfdto4 Usqubz

    driomkzoho tdrmbds jb ethda rbafpoid poro,

    ndm ad qub poiorom ads luiojdrbs pdr ao kmsnrkp-

    nkm, pdjbr ndfpror oaiumos nofkaaos. [ jbho

    jbrkvor ads nosds irovbs o Zdnon`b y Zkmid Foro.

    Rmo vbz, um jdfkmid jb ?;;3, nuomjd pdr oqu

    md sb pdjo tromsktor pdrqub ads sbmjbrkstos tb

    bfhdsnohom, adir qub umo fulbr ndm bfhorozd

    bntpknd, qub somiroho y sb fdro, eubro bvonuo-

    jo bm um `baknptbrd jb ao pdakno, ads sdajojds

    mds jdmordm somirb. oav o ao fof, md oa hbhk-

    td, bsd ad aofbmtd osto dy. Bs ao mkno vkjo qub

    md pujd soavoiuorjor bm 82 ods.

    [ bsd qub juromtb tdjo ao jnojo jb ads ;3

    tuvd qub jdrfkr jbhold jb ao nofo lumtd ndm su

    bspdso y sus jds `klos pbqubos, pdrqub tdjos

    aos mdn`bs `oho hoaonbros y sus vbmtomos bx-padtohom. Oum os, Luakm pbrsbvbr bm ao pdsto,

    pkjk um prontknomtb oa Fkmkstbrkd jb ^oauj y jb-

    nkjk bstohabnbr umo oakomzo iomojdro.

    Ebakzfbmtb yo bxksto ao bfprbso Irupd Soa-

    fos y sus troholojdrbs eubrdm vkmkbmjd oa bstohab-

    nkfkbmtd, ad qub fb pbrfktk `onbr ibstkdmbs. Euk o

    ao bfprbso y abs bxpakqu tdjos mubstros norbmnkos

    y qub sk mds oyujohom pdjofds `onbr umo ndm-

    troprbstonkm y otbmjbrads ndm tdjd iustd. [ eub

    hbmjknkm nuomjd Soafos sb ndmvkrtk bm mubstro

    oakojo prkmnkpoa, nubmto Luakm. Ad prkfbrd eub ad

    eumjofbmtoa< abs jdmordm bqukpds jb otbmnkm,

    sdhrb tdjd umo fqukmo jb royds P. Ao bfprbso

    vkd ba ndrolb jb bstb voakbmtb bspbnkoaksto bm soauj

    y jbnkjk ndojyuvor su ibsto sdaktorko.

    Aos prkfbros jdmonkdmbs eubrdm poro kf-

    pabfbmtor ba aohdrotdrkd namknd. [ mdsdtrds

    abs derbnkfds `onbr ba omaksks jb aohdrotdrkdjb tdjd ba pbrsdmoa jb Soafos, ads omaksks jb

    somirb y jbtbntor bmebrfbjojbs ndmtoikdsos.

    Baads vkbrdm mubstro bknkbmnko y mds jdmordm um

    bniroed y fs bqukpds7 mk skqukbro ao nkujoj jb

    Rn`kzo mk ao prdvkmnko jb Zdnon`b tbmom um ao-

    hdrotdrkd os. ^k `uhkrofds bspbrojd oa fkmks-

    tbrkd `osto o`drkto bstorofds sbmtojds, pbrd

    tdjd eub ironkos o ao oakomzo ndm ao bfprbso prk-

    Ao otbmnkm djdmtdaikno bs ao fbldr bm Rn`kzo.

    ERK OA IXRSD SOAFO^ [ AB^ BPSAK_R ZDJO^ MRB^ZXO^NOXBMNKO^, [ _RB ^K MD^ O[RJOHOM SDJOFD^ @ONBXRMO NDMZXOSXB^ZONKM [ OZBMJBXAD^ NDM IR^ZD. [

    ERB RMO HBMJKNKM NROMJD AO BFSXB^O ^B NDMUKXZKBM MRB^ZXO OAKOJO SXKMNKSOA

    LRAKM U^_RB\ZNMKND BM BMEBXFBXO

    50 XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA

    NOFHKDJBHKJD OJDMONKDOSDXZB^ JSOAFO^, AOFJKNO JARNO JBABABU ^R JB OZBMNNDMUBXZNBMZXD J

    JB ^OMZO

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    37/85

    XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA3

    3;XOM^O

    NOAAOD

    @ K ^ Z D X K O

    IXRSD XDFBXD

    ojo. Sdr skmnrdmo, fkbmtros nrbno y fbldroho

    o pdsto fjkno bm ^omto Auno, ba Bstojd kho

    bmnkbmjd oa tbrrdrksfd bm ao zdmo.

    O prkmnkpkds jb bstb skiad, ironkos oa Irupd

    oafos tofhkm sb oaz y ofpak ao kmerobstrun-

    uro jb soaos< ^dhrb tdjd ao soao jb Djdmtdad-

    o, qub bs um auld, ba ofhkbmtb ad `kzd Soafos y

    spbrofds qub ao oakomzo jurb fs ods. dhrb

    djd pdrqub `dy Luakm ndfhotb, ndm yo um mu-

    rkjd bqukpd fjknd, ndmtro ba jbmiub y ao kb-

    rb oforkaao. Md bs sdad ^omto Auno< sdm tdjds

    ds nosbrds jb ads oarbjbjdrbs jba Oatd @uoaaoio

    ub tkbmbm bsto pdsto pdr nbmtrd mburaiknd. Sd-

    aojds tom rbfdtds o fs jb 2 `dros nofkmom-

    d bm pabmo sbavo ndfd ^`opolo, Sdrdmid y ads

    ub nkrnumjom Ao Rmkm.

    Fkbmtros tomtd, Luakm soab o rbspkror um

    pdnd. @o `bn`d notorsks oa ndmtormds sus vkvbm-

    nkos jb ads ods tdrfbmtdsds. Oeubro ad bmnubm-

    tro Joysk Nohrbro Xdjriubz, umo jb aos fs om-

    tkiuos vbnkmos jb ^omto Auno. Ba jdntdr Luakm

    fb otbmjk nuomjd bsto pdsto bro um ofhkbmtb

    pbqubktd jb fojbro, yd vkmb `onb 82 ods jb

    Zkmid Foro nuomjd fk bspdsd aabi ndmfk-

    id poro troholor ndfd sdajojdr bm Soafos jba

    Bspkmd, nubmto Joysk. @onb nuotrd ods, tof-

    hkm ironkos o bsto pdsto bqukpojo, sb soav jb

    fdrkr jb umo ndabnkstktks oiujo. Oqu supkbrdm

    otbmjbrfb, bvonuorfb y jorfb ba trotofkbmtd

    pdsdpbrotdrkd. [ bs qub aos bfbribmnkos md

    sb jbtkbmbm mumno. [ ba jdntdr Luakm Usqubz

    skbfprb bst oa pkb jb nojo otbmnkm. Kmnomso-

    hab, mknd, brdknd.

    >23@OHKZOMZB^ ZBMO^OMZO ARNO BMAD^ OD^ 03. @D[^DM F^ JB 0 FKASDHAOJDXB^.

    ^OARJB^ RMD JB AD^^BNZDXB^ JB FO[DXOZBMNKM JBAIXRSD SOAFO^, NDMAO EKMOAKJOJ JBHXKMJOX OSD[D OAO^ SDHAONKDMB^ JBAO^ NDFRMKJOJB^F^ NBXNOMO^.

