PLAN DE EMPRESA: EXPANSIÓN DE “EMBUTIDOS GLORIA"

7/24/2019 PLAN DE EMPRESA: EXPANSIN DE EMBUTIDOS GLORIA"

1/66

GEMSHTED DC TS_A]IL Q GANENPE]

K_EDL CN GANENPE] Q MLNTEOAHADED

VHEN DC CIV_C]E0 CRVEN]AN DC CIOSTADL] KHL_AE

Treoe`l Gan dc Kredl prcscntedl plr Erenmbe Ilrahhes Hzerl, sacndl ch tutlr dchiasil @ls Aknemal _uganl _us.

W. O. Dch Tutlr0 Ehuinl/e0

D. D.

]cvahhe. @unal dc ?653


2/66


3/66

K_EDL CN GANENPE] Q MLNTEOAHADED

GEMSHTED DC TS_A]IL Q GANENPE]

T_EOE@L GAN DC K_EDL

MS_]L EMEDIAML Z?654-?653Y

TTSHL0

VHEN DC CIV_C]E0 CRVEN]AN DC CIOSTADL] KHL_AE

ESTL_0DE. E_ENMBE IL_AHHE] HPE_L

TSTL_0

D. @L] AKNEMAL _SGANL _S]

DCVE_TEICNTL0

DVTL. EDIN DC CIV_C]E] Q MLIC_MAEHAPEMAN C ANWC]TAKEMAN DC

IC_MEDL]

_CE DC MLNLMAIACNTL0

L_KENAPEMAN DC CIV_C]E]

_C]SICN0

Cheolreman dc un phen dc ciprcse dc une cxpensan dc he ciprcse CioutadlsKhlrae, satuede cn Hlkrll (He _al`e). Ch lo`ctl dch treoe`l cs quc he ciprcse sccxtacnde plr Cspee, ye quc cn he emtuehaded slhl mucnte mln dls tacndes y une

georame cn he hlmehaded, eunquc teioan dastraouycn sus prldumtls plr Neverre y VesWesml. Mlnste dc tldls hls epertedls plr hls quc cst mlipucstl ch phen dcciprcses (rcsuicn c`cmutavl, hckeh, cstretkaml, cstudal dc icrmedl, ierjctank,prldumman u lpcremalncs, rcmursls buienls, tcmnlhlkes dc he anglrieman,cmlniaml-ganenmacrl) pcrl cst mcntredl cn ch phen dc ierjctank y ch cstretkaml, yequc sln he mhevc pere enehazer ch icredl. E he ciprcse hc mlstere eprlxaiedeicntc =els rcmupcrer he anvcrsan anamaeh.

VEHEO_E] MHEWC0

Cxpensan: Cstretckae: Mhacntcs: Mehaded: Ierjctank.


4/66


5/66

TGK-GAML. Vhen dc ciprcse0 Cxpensan

-A-

NDAMC

MEVTSHL 50 ANT_LDSMMAN ................................................................................... 55.5. DC]M_AVMALN DCH V_LQCMTL ............................................................ 5

MEVTSHL ?0 LO@CTAWL] ........................................................................................... =

MEVTSHL =0 ICTLDLHLKE .................................................................................... 3

=.5. ANT_LDSMMAN ...................................................................................... 3

=.?. ILDCHL DC NCKLMAL Q VHEN DC CIV_C]E ..................................... 7

=.=. _C]SICN C@CMSTAWL ........................................................................... 1

=.4. VHEN HCKEH ......................................................................................... 55

=.3. VHEN C]T_ETKAML ............................................................................ 55=.3.5. Iemrlcntlrnl. ........................................................................................ 55

=.3.?. Iamrlcntlrnl0 Enhasas scmtlraeh .............................................................. 5?

=.3.=. Enhasas antcrnl. ...................................................................................... 53

=.3.4. Gemtlrcs mhevc dc xatl (GMC). ............................................................... 57

=.3.3. Wcnte`e mlipctatave. ............................................................................... 5;

=.3.7. Mratcrals dc cvehueman dc hes ehtcrnetaves cstretkames. ......................... 5;

=.3.;. Enhasas DEGL. ....................................................................................... 52

=.7. ENHA]A] DC IC_MEDL ...................................................................... 51=.;. VHEN DC IE_JCTANK .......................................................................... ?5

=.;.5. Ga`eman dc lo`ctavls. .............................................................................. ?5

=.;.?. Cstretckaes dc ierjctank. ....................................................................... ?5

]ckicnteman

Vlsamalneiacntl

Ierjctank Iax

=.;.=. Vrcvasan vcntes. .................................................................................... ?4

=.2. VHEN DC V_LDSMMAN S LVC_EMALNC]......................................... ?4=.2.5. Eprlvasalneiacntl. ................................................................................. ?4

=.2.?. Kcstan plr prlmcsls. ............................................................................. ?3

=.56. VHEN DC TCMNLHLKE] DC HE ANGL_IEMAN. ............................... =7

=.55. VHEN CMLNIAML GANENMAC_L. ....................................................... =7

=.55.5. Vhen dc anvcrsalncs anmaehcs. .................................................................. =;

=.55.?. Vhen dc ganenmaeman................................................................................ =2

MEVTSHL 40 MLNMHS]AN ..................................................................................... 4=

OAOHALK_EGEENCRL]


6/66

-AA-


7/66


-5-

MEVTSHL 5

ANT_LDSMMAN

5.5. DC]M_AVMALN DCH V_LQCMTLWeils e hhcver e meol un phen dc ncklmal e pertar dc une ciprcse rceh ye mrcede, csdcmar, veils e mliprcndcr une cxpensan dc he ciprcse Cioutadls Khlrae. Cn csteantrldumman slhl veils e rcsehter hls mlnmcptls tcramls dch prlycmtl, san hhcker edctehher nankunl, ye quc cn chhl mlnsastc ch treoe`l.

Cioutadls Khlrae cs une ciprcse geiahaer satuede cn Hlkrll (He _alè),mlnstatuade bemc mesa =6 els plr D. @uhal Dacz. ]c dcdame e he cheolreman y plstcralrdastraouman dc prldumtls mrnamls mlil sln hls cioutadls: eunquc nl slhlmlicrmaehaze hls cheolredls, teioan vanls, qucsls y prldumtls cnhetedls. Tacnc unekren veracded dc prldumtls quc enehazercils e hl herkl dch treoe`l.

Mlicnzeils mln un ildchl dc ncklmal, quc cs ch pesl prcval e he rcehazeman dchphen, y eoerme tldls hls espcmtls aiplrtentcs e tcncr cn mucnte dc he ciprcse, mlilplr c`ciphl mhacntcs, emtavaded, prlpucste dc vehlr une vcz lotcnadl ch ildchl dcncklmal (Menves y OIM) prlmcdcils e he rcehazeman dch phen dc ncklmal. Cn nucstrlmesl dambl phen cst mcntredl slorc tldl cn ch phen cstretkaml y phen dc ierjctank,ye quc eiols, bly cn de, sln hls mhevcs pere edcntrernls cn ch icrmedl.

Cn Cspee, ch 12% dc hes ciprcses sln iamrlciprcses, muye dcganaman sckn[ajapcdae cs0 tlde cntaded quc c`crmc une emtavaded cmlniame, lmupe e icnls dc 56pcrslnes y tacnc un vlhuicn dc ncklmals l un oehenmc kcncreh enueh quc nl supcrehls ? iahhlncs dc curls. ]urkcn dc un prlycmtl ciprcndcdlr plr pertc dch ducl dchiasil, quacn e su vcz suchc scr ch edianastredlr dc su prlpae ciprcse. ]ln ncklmalsquc vcndcn sus prldumtls cn pcquces mentadedcs y nl rcquacrcn dc kren anvcrsanpere su gunmalneiacntl. Cstes pcquces ciprcses tacncn he plsaoahaded dc mrcmcr ykcncrer mlipctatavaded mln sus saiahercs, dlndc cnmlntreils he ciprcse e treterdurentc ch prlycmtl.

Dcspus dc enehazer hl quc cs un ildchl dc ncklmal, peseils eh phen dcciprcses. Cs un dlmuicntl dlndc ch ciprcndcdlr dcoc rcghcèr tlde he anglriemanrchemalnede mln he ciprcse. Hl is aiplrtentc cs quc rcghc`c tlde he anglriemanncmcserae pere quc he pcrslne quc hl enehamc cntacnde nucstrl ncklmal. Dcoc scrutahazedl mlil merte dc prcscnteman. Nl cs un dlmuicntl csttaml, dcocientcncrsc vavl, edeptndlsc eh meioal dch cntlrnl.