    F^ JB 82 FKA^DAB^ KMUKXZK BAIXRSD SOAFO^BM B_RKSOFKBMZDFJKND SOXOBEBNZROX OMAK^K^JB IKMBNDADIO,DH^ZBZXKNKO,

    RXDADIO [NOXJKDADIO.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    38/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD8

    SXDIX

    LUBM

    BFSXB

    Jb umo

    bsnubao

    sbabnnk

    sbr port

    Lvbmb

    Ba ndabi

    Hosojr

    eub ba f

    Juromt

    su jkrbn

    prdebsd

    oaufmo

    umo edr

    ibstkm

    bfprb

    edrfor

    Sos`f

    qub sb

    ndm xk

    ebrko jb

    rbpdrt

    bmtusko

    Bm luakd jba 83?8, aos n`knos jba ndabikd

    Ldrib Hosojrb jba Noaaod sb jkvkjkbrdm

    aos eumnkdmbs jb um bfprbmjkfkbmtd

    qub sb aaoforo Sos`fkmos Eos`kdm

    ndm tomto oujonko, kmtbakibmnko y ndfpobrksfd

    qub bs mbnbsorkd ndmdnbraos omtbs, ndfd bm um

    jbskab jb toabmtds3.

    Bm oidstd jba od posojd, ao Eumjonkm Xd-

    fbrd y Xomso driomkzordm umo ebrko jb vbmtos jb

    ads prdybntds jb bfprbmjbjdrbs, bm Fkroadrbs. [

    bsto ebrko pusd o prubho su bfpulb. Fun`os n k-

    nos mumno `ohom kjd o Fkroadrbs. Aabvofds 83

    pos`fkmos y `oho ndabikds prkvojds. Oa prkmnkpkd,mubstros fun`on`os jb ndabikd phaknd sb rb-

    troom, sb pdmom tbfbrdsos erbmtb o aos dtros qub

    `ohaom kmias, eromns. Sbrd eub akmjd nfd nd-

    fbmzordm o vbmnbr sus tkfkjbnbs y sb ndmvbrtom

    bm vbmjbjdros oujonbs erbmtb o ads turkstos7 abs

    jbnom< sdfds aun`ojdros jb umo bsnubao phakno

    y ao ibmtb sb kmnakmoho pdr baaos, rb Lbommkmb, ndm

    pknorjo ndfpbtktkvo, pdrqub o su prdjuntd ab pu-

    skbrdm um bfpoqub ndfd nolkto jb rbioad ndm

    ba adid jba ndabikd y su bsadiom< Sos`fkmos Eos-

    `kdm, bn`os pdr fomds n`oaonos.

    Ojbfs usordm umo ikiomtdiroo poro rb-

    soator qub umo oporbmtb norbmnko sdnkoa pubjb

    ndmvbrtkrsb bm umo vkrtuj jb tbmonkjoj.

    N@KNO^ NDM OIOAAO^

    Ad qub fs fb kfprbskdm jb ao ebrko bm Fkroad-

    rbs eub qub mojkb fb pbjo rbholo7 bm nofhkd on

    tdjd ba fumjd mds jbno qub 83 sdabs bro fuy

    nord y qubrom poior sdad 2 sdabs, pbrd abs ono-

    fds vbr ao noakjoj, ao sbjo, nubmto Mdbako Nubvo.

    Mdsdtros Wndm MdbakoV sdfds aos ofkiub-

    ros, hofds jb oqu poro oaa, poro `onbr puhak-

    nkjoj, osbiuro Forkhba Fbmjdzo. Nuomjd

    eukfds o Fkroadrbs, mdsdtros fdjbahofds

    poro pdjbr vbmjbr aos pos`fkmos y vbmjofds

    hkbm `osto o ads turkstos nuyd kjkdfo md bmtbm-

    jofds, nubmto ao rksubo Mdbako, qukbm paombo

    sbr n`be y pdmbr su rbstouromtb.

    [ eukfds mdsdtros aos qub puhaknofds

    ba mbidnkd bm ba hadi jba ndabikd y bm ba Eonb-

    hddg, okrfo ao ebstkvo Forkhba, qukbm qukbrb sbr

    prdjuntdro jb rdpo, ironkos o bsto bxpbrkbmnko.

    Ofhos iuorjom aos sbporotos jb ao edrfonkm

    jb Xomso poro sbiukr opaknomjd sus bmsbomzos

    fs ojbaomtb.

    [d qukbrd bstujkor Kjkdfos. Nuomjd eukfds

    o Fkroadrbs aos n`knos jb ndabikds portknuaorbsads ohaohom hkbm. Zofhkm qukbrd sohbr n`kmd y

    ndrbomd, pdrqub fb iustom ads irupds y tbabmd-

    vbaos jb bsb pos, sb rb ^`kraby Soaonkds, prkfbr

    pubstd jb su soam, jbsjb qub pks um ndabikd.

    [d tbmo qub ndmtor ad qub iomhofds. Bm

    Fkroadrbs vbmjkfds tdjd, okrfo Fkaoirds, ao

    kmomnksto qub qukbrb sbr bmebrfbro.

    Aos oaufmos usordm aos `brrofkbmtos jb kmtbrmbt

    poro prdfdnkdmorsb.

    mbs Bfprbsorkds. Zdjd bfpbz ndm umo vkskto

    jb um rbprbsbmtomtb jb Xomso, qub bvoau o 822

    bsnubaos, poro vbr bqukpofkbmtd y iomos jb

    roholor. [ jb bsos 822, qubjofds 0 qub rbnkhk-

    fds noponktonkm bm tdjd ad qub bs sbr um ldvbm

    bfprbsorkd, jbsjb ebhrbrd o lumkd jb bsb od,

    medrfo Lbommkmb, qukbm osksto o Xomso pumtuoa-

    fbmtb poro bsos noponktonkdmbs.

    ^br rbspdmsohab. ^br prdontkvd. Zbmbr prd-

    ybnnkm o euturd. Zbmbr ao fbmtb ohkbrto. Zroho-

    or bm bqukpd. Lbommkmb bro jkrbntdro y, o ao vbz,

    aufmo pbrspknoz jb Xomso, y sb tdf ba prd-

    ybntd ndfd umo mdvbjdso nruzojo pbrsdmoa.

    Aubid, bm luakd, vkmd ba trohold jb hosb< ndm

    o fobstro jba toaabr jb ndsturo, Naoro Uorkaaos, y

    dm 90 oaufmos jb trbs soadmbs jb Zbrnbrd jb

    ^bnumjorko. Naoro jkrkio bsb omtkiud toaabr nuo-

    rd `dros o ao sbfomo y jb bstos, jbnkjk jorab

    jds `dros oa prdybntd y su vkskm jb kmmdvonkm.

    Bm luakd, Xomso abs oanomz 8333 sdabs.

    Eubrdm ?2 oaufmos aos qub sb ndfprdfbtkb-

    dm o edmjd poro bmtrbaozor sus ohkakjojbs poro

    o ndsturo bm ioso, qub bs fuy jknka y poro

    o pbqubo bfprbso. B `knkfds umo bvoauonkm

    jb fbrnojd ndfd mds `ohom bmsbojd y os

    bs kmnuanofds o aos oaufmktos o `onbr su prbsu-

    pubstd, o sohbr qu bs um pumtd jb bqukakhrkd bm

    um prdjuntd qub rboaknbs, pdr blbfpad, jknb ao

    jkrbntdro ndm ba tdmd jb umo ika bfprbsorko.