Stahadedcs0

- Cs une bcrreiacnte dc dascl y dc saiuheman.- Cs une bcrreiacnte dc ierjctank y dc mliunameman.

- Cs une bcrreiacnte dc mlntrlh0 prcvasan dc kestls y dc ankrcsls,csteohcmacndl hls lo`ctavls.

- Mlil icmenasil dc mllrdaneman.

Ch phen dc ncklmal mlntacnc hls sakuacntcs puntls0

- _csuicn c`cmutavl0 gambe tmname quc dcoc prlplrmalner eh hcmtlr une vasankhloeh dc nucstrl prlycmtl.

- Vhen hckeh0 mlnsastc cn enehazer y dctcrianer sa he ciprcse cs vaeohc hckeh l

ùrdameicntc. Bey quc tcncr cn mucnte he hckasheman y hls treiatcskcncrehcs (glrie ùrdame) y triatcs cspcmgamls (dcravedls dc he neturehczedc he emtavaded quc rcehazeils).


8/66

Ilrahhes Hzerl, Erenmbe

-?-

- Vhen cstretkaml0 bey quc tcncr un mlnlmaiacntl rchcventc dch cntlrnl cn chmueh pacnsen dcserrlhher su emtavaded, es mlil mln qu rcmursls ymepemadedcs mlnteils. Bey quc rcehazer un enhasas cstretkaml quc scmliplnc dc un enhasas cxtcrnl (mliprcndc enhasas dch cntlrnl) y unenhasas antcrnl (enhasas dc hls rcmursls y mepemadedcs dc he ciprcse).

- Cstudal dc icrmedl0 trete dc dcilstrer quc cxastc rcehicntc un icrmedlsugamacntc pere ch prldumtl l scrvamal quc qucrcils mlicrmaehazer. Teioannls pcriatc bemcr prcvasalncs dc hes vcntes hl is rcehastes y gadcdaknesplsaohc y dcilstrer he vaeoahaded cmlniame-ganenmacre.

- Vhen dc ierjctank0 tlde he phenagameman y hes lpcremalncs dcocn lracnterscbemae ch mhacntc (dctcrianer y setasgemcr eh mhacntc). Tldes hes emtavadedcs dcierjctank dcocn cster mllrdanedes. Ch ierjctank mllrdanedl cs cscnmaehpere hlkrer hls lo`ctavls. Mliuname dc glrie is darcmte he neturehcze dc heciprcse y ch ildl cn quc pldr ehmenzer ch xatl.

Sn phen dc ierjctank cs un prlkreie pere vcndcr hls oacncs y scrvamalsquc he ciprcse cheolre l mlicrmaehaze. Bey quc dcsmraoar hls sakuacntcs

chcicntls0 icrmedl dc he ciprcse, dcscls, ncmcsadedcs y prcgcrcnmaes dchls mhacntcs, hls lo`ctavls ciprcseraehcs y hes cstretckaes pere ehmenzer suslo`ctavls.

- Vhen dc lpcremalncs/prldumman0 beoheils dc phen dc prldumman muendl eciprcse edquacre anputs l ietcraes praies y hls trensglricn un prldumtl.

Ch lo`ctavl cs dcsmraoar hls icdals ietcraehcs, tmnamls y buienlsncmcserals, es mlil ch prlmcsl. Nucstrl treoe`l sc ve e oeser cn hekcstan plr prlmcsls.

- Vhen dc rcmursls buienls0 hes terces quc mliprcndc sln he davasan dchtreoe`l y ch dascl dc icmenasils dc mllrdaneman. Eioes sc mlnmrcten cnun lrkenakreie, dlndc qucden rcghc`edls hls mratcrals utahazedls pere

rcpertar ch treoe`l y hes rcsplnseoahadedcs, cspcmagamendl quacn dcpcndc dcquan. He cstretckae quc prctcndc aiphenter he ciprcse dcocre e`ustersc yscr mlbcrcntc mln su dascl cstrumtureh. He rcehazeman dcocre treter dcsuosener hes dcgamacnmaes loscrvedes beste ch ilicntl y treter dc cdumerhe cstrumture lrkenazetave e hes nucves cxakcnmaes dch cntlrnl.

- Vhen dc tcmnlhlkes dc he anglrieman0 tcncr cn mucnte hes TAMs cn hesciprcses.

- Vhen cmlniaml-ganenmacrl0 cn ch sc rcmlkc tlde he anglrieman dcserrlhhedecn hls phencs entcralrcs muentagamede cn unadedcs ilncteraes y scdciucstre he vaeoahaded cmlniame y ganenmacre dc he ciprcse e mlrtl yicdal phezl.

Entcs dc rcehazer he vaeoahaded cmlniame-ganenmacre bcils dc tcncr hesvaeoahadedcs0 hckeh, tmname, mlicrmaeh, lrkenazetave.

Hls lo`ctavls sln hls sakuacntcs0 dctcrianer hes anvcrsalncs cn emtavls:adcntagamer hls rcmursls ganenmacrls (prlpals y e`cnls): dcilstrer hevaeoahaded cmlniame y ganenmacre dc he ciprcse: adcntagamer ch cquahaoral luioreh dc rcnteoahaded. (_uganl y Mestrl, ?656).


9/66


-=-

MEVTSHL ?

LO@CTAWL]

Cn cstc treoe`l nls veils e mcntrer cn he cheolreman dc un phen dc ciprcses, sacndles nucstrl ieylr lo`ctavl mlnlmcr he vaeoahaded dch prlycmtl.

He vaeoahaded mliphcte dc un prlycmtl scr lotcnade sa sc dciucstren hes sakuacntcsvaeoahadedcs0

- Hckeh0 muiphc mln hls rcquasatatls hckehcs ncmcserals.

- Tmname0 dasplncils tcmnlhlkes y mlnlmaiacntls ncmcserals, y tcncilsemmcsl e tldls hls rcmursls cxakadls pere plncr cn iermbe nucstreemtavaded.

- Mlicrmaeh0 Cxastc icrmedl pltcnmaeh y tcncils cstretckaes dc ierjctankpere mepterhl.

- Lrkenazetave0 hes ncmcsadedcs dc rcmursls buienls sc ben adcntagamedl.

- Cmlniame0 Trete dc plncr dc ienagacstl quc he ciprcse mliacnze ekcncrer ocncgamals plsatavls dcntrl dch pcraldl cn ch mueh bcils saiuhedlsu gunmalneiacntl.

- Ganenmacre0 Dcilstreils quc he ciprcse tacnc haquadcz sugamacntc perebemcr grcntc e tldls hls pekls mlrracntcs.

Mlil cn he pertc antrldumtlrae bcils andamedl, dambl prlycmtl trete dc uneciprcse dcdamede e he cheolreman y dastraouman dc cioutadls y prldumtls cn

mlnscrve, edcis dc vanls, qucsls y iach. Eh cster ye mrcede, nucstrl lo`ctavl cseiphaer nucstrl ncklmal antrldumandlnls cn un nucvl icrmedl, un nucve prlvanmaedlndc nucstrls prldumtls sln nucvls, ye quc cxastcn pcrl mln meremtcrstamesdagcrcntcs. Dc cste glrie, hl quc prctcndcils cs enehazer sa he ciprcse tcndr xatldcntrl dch icrmedl prcvastl.

Mlil ye bcils cxphamedl, ch phen dc ciprcse sc davadc cn 1 epertedls, dc hlsmuehcs nls veils e mcntrer slorctldl cn ch phen cstretkaml y cn ch dcierjctank, eunquc hls rcehamcils tldls, antcrcsndlnls es plr nucstre cstretckae yplr hls mhacntcs mhevc dc nucstrl ncklmal, quc sln hls quc nls pcriatcn quc heemtavaded quc rcehazeils sake edchentc.

He chcmman dc he ciprcse sc dcoc e quc cs un prlycmtl quc sc tacnc cn icntc, sanhhckerhl e plncr cn iermbe cn he emtuehaded: y plr he gemahaded dc lotcnman dc detls canglrieman.

Cs un prlycmtl oesedl cn bcmbls rcehcs, y scr cntrckedl e hls prlpacterals perequc sc phentcc sa sc hhcve e meol l nl. Edcis, ch 16% dch iasil cst oesedl cn chhaorl Mrceman dc ciprcses pere ciprcndcdlrcs dc @.A. _uganl c Aknemal Mestrl, yDarcmman cstretkame dc lrkenazemalncs turstames dc M. Mesenucve y I E. Kehhckl.


10/66


-4-


11/66


-3-

MEVTSHL =

ICTLDLHLKAE

=.5. ANT_LDSMMAN

Entcs dc mlicnzer e dctehher mede epertedl dch phen dc ncklmal, mlil sc bemlicntedl veils e rcehazer prcvaeicntc un ildchl dc ncklmal y un cstudal dc hevaeoahaded kcncreh dc he ciprcse.

Hes lrkenazemalncs sc cspcmaehazen cn emtavadedcs cn hes quc rcehicntc kcncrenvehlr y sln iuy mlipctataves: y plr ltrl hedl suomlntreten ch rcstl dc emtavadedcs(lutslurmank).

He adce dc ncklmal sc oese cn he annlveman, muyes gucntcs sln0

- Cnmlntrer une ncmcsaded ansetasgcmbe.

- Adcntagamer une veraentc l ic`lre dc un ncklmal cxastcntc.

- Bapcrcspcmaehazersc cn un sckicntl dc icrmedl, cs dcmar, hhcver e meolune cspcmaehazeman cn un sckicntl pcqucl dc icrmedl.

- Vcrgcmmalner un csheon dc he medcne dc vehlr pere mlnsckuar quc ltresciprcses suomlntretcn dambe emtavaded.

- Meioaer ch ilicntl l ch huker dc he prcsteman dch scrvamal l mlnsuil.(_uganl y Mestrl, ?656).

Nlsltrls nls cnmlntreils entc une ic`lre l veraentc dc un ncklmal cxastcntc, yequc he ncmcsaded quc muorails, eh tretersc dc une ciprcse dc cioutadls, ye cstmuoacrte, pcrl mlil cs une veraentc eh prldumtl tpaml endehuz, lotcncils he adce dcncklmal.

Hes meuses dc gremesl sln hes sakuacntcs0

- Dcsmlnlmaiacntl dch icrmedl.

- Vrldumtl/scrvamal anedcmuedl e hes ncmcsadedcs dch mhacntc.

- Crrlrcs cn he mlicrmaehazeman.

- Dcsmlnlmaiacntl dc hls gundeicntls dc he kcstan dc un ncklmal.

- Gehte dc phenagameman.

Hes dc xatl0

- Mheraded dc lo`ctavls.

- Mlnlmaiacntl dch ncklmal.

- Dagcrcnmaeman.

- Lracnteman eh icrmedl pere dctcmter sus ncmcsadedcs y cvlhuman.

- Vhenagameman.

_acskls quc dcocn scr vehlredls entcs dc he pucste cn iermbe0

- Mlicrmaehcs0 icrmedl ancxastcntc l cn dcmhavc.

- Tcmnlhkamls0 aiplsaoahaded pere prldumar hl quc qucrcils cn hes

mlndamalncs dcscedes, eh ratil ncmcseral l mln he rcheman mehaded-prcmalprcmase.

- Ganenmacrls0 gehte dc rcmursls pere he pucste cn iermbe.


12/66


-7-

- ]lmaehcs l pcrslnehcs0 esuiar hes mlnscmucnmaes.

- Hckehcs0 rcquasatls hckehcs, petcntcs cxastcntcs, dagamuhtedcs pere lotcncrpcriasls (_uganl y Mestrl, ?656).

Dcocils tcncr cn mucnte dambls racskls ye quc plncils cn pchakrl ch ncklmal.

IC_MEDL EHTL VLTCNMAEH OE@L VLTCNMAEH

Ncmcsaded

Mhacntcs

Veyoemj

Wehlr eedadl

Wade dch prldumtl

Cstrumture

Mrcmaiacntl

Irkcncs

Hadcrezkl

Adcntagamede

_cmcptavls

8 5 el

Ehtl

Duredcrl

Aipcrgcmte

Ehtl

>46% l 36%

Vlsaohc

Nl adcntagamede

Hcehcs e ltrl

>=els

Oe`l

Vcrcmcdcrl

Vcrgcmte

Oe`l

8 ?6%

Qe mlnslhadedl

ML]TC]

Dc prldumman

Dc ierjctank

Dc dastraouman

Inails

Inails

Inails

Ixail

Ixail

Ixail

MLNT_LH

]lorc prcmals]lorc mlstcs

]lorc prlvccdlrcs

]lorc he dastraouman

OestentcOestentc

Oestentc

Oestentc

VlmlVlml

Vlml

VlmlGakure =.5. Tcst dc pltcnmaehaded dc une adce dc ncklmal

Gucntc0 Cheolreman prlpae e pertar dc tcst dc pltcnmaehaded dc une adce dc ncklmal (Ocric`l cteh.511;)

He teohe 5.5 nls bemc tcncr une cxpcmtetave dc quc nucstre adce dc ncklmal tacncun ehtl pltcnmaeh, ye quc tcncils slhl = espcmtls cn oe`e pltcnmaehaded, eunquc chhadcrezkl cs aiplsaohc mlnsckuarhl, dcoadl e he daicnsan dc he ciprcse, y hls mlstcs

dc dastraouman sln hls quc osameicntc nls suoarn ch prcmal dch prldumtl.

=.?. ILDCHL DC NCKLMAL Q VHEN DC CIV_C]E

Dcocils cipczer ch prlycmtl plr he dastanman cntrc ildchl dc ncklmal y phen dcciprcse, eunquc ye hl beyeils mlicntedl cn he antrldumman.

Sn ildchl dc ncklmal cs un dlmuicntl dlndc sc cxplnc he adce dc ncklmal qucsc be lotcnadl, sacndl cste ch puntl dc pertade dc tldl prlmcsl dc mrceman dcciprcses (l cxpensan cn nucstrl mesl) y bey quc cvehuer he vaeoahaded dc cste adce.Vere pldcr hhcverhe e meol bey quc ousmer mln qu ganenmaeman mlnteils, cntrc ltres

mlses.

"Sn ildchl dc ncklmal dcsmraoc he hkame dc mil une lrkenazeman mrce, cntrckey mepture vehlr (Adce OIM). Cn rcsuicn, cs une dcsmrapman dc mil une


13/66


-;-

lrkenazeman l ncklmal mrce vehlr, mil sc prcscnte y sc cntrcke cstc vehlr, y hehkame slorc mil sc kcncren hls ankrcsls. Cs dcmar, cs un pesl prcval entcs dcrcehazer ch phen dlndc sc tlmen hls espcmtls is rchcventcs pere he pucste cn iermbedch prlycmtl.

Cn meioal, ch phen dc ciprcse cs un ildchl dlndc sc dcoc rcghc`er tlde heanglrieman rchemalnede mln he ciprcse, cs dcmar, tlde he anglrieman ncmcserae perequc une pcrslne pucde enehazerhl.

Cn dcganatave, ch ildchl dc ncklmal nls de he vaeoahaded dc he ciprcse, y ch phen dcciprcse hhcve e meol un cstudal dc icrmedl y une saiuheman dc hl quc pucdc hhckere der y lotcncr he ciprcse.

Cn cstc treoe`l veils e enehazer un ildchl quc sc utahaze antcrnemalnehicntc ytacnc ieylr prcstakal (Ildchl Menves) y ltrl quc sc be lotcnadl dc une anvcstakeman(Ousassncs Ildch Mrcetlr).

Ch ildchl Menves guc mrcedl plr Ehcxendcr Lstcrwehdcr y pcriatc cxphamer unildchl dc glrie krgame. ]c davadc cn dls pertcs, un enhasas prcval dch scmtlr(prlpucste dc vehlr, ehaenzes, emtavadedcs, rcmursls mhevcs y mlstcs) y ch enhasas dchmhacntc (rcheman mln ch mhacntc, sckicntl dch mhacntc, meneh c ankrcsls). E mlntanuemanpeseils e dcsmraoar hls 1 iduhls dc hls quc mlnste ch ildchl (bttp0//www.ciprcndcdlrcs.cs/kcstaln/ildchl/ildchl-=)0

Gakure =.?. Csqucie dch Ildchl MenvesGucntc0 Ildchl Menves

V_LVSC]TE DC WEHL_0 quc eplrtl e un mhacntc, ltre ciprcseNucstre prlpucste dc vehlr cs eiphaer ch meneh dc dastraouman, y mlnchhls euicnter nucstrl icrmedl lo`ctavl. Lgrcmcils un prldumtlertcseneh georamedl cn ch nlrtc dc Cspee, plr hl tentl mln dagcrcntcsmeremtcrstames e hls prldumtls quc sc pucdcn cnmlntrer ye cn ch sur(nucstrl nucvl icrmedl). Edcis dc cste dagcrcnmaeman, hls prldumtlssln dc ehte mehaded. Nls emcrmeils e nucstrls mhacntcs e trevs dc uncsteohcmaiacntl y/l dastraouadlrcs. ]etasgemcils une ncmcsaded osamemlil cs he ehaicnteman.