    Ao jbnkskm jb baohdror pos`fkmos eub fb-jktojo. Srkfbrd pbmsordm bm n`oakmos, pbrd ba

    akfo kmbstohab jb Akfo noadr y erd oatbrmmjd-

    b aos jksuojk. Bm um bstujkd jb fbrnojd `oy

    qub soakr o prbiumtor y eukfds ndm aos oaufmos o

    Ioforro, o ads oarbjbjdrbs jba Noaaod, o ads fbr-

    ojds, o ao porojkto jb ao ovbmkjo Orkno ndm Ukika

    y tofhkm o Fkroadrbs, o iromjbs tkbmjos ndfd

    ^oio Eoaohbaao y Zdttus jb ^om Fkiuba, nubmto

    OSXBMJKFD^ JB IB^ZKM BFSXB^OXKOA [O SDZBMNKOX AD^ ZOABMZD^ SOXZKNRAOXB^JB NOJO RMO. BA SXDIXOFO MD^ EDXF[ FDZKU O ^BX KMMDUOJDXB^ ^KBFSXB

    LBOMMKMB @ROXKJKXBNZDXO JBA NDABIKD LDXIB HO^OJXB

    Aos oaufmos bfpabordm ba fomuoa Ldvbm Bfprbsorkd poro sus naosbs.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    40/85

    XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA5

    Mdsdtros rofds aos qub jkrkiofds ao prd-

    junnkm y ad tdfofds bm sb rkd, ab jbjknhofds

    kmnd `dros, vbmofds `osto bm vononkdmbs,

    jknb Ybmjy Zdrrkaad, o qukbm bsto bxpbrkbmnko

    b `o sbrvkjd poro sdor ndm sbr bfprbsorko jb

    ortbros y zopotds. [d tbmo fun`d rbndrrkjd

    dm ao fqukmo jb ndsbr, jbsjb ads 0 ods fk

    hubakto fb bmsboho, rbnubrjo Akjko \ufobto,

    qukbm qukbrb jbjknorsb oa jksbd jb fdjos.

    [d b eohrknojd bm fk noso fks prdpkds n`o-

    bnds, pdads, pomtoadmbs, eoajos, jknb ao nrbotkvo

    Akjko, ndm umo sdmrkso jb posonoaab bsndaor. Bsto

    bxpbrkbmnko abs `o ohkbrtd ao fbmtb y aos bspb-

    omzos.

    HOAOMNB EKMOA

    Zbmbfds mkos qub vkvbm bm ndmtbxtds jknk-

    bs, bm ads Horrondmbs d posom sktuonkdmbs jb

    foatrotd eofkakor. Rmo jb mubstros n`knos pos

    pdr bstd atkfd, pbrd prdybntds ndfd bstb abs

    babvom ao outdbstkfo, abs pbrfktbm jbsnuhrkr

    sus toabmtds. [ o`dro baao bst o norid jb tdjo

    ao bsndato y bs fs sbiuro y jbnkjkjo, rbvbao ao

    jkrbntdro Lbommkmb.

    Oa kmoa jba prdybntd Lvbmbs Bfprbsorkds, ao

    pbqubo Sos`fkmos Eos`kdm rbnupbr ads 8333

    sdabs qub kmvkrtk Xomso y iomordm ?333 fs.

    Ndm 58 ods jb eumjojd, ba ndabikd Ldrib Hoso-

    jrb tbmo fqukmos jb ndsbr sbfkkmjustrkoabs

    y o`dro, ndm ao pbqubo iomomnko, su jkrbntdro

    ndfpror umo fqukmo zurnkjdro bspbnkoa poro

    hdrjor pdads bm irom nomtkjoj.

    Ba oprbmjkzolb md tkbmb um prbnkd, bs kmvoad-

    rohab7 pdr bsd, eub fuy kfpdrtomtb ao edrfonkm

    jb ao bfprbso qub opdst pdr mdsdtros, rbnd-

    mdnb ao jkrbntdro, qub o`dro sb ndmskjbro umo

    bfprbsorko qub `onb bsnubao.

    os oaufmos jb ?: o ?5 ods jbfdstrordm su toabmtd tomtd poro ao prdjunnkm ndfd poro aos vbmtos.

    IXRSD XDFBXD

    ?3ZK^RX

    OXB_RKSO

    @ K ^ Z D X K O

    822B^NRBAO^, _RB ^BBMNDMZXOHOMBM AO \DMO JBKMEARBMNKO JBXOM^O, ERBXDMBUOAROJO^FKMRNKD^OFBMZBBM BA KMKNKD JBASXD[BNZD LUBMB^

    BFSXB^OXKD^.

    OSD[DB^ZB SXD[BNZD^B XBOAK\ NDMBA XB^SOAJD JBAO JKXBNNKMXBIKDMOA JBBJRNONKM JBANOAAOD.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    41/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD0

    ZOAAB

    DNRSO

    JB FR

    Bstb pr

    portb j

    rbspdm

    jb ao bf

    hbmbkn

    pbrsdm

    edrfon

    bm troh

    juromt

    pdr od

    tbrfkm

    noponkt

    bm tbf

    ojfkmk

    edrfor

    bfprb

    Bm ads jos jb vbromd, Xdso \ofdro

    oyujoho o su bspdsd bm ba Jbsbfhor-

    nojbrd Sbsqubrd Ortbsomoa Ba Eord,

    sktuojd bm ba jkstrktd jb Ksaoy. Baao sb

    bmnorioho jb omdtor ba pbsd jba pbsnojd y vbr

    qub ba prdjuntd bst bm hubmos ndmjknkdmbs.

    Ads jos jb kmvkbrmd, pdno bm qub ao pbsno bs

    holo, nosk muao, Xdso sb jbjknoho o aos aohdrbs

    jba `dior y o ads troholds fomuoabs. Fkbmtros

    Norads Fdrm, su bspdsd jbsjb `onb 82 ods,

    husnoho oaim non`ubad soavojdr.

    Nuomjd Xdso bro pbqubo vbo o su ohubao

    tblbr. Xbnubrjo qub ao fkroho jb fombro olbmo,

    pubs md oiorr um nrdn`bt osto onb umds ods

    nuomjd, o kmknkds jba 83??, aabi o su horrkd ao md-

    tknko jb qub ao bfprbso Zksur jkntoro toaabrbs

    dnuponkdmoabs irotuktds jb fonrof, hksutbro,

    hdrjojd bm nkmto y pkmturo bm tbao. Jb kmfbjkotd

    sb kmsnrkhk, pubs mbnbsktoho umo ontkvkjoj qub

    ao rbaoloro y jbsorrdaaoro su nrbotkvkjoj bm fb-

    jkd jba bstrs jb sus mbnbskjojbs fotbrkoabs.

    Ba prkfbr toaabr bm ba qub fb kmsnrkh eub

    fonrof, y ao bxpbrkbmnko fb bmnomt. ZK^RX

    mds prdpdrnkdm tdjd ba fotbrkoa poro pdjbr

    jbsbfpbormds jb fombro ptkfo. Ojbfs,

    o trovs jb ads toaabrbs mds jkd ao dpdrtumkjoj,

    jb sbmtkrmds tkabs, pdrqub pdjbfds vbmjbr ads

    troholds qub vofds rboakzomjd, ndfbmto Xdso,

    bmnomtojo. Ba bmtuskosto jbsbfpbd qub tuvd

    Xdso bm ads toaabrbs ab jkd ao dpdrtumkjoj jb sbrndmvdnojo ndfd umo jb aos prdebsdros jb ads

    toaabrbs jb hdrjojd bm nkmto, bm jkstkmtds `dro-

    rkds y poro 83 pbrsdmos. Zofhkm bstuvb bm jds

    fumknkpkds jb Zonmo jomjd naosbs jb tblkjd bm

    nrdn`bt, bxpakno.

    Zbmo qub pdmbrfb jbtrs jb aos oaufmos

    poro bxpaknorabs posd o posd, pumtd pdr pumtd.

    @ONB JD^ OD^, XD^O \OFDXO ^B KM^NXKHK BM

    BA SXKFBX NKNAD JB ZOAABXB^ DNRSONKDMOAB^ JB

    ZK^RX [ JB^NRHXK _RB, IX ONKO^ O AO UBMZO JB

    FOMROAKJOJB^, SDJO IBMBXOX KMIXB^D^ SOXO

    ^R @DIOX. @D[ B^ FOB^ZXO JB BFSXBMJBJDXO^.