EHAENPE MHEWC0 rchemalncs mln pcrslnes l krupls dc pcrslnes. Mlnquc ehaenzes mlnteils pere nl pertar dc mcrl0 Nl mlnteils mln uneehaenze mhevc dcganade, eunquc mlil he ciprcse ye rcehaze su emtavaded,tcncils une mertcre dc mhacntcs egaenzedls quc pucdc eyudernls emlnsckuar hl quc nls prlplncils cn ch sur. ]a lptreils plr he ve dc
http://www.emprendedores.es/gestion/modelo/modelo-3http://www.emprendedores.es/gestion/modelo/modelo-3http://www.emprendedores.es/gestion/modelo/modelo-3http://www.emprendedores.es/gestion/modelo/modelo-3


14/66


-2-

quc nls dastraouycren hls prldumtls plr dastantls mlicrmals, nucstreehaenze pldre cster mln hls dastraouadlrcs, ye quc nls eyuderen eedcntrernls cn ch icrmedl dc iencre is rpade, y nlsltrls hclgrcmcreils davcrsaded cn su mertcre dc prldumtls.

EMTAWADEDC] MHEWC0 quc rcehaze he ciprcse pere prlplrmalner cscvehlr0He ciprcse sc dcdame e georamer cioutadls dc glrie ertcseneh cn

He _alè. Teioan lgrcmc dastantls tapls dc vanls, hetes dc mlnscrve yqucsls. Tcncils une rcd dc mhacntcs ye aiphentede cn ch nlrtc dcCspee y une pkane wco dlndc lgcrteils tldls nucstrls prldumtls yientcncils e nucstrls mhacntcs eh tentl dc tldl hl quc lmurre c anmhuslprlplrmalneils rcmctes pere he utahazeman dc nucstrls prldumtls.

_CMS_]L] MHEWC0 dc dlndc semeils ch dancrl pere ganenmaernucstre prlpucste0

l _cmursls gsamls0 dasplncils dc une gorame y ? hlmehcs dcvcnte. Vere he pucste cn iermbe dc he eiphaeman,ncmcsatercils un hlmeh quc nls sarve dc puntl dc vcnte y dcehiemn, y un vcbmuhl dc trensplrtc y iloahaeral.

l _cmursls antchcmtuehcs0 dasplncils dc une pkane wco.

Ncmcsatereils un sastcie dc kcstan quc nls pcriate mlntrlherhes cxastcnmaes y etcndcr nucstrls pcdadls dc glrie rpade.

l _cmursls buienls0 une pcrslne e merkl dc he tacnde y ltre perech trensplrtc. Cn mesl dc emudar teioan e dastraouadlrcs,tcndrcils quc rciuncrerhls eh mlstc quc sc csteohczme.

C]T_SMTS_E DC ML]TC]0 muntl mucste ilnter nucstre prlpucste0l Mlstcs ga`ls0 anvcrsan anamaeh, errcndeiacntl dc hlmeh, suchdl

pcrslneh, menln dastraouadlr (sciaga`l).l Mlstcs veraeohcs0 ietcrae praie, suianastrl, trensplrtc eh

euicnter ch ncklmal euicnteils he prldumman, y mln chhlpldcils dasianuar nucstrls mlstcs ga`ls.

_CHEMALNC] MLN MHACNTC]0 mil cnmucntrl e ias mhacntcs y milvly e csteohcmcr he rcheman mln chhls0 Eh mlnter mln he pkane wco,csteils cn mlntemtl mlntanul mln nucstrls mhacntcs, pcrl pere lgrcmcrhcune ieylr etcnman y is pcrslnehazede eorarcils un hlmeh cn ]cvahhe ytretercils dc dastraouar nucstrls prldumtls plr tlde he hlmehaded.Gadchazercils e nucstrls mhacntcs mln un tretl pcrgcmtl y mln he mehadeddc nucstrls prldumtls. Vere etrecrhls, tcndrcils un mlstc anamaeh,lgrcmacndl une prucoe dc dckusteman pere prlilmalnernls.

]CKICNTL] DC MHACNTC]0 Cn quc scmman dc mhacntcs nls veils emcntrer, eunquc nl tcncils plr qu cster saciprc mcrredls cn hlsiasils0 Tcncils mhacntcs ye gadchazedls cn ch nlrtc dc Cspee.Cstercils entc un icrmedl sckicntedl, ye quc tcncils prldumtls

dagcrcntcs dc ehaicnteman (ocoades y dagcrcntcs tapls dc mliades).Nucstrls mhacntcs sln tldl tapl dc pcrslnes quc mlnsuien cioutadls,cnhetedls, qucsls, iach y vanls.

MENEH0 mil mliunaml ia prldumtl eh cntlrnl0 Mlntemtercils mlnnucstrls mhacntcs e trevs dc hes rcdcs slmaehcs, cn csteohcmaiacntls(vcnte darcmte) l antcricdaerals, y plr nucstre pkane wco. Ch meneh qucic`lr gunmalne sln hes rcdcs slmaehcs y he pekane wco, y e su vcz slnhes is cgamacntcs cn mlstcs. E trevs dc cstes iasies, pldcilscvehuer he setasgemman dc nucstrls mhacntcs, ye quc dcocrn dcèr sulpanan y es ch rcstl pucde vcrhl, y e su vcz nls sarve pere cvehuer hesetasgemman dch mhacntc, y es pldcr ic`lrer.

GSCNTC] DC ANK_C]L]0 Uuacn nls peke, prcmals Hls prcmals dcnucstrls prldumtls ye cstn gaèdls, pcrl dcpcndcr dc he mentaded qucsc mliprc pere bemcr dcsmucntls plr vlhuicn. E hls mlnsuiadlrcsganehcs sc mlorer eh mlntedl. ]a cs e trevs dc dastraouadlrcs, he vcnte


15/66


-1-

scrae e =6, 76 y 16 des. Ch 566% dc nucstrls ankrcsls prlvacncn dc hesvcntes.

Eh eiphaernls, qucrcils etrecr e ltrl scmtlr dc he pcnnsuhe quc nldasgruten dc hls prldumtls ralènls, cn cspcmaeh ch sur. Dcspus dcprcster nucstrl scrvamal, qucdeils e dasplsaman dch mhacntc, etcndacndlsukcrcnmaes y mratames, dcsmeioaendl cn mesl ncmcseral (sa ch prldumtlhhcke cn ieh cstedl).

Vlr ltrl hedl, ch ltrl ildchl dc ncklmal eh quc nls rcgcrails entcralricntc, childchl OIM (Oussasncs Ildch Mrcetlr) mlnsastc cn une scrac dc prckuntesglriuhedes e trevs dc une pkane wco (www.adce-omi.cu), dndltc une scrac dcrcspucstes pudacndl eedar mlicnterals. Cst mlipucstl plr 4 pertcs y cstes e suvcz sc suodavadcn cn (suodavasalncs lotcnades plr nucstrl ildchl)0

- Vrldumtl0 aiekcn, aiateman annlvedlre, icrmedl, vehlr dc usl.- Mlngakureman0 antcremman mln ch mhacntc, mere e mere, vehlr dc he rcd.

- Ganenmacre0 icrmedl daniaml, ghcxaoahaded, haste/icn dc prcmals, vcnte,dcpcndacntc dch vlhuicn- Mlngakureman dc hls mhacntcs0 ncmcsadedcs dch mhacntc, prlkreies dc

gadchazeman, ierjctank vareh.

Sne vcz rcehazedes tldes hes prckuntes quc sc phentcen, sc edquacrcn dls VDG,unl cxtcndadl y ltrl rcsuiadl (edùntl ch cxtcndadl cn ch Encxl 4).

=.=. _C]SICN C@CMSTAWL

Ch rcsuicn c`cmutavl cs une gambe tmname l ter`cte dc prcscnteman dc he ciprcse.

Dcoc prcscnter un cntcndaiacntl khloeh dch prlycmtl quc veils e hhcver e meol. Dcocmlntcncr0 he ciprcse, he glrie ùrdame, entcmcdcntcs, iasan, vasan, scmtlr dcemtavaded, mlipctcnmae, icrmedl lo`ctavl, phen dc ierjctank y vcntes, phen dclpcremalncs/prldumman, rcmursls buienls, y plr htail, ch phen cmlniamlganenmacrl.(_uganl y Mestrl, ?656). Tldls y mede unl dc hls puntls quc epercmcn cnch rcsuicn c`cmutavl sln tretedls mln ieylr dctcnaiacntl e hl herkl dch prlycmtlciprcseraeh quc cipczeils.

Cioutadls Khlrae cs une ciprcse dcdamede e he cheolreman y dastraouman dccioutadls edcis dc ltre scrac dc prldumtls mlil hetes dc mlnscrve, iach netureh,vanls, y une veracded dc qucsls schcmtls. ]ln prldumtls ertcsenehcs, cheolredls cnune gorame pcrtcncmacntc e he ciprcse hlmehazede cn Cntrcne (Hlkrll, He _alè).

Hhcven is dc =6 els dcdamedls e he georameman dc cioutadls y èilncs.Dasplnc ye dc dls tacndes cspcmaehazedes cn hls prldumtls entcralricntc matedls.

Guc mlnstatuade plr @uhal Dacz, pcrslne gsamequc rcehaze cn nliorc prlpal e trevsdc he ciprcse su emtavaded: cs dcmar nls cnmlntreils entc un ciprcseral andavadueh.

He iasan dc Cioutadls Khlrae nl cs is quc prlplrmalner prldumtls dc ehtemehaded y ertcsenls e un prcmal escquaohc. Nucstrl prlpsatl cs hhcker eh pohaml qucnl pucde emmcdcr e he ciprcse, gemahatndlhl mln une tacnde gsame l dastraouadlrcs cnch sur dc he Vcnnsuhe. Mlil oacn sc be mlicntedl, nucstrl scmtlr cs ch dc heehaicnteman: sacndl cstc un icrmedl rchcventc, ye quc lgrcmcils prldumtlspraierals ertcsenehcs e prcmal dc icrmedl.

]lils nucvls e navch rckalneh, ye quc nucstre emtavaded sc mcntre cn ch nlrtc dcCspee (osameicntc cntrc he _alè, Neverre y Ves Wesml). Eh qucrcr mrcmcr,dcocils lracnternls e une zlne dch sur, dlndc pldcils percmcr prldumtlsdagcrcntcs, dcoadl e he cheolreman dc hls iasils y e hes dagcrcntcs mlndamalncs (plr


16/66


-56-

c`ciphl ictclrlhkames) quc prcscnte He _alè. Cs plr chhl quc qucrcils edcntrernlscn un nucvl icrmedl.

Cxastc iumbe antcnsaded mlipctatave, cipczendl plr cioutadls Vehemals,èoukl, y tlde he pertc dc he sacrre dc Buchve. Nls dagcrcnmaercils kremaes e he mehadeddc nucstrls prldumtls, su seolr y nucstrl tretl eh mhacntc.

Mlil vcils, cs un icrmedl iesavl, pcrl eh cster satuedls cn He _alè, hesupcrvavcnmae he tcncils esckurede. Cn ch nucvl icrmedl cn ch quc nls edcntreils,nucstrl kren puntl gucrtc scr he mehaded dc nucstrls prldumtls, ertcsenehcs y tpamlsdch nlrtc, san eounder su cheolreman cn ch sur dc Cspee. Eh scr un prldumtl quc heieylre dc hls mlnsuiadlrcs dciendeils, eun sacndl ch icrmedl iesavl, tcncilsehtes prloeoahadedcs dc pcriencnmae.

Nucstrls prldumtls sln, mlil ye bcils mlicntedl, cioutadls, èilncs y hetescn mlnscrve, epertc dc vanls, qucsls schcmtls y iach. Nucstrls prcmals cstn oesedlscn ch mlstc quc nls suplnc cheolrerhls, is un ierkcn dc ocncgamal, qucmlicntercils cn ch epertedl dc ierjctank.

Vere hheier he etcnman dc nucstrl icrmedl-icte, veils e treter dc dagcrcnmaernls

lgrcmacndl lgcrtes dc aneukureman y dcsmucntls plr mlipre dc krendcs vlhicncs.He mliunameman mln nucstrls mhacntcs (epertc dc hls csteohcmaiacntls gsamls) scr velnhanc, e trevs dc he wco ye mrcede (www.cioutadlskhlrae.cs), dlndc pldrnloscrver he veracded dc prldumtls quc lgcrteils, edcis dc sus prcmals, y hlsientcndrcils anglriedls dc muehquacr nlvcded quc surè cn he ciprcse, c anmhusllracnteils e nucstrls mhacntcs e cheolrer phetls mln nucstrls prldumtls mlilietcraes praies. @untl mln he wco, teioan bey mrcedls une pkane cn Gemcollj ytwattcr, utahazendl es hes rcdcs slmaehcs pere mliphcter nucstrls chcicntls dcmliunameman.

Bcils mlicntedl quc plsccils une gorame dlndc cheolreils hls cioutadlsquc sckuadeicntc sln treshededls e hes tacndes quc ye cxastcn (cn he iasie mepateh) y

hls trensplrteils e mlicrmals satuedls cn Neverre y Ves Wesml. Ch lo`ctl dc nucstrltreoe`l trete dc davcrsagamer nucstrl icrmedl, ye quc lgrcmcrcils hls iasilsprldumtls pcrl cn une hlmehaded dagcrcntc, dlndc nl cs ten mlin cnmlntrernls mlnhls prldumtls entcralricntc matedls. Vldcils bemcr hhcker ch prldumtl eh sur dcCspee dagcrcntcs ildls glries, plr dastraouadlrcs cn tacndes/supcricrmedls, y eorarune tacnde is cn ]cvahhe, dlndc sc ncmcsatere un hlmeh y ltre gurklncte, pere chtrensplrtc dc hls prldumtls. He hlmehazeman cxemte dch csteohcmaiacntl hldcsmraoarcils cn ch epertedl dc phen dc prldumman u lpcremalncs.

He ciprcse mucnte ye mln 4 treoeèdlrcs. Eh scr une ciprcse geiahaer, hls iasilsducls ùntl mln sus ba`ls sln hls quc hhcven he ciprcse. Cn nucstrl prlycmtlncmcsatereils une pcrslne cnmerkede dc trensplrter hls ehaicntls, sa oacn tcncilshe gurklncte, y eh eorar un nucvl csteohcmaiacntl ncmcsatercils e une pcrslnecnmerkede dc hhcverhl y etcndcr e nucstrls mhacntcs, muye muehagameman nl dcoc dc scriuy ehte, saiphcicntc mlnlmcr ch scmtlr y seocr quc cst vcndacndl.

Vlr htail meoc rcsehter hls rcmursls c anvcrsalncs quc ncmcsatercils pere hhcver emeol cstc prlycmtl. Mlil ye bcils mlicntedl, ncmcsatereils he anvcrsan anamaeh dcun hlmeh y su rcspcmtavl iloahaeral, y une gurklncte pere ch trensplrtc. ]a vcndcilsnucstrls prldumtls teioan e trevs dc antcricdaerls, ch mlstc mlnsastar cn ch pekldch trensplrtc (multe is ehte quc sa hl trensplrteils nlsltrls iasils) y ch menlnquc beor quc pekerhc eh antcricdaeral (supcricrmedl, tacnde) plr dastraouar nucstrlprldumtl.

Mlntercils mln ganenmaeman oenmerae dc he mueh beohercils y dctehhercils is

edchentc, y eplrtemalncs slmaehcs.
http://www.embutidosgloria.es/http://www.embutidosgloria.es/http://www.embutidosgloria.es/http://www.embutidosgloria.es/


17/66


-55-

=.4. VHEN HCKEH

Eh mlnter mln une ciprcse quc ye tacnc su emtavaded aiphentede y mlnslhadede, nlsoeseils cn he mlnstatuman quc sc bazl ch de dc su mrceman.

Guc mrcede cn 512;, mlil ehte pere pldcr rcehazer emtavadedcs cn une georamehlmehazede cn Cntrcne (Hlkrll, He _alè), mln he name prlohcitame dc he prldummandc ruadls y lhlrcs.

Cs un ciprcseral andavadueh, hheiedl @uhal Dacz hvercz, ch mueh rcehaze cn nliorcprlpal he emtavaded quc dcserrlhhe he ciprcse: hes vcnteès quc mlnhhcve scr unciprcseral andavadueh cs quc tacnc ch mlntrlh eoslhutl dc he ciprcse, nl ncmcsateansmrapman cn ch rckastrl icrmentah, hls kestls esuiadls sln ch pekl dc eutnlil dche sckuraded slmaeh, san hiatcs dc mepateh y traouten plr ch A_VG. Ch anmlnvcnacntc csquc he pcrslnehaded ùrdame mlanmadc mln he pcrslnehaded dch tatuher, cs dcmar, chciprcseral rcsplndcr dc iencre ahaiatede y pcrslneh grcntc e tldes hes lohakemalncsquc edquacre he ciprcse.