    FRLBXB^ _RB OSXBMJBMO IBMBXOX SXD^SBXKJOJ

    ZOAABXB^ FOMROAB^

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    42/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD03

    Aos pbrsdmos qub sdfds zurjos `onbfds ads

    pumtds oa rbvs qub ads jkbstrds. Sbrd ndm ao

    prntkno y ao jbjknonkm tdjd sb pbrebnnkdmo,

    okrfo ndm tbrmuro pulomtb.

    NFD BFSB\ ZDJD4

    O kmknkds jba 83??, ^`kraby ^oaos, lbeo jb Jbsorrd-

    aad y Ndmtrda jb Ibstkm jba ^kstbfo Kmtbirojd

    jb Ibstkm y Xbspdmsohkakjoj ^dnkoa jb Zksur y

    ndm bxpbrkbmnko bm fomuoakjojbs, ab prdpdmb o

    ao bfprbso rboakzor um pbqubd prdybntd jb vd-

    aumtorkojd poro noponktor bm troholds fomuoabs oaos fulbrbs jb jds horrkds vbnkmds< Subrtd Xknd y

    Ukaao ba Sbsnojdr. Jbspus jb ao ldrmojo aohdroa, o

    portkr jb aos 53 p.f., ^ kraby lumtd ndm trbs ndf-

    pobrds jb trohold Bfkakomd, Mojkbsgo y Gorbm

    khom o ads horrkds o jor naosbs jb pkmturo bm tbao,

    hdrjojd bm nkmto, fonrof, hksutbro, bmtrb dtrds.

    Bm bstb fksfd od o sdaknktuj jb ao pdhaonkm jb

    Fotoromk y Fdaabmjd ba prdirofo eub ofpakojd y

    ndmtrotordm ndfd prdebsdros o Xdskto, Bakzohbt y

    Zbkao, qukbmbs eubrdm aos oaufmos fs jbstono-

    jos juromtb ba jkntojd jb ads toaabrbs dnuponkdmo-

    abs bm ads OUK , Ukaao Ba Sbsnojdr y Subrtd Xknd, bm

    bstb pbrkdjd sb noponkt o >53 fulbrbs.

    Ao ondikjo eub tom iromjb qub ao bfprbso

    jbnkjk kmndrpdror bstb prdybntd ndfd portb

    jba paom jb Xbspdmsohkakjoj ^dnkoa 83?8. Os, sb

    ndmtrot o nkmnd prdebsdrbs y sb bstohabnk qub

    sbrom jds nknads oa od. Nojo nknad tkbmb nuotrd

    nursds y oa trfkmd jb bstb sb rboakzo umo bxpd-sknkm bm ao paozo nbmtroa. Ao kjbo bs qub aos sb-

    dros fubstrbm sus troholds, bxpakno Ofojdr

    ^oho, suhibrbmtb jba ^kstbfo Kmtbirojd jb Ibs-

    tkm y Xbspdmsohkakjoj dnkoa jb Zksur.

    Nohb fbmnkdmor qub ba prdybntd bfpbz

    ndm 82 sbdros pdr horrkd, ontuoafbmtb `oy 203

    fulbrbs qub portknkpom ontkvofbmtb jb bstds

    toaabrbs. Ba prdybntd tbrfkmo bm noponktor o aos

    oaufmos bm tbfos ndmtohabs y ojfkmkstrotkvds

    poro edrfor umo pbqubo bfprbso.

    AO IXOM KMUBX^KM

    Sdr aos torjbs, jbspus jb tbrfkmor sus aohdrbs jba

    `dior, Xdso sb jbjkno o sus fomuoakjojbs. Omtbs

    jb bfpbzor pdmb fskno poro rbaolorsb. Bs bsbm-

    nkoa tbmbr um edmjd fusknoa oirojohab. Nosk skbf-

    prb pdmid hoaojos d fskno kmstrufbmtoa.

    Ad qub fs jdfkmo bs ba tblkjd bm nrdn`bt

    y ba hdrjojd bm nkmto. Oumqub tofhkm rboakzo

    pkmtojd bm tbao, pkmturo bm hksndn`d y fonrof.

    Aos pkbzos qub rboakzo aos vbmjb bm ba pubhad jb

    Fotoromk, o trovs jb sus eofkakorbs y ofkids jb

    su bspdsd. Bsto ontkvkjoj rbprbsbmto um kmirbsd

    fbmsuoa jb oprdxkfojofbmtb ^/. ;33.

    Nubmto qub su kmvbrskdmksto bs su bspdsd, a

    ao oyujo ndm ba nopktoa poro ndfpror ba fotbrkoa.

    Ojbfs, a bs ba bmnoriojd jba ndmtrda jb noak-

    joj, ab jknb qu ndadrbs jbhb ndfhkmor, ab suikb-

    rb fdjbads y ao oyujo o vbmjbr.

    PKZD SOXO BA ERZRXD

    @onb umds fbsbs, ndm ba opdyd jb Zksur, um

    irupd jb fulbrbs qub portknkpordm jb bstb

    prdybntd edrfordm ao bfprbso jb Ndmebnnkd-

    mbs Zbxtkabs FBK^ (Fulbrbs Bfprbmjbjdros jb

    Ksaoy). Ontuoafbmtb bsto bfprbso ndmebnnkdmo

    ads n`oabnds, nofksbtos jbpdrtkvos y umkedrfbs

    o Zksur. Ao kjbo bs qub ao bfprbso jb ndmebnnkd-

    mbs nrbzno poro ndmvbrtkrsb bm mubstrd prkmnkpoaprdvbbjdr y, pdr qu md, bm prdvbbjdr jb aos

    bfprbsos jb ao prdvkmnko y md tbmbr qub kr `osto

    Orbqukpo, ndfbmto Ofojdr oho.

    Xdso paombo, bm um euturd nbrnomd, edrfor

    um toaabr jb tblkjd y hdrjojd bm nkmto y, os, sb-

    iukr ndmtrkhuybmjd ndm ba prdirbsd jb su eofk-

    ako y jb aos fulbrbs jb su ndfumkjoj.

    Xdso \ofdro o`dro bs fobstro jb ortbs fomuoabs y paombo nrbor su prdpko bfprbso.

    203JOFO^ JBFOZOXOMK [FDAABMJD ^DMBJRNOJO^ JBFDJD IXOZRKZDBM ZOAABXB^DNRSONKDMOAB^_RB AB^ SBXFKZBMIBMBXOX BFSABD^JKXBNZD^.

    25JOFO^ JB AD^JK^ZXKZD^ JB OUK^,SRBXZD XKND [UKAAO BA SB^NOJDXERBXDM AO^SXKFBXO^ BM ^BXNOSONKZOJO^ BM

    OAABXB^.

    ??0.5>3^DAB^ B^ BA FDMZD JB KMUBX^KM _RB ZK^RX @JB^ZKMOJD O AD^ ZOAABXB^ DNRSONKDMOAB^ J

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    43/85

    IXRSD XDFBXDXB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA08

    NXBBFD^ _RB OSD^ZOX SDX AO^ NDFRMKJOJB^ ADNOAB^B^ NDMZXKHRKX BM BA JB^OXXDAAD JBA SBX.

    :3SXDFDNKDMB^ ZBMJX

    BA SXDIXOFO NAL @ONKO

    EKMOAB^ JBA 83?>.

    203FRLBXB^ SOXZKNKSOM

    BM AD^ ZOAABXB^

    DNRSONKDMOAB^.