Ciprcses mlil cstes cstn su`ctes eh _ceh Dcmrctl =25/5124 ch mueh rckuhe hesmlndamalncs tmnaml-senateraes dc dambls csteohcmaiacntls. Cste nlrie dcserrlhhercquasatls cxakaohcs e hls csteohcmaiacntls, e hls ietcraehcs quc cntren cn mlntemtl mlnhls ehaicntls eh pcrslneh. Edcis, sc dctehhen hes ildehadedcs dc ienapuhemanpcriatade y prlbaoade y nlries kcncrehcs slorc ch cnvesedl y ctaquctedl.

Mlil dctehhercils is edchentc cn ch phen dc rcmursls buienls, ch cnmerkedldch csteohcmaiacntl dcoc mlnter mln une mcrtagameman dc ienapuhedlr dc ehaicntlspere pldcr treoeèr mln hls iasils.

Nlriehicntc hes hcycs quc rakcn he epcrture dc un nucvl mlicrmal dcpcndcn dcheyunteiacntl dc mede prlvanmae.

=.3. VHEN C]T_ETKAML

E mlntanueman prlmcdcils e rcehazer un enhasas antcrnl (rcmursls y mepemadedcs dc heciprcse) y un enhasas cxtcrnl (cntlrnl). Mlil cn ch meptuhl dc he antrldummanmlicnteils, cs dlndc cst mcntredl ch treoe`l, cs dcmar, ch mlrezn dch iasil.

Ch cntlrnl cs ch mlnùntl dc hes anghucnmaes l gemtlrcs quc anmadcn cn nucstrlsrcsuhtedls. Dcntrl dch cntlrnl loscrveils une davasan cntrc iemrlcntlrnl yiamrlcntlrnl.

=.3.5. Iemrlcntlrnl.

Ch iemrlcntlrnl mliprcndc tldes equchhes anghucnmaes dc neturehcze plhtame,cmlniame, slmaeh y tcmnlhkame quc egcmten e tldls hls scmtlrcs, (_uganl y Mestrl,?656). Treteils dc adcntagamer hes eicnezes y lplrtunadedcs dc he ciprcse.

- Gemtlrcs plhtaml hckehcs0ch scmtlr dc he ehaicnteman sc rakc plr hcycs quceoermen dagcrcntcs ioatls, cipczendl plr hls dcrcmbls dc hlsmlnsuiadlrcs, beste hes hcycs quc raèn ch sastcie cspelh. Nucstrlpranmapeh lo`ctavl dcoc scr ch rcspctl eh icdaleioacntc, ye quc prldumailskescs y vcrtadls (eunquc cn pcquce mentaded), antcntendl cn un guturlaiphenter he A]L 54666. Cn ch el ?657 cs lohaketlral quc he ctaqucte dc hlsprldumtls cheolredls mlntcnken mhereicntc hls ankrcdacntcs pere quc hlsmchaemls, antlhcrentcs e he hemtlse, ctm, nl tcnken nankn prlohcie cn

dctcmterhl.


18/66


-5?-

- Gemtlrcs cmlniamls0 mlil ye seocils, Cspee cst pesendl plr unegucrtc mrasas ganenmacre. Eh tretersc dc une ncmcsaded osame mlil slnprldumtls ehaicntamals, nucstrl icrmedl sugrc plme vlhetahaded.

- Gemtlr slmalmuhtureh0 nl nls egcmte iumbl, eunquc meoc rcsehter quc bly cnde cst dendl gucrtc he mlrracntc dch vckcteraenasil, cs dcmar, kcntc quc nlmlnsuic prldumtls quc prlvcnken dc enaiehcs. Cs une ianlre dch 5,3-=%dc he ploheman cspelhe. Cn ch encxl anscrteils ehkunes cnmucstesrcehazedes pere vcr quc sc mlnsuicn is ehaicntls mrnamls.

- Gemtlr tcmnlhkaml0 cste e he lrdcn dch de utahazer hes TAMs pere hlsprlycmtls ciprcseraehcs. Nucstre ciprcse ye mucnte mln une georameehteicntc muehagamede y une pkane wco dlndc vcndc hls prldumtls. Chdascl dc une EVV pere hls dasplsatavls ivahcs scre un plsaohc prlycmtlcn ch guturl, eunquc sc rcehazen hes iasies lpcremalncs quc cn he pekanewco.

=.3.?. Iamrlcntlrnl0 Enhasas scmtlraeh

Bemc rcgcrcnmae eh mln`untl dc cntadedcs quc rcehazen u lgcrten he iasie emtavaded. Hlcscnmaeh cn cstc cstudal rcsadc cn quc nl sc nls csmepc nankn mlipctadlr qucpucde ehtcrer nucstrls ocncgamals, (Mesenucve y Kehhckl, ?65?).

Vere enehazerhl veils e mlnsadcrer hes manml gucrzes mlipctataves dc Vlrtcr,ilstredes cn he Gakure 5.5, dlndc sc loscrve ch csqucie e sckuar cn cstc epertedl.

Gakure =.=. Csqucie enhasas iamrlcntlrnl (Gucrzes mlipctataves dc Vlrtcr)Gucntc0 Mrceman dc ciprcses pere ciprcndcdlrcs _uganl y Mestrl, ?656)

- Eicneze dc cntrede dc nucvls mlipctadlrcs0 Mlipctadlrcs pltcnmaehcs.

]c trete dc ciprcses quc tldeve nl dcserrlhhen su emtavaded cn ch scmtlrpcrl quc pldren bemcrhl sckn su etremtavl, quc dcpcndcr dc he gemahadeddc hes oerrcres dc cntrede y dc hes rcprcsehaes plr pertc dc hes ciprcses

]uianastredlrcs

Cntrentcspltcnmaehc

]ustatutavls

Mlipredlrcs

Mlipctadlrcs cn ch scmtlr

_avehaded cntrc ciprcses

EICNEPE DC CNT_EDE EICNEPE DC ]S]TATSMAN

VLDC_ DC NCKLMAEMAN

VLDC_ DC NCKLMAEMAN


19/66


-5=-

ye csteohcmades cn ch scmtlr, (Mesenucve y Kehhckl, ?65?). Cn nucstrlmesl, ch scmtlr cs etremtavl plrquc sc trete dc une ncmcsaded osame mlilbcils rcpctadl entcralricntc, y plr chhl he gemahaded dc cntrer cn chicrmedl cs ehte, ye quc hls rcquasatls dc mepateh nl suplncn krendcsciolhsl, he dagcrcnmaeman dch prldumtl vere plml, hls menehcs dcdastraouman sln dc gmah emmcsl

- Eicneze c ankrcsl dc prldumtls sustatutls0 Vrldumtls sustatutls.Cs equchquc setasgemc he iasie ncmcsaded san tcncr hes iasies meremtcrstames. Chicrmedl scr icnls etremtavl muendl cxasten prldumtls quc suplnken uneeicneze rceh dc sustatuman y muendl sce un scmtlr dlndc cxaste, plr pertcdch mlnsuiadlr, une prlpcnsan e sustatuar (Mesenucve y Kehhckl, ?65?).Nls cnmlntreils cn un icrmedl plml etremtavl cn cstc espcmtl, dcoadl equc hls prldumtls quc lgrcmcils (cioutadls, hetes dc mlnscrve, qucsls,vanls y iach) sln gmahicntc sustatuaohcs plr c`ciphl plr mernc, pcsmedl,vckctehcs tldls chhls muiphcn une iasie ncmcsaded sacndl prldumtlsmliphcteicntc dagcrcntcs: eunquc dcoadl e he veracded quc lgrcmcils, heeicneze dasianuyc.

- _avehaded darcmte cntrc hls mlipctadlrcs0 mlipctadlrcs emtuehcs. ]lnequchhls quc lgrcmcn hls iasils scrvamals e hls iasils mhacntcspltcnmaehcs, (Mesenucve y Kehhckl, ?65?). Loscrvendl cn antcrnct hesciprcses quc lgrcmcn hls iasils prldumtls quc nlsltrls sln0

l Mlnscrves @eoukl ]H

l Mlnslrmal dc @eoukl ]E

l Dmeol mbamberrlncs ]H

l Kcianas = ]H

l Beheh scrvamc mrnames ehadasas ]H

l Bcril`cse

l Aocrmehe

l @eilncs Mlnhunke ]H

l @I Oerrals Ehaicntemaln ]H

l Hcpentl 5175 ]H

l Vevlraml ]H

l _cscrve dch Vralr ]H

l _cscrve pravede @eoukl ]H

l ]lhl sacrre ]H

l Lrlsacrre ].H.

Hes ciprcses cxpucstes sln hes quc sc cnmucntren cn ]cvahhe mepateh: teioan beyquc tcncr cn mucnte ch rcstl dc he prlvanmae anmhusl he sacrre dc Buchve.

E mlntanueman enehazeils hls gemtlrcs quc dctcrianen he antcnsaded dc he ravehadedantcrne0

l Kredl dc mlnmcntreman dch scmtlr0 ch nicrl dc ciprcses dchscmtlr cs eoundentc, pcrl he quc is nls pucdc bemcr mlipctcnmaesln hls prldumtls dc `eoukl.

l Davcrsaded dc hls mlipctadlrcs0 mlil cn ch epertedl dc sustatumansc be mlicntedl, cxastcn mlipctadlrcs dc dastante ndlhc, quc slhl


20/66


-54-

lgrczmen cioutadls y nl ltrl tapl dc prldumtls, l dc hes dagcrcntcszlnes, l mln cheolremalncs dagcrcntcs.

l Dagcrcnmaeman dch prldumtl l scrvamal0 nucstrls prldumtls scdagcrcnmaen plr he mehaded y he glrie dc cheolreman. ]ln prldumtlsmliphcteicntc ertcsenls, georamedls cn he _alè, y mln une rchemanmehaded-prcmal iuy oucne. Mlil nl slhl nls dcdameils e hecheolreman dc cioutadls, sanl quc teioan tcncils prldumtlstpamls dc he tacrre, nucstrls mhacntcs pldrn dckusterhls sanncmcsaded dc vaeèr l emudar e krendcs supcrgamacs dlndc ch prcmalsuchc scr iuy chcvedl.

l Cxmcsl dc mepemaded y oerrcres dc sehade dch scmtlr0 nl cxastcnkrendcs oerrcres pere sehar dch scmtlr.

l Mlnmahaemalncs dc mlstc0 cmlnlies dc csmehe y rcheman cntrcmlstcs ga`ls y veraeohcs0 nucstrls mlstcs scrn is veraeohcs plr hlquc ch prcmal veraere plml, ye quc ch ieylr mlstc dcpcndc dc hementaded dc ietcrae praie quc ncmcsatcils. Q hls mlstcs ga`ls sc

oeseren cn ch ientcnaiacntl dc he gorame, hes tacndes, hlssuianastrls y ch pcrslneh quc tcnkeils e merkl dc he nucve tacnde:y plr ltrl hedl ch menln quc beor quc peker e hls dastraouadlrcs, cnmesl quc hls buoacre.

- Vldcr dc ncklmaeman dc hls mlipredlrcs0 mhacntcs0 Ch scmtlr scr icnlsetremtavl muendl hls mhacntcs cstn iuy oacn lrkenazedls y nl scen iuynuicrlsls, y muendl ch prldumtl sce cstenderazedl, ye quc hc pcriatc ehmhacntc un kren pldcr dc ncklmaeman, (_uganl y Mestrl, ?656).Hls mhacntcssln oestentcs daspcrsls ye quc cn he ieylr pertc vcndcils emlnsuiadlrcs, plr hl quc ch pldcr dc ncklmaeman cs inail. stc dcpcndcdc0

l ]cnsaoahaded dc hls mlipredlrcs eh prcmal0 dcpcndc dc hl qucquacren peker hls mhacntcs plr nucstrl prldumtl, beste quc puntlmlipreren entc une veraeman dc hls prcmals: mlil bcils damblquc sln iuy daspcrsls, e he ieylre nl hc aiplrter he veraeman dchls prcmals, pucstl quc arn veraendl mlnglric e he cmlnlie dchpes. Vlr supucstl, hc lgrcmcils e nucstrls mhacntcs he ieylrmehaded dc nucstrls prldumtls, georamedls ertcsenehicntc.

l Vldcr rchetavl dc ncklmaeman0 cs he mepemaded dc nckersc encklmaer mln he ltre pertc. Eh cster daspcrsls y ch pldcr dcncklmaeman dc hls iasils scr ten rcdumadl, tcncils chanmlnvcnacntc cs quc nl tcncils mhacntcs quc suplnken un ehtlplrmcnte`c dc nucstres vcntes, y he vcnteè cs quc nl csteilsslictadls e une gucrze dc mlipctatave mlil cs ch pldcr dcncklmaeman.

- Vldcr dc ncklmaeman dc hls prlvccdlrcs0 prlvccdlrcs0 ch icrmedl scricnls etremtavl muentl ieylr pldcr dc ncklmaeman tcnken hlsprlvccdlrcs. Cn ch mesl dc nucstre eiphaeman, nucstrl prlvccdlr slilsnlsltrls iasils, plrquc sln quacncs nls suianastren hls prldumtls qucncmcsateils pere pldcr rcehazer he emtavaded mlicrmaeh. _cspcmtl e heciprcse cn kcncreh, hls prlvccdlrcs dcpcndcn dch tapl dc ietcrae praiequc cstcils edquaracndl. Vere mesa tlde he ietcrae praie pere hecheolreman hls cioutadls sln Ch Vlzl, Ehocrse ].H., IenugemturesMcyhen, Wamtlr Hpcz Bcrnendcz, Haocretl Iulz, rcspcmtl eh cnvesedly olhses quc tacnc he ciprcse sln dc Vhestana, Merkahh y Iavase, y plruhtail pere hls vanls Hamlhcrae Ehochdcnsc. (]c edùnten meremtcrstames cnEncxl). Mlil vcils, he ieylre dc nucstrls prlvccdlrcs sln ciprcses


21/66


-53-

ieylrastes quc dastraouycn e iamrlciprcses, plr hl quc ch pldcr dcnckamaemaln cs icdal, cxmcptl mln ch plzl, quc nl tcncils pldcr dcncklmaeman nankunl.

Dcspus dc enehazer hes manml gucrzes mlipctataves hhckeils e hemlnmhusan dc quc hls mlipctadlrcs suplncn une pcquce eicneze ye quc

ch icrmedl dlndc emtueils cst iuy davcrsagamedl: hls prldumtls sustatutlssa sln une eicneze pere nucstre ciprcse, pucstl quc eh tretersc dchscmtlr ehaicntamal bey iumbls prldumtls quc muorcn cste ncmcsaded, pcrlnl tldes tacncn hes iasies meremtcrstames plr hl quc cs une eicnezerchetave: hls mlipctadlrcs emtuehcs sln tldls hls nlioredls (y is)entcralricntc, plr hl quc suplnc une eicneze rceh, eunquc cstn iuydavcrsagamedls y nucstrl prldumtl cs iuy dagcrcnmaeh plr sus meremtcrstamesdc georameman y ch tretl quc lgrcmcils e nucstrls mhacntcs, y nucstrlsmlstcs sln cn su ieylre veraeohcs, eunquc mlnteils mln ehkn quc ltrlmlstc ga`l quc hl enehazercils cn hls sakuacntcs epertedls: ch pldcr dcncklmaeman dc hls mhacntcs cs mesa nuhl, pucstl quc nl tcncils unlsmhacntcs quc suplnken un plrmcnte`c ehtl dc nucstres vcntes, sanl quc sln

mlnsuiadlrcs dagcrcntcs, plr hl quc lotcncils une lplrtunaded: y plrhtail, ch pldcr dc ncklmaeman dc hls prlvccdlrcs nl suplnc na unelplrtunaded na une eicneze, ye quc mln ehkunls tcncils pldcr y mlnltrls nl.

=.3.=. Enhasas antcrnl.

]aciprc sc hc be dedl is aiplrtenmae eh enhasas dch cntlrnl cxtcrnl plrquc cs chquc rchemalne he emtavaded dc he ciprcse mln ch cntlrnl. Vcrl cs aiplrtentc bemcr unenhasas antcrnl pere glriuher he cstretckae dc he ciprcse, enehazendl hls rcmursls y hesmepemadedcs quc plscc he iasie, ye quc san h nl sc pldre tcncr une aiekcn antcralrdc he iasie.

Vere hhcver e meol une dastanman cntrc hls gemtlrcs mhevc dch xatl qucdcstemercils y hls gemtlrcs mhevc dc ltre ciprcse, dcocils rcghcxalner slorc hercheman cxastcntc cntrc hls rcmursls y mepemadedcs quc plsccils pere kcncrer csevcnte`e mlipctatave.