    ?0;SBX^DMO^ SOXZKNKSOXDM

    BM BA SXDIXOFO SBX

    SO^ BIRXD, OJBF^ JB

    SDAKNO^ JB NOXXBZBXO^

    [ JB ORZDSK^ZO^ JBA

    MDXZB.

    8:9FKA ^DAB^ OA OD KMUKBXZB

    ZK^RX BM BA SXD[BNZD

    ^BFKAABXD JBSDXZKUD,

    BM AO SXDUKMNKO

    OXB_RKSBO JB K^AO[.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    44/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD0:

    Bm ao jkvbrskjoj jb bfprbsos qub ndmedrfom ba

    Irupd Xdfbrd tbmbfds um irom mfbrd jb

    prdvbbjdrbs jb kmsufds y sbrvknkds, y bs portb

    jb mubstro pdatkno ndrpdrotkvo edrtoabnbr bstos

    rbaonkdmbs poro ba hbmbknkd futud y ba jb mubstrd pos.

    Mubstro ndmvknnkm bs eovdrbnbr ba jbsorrdaad jb aos

    ndfumkjojbs oa kmtbrkdr jba Sbr7 pdr baad, umo jb mubstros

    prbdnuponkdmbs bs ao ndmtrotonkm jb prdvbbjdrbs adnoabs.

    Hrkmjofds, jb bsto fombro, dpdrtumkjojbs poro qub babvbm

    su mkvba jb vkjo y poro qub dhtbmiom kmirbsds rbmtohabs,

    qub sb rbablbm bm um foydr pdjbr ojquksktkvd y umo fbldr

    noakjoj jb vkjo.

    SXDIXB^D

    NDM HBMBEKNKDFRZRD

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    45/85

    IXRSD XDFBXDIXRSD XDFBXD

    ??IXRSD SOAFO^

    ^OM FOXZM

    @ K ^ Z D X K O

    XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA05

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    46/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD00

    O^DNKON

    NOXAD^ F

    Sdhaojdrb

    ao vkdabmnk

    jba morndt

    `osto ba 83

    sbfhrohom

    kmvojom tk

    oakordm ndm

    Irupd Soaf

    edrfoakzor

    nuatkvd oatb

    eofkakos nd

    sbfhror p

    bm :90 bn

    jbvdavkbrd

    homnorkd b

    rndrj< sda

    y fbjkd, ab

    bstujkds s

    `klds, jbso

    ndfumkjo

    y o`dro qu

    ehrkno, oak

    ndmk bm b

    fs jknkab

    Nojo vbz qub Md Fbjkmo sb trbpo o

    umo fdtd poro kr o troholor ao tkbrro,

    sb suhb jbtrs jb a, Auno, su dtrd

    puafm, su bspdso. Md aabi o Rn`k-

    zo bm ?;02, ndm jujos y bspbromzos7 y Auno ad sk-

    iuk jds ods jbspus, bmtrb fdmtoos erdmjd-

    sos, sbrpkbmtbs oa onbn`d y jkspords o jksnrbnkm

    bm ba Oatd @uoaaoio. Ukmkfds oqu jbsjb N`o-

    n`opdyos poro sbfhror ndno7 o kmbs jb ads ods

    03 nrbofds qub bsds nuatkvds mds sonorom jb

    ao pdhrbzo, kmvojkfds tbrrbmds jb ao paomto Soa-

    fos jba Bspkmd y eumjofds ba nbmtrd pdhaojdLds Norads Forktbiuk bm ?;09, nubmto Md,

    ndm fkrojo otbmto, omtbs jb suhkrsb o dtro fdtd,

    ndm Auno otrs, pdr supubstd, ohrozmjdad.

    Sbrd bsto vbz Md md ao aabvo pdr ao zdmo rdlo y

    jbmkiromtb jb `onb ?2 ods, nuomjd sb luiohom ao

    pkba bmtrb sbmjbrkstos y morndtroknomtbs, bm ao for-

    ibm jbrbn`o jba rd @uoaaoio. ^dhrbvkvkbmtbs of-

    hds jb ads ods fs tdrfbmtdsds, ndmjunbm o`dro

    pdr umo trdn`o okrfojo qub vo `osto sus ?2 `bnt-

    rbos jb nuatkvd jb poafo onbktbro, bsos prdfkmbm-

    tbs y ponknos paomtonkdmbs qub abs jbvdavkbrdm ao

    ponkbmnko y ao poskm pdr ba prdirbsd jbsjb ba 833?.

    Mdsdtrds nrkofds nkmnd `klds bm fbjkd jb ao

    vkdabmnko, jba eubid nruzojd, jba fkbjd, `osto ba

    od ;>. Ao ndno mds jkd jkmbrd enka, iomhofds

    23 jaorbs pdr orrdho, umo `bntrbo joho 03

    orrdhos y tbmofds trbs bntrbos7 pbrd tofhkm

    mds orrukm ndfd pbrsdmos, jbspkaeorrhofds bajkmbrd, ao ndno otrob jbakmnubmnko y mds ndrrdf-

    pk bso osdnkonkm ndm ads mornds7 vk fdrkr eofk-

    akos bmtbros, rbnubrjo Md, oprbtomjd aos fomds

    y fkromjd sus tbrrbmds qub ndakmjom ndm ads rds

    Zdfs y Bspkmd. [ oirbio< Aubid pojbnkfds

    aos brrojknonkdmbs jb ads ndnoabs `osto ba 8333,

    y mds qubjhofds skm mojo, qubrofds nuatkvor

    orrdz, pbrd mds fdrofds jb `ofhrb7 pdr bsd,

    MD FBJKMO JKXKIK AO NDFRMKJOJ JB LD^

    NOXAD^ FOXKZBIRK, BM RN@K\O, O EKMB^ JB AD^

    OD^ ;3. BM B^O SDNO ERB UKZOA AO OAKOM\O NDM BA

    IXRSD SOAFO^, _RB NOSONKZ NDFD BFSXB^OXKD^ O

    OIXKNRAZDXB^ _RB ^REXKBXDM BA ZBXXDXK^FD.

    BA FSBZR _RB @ONB NXBNAO^ SOAFO^ F^ ERBXZB^

    NRAZKUD OAZBXMOZKUD

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    47/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD;3

    IXONKO^ OA IXRSD SOAFO^ JBLOFD^RMO UKJO JB JDADX SOXO ^BX ABIOAB^,BFSXBMJBJDXB^ [ NRAZKUOFD^ SOAFOONBKZBXO BM 953 @BNZXBO^MD FBJKMOOIXKNRAZDX

    83?3ERB BA OD BM _RB BA IXRSD SOAFO^ XBNKHK BA ^BIRMJDARIOX JBA SXBFKD O AO XB^SDM^OHKAKJOJ ^DNKOA [JB^OXXDAAD ^D^ZBMKHAB, DXIOMK\OJD SDX SBX 838?, SDX BASXD[BNZD LD^ NOXAD^ FOXKZBIRK.

    tb kfoikmos ad qub eub poro mdsdtrds qub ao fks-

    fo bfprbso qub kmvojkfds mds derbnkbro umo

    atbrmotkvo qub mds nofhkoro ao vkjo4.

    Ba 8; jb jknkbfhrb jb 833? forn ao `kstdrko

    jb 28 eofkakos qub sdhrbvkvom bm ba jbsofpord

    y ao kabioakjoj bm Lds Norads Forktbiuk. Soafos

    jba Bspkmd ads rbuhkn y abioakz aos tkbrros qub

    `ohom kmvojkjd, ironkos o ad nuoa, um od jbs-

    pus, ndm ads pdhaojdrbs bmtuskosfojds ondr-

    jordm um kmtbrnofhkd krrbskstkhab< sk yo tbmom

    ba ttuad jb prdpkbjoj jb sus nosos, tofhkm

    pdjom jbjknorsb oa trohold edrfoa, sdstbmkhab y

    bmtohab qub `ono ao bfprbso. [ os, jb sbr ao

    pkbjro bm sus zopotds, posofds o sbr noponkto-

    jds pdr baads y o sbr sus sdnkds, tbmofds qub

    bfhror aos poafos y mds ndfprorom ba erutd,

    fb onubrjd qub `osto vkmd ba fkmkstrd jb Bnd-

    mdfo, Sbjrd Sohad Gunzymsgk, o sbr tbstkid jb

    bstd, nubmto yo skm tkfkjbz Auno, aubid jb ho-

    orsb jb ao fdtd ndm umo aorio y akibro `dz qub

    usom poro rbndibr ba erutd oatd jb ao poafo, qub

    pubjb aabior o fbjkr ?8 fbtrds.

    Oqubaao vbz, o prkmnkpkds jb skiad, pubstd

    qub yo brom sulbtds jb nrjktd kmomnkbrd y jb

    dmkomzo, baads bakikbrdm tofhkm sbr sulbtds jb

    utdbstkfo. [ jbnkjkfds posor jb ndnoabrds o

    poafknuatdrbs bm mubstrds prdpkds tbrrbmds jb

    uatkvd, qub brom bm tdtoa umos 953 `bntrbos.

    Bstd bro jblor umo vkjo jb jdadr poro qubrbr sbr

    bioabs, bfprbmjbjdrbs7 oumqub, jb vbrjoj, oa

    prkmnkpkd md eub enka, bmeotkzo Md.

    BA UOADX JBA B^ERBX\D

    mjustrkos jba Bspkmd, umo s uhskjkorko jba Irupd

    Soafos, sb ndfprdfbtk o ndfprorabs ba prd-

    juntd jb sus monkbmtbs paomtonkdmbs. Sbrd omtbs

    jbhom noponktorsb ndm jksnkpakmo bm tnmknos jb

    uatkvd, ebrtkakzonkm, ndsbn`o y somkjoj vbibtoa.

    Ibstkpoafo, umo osdnkonkm jb oirmdfds qub

    roholordm bm Soafos jba Bspkmd, sb bmnori jb

    Nbmtrd jb prdjunnkm y oafonbmofkbmtd jb ao Osdnkonkm Lds Norads Forktbiuk.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    48/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD;8

    bso edrfonkm tnmkno, skm ndhrorabs mojo. [, bm

    bsb fdfbmtd, ndm tdjd o su eovdr, ba pumjdmdr

    bstoho bm su nomn`o.

    [ ba fbs jb dntuhrb jba 8338 bfpkbzd o

    bfhror fk prkfbro paomto jb poafbro, nbrqukto

    mdfs jb Soafos jb Bspkmd. Sbrd jbho tbmbr

    ponkbmnko y bstd eub umo prubho jb rbskstbmnko fkaadmbs jb

    jaorbs, y ebakzfbmtb mds jkbrdm nkmnd ods jb

    ironko poro bfpbzor o poior. Ndm bstb jkmbrd

    jqukrkbrdm ebrtkakzomtbs y sbfkaaos, ndmstruybrdm

    jrbmolbs y oanomtorkaaos. O`drrordm y orrkbsiordm

    ao vbz. Kmvkrtkbrdm > fka jaorbs pdr `bntrbo y

    bfhrordm poafos bm :90 jb bsos `bntrbos.

    Auno yo jbhb vdavbr o su noso poro prbporor

    ba oafubrzd. Md ao aabvo bm su fdtd jb rbirbsd,

    dfd skbfprb, y a vubavb poro ndmtkmuor ao nd-

    bn`o. Lofs fb davkjor jb fk prkfbr erutd,

    ub umo oabiro kmfbmso, eub jb >33 gkads y ao

    dsbn`o ndmtkmu nojo ?3 jos bm kmvkbrmd. [ bm

    rbs ods oprbmjkfds qub sk brbs troholojdr y

    b fotos pdr tu prdybntd, pubjbs soakr ojbaomtb.

    Zom ojbaomtb qub, ndm sus aofomtbs iomomnkos,os 28 eofkakos jb Lds Norads Forktbiuk bfpb-

    ordm o poior su jbujo jbsjb ba 833: y ao nom-

    baordm tdtoafbmtb bm sdad trbs ods y fbjkd

    nuomjd tbmom jb paozd `osto ba 83?:). Eub um

    ndrj ojfkrohab, tbmoz, ndmfdvbjdr, qub ndm-

    dakjoho su kmjbtbmkhab pulomzo. [, ojbfs, pdr

    u opdyd ndfprdfbtkjd y ndmstomtb, ao prdpko

    bfprbso Soafos jba Bspkmd dhtuvd bm ba 83?3 ba

    Ironkos o ao prdjunnkm jb poafo onbktbro, ao ndfumkjoj jb Lds Norads Forktbiuk o nrbnkjd bndmfknofbmtb.

    ?,>FKAADMB^ JBJAOXB^ ERB BASX^ZOFD _RB^DAKNKZOXDM AD^OIXKNRAZDXB^ OAHOMND JB NXJKZD[ _RB SOIOXDM BMZKBFSD XNDXJ< BM^DAD ZXB^ OD^ [

    FBJKD.

    :90@BNZXBO^ ^BRZKAK\OXDM SOXO^BFHXOX AD^SXKFBXD^ NRAZKUD^JB SOAFO ONBKZBXO.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    49/85

    XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA;:

    Ba potrkorno oprdvbn`o um jbsnomsd bm ao eobmo poro abbrab um nubmtd

    o su kld fbmdr. a bs portb jb ao fstkno eofkakor, jknb Md.

    biumjd auior bm ba Srbfkd o ao Xbspdmsohkakjoj

    ^dnkoa y Jbsorrdaad ^dstbmkhab, jb Sbr 838?

    [, os, prdmtd bstb pubhad jb Rn`kzo, qub om-

    bs vkvo bm ao pdhrbzo bxtrbfo, kfpabfbmt su

    dabikd, tuvd oiuo pdtohab, vkd abvomtorsb toaab-

    bs jb norpkmtbro, hdjbiuktos, pomojbros, hdtk-

    os y nofhk su kfoibm.

    OSRMZOMJD OA ERZRXD

    Ao ldrmojo jb trohold jb ao eofkako Fbjkmo

    bfpkbzo o aos 93 o.f. O fbjkdjo, Auno abs

    prbporo ba oafubrzd y o aos 2 ndmnauyb ba trohold,

    poro rbndfbmzor oa jo skiukbmtb. Md o rbndik-

    jd ads erutds jb ao poafo norimjdads bm ba adfd

    jb um hurrktd y um nohoaad, lumtd ndm Jkskba, su kld

    foydr jb 8: ods, qukbm `o bstujkojd Fbnmkno

    Outdfdtrkz bm ba ^bmotk jb N`knaoyd, y Lds, qub

    noho jb tbrfkmor ba ndabikd y bstujkor Ndmtohk-

    joj. Zkbmb dtrd kld qub bst bstujkomjd Fbn-

    mkno jb ao Srdjunnkm y umo `klo jb 83 ods qub

    bstujkor Jbrbn`d. Ironkos oa Irupd Soafos y

    a bseubrzd qub mds kmnuanordm pubjd poior ads

    bstujkds o fks `klds. Mubstrd xktd sb jbhb o ao

    umkm eofkakor, mds oyujofds futuofbmtb, ads

    foydrbs poiorm aos norrbros jb ads fbmdrbs. [

    bsd bs bm tdjd ba pubhad7 pdr blbfpad, ao `klo jb

    fk vbnkmo, jb 83 ods, bstujko Kmibmkbro Nkvka bm

    o Rmkvbrskjoj Ukaaorrboa jb Akfo.

    [ bs qub tdjo ao ndfumkjoj jb Lds Norads

    Forktbiuk bst prbporomjd o ao skiukbmtb ibmb-

    onkm poro sbiukr kmvkrtkbmjd bm ba mbidnkd jb

    o poafo onbktbro. Bstofds pbmsomjd bm pdmbrumo ehrkno qub sbo oakojo jba Irupd Soafos y

    mubstrds `klds ao jkrkikrm, susurro Md, qukbm

    vubavb o suhkrsb o su fdtd poro husnor dtro vbz

    su bspdso, su hrozd jbrbn`d pbrsbvbromtb.

    Zdjovo qubjo fun`d pdr ad qub aun`or (umo

    pdsto fjkno, fbldrbs sbrvknkds), pbrd tofhkm oy

    fun`o poafo poro rbndfpbmsor sus subds.

    IXRSD XDFBXD

    ?8ZBPZKA SKRXO

    SKRXO

    @ K ^ Z D X K O

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    50/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD;5

    SXDIX

    Jbsjb

    Zbxtka S

    bm su km

    nojbmo

    jb 823

    oaidjd

    troholo

    `bntrb

    ndfpr

    umd jb

    fs km

    y bfhab

    Ba Idhk

    jb Skur

    jb ao ad

    fomtbm

    prdybnt

    Bs bm aos foaos bm ads fdfbmtds fs

    jknkabs, vuambrohabs d tdrfbmtdsds,

    nuomjd sb ndmdnb o ads outmtknds ndf-

    pobrds jb ruto.

    Eub fuy jurd ba 83?8, kmibmkbrd, suerkfds

    fun`d, rbnubrjo4 jknb Xoeoba ^dso Uan`bz,

    oirknuatdr jb oaidjm, jb 5? ods, pojrb jb 9

    `klds, ohubad jb 0 mkds y umd jb ads prkfbrds

    hbmbknkorkds jba Srdirofo Skfo.

    Bs ao pbdr nrksks qub rbnubrjd, pbrd rbskstk-

    fds, Xoeoba, yo mds bstofds rbnupbromjd

    ndmtbsto Ofojd ^omjdvoa, kmibmkbrd oirmd-

    fd, jb :2 ods y osbsdr tnmknd jba prdirofo,

    jbsjb `onb 0 ods.

    , bstb od W83?>V ndmtrdaofds aos paoios, km-

    ibmkbrd, pbrd ba od posojd, oy, md fb qukbrd

    ondrjor7 ads kmsbntds sb ndfkbrdm aos shkaos jb

    ao paomto y pbrj fs jb 5233 sdabs7 ebakzfbm-

    tb qub md mds ohomjdmostb, kmib ndfbmto

    Xoeoba, sbmtkfbmtoa, bm Nuro Fdrk, umd jb ads

    jkstrktds fs pdhrbs jb Skuro.

    Xoeoba ^dso tkbmb trbs `bntrbos y bs oaidjd-

    mbrd jbsjb ads ods 93 y 03, nuomjd prdjuno

    93 qukmtoabs pdr `bntrbo. Bm ba 83?8, sb rbski-

    m o ao mkfo ndsbn`o jb 5 qukmtoabs pdr `bn-

    trbo. No bm ao jbsbspbronkm, ebakzfbmtb qub

    bstoho Ofojd, ndmebsor jbspus. Ofojd md

    sdad bs ba kmibmkbrd qub ad noponkt, jbsjb ba8332, bm ba fombld tbnmkknojd jb ao skbfhro y

    ndsbn`o, qub bst prbsbmtb bm ba 03% jba prd-

    nbsd prdjuntkvd, ndjd o ndjd ndm a, skmd tof-

    hkm su ndfpobrd kmndmjknkdmoa. Soro qub fb

    bmtkbmjo, ao vkjo jba nofpd bs fuy eubrtb y md

    eumnkdmo sk md `oy aozds jb ndfpojrbs, sk md

    sdy umd fs jb baads, sk md bsnun`d sus prdhab-

    fos, sk md vdy o ndmdnbr o sus eofkakos d vdy o

    XOEOBA ^D^O B^ RM OIXKNRAZDX JB AO \DMO F^

    SDHXB JB SKRXO , _RB ABUOMZO ^R BNDMDFO EOFKAKOX

    BM HO^B OA OAIDJM SKFO, [ OFO JD ^OMJDUOA B^

    BA KMIBMKBXD JBA SXDIXOFO SKFO _RB, JB^JB @ONB

    DN@D OD^, AD O^B^DXO [ ZBNMKEKNO.

    AO NOJBMO SXDJRNZKUOJB OIXKNRAZDX B KMIBMKB

    SXDFDNKM JBA OAIDJM F^ EKMD

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    51/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD;0

    us kbstos potrdmoabs, o sus nufpabods. O aos

    2 jb ao torjb, tdjds sb tdfom su ioto Wum tkpd

    jb n`kn`o jb ldroV bm ba nofpd y yd portknkpd.

    [ ndm `ufkajoj< abs `bfds jojd noponktonkm

    nmkno fdjbrmo, pbrd tofhkm oprbmjbfds jb

    us aohdrbs jb ohdmofkbmtd omnbstroa, rbvbaor

    Ofojd, aubid.

    Ouib4 Jbspus, nojo4 Xbnupbronkm4

    _u pos bsb 83?8 qub ndrt, pdr um fdfbm-

    d, ba pbrdjd jb bstohkakjoj qub adir ba Srd-

    irofo Skfo4

    DXKIBM [ SBX^BUBXOMNKO

    Ba kmibmkbrd Luakd Xdno bs ba jkrbntdr blbnutkvd

    jba prdirofo. Soro bmtbmjbr ad qub pos `oy

    qub sohbr qub ba prdybntd surik bm ?;;:, nuom-

    jd aos aauvkos pdmom bm rkbsid ao prdjunnkm

    jb bstb kmskfd oaidjm Wbm jnojos posojos,

    ba fbldr jba fumjdV, drkumjd jba Sbr y tpkno-

    fbmtb pkuromd. Oqubaao vbz ba Idhkbrmd Nbmtroa

    jbstkm umo portkjo jb ?2 fkaadmbs jb jaorbs

    poro edfbmtor ba nuatkvd oaidjdmbrd bm :3 fka

    `bntrbos. Aostkfdsofbmtb, ao otbmnkm bm ba

    ofpd eub jbknkbmtb y `bfds orrostrojd, pdr

    bso kmbknkbmnko, umo jbujo jb ?: fkaadmbs jb

    dabs, morro.

    Md dhstomtb, aubid ba prdybntd eub rbtdfo-

    jd pdr ba Idhkbrmd Xbikdmoa jb Skuro y bm ba

    33: sb kmknk umo oakomzo jbnkskvo ndm Zbxtka

    Skuro poro kmomnkor ao nojbmo prdjuntkvo oaid-

    jdmbro. [ mds ndfprdfbtkfds o opdyor o ads

    irknuatdrbs fs kmedrfoabs, o ads fs pdhrbs, ods qub md tkbmbm skqukbro umo noso jb fotbrkoa

    mdhab, okrfo Xdno. Zbmo qub sbr um paom jb rb-

    upbronkm sakjd y sb kmvdaunr bm ba prdnbsd

    ads prdvbbjdrbs y dpbrojdrbs jb nrjktds. [

    s, bm pdnds ods, ads fribmbs jb jbujo nof-

    hkordm rojknoafbmtb. Rm ;2% jb oirknuatdrbs

    ufpakbrdm ndm poior bsds nrjktds, eub kfprb-

    kdmomtb!, nubmto Xdno.

    Bstd babv ads ndstds y ba oirknuatd

    vbmtorads, eub jbfoskojd hrusnd, p

    bm ao qukmnbmo jb foyd, bm ao atkfo

    tkvd, bm qub fojuro ao hbaadto.

    @uhd umo fbrfo bm ba 23% jb

    y sb rbjulbrdm ads nrjktds. Eub tro

    nuomjd ba idapb bro fs eubrtb,

    ndfpr ba pabktd. Nuomjd tdjds ad

    mds nbrrordm aos pubrtos, pdrqub m

    sdm ads oirknuatdrbs fs pdhrbs, ao

    jkd ao sbfkaao ndm tdtoa ndmkomzo, n

    ^dm 8233 eofkakos, qub troholomtrbos, qub bstuvkbrdm o pumtd jb

    rukmo. Jbmtrd jb ao nojbmo prdjun

    so fomtuvd sus jds bsaohdmbs jb

    kmomnksto y ndfd ndfprojdr. Sb

    pdroa qub nosk mds aabvo o ao qukbh

    skiuk opdrtomjd ads jbsbfhdasd

    ndfpromjd ba prdjuntd7 y ba idh

    pusd ba sdpdrtb dpbrotkvd< ads nd

    JKNBM _RB AO SD[ AO ZNMKNO MD

    LRMZO^, SBXD MD^@BFD^ JBFD^ZXO_RB B^ SD^KHAB RZXOHOLD NDMLRM[ BEKNKBMZB BMZXB

    IDHKBXMD XBIKDRMO BFSX B^O SX

    LRAKD XDNOJKXBNZDX BLBNRZKUD JBA SXDI

    Nua eub ba sbnrbtd poro adiror um fombld

    fs bknkbmtb y dpdrtumd4 _ub kjbakzofds ao

    nortbro, tbmbfds oirknuatdrbs ndm ao nofksbto

    jba Srdirofo Skfo pubsto, pdrqub ndmskiukb-

    rdm umo osbsdro tnmkno pbrsdmoakzojo y prd-

    juntds jb prdhojo bebntkvkjoj y noakjoj md sdad

    bm oaidjm skmd bm dtrds nuatkvds qub qukskbrom

    prdhor ndfd foz, fbmbstros, orrdz, olbs y eru-

    toabs, osbiuro Xdno.

    Jbsjb ba 833: sb vkvk umo btopo jb 0 ods jb

    ndmsdakjonkm jba prdybntd y `osto umo hdmomzo

    bfbribmtb. Sbrd ba kmeoustd 83?8 trold ndmskid

    umo jbhonab ofhkbmtoa. Ba nuatkvd oaidjdmbrdrbspdmjb oa nakfo fs qub o poqubtbs tbnmdaik-

    nds. Bm foyd jba 83?8, ao tbfpbroturo suhk bm 8

    irojds pdr ba noabmtofkbmtd iadhoa y bsd eub eotoa,

    ojunb Xdno.

    Aos paoios sb bxpomjkbrdm ndm ba noadr qub md

    jkd trbiuo. ^k omtbs sb opaknohom paoiuknkjos nojo

    ?2 jos, oqubaao vbz jbhom sbr utkakzorads nojo 2.

    833:ERB BA OD BM _RB ^B UKUK RMOBZOSO JB NDM^DAKJONKM [@O^ZO RMO HDMOM\O BFBXIBMZB.

    >;,;FKAFBZXD^ B^ AO ADMIKZRJ JBAOAIDJM SKFO, FBJKJO _RB MDZKBMB DZXD OAIDJM BM BA FRMJD.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    52/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD33

    >33 @BNZXBO^ JB OAIDJM SKFO ^B ^BFHXOXDSOXO XBNRSBXOX^B JB AO NXK^K^ JBA OD O

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    53/85

    XB^SDM^OHKAKJOJ ^DNKOA BFSXB^OXKOA38

    fdtds, ao adistkno. Jb 933 `bntrbos qub `oho

    mtbs jba 83?8 poro sbfhror ba oaidjm pkfo, bstb

    d sdad sb `o troholojd bm >33.

    Xdno sdstkbmb< Ad mknd qub sohbfds bs

    qub md pdjofds jblor qub sb pbrjkbro bstb oa-

    idjm qub bs potrkfdmkd monkdmoa. Ba jkrbntdr

    jba Srdirofo Skfo vkbmb jb umo eofkako jb oa-

    idjdmbrds y bs tbstkid kba jb tkbfpds fbldrbs;,; fkafbtrds, qub md bmnubmtros

    OSD[DZBPZKA SKRXOEKMOMNKO, BMZXBIOAO ^BFKAAO [NDFSXO RMSXDJRNZD ZOMBFHABFZKND _RBOSOXBNB BM BAB^NRJD XBIKDMOAJB SKRXO.

    bm mkmim dtrd oaidjm bm ba fumjd. _ukz `oyo

    oaiumds nbrnomds, ndfd ba bikpnkd, pbrd ba pkfo

    bs bxtrodrjkmorkd y ad rbnaofom bfprbsos ndfd

    Aondstb, rbforno Xdno. [ poro prdtbibr bstb

    ohdabmid jb noakjoj pkuromo bst bm ao aun`o. Eb-

    akzfbmtb bm ba 83?> mds `bfds rbnupbrojd y md

    jblorbfds qub sb pkbrjo mubstrd pkfo, osbiuro.

    EB [ NDMEKOM\O

    Juromtb ao nrksks, ustbj mds jkd ao sbfkaao iro-

    tks, pbrd sdad dn`d pbrsdmos mds qubjofds

    ndm ba oaidjm bm Nuro Fdrk, kmibmkbrd, ba

    rbstd sb nofhk pdr fkbjd oa iusomd rdsojd

    Wao paoio qub fs jbvost ads nofpdsV, md4 [

    froads o`dro, fkrom fks jkbz bntrbos qub sb

    `om rbnupbrojd y qukbrbm vdavbr oa oaidjm.

    Ads bspbrofds, kmib rb Xoeoba.

    Ba nofpd bs ndfd ba ethda, pubs sk md orrkbs-

    ios, md iomos7 y sk pkbrjbs, aubid ba nofpd tb

    jo rbvomn`os sdmrb Ofojd, ndm ao ndmtoikd-

    so eb qub fubvb qukmtoabs.

    Xoeoba dso bs osbsdrojd y noponktojd bm ba fombld tbnmkknojd jb ao skbfhro y ndsbn`o.

    IXRSD XDFBXD

    ?>

    NDIB^O

    AKFO

    @ K ^ Z D X K O8233EOFKAKO^ ZXOHOLOMBM :333 @BNZXBO^IXONKO^ OASXDIXOFO SKFO.

  • 7/22/2019 Memoria Responsabilidad Social Empresarial 2011 - 2012

    54/85

    XB^SDM^OHKAKJOJ DNKOA BFSXB^OXKOA IXRSD XDFBXD3:

    @DFD

    JB SXD

    Mbu Sb

    oibmnk

    ndm f

    jb bxpb

    hrkmjo

    bfprbs

    Xdfbrd

    portknkp

    jb @df

    Srdvbb

    Ndrpdro

    jb brv

    Ironkos

    adir s

    bstmjo

    jb jds

    fbldr

    y dhtuv

    noakkno

    Ndrpdronkm Ibmbroa jb ^brvknkds ^.O.

    husno `dfdadior o tdjos aos bfprb-

    sos qub troholom poro ba Irupd Xd-

    fbrd. ^u dhlbtkvd bs qub tdjds ads

    prdvbbjdrbs tbmiom mkvbabs jb bxnbabmnko.

    Bm bsto bvoauonkm, ba prdvbbjdr rbspdmjb

    um nubstkdmorkd sdhrb ao sktuonkm kmomnkbro jb

    ao bfprbso, aos dhakionkdmbs abioa