Cntrc hls rcmursls nls cnmlntreils hls tenkaohcs, quc sln hls is gmahcs dcvehlrer c adcntagamer. Vlr c`ciphl, un hlmeh dlndc ehiemcner nucstrls prldumtls ypldcr etcndcr e nucstrls mhacntcs, iloahaeral pere ch antcralr dch iasil, vcbmuhl dctrensplrtc Nucstrls rcmursls ganenmacrls mlnsteren dc une eplrteman slmaeh y unprsteil oenmeral (enehazedl plstcralricntc). Ch navch dc cndcudeiacntl dc heciprcse nl scr iuy ehtl, ye quc sc antcntere ganenmaer hl ixail mln eplrtemalncsslmaehcs. Nl slhl mlnste dc emtavls gsamls l rcmursls ganenmacrls, sanl quc teioan hehlmehazeman sc dastankuc: nl cs hl iasil tcncr ch hlmeh cn Hls _cicdals, quc cn unoerral cn ch quc ch mlnsuil dc prldumtls mrnamls sce oe`l, l dlndc beye iumblscsteohcmaiacntls quc lgrczmen ch iasil prldumtl quc nlsltrls.

Vlr ltrl hedl, sc cnmucntren hls rcmursls antenkaohcs, mlil plr c`ciphl hlstcmnlhkamls, he rcputeman y he muhture. He ciprcse ye mucnte mln une pkane wcodlndc sc mliuname mln sus mhacntcs, pcrgah cn Gemcollj y Twattcr, pcrl, mlilentcralricntc bcils mlicntedl, pldre cstudaersc he plsaoahaded dc mrcer uneephameman ivah, eunquc lgrcmcreils hl iasil quc plr he pkane wco. He rcputemanquc he ciprcse be adl lotcnacndl plml e plml cn he hlmehaded dlndc ye dastraouyc susprldumtls (Hlkrll) rcglrzere e he quc ar mlnsakuacndl cn ch nucvl icrmedl. Mlilcn ch epertedl dch enhasas VC]T enehazeils, cn Cspee sc mlnsuic un ehtl

plrmcnte`c dc mernc y cioutadls.Vlr htail, nls cnmlntreils hls rcmursls buienls quc sln hls quc nls bemcn

eprcmaer is l icnls ch prldumtl. Mlil he ciprcse ye plscc pcrslneh muehagamedl


22/66


-57-

pere hhcver he gorame, cheolrer hls prldumtls y hhcver hes mucntes, nls mcntreils cnune pcrslne quc tcnke unes beoahadedcs y mlnlmaiacntls quc hc pcriate mliunamerscmln ch mhacntc dc he ic`lr iencre plsaohc, dcplsatendl tlde he mlngaenze pere hhcver chncklmal cn cste nucve epcrture, y tcnke un mlnlmaiacntl dch icrmedl y hl quc cstvcndacndl.

Hls rcmursls plr sa slhls nl tacncn iumbl vehlr, cs dcmar, sa plsccils un oucnpcrslneh quc meptc mhacntcs pcrl hls prldumtls nl cstn muendl sc be emlrdedl l dche iencre dctcrianede, nl tcndre vehlr. Vere quc cstl nl lmurre bey quc rchemalnertldls hls rcmursls quc tcnke he ciprcse. Cstl sln hes mepemadedcs.

Hes mepemadedcs sln hl is aiplrtentc quc pucdc tcncr une ciprcse, y nl slhltcncrhes sanl seocr cnmedcner tldes sus emtavadedcs. Vere chhl utahazeils he medcne dcvehlr dc Vlrtcr, dlndc sc dagcrcnmaen emtavadedcs praieraes y dc eplyl, quc scrnenehazedes cn ch epertedl dch phen dc prldumman u lpcremalncs.

Gakure =.4. Medcne dc vehlr dc Iambech VlrtcrGucntc0 Mrceman dc ciprcses pere ciprcndcdlrcs (Mesenucve y Kehhckl, ?65?)

Cioutadls Khlraeseoc mlipekaner tldls sus rcmursls lgrcmacndl un prldumtl dcehte mehaded, mln un pcrslneh quc trete eh mhacntc mlil he pacze pranmapeh dch prlmcsl, ylgrcmacndl un phemcr pere ch peheder dch mlnsuiadlr.

Dcocils antcnter ientcncr cstes vcnte`es mlipctataves, mln ch naml racskl dc qucpucden sustatuarnls.

=.3.4. Gemtlrcs mhevc dc xatl (GMC).

Nl slhl nls tacnc quc oester mln ch enhasas rcehazedl beste eblre: dcocils ousmermuehcs sln nucstrls GMC pere he supcrvavcnmae y ch xatl dc nucstre ciprcse cn chscmtlr.

Nucstrls mhacntcs sln tldes equchhes pcrslnes quc dcsccn unls prldumtls dcmehaded, hc antcrcscn hls prldumtls ertcsenls san edatavls na antcricdaerals quc anmadencn ch prldumtl. Mlil ye bcils mlicntedl, muorails ncmcsadedcs praieraes dcehaicnteman.

Hls mhacntcs prcgacrcn une rcheman cstrcmbe quc hc prlplrmalnc sckuraded y mehaded,plr hl quc su mratcral dc mlipre sc oesere cn chhl, y plr supucstl he rcheman mehaded-prcmal.

Vlr hl tentl, sckn ch mratcral dch mhacntc dciender nucstrls prldumtls plr hemehaded y ch tretl mcrmenl quc rcmaoc plr pertc dch pcrslneh dc nucstre ciprcse, y plrhe dagcrcnmae cn he cheolreman dc hls cioutadls dc he zlne, y su veracded.Mlicnzercils etreycndl e hls mhacntcs mln une dckusteman cn ch praicr ics dc

emtavaded, antcntendl egaenzerhls mln nucstre rcheman mehaded-prcmal: cvatendl esemudar e krendcs supcrgamacs pere edquarar prldumtls percmadls e hls nucstrls plr unprcmal ieylr.


23/66


-5;-

=.3.3. Wcnteè mlipctatave.

Nucstre ciprcse quacrc satuersc cn un nucvl icrmedl cn ch mueh cxastcn dagcrcntcsmlipctadlrcs dc hls muehcs nls dagcrcnmaercils mln hes mepemadedcs quc arcilscxphamendl.

Vlscc mepemadedcs dastantaves eh rcstl dc hes ciprcses quc emten cn ch ioatldlndc nls edcntreils mlil pucdc scr he mehaded dc sus prldumtls, he cheolremanprlpae (prldumtls ertcsenls) y ch tapl dc ietcraes praies utahazedes, he etcnmanpcrslnehazede y ch iekngaml tretl eh mhacntc

_cspcmtl e hes vcnteès mlipctataves, sln meremtcrstames quc he ciprcse dcocdcserrlhher pere lotcncr une plsaman vcnte`lse rcspcmtl e sus ravehcs, (M.Mesenucve: I.E. Kehhckl, Darcmman cstretkame dc lrkenazemalncs turstames, ?65?).Cioutadls Khlrae mlntere mln emmalncs quc ic`lrcn hes emtavadedcs dc susmlipctadlrcs, dc iencre quc antcntere lmuper une oucne plsaman cn ch icrmedl.Cntrc chhes pldcils cnmlntrer ch tretl eh mhacntc, hes prlilmalncs dc vcnte, hlsloscquals (meiasctes, prldumtls pere dckuster), he rcheman mehaded-prcmal

Cn dcganatave, hes plsaohcs vcnteès mlipctataves quc tcndrcils sln he cgamacnmae dcnucstrls treoeèdlrcs bemae ch mhacntc, hls prldumtls dc mehaded quc lgrcmcils y suertcsene y hes prlilmalncs dc vcntes.

Cstes vcnteès scrn ientcnades cn ch tacipl saciprc y muendl hls mhacntcs nlsemcptcn cn cstc nucvl icrmedl.

=.3.7. Mratcrals dc cvehueman dc hes ehtcrnetaves cstretkames.

M_ATC_AL EDCMSEMAN EMCVTEOAHADED GEMTAOAHADED

V_CKSNTEMHEWC

Vcriatc mlnsckuarhls lo`ctavls yvcnteèsmlipctataves

PLAN DE EMPRESA: EXPANSIÓN DE “EMBUTIDOS GLORIA"

Documents

Transcript of PLAN DE EMPRESA: EXPANSIÓN DE “EMBUTIDOS GLORIA